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 ICICIDirect Stock Trading, Demat, Brokerage and Reviews



ICICIdirect is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group, India's top financial service provider offering banking and other financial services. ICICI Securities offers ‘online trading and investment’ services to over 20 lakhs customers through ICICI Direct (ICICIDirect.com).

ICICI Securities (I-Sec) is the top equity house (Full-service broker) in India with over 20 lakh customers. ICICIDirect.com is the flagship website of I-Sec. This website is among the first online trading platform lunched in India to provide online equity, commodity and currency trading; all under one login.

ICICIdirect.com is the most visited investment portal in India and by NRI's living across countries. It is one website which provides options to invest in over 20 financial products including Equity, Derivatives, Currency Futures, IPO, Mutual Funds, ETF, Fixed Deposits, Loans, Tax Services, New Pension Systems and Insurance.

ICICI direct website also provide current stock market information which includes stock prices, news, market research reports, stocks tips, events, IPO News and company results. Its 'Centre for Financial Learning' initiative offers number of online and classroom programs for retail investors.

The 3-in-1 account, which includes ICICI Bank Account, ICICI Direct Trading Account and ICICI Demat Account, is the key offering for retail investors in India as it provides easiest way to invest in stock market and other financial instruments. The customers can also visit any of the over 1500 ICICI Bank branches or ICICIDirect offices to get in-person help on financial products which are sold through ICICI direct.

ICICIDirect Trades In: BSE and NSE

ICICIDirect Rated 2.53 / 5 based on 239 customer reviews

Overall Rating Fees Brokerage Usability Customer Service
Rated 2.5 stars Rated 2.3 stars Rated 1.8 stars Rated 3.3 stars Rated 2.9 stars Rate ICICIDirect

ICICIDirect's Trading Platforms

ICICIDirect offers 2 trading platforms to its customers:

  1. Share Trading Account (Website Based Trading)

    Website based online Share Trading Account by ICICIDirect is primarily for buying and selling of stocks at BSE and NSE.
    The ICICIDirect website allows Cash Trading, Margin Trading, MarginPLUS Trading, Spot Trading, Buy Today Sell Tomorrow, IPO Investment, Mutual Fund Investment etc.

    ICICIDirect.com website is the primary Investment vehicle of ICICI Limited.

  2. Trade Racer (Trading Terminal)

    Trade Racer is a power packed Trading platform which provides an investor with Live streaming quotes & Research Calls, integrated fund transfer system along with multiple watch list facility. Investor can also do technical analysis with the help advance charting tools. Single Order entry page for Equities and Derivatives, Technical Analysis, Integrated Fund Transfer System, Customized Interface, Intra-day and EOD Charts and Shortcut keys for faster access to markets are some of the key features of Trade Racer Terminal.

    Trade Racer Subscription Fee (Cost of using ICICI Trading Terminal)

    Trade Racer, the installable trading terminal from ICICI Direct is free for customers who give a brokerage of more than Rs 750 in a month. For others (if the Trade Racer facility is activated by the customer); ICICI changes Rs 75 per month towards subscription for Trade Racer.

ICICIDirect Brokerage Charges 2014

  • Trading Account Opening Charges (One Time): Rs. 975
  • Trading Annual maintenance charges (AMC): Rs 0
  • Demat Account Opening Charges (One Time): Rs. 100 (for Agreement Stamp Paper)
  • Demat Account Annual Maintenance Charges (AMC): Rs. 500 (Rs 0/- for 1st year with 3 in 1 Account)

ICICI offers 2 types of brokerage plans to its customer:

  1. I-Secure Plan (Flat brokerage Plan)

    This plan offers Flat Brokerage (in %) irrespective of turnover value. This plan is suitable for traders / investors looking at secured and fixed brokerage.

  2. I-Saver Plan (Variable brokerage plan)

    This plan offers brokerage based on the trading volume i.e. high brokerage for low volume and low brokerage for high volume trades. This plan suitable for traders / investors who trade in high volumes and can benefit from low brokerage.

