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Discount Broker vs Full-Service Broker in India

Published on Thursday, April 4, 2019 by Chittorgarh.com Team | Modified on Wednesday, May 22, 2019

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Discount Broker vs Full-Service Broker in India

Stock brokers can be classified into 2 types; Discount broker and Full-Service broker. Choosing the right broker type as per your trading requirements will help you get good value for money. This article will discuss discount broking and full-service broking, the difference between the two and when to choose a discount broker and when to opt for a full-service broker.

What is a discount broker?

Stock trading has gone online. This has led to the emergence of a new breed of brokers called discount brokers in India. The discount brokerage firms are getting popular among the traders owing to their low, fixed brokerage plans wherein they charge a fixed brokerage fee irrespective of the trade value. For example, Bengaluru based discount broking company Zerodha charges a brokerage fee of Rs 20 per order on equity intraday. So whether your trade value is Rs 10,000 or Rs 10 lakhs, the brokerage charged will be the same.

How does discount broking works?

Many retail traders wonder how discount broking companies charge low brokerage fees. It is because they work on a different business model than full-service broking firms. Unlike traditional brokers, they offer limited services at a cheaper price. They offer their services online and have a very limited physical presence which helps them save money on employees and infrastructure.

The services offered by discount broking companies vary but most of them do not provide research services, IPO application services, and investment services in Mutual Funds, Bonds, FDs etc. This also helps them save money on licensing and resources.

Advantages and Disadvantages of Discount Brokers (Pros and Cons)

Advantages

Disadvantages

  • Offer low brokerage charges compared to full-service brokers.
  • Brokerage plan is fixed for all trader types- low volume or high volume.
  • Low transaction costs
  • No research advisory and other investment services
  • No branch services
  • No RM support

What is full-service broking?

A full-service broker (also called traditional broker) is a licensed broker that provides a range of services to its customers including research advisory, investment services, wealth management and Portfolio Management Services. Unlike online discount brokers, full-service brokerage firms offer their services both online and offline. They have branch offices in their area of operations, offer dedicated Relationship Managers (RM) to customers and employ a lot of people.

Full-service stock brokers have a dedicated research team that conducts technical and fundamental analysis and publishes various reports on stocks, companies and markets.

As they offer a range of services, the brokerage charged by them is higher than discount share brokers. And, most brokers, offer lower brokerage for high volume traders. For example, ICICIDirect charges 0.75% brokerage (under I-Saver Plan) for trade turnover of less than Rs 10 lakhs per calendar quarter. The brokerage percentage decreases with increase in trade turnover with 0.25% brokerage charged for trade turnover of above Rs 5 crore per calendar quarter.

Advantages and Disadvantages of Full Service Brokers (Pros and Cons)

Advantages

Disadvantages

  • Offers both online and offline services
  • Offers research advisory and other investment services
  • Branch offices at multiple locations
  • Dedicated RM support
  • Brokerage charges are higher
  • Brokerage plans vary for traders with high volume traders enjoying lower brokerage
  • Transaction costs are higher.

Discount Broker Vs Full-service Broker

 

Full-service Broker

Discount Broker

Brokerage

Generally, charge a percentage of the trade value. Offer low brokerage for high volume traders.

Charge a flat fee on each executed order irrespective of trade value.

Brokerage Charges

0.25% – 0.75%

Generally Rs 10- Rs 20 per order.

Services

Broking Services, Research, Wealth Management, PMS, Depository services etc.

Broking Services with a few brokers offering Mutual Fund services.

Suitable for

Frequent traders who need research and investment advisory services.

Online savvy traders who want to save on brokerage and have limited trading needs.

Physical Presence

Strong presence in areas of operations with branch offices in multiple locations.

Zero branch offices.

Customer service

Email/Call/Branch Servicing/Doorstep servicing etc.

Generally, offer dedicated RMs for assistance.

Online services email/chat/phone

No RM services.

Examples

ICICI Direct, Kotak securities, Sharekhan, HDFC sec, Axis direct, Edelweiss etc

List of Full-Service Brokers in India

Zerodha, Upstox, Trade Smart Online, SAS online, Tradejini, etc.

List of Discount Stock Brokers in India


When to choose a discount broker and when to choose a full-service broker?

How to solve the traditional vs discount broker dilemma? It may look puzzling but it is important to decide when to choose a discount broker and when to pick a traditional broker for the following reasons-

  • Money saved on brokerage is profit

    You don't want to pay a higher brokerage to a full-service broker when you don't need research and other add-on services.

  • Making uninformed trading decisions results in losses

    If you don't have time or expertise to pick stocks then the low brokerage fee of a discount broker will not help much as poor trading decisions can result in much higher losses.

So how to decide? There's no perfect answer to this question. However, to assist you in your decision, you can begin with a simple exercise to decide whether you need a discount broker or a full-service broker:

  • Do you need research advice on stocks and other trades?
  • Are you a high volume trader who trades in crores every year?
  • Do you need assistance on trading?
  • Do you prefer face-to-face customer support for addressing issues?

If your answers to all of the question is a 'Yes' then a full-service broker will be the right choice.

  • Do you pick stocks on your own?
  • Are you online savvy?
  • Are you an experienced trader who don't need much trading assistance?
  • Do you want to cut down on your brokerage fees?

If your answers to all of the question is a 'Yes' then an online discount share broker will be the right choice.

If you are still undecided after doing the above-mentioned exercise then begin with understanding your trading needs, look at the advantages and disadvantages of discount and full-service brokers, compare services and then take a decision.


Here are a few helpful resources to make an informed decision:

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