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About ICICIdirect
ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include equity, commodity, and currency trading at BSE, NSE, and MCX. The company also offers Mutual Fund & IPO, Fixed deposits, Bond, NCD, wealth products, Home Loans, Loans against Securities, etc.
ICICIdirect's most popular service is its 3-in-1 account, which includes ICICI Bank Account, ICICI Tr... 
About Beeline
Beeline Broking Ltd is an online Discount Stock Broker. Beeline offers trading & investment at BSE, NSE, MCX and NCDEX exchanges. Beeline offers investment across segments including Equity, Derivative, Currency Derivatives, Commodity and Insurance.
Beeline is the only broker in India who offers both Traditional Brokerage Plans as well as Discount Brokerage Plan. These plans are available in segments including Equities F&O, Currency F&O and MCX Futures. The brokerage is charged Rs 18 per execute...
Incorporated in 2000, ICICIdirect is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in , Beeline is a Discount Broker. It offers trading at BSE, NSE, MCX, NCDEX. It has branches across India.
| ICICIdirect | Beeline | |
|---|---|---|
| Type of Broker | Full Service Broker | Discount Broker |
| Exchnage Membership | BSE, NSE | BSE, NSE, MCX, NCDEX |
| Year of Incorporation | 2000 | |
| Number of Branches | 154 | |
| Open ICICIdirect Account | Enquire Beeline |
ICICIdirect trading account opening charges is Rs 0 (Free) while Beeline account opening changes is Nil. ICICIdirect Demat Account AMC Charges is Rs 300 (from 2nd year) and Beeline Demat Account AMC Charges is Zero AMC with one time Rs 876 fee.
| ICICIdirect | Beeline | |
|---|---|---|
| Trading Account Opening Charges | Rs 0 (Free) | Nil |
| Trading Account AMC Charges | Rs 0 (Free) | Nil |
| Demat Account Opening Charges | Rs 0 (Free) | Nil |
| Demat Account AMC Charges | Rs 300 (from 2nd year) | Zero AMC with one time Rs 876 fee |
ICICIdirect brokerage charges for equity is 0.55% and intraday is Rs 20 per order whereas Beeline brokerage charges for equity is Rs 18 per executed order and intraday is Rs 18 per executed order.
| Account Type | ICICIdirect ICICI Neo Plan | Beeline Discount Brokerage Plan |
|---|---|---|
| Fixed Charges | NA | NA |
| Equity Delivery | 0.55% | Rs 18 per executed order |
| Equity Intraday | Rs 20 per order | Rs 18 per executed order |
| Equity Futures | Rs 0 (Free) | Rs 18 per executed order |
| Equity Options | Rs 20 per order | Rs 18 per executed order |
| Currency Futures | Rs 20 per order | Rs 18 per executed order |
| Currency Options | Rs 20 per order | Rs 18 per executed order |
| Commodity Futures | Rs 20 per order | Rs 18 per executed order |
| Commodity Options | Rs 20 per order | |
| Special Offer | Special Offer: ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 30 minutes from sell orders + Free trading tips. Open Instant Account Now
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| ICICIdirect | Beeline | |
|---|---|---|
| Account Type | I-Secure Plan | Traditional Brokerage Plan |
| Fixed Charges | NA | NA |
| Equity Delivery | 0.55% | As per margin |
| Equity Intraday | 0.275% | As per margin |
| Equity Futures | 0.05% | As per margin |
| Equity Options | Rs 95 per lot | As per margin |
| Currency Futures | Rs 20 per order | As per margin |
| Currency Options | Rs 20 per order | As per margin |
| Commodity Futures | Rs 20 per order | As per margin |
| Commodity Options | Rs 20 per order | |
| Open ICICIdirect Account | Enquire Beeline |
| Minimum Brokerage | Rs 35 per trade (I-Secure Plan) | Rs 18 per executed order |
| Other Charges | Margin Trading Interest: 0.025% Per day | Software Charges at Rs 150 per segment |
| Call & Trade Charges | Rs 50 per trade | Rs 20 per executed order |
ICICIdirect transaction charges for options is Rs 5000 per Cr (0.05%) (on premium) while Beeline exchange transaction charges for options is NSE Rs 5600 per Cr (0.056%).