ICICIDirect Cash Brokerage

I - Saver Plan I - Secure Plan
Total Eligible Turnover (Per calendar Quarter) Brokerage (%) Effective Brokerage on Intraday Squareoff Total Eligible Turnover (Per calendar Quarter) Brokerage (%) Effective Brokerage on Intraday Squareoff
Above Rs. 5 Crores 0.25 0.125% Irrespective of turnover 0.55 0.275%
Rs.2 Crores to 5 Crores 0.30 0.150%
Rs.1 Crores to 2 Crores 0.35 0.175%
Rs.50 Lakhs to 1 Crores 0.45 0.225%
Rs.25 Lakhs to 50 Lakhs 0.55 0.275%
Rs.10 Lakhs to 25 Lakhs 0.70 0.350%
Less than Rs.10 Lakhs 0.75 0.375%

ICICIDirect Future & Future Plus Brokerage

I - Saver Plan / I - Secure Plan
For Equity/Currency Futures Equity Future and Future Plus Currency Futures
Total Eligible Turnover per month Brokerage (%) Brokerage on Second leg of Intraday square off (per lot) Brokerage on Second leg of Intraday square off (per lot)
Above Rs. 20 Crores 0.030 Rs.15/- Rs.10/-
Rs.10 Crores to 20 Crores 0.035 Rs.15/- Rs.10/-
Rs.5 Crores to 10 Crores 0.040 Rs.15/- Rs.10/-
Less than Rs.5 Crores 0.050 Rs.15/- Rs.10/-

ICICI Margin & Margin Plus Trading Brokerage

I - Saver Plan / I - Secure Plan
Total Eligible Turnover per month Brokerage (%)
Above Rs. 20 Crores 0.030
Rs.10 Crores to 20 Crores 0.035
Rs.5 Crores to 10 Crores 0.040
Less than Rs.5 Crores 0.050

ICICI Direct Options Brokerage

I - Saver Plan / I - Secure Plan
Brokerage in Options Total Eligible Lots per month Flat brokerage per contract lot (Rs.) Brokerage on Second leg of Intraday square off (per lot)
Above 600 65/- Rs.15/-
301-600 70/- Rs.15/-
151-300 75/- Rs.15/-
61-150 85/- Rs.15/-
0-60 95/- Rs.15/-

 

ICICI Other Brokergae Charges

  1. Minimum Brokerage ICICIDirect: ICICI charges minimum brokerage of Rs 35 per trade or 2.5% of the trade value whichever is lower.

 

ICICI Depository Service Charges

For Resident Retail Customers and Corporates
Particulars Charges
Account Opening Nil
First Year AMC Nil
Annual Maintenance Charges Rs 600 (Rs 500 for customers receiving e-mail statements)
Buy - Market and Off-Market Nil
Sell - Market and Off-Market and Redemption of MF units (% of transaction value of each ISIN) Max. Rs 500 for debt instruments
Nil for Trades done on www.icicidirect.com
Instruction submitted through Internet (E-inst / IVR) 0.04% (Min. Rs 25 and Max. Rs 25,000)
Instruction submitted through Call Centre 0.04% (Min. Rs 30 and Max. Rs 25,000)
Instruction submitted at Branches 0.04% (Min. Rs 35 and Max. Rs 25,000)
Rejection / fails Rs 30
Extra charges for processing of TIFDs submitted late
(% of transaction value)
Instruction submitted through Internet (E-inst / IVR)
Nil
Instruction submitted through Call Centre Nil
Instruction submitted at Branches (accepted at Client's risk) Rs 10 per ISIN
Dematerialisation for each request form Rs 50
Dematerialisation for each extra certificate Rs 3
Rematerialisation Rs 25 for every hundred securities or part
thereof, subject to maximum fee of Rs 3,00,000 or
a flat fee of Rs 25 per certificate, whichever is higher.
Reconversion of MF units Rs 25 per instruction
Closure of Account Nil
Pledge Creation/Closure/Confirmation/ Invocation
(% of value for each ISIN in each request)
If, ICICI Bank is counter party
0.02% (Min. Rs 25 and Max. Rs 25,000)
If, ICICI Bank is not counter party 0.04% (Min. Rs 35 and Max. Rs 25,000)
Additional Account Statements Rs 20

 

NSDL Charges

Particulars Charges
Annual Maintenance Fee for Corporate Account Rs 500 p.a. (w.e.f October 1, 2013)
Sell - Market and Off-Market Rs 4.50 per debit instruction (Nil for commercial paper
and short-term debt instruments)
Reconversion of MF units into SoA Rs 10 per instruction (w.e.f April 1, 2014)
Redemption of MF units through Participants Rs 4.50 per instruction (w.e.f April 1, 2014)
Remat A fee of Rs 10 for every hundred securities or part
thereof, subject to maximum fee of Rs 5,00,000 or a flat
fee of Rs 10 per certificate, whichever is higher.
Pledge Creation Rs 25 per instruction

 

Useful Articles:

How to open account with ICICI Securities Pvt Ltd.?

For Online Stock Trading with ICICI, investor needs to open 3 accounts...ICICI Bank Account, ICICI Direct Trading Account and ICICI Demat Account (DP Account).

Note: If you already have a bank account or demat account with ICICI, you could link it with new ICICIDirect trading account.

Opening trading account with ICICI is easy. You could use one of the following options to open account with ICICIDirect.

  • Visit ICICIDirect.com and fill the "Open an Account" form.
  • Call ICICI and tell them that you are interested in opening an account with them.

In both the cases ICICI representative contact you in a day or two and tell you about the procedure to open the account. They usually send somebody to your home to collect documents, signature and for demo if required.

Contact ICICIDirect / Request Call Back

Name:Phone #:
Email:City, State:
Are you a day trader?

ICICIDirect Advantages

  1. 3-in-1 account integrates your banking, broking and demat accounts. All accounts are from ICICI and very well integrated. This feature makes ICICI the most interesting player in online trading facility. There is absolutely no manual interfere require. This is truly online trading environment.
  2. Unlike most of the online trading companies in India which require transferring money to the broker's pool or towards deposits, at ICICIDirect you can manage your own demat and bank accounts through ICICIdirect.com. Money from selling stock is available in ICICI bank account as soon as the ICICIDirect receive it.
  3. Investment online in IPOs, Mutual Funds, GOI Bonds, and Postal Savings Schemes all from one website. General Insurance is also available from ICICI Lombard.
  4. Trading is available in both BSE and NSE.
  5. Low bandwidth website is available for slow internet connection or for trading from mobile devices.
  6. Through myGTC feature, you can place buy and sell limit orders in equity scripts of your choice; specifying the period for which you want the order instruction to be valid.

ICICIDirect Disadvantages

  1. ICICIDirect brokerage is high and not negotiable.
  2. ICICIDirect doesn't offer commodity trading. With ICICI Trading account you cannot trade at MCX or NCDEX.
  3. With ICICIdirect.com e-Invest account(3-IN-1 concept), the Demat Account has to be opened with ICICI Bank Ltd as the Depository Participant (DP) and the Bank Account has to be opened with ICICI Bank Ltd. as the Banker.
  4. ICICI minimum brokerage change is Rs 35 per trade which is very high for traders who does small trades.
  5. ICICI Charges Rs 75 per month fee for using Trading Terminal (Trade Racer) if customer pays brokerage of less then Rs 750 per month.

Useful links about ICICIDirect

  1. Website: http://www.ICICIDirect.com

Enquiry Form

Distinguishing Features of ICICIDirect:

  1. 3-1 account offers great flexibility and worry free transaction between Bank Account, Demat Account and Share Broker Account. Also the website (ICICIDirect.com) has wide ranges of investment products available. This makes investing easy.
  2. "myGTC Orders" is a unique and a very useful feature offered by ICICIDirect. Using this facility, when placing a buy/sell order, a share trader can specify the date until when the order will be valid. GTC is short form of 'Good Till Cancel'.

    For example – You can place an order to buy Reliance Industries shares at Rs 700 (say current market price is Rs 750) and keep the myGTC date, say, one month from now. In this case you order will be valid for next one month at Rs 700. If the share reaches at this price in next one month, the order will automatically execute. It's a hassle free service which helps a lot to many of the investors who has a price in mind and do not want to miss the opportunity to buy/sell share when it reaches to that price.

(Note: Information Last Updated: 11/8/2014 9:38:00 AM)

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ICICI Securities Pvt Ltd. Reviews

        

370. baasr  Nov 7, 2014 12:44:22 PM IST |  Reply 

Has high Brokerage plans
Can''t place orders in postclosing session.

369. ASHWIN  Oct 17, 2014 9:02:46 AM IST |  Reply 

BIG FRAUD /BAD RESEARCHFOR 15 DAYS IN OCYTOBER ICICIDIRECT WERE SHOUTING BIG SUPPORT AT 7800-7840 IN NIFTY

ADSVISING CLIENTS TO BUY AT THESE LEVELS WITH TARGET 8450

NO STOPLOSS WAS GIVEN SO CONFIDENT WERE THEY ABOUT THIS
THIS RECOMMENDATION WAS GIVEN IN THEIR REPORTS DAILY
EVERYTHING IN WATER AND NOW THEY ARE SILENT
REMOVED THE RESEARCH REPORT LINK FROM WEBSITE
YOU WILL LOSE BIG BETTING ON THEIR POOR RESEARCH

THEY WILL CALL YOU ONCE THEY SENSE MONEY IN YOUR ACCOUNT OTHER PERSON HAS MENTIONED THIS TOO ,STAY AWAY FROM ICICIDIRECT ,THEY MOSTLY PICK ON PEOPLE WITH MONEY, BUT WHO DONT HAVE TIME TO INVEST

ICICIBANK NAME IS BEING RUINED BY ICICIDIRECT.....