| ICICIdirect | Beeline | |
|---|---|---|
| Equity Delivery | NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side) | NSE Rs 325 per Cr (0.00325%) | BSE Rs 275 per Cr (0.00275%) (each side) |
| Equity Intraday | NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side) | NSE Rs 325 per Cr (0.00325%) | BSE Rs 275 per Cr (0.00275%) (each side) |
| Equity Futures | Rs 180 per Cr (0.0018%) | NSE Rs 215 per Cr (0.00215%) |
| Equity Options | Rs 5000 per Cr (0.05%) (on premium) | NSE Rs 5600 per Cr (0.056%) |
| Currency Futures | Rs 120 per Cr (0.0012%) | NSE Rs 135 per Cr (0.00135%) |
| Currency Options | Rs 5000 per Cr (0.05%) (on premium) | NSE Rs 4600 per Cr (0.046%) |
| Commodity | Group A - Rs 260 per Cr (0.0026%) | MCX Rs 260 per Cr (0.0026%)| NCDEX Rs 400 per Cr (0.004%) |
| Open ICICIdirect Account | Enquire Beeline |
ICICIdirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the Beeline margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.
| ICICIdirect | Beeline | |
|---|---|---|
| Equity Delivery | 100% of trade value (1x leverage) | 100% of trade value (1x leverage) |
| Equity Intraday | Up to 20% of trade value (5x leverage) | Up to 20% of trade value (5x leverage) |
| F&O (Eq, Curr, Comm) | 100% of NRML margin (Span + Exposure) (1x leverage) | 100% of NRML margin (Span + Exposure) (1x leverage) |
| Open ICICIdirect Account | Enquire Beeline |
The trading platforms offered ICICIdirect include ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App. Beeline offers NSE Now, ODIN (My Armour) trading software.
| ICICIdirect | Beeline | |
|---|---|---|
| 3 in 1 Account |  |
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| Charting | |
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| Automated Trading | |
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| SMS Alerts | |
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| Online Demo | |
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| Online Portfolio | |
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| Margin Trading Funding | |
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| Margin Against Shares (Equity Cash) | |
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| Margin Against Shares (Equity F&O) | |
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| Trading Platform | ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App | NSE Now, ODIN (My Armour) |
| Intraday Square-off Time | 3:30 PM | 3:15 PM |
| Other Features | Bullet Trading, Can trade in 32 exchanges through Saxo Trader | |
| Referral Program | ||
| Open ICICIdirect Account | Enquire Beeline |
ICICIdirect is rated 2.4 of 5 based on 460 customer reviews whereas Beeline is rated 4.0 of 5 based on 2 customer reviews.
| ICICIdirect | Beeline | |
|---|---|---|
460 Customer Reviews  |
2 Customer Reviews |
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| Broker Rating | ICICIdirect is rated 2.4 of 5 based on 460 customer reviews | Beeline is rated 4.0 of 5 based on 2 customer reviews |
| ICICIdirect Enquire | Beeline Enquire | |
|---|---|---|
| Contact Broker | ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 30 minutes from sell orders + Free trading tips. Open Instant Account Now | Leave your contact information and we will get in touch with you.... |
| ICICIdirect | Beeline | |
|---|---|---|
| Stock / Equity | |
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| Commodity | |
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| Currency | |
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| IPO | |
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| Mutual Funds | |
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| Bond / NCD | |
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| Debt | |
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| Other Investment Options | Equity, Derivatives, Currency, Mutual Funds, ETF, Insurance, FD/Bonds, Loans, Tax, ELocker, NPS | Insurance |
| ICICIdirect | Beeline | |
|---|---|---|
| Bracket Order | |
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| Cover Order | |
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| Buy Today Sell Tomorrow (BTST) | |
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| Sell Today Buy Tomorrow (STBT) | |
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| After Market Order(AMO) | |
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| Good Till Cancelled (GTC) | |
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| Open ICICIdirect Account | Enquire Beeline |
| ICICIdirect | Beeline | |
|---|---|---|
| Daily Market Report | |
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| Free Tips | |
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| Quarterly Result Analysis | |
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| News Alerts | |
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| ICICIdirect | Beeline | |
|---|---|---|
| Casual Investor | |
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| Active Investor | ||
| Trader | |
| ICICIdirect | Beeline | |
|---|---|---|
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| Reviews | Beeline Broking is India based broker engaged in stock and commodity trading. Beeline is a discount stock broker offering flat rate (Rs 18 per executed order) brokerage plan. Beeline offers industry standard NSE NOW and ODIN trading platform. Beeline also offer depository services (demat account) and online insurances. Beeline is based in Ahmadabad, Gujarat. |
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| Promo / Offers | ICICIdirect Neo Plan (Discount Brokerage)Open a 3-in-1 account with Neo Plan for:
Interested in opening a trading account? Open Instant Account Now |
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| Open ICICIdirect Account | Enquire Beeline |
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