368. Somasekar  Sep 26, 2014 10:58:51 PM IST |  Reply 

Please read my pathetic story How ICICI brokerage and Consulting has screwed up my 40 Lakhs worth of shares.

I opened ICICI Demat account 7 years back for holding my ESOPs.

When my ESOP stock was increasing , ICICI direct brokers , sales persons digged into my account and continuosly followed , lured and tempted me like anything saying to pledge my stocks and they will help me to grow 4-5 times richer with their top consulting people.

I resisted for almost 2.5 years and was atlast hooked.

So they assigned some inexperienced consultant to me, and forced me to sell my ESOP and started the game. With inefficient and inexperienced advisers and consultants they totally looted my money around 35 lakhs in 20 months . Whenever I escalated to their RM ,VP , They always say the suggestions on Put , call options and and other equity trading were totally based on their reasearch and analysis team which is No#1 in this field.Sometimes they never respond to my calls and mails ..Just they kept quite unanswered.


I am not sure how many have benifited by ICICI Direct research and consulting team . But I am sure there would quite a lot of people lost their money and not telling out.

My friends and investors , please donot get into ICICI trap and loose your hard earned money. BEWARE of ICICI Direct.

368.1. mohanan  Oct 2, 2014 2:51:49 PM IST | 

You resisted for almost 2.5 years.....You lost almost 35 lakhs in 20 months. Why you didnt report or close the account earlier?

367. Shrenik  Sep 24, 2014 12:42:49 PM IST |  Reply 

- Very Good Service but brokerage is high

366. Mohammed  Sep 13, 2014 10:13:21 AM IST |  Reply 

People please refer all their terms and conditions, brokerage etc before investing/trading. Then accordingly plan you trading strategy. No point in blaming the broker, instead sail as per tide.

I agree sometimes their portal hangs. Other wise everything seems fine.

365. shine  Sep 12, 2014 12:19:16 PM IST |  Reply 

how is the best trading company

364. MANOJ KR GUPTA  Aug 26, 2014 10:45:04 AM IST |  Reply 

VERY BAD NEVER OPEN DEMAT & SAVING A/C HERE ,FOR DEMAT SHAREKHAN IS THE BEST

363. MUKESH  Aug 19, 2014 9:00:15 PM IST |  Reply 

i bought the shares worth rs 18545 and they deducted Rs 22211 from my account after adding up the taxes etc

such high charges for trading in icici i am feeling very bad after losing my hard earned money like this....Strongly against anyone opening a/c with ICICI. Very bad bank.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor

362. Jitendra  Jun 21, 2014 3:01:53 PM IST |  Reply 

If you are regular trader with high volume, then go for prepaid plan of icicidirect which will help you to bring down your brokerage. I pay 0.03% brokerage in futures.
There are certain plans which can bring your brojerage down to 0.02%. But then you will have to pay advance brokerage, and it is beneficial for those who trades in derivatives with high volume.

361. vikram  Jun 8, 2014 11:28:20 PM IST |  Reply 

the most expensive brokerage
only for high networth individuals or nris
they dont care about small investors ,traders as simple as that

dont go by the convenience of 3 in one account or by icici bank name
if u r a small trader investor find a discount broker
website hangs whenever high volume trade in nifty ..mostly on opening ,closing thus small traders are stuck with margin positions .
it happens so many times it seems planned
so called research is useless and mostly off target

no intraday charts even...

360. ravi  Jun 5, 2014 5:29:03 PM IST |  Reply 

Iam using this and I feel satisfied with overall but fees and transaction charges is little on the higher side

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Below Average
Website Usability - Excellent
Customer Service - Above Average
Overall Experience - Average

359. buvan  Jun 2, 2014 1:48:03 PM IST |  Reply 

Respresentative give fake promise about icici.. he hide so many information, i know when i came to trade.. brokerage is sooo high.. please dont trade in icici.. worst in brokerage.... they will eat all your profit...dont open a/c in ICICI BANK

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Average
Customer Service - Very Poor
Overall Experience - Very Poor

358. sidb  May 30, 2014 1:20:08 AM IST |  Reply 

I am a customer of ICICI Direct and ICICI Bank since 5 & 14 years respectively. I am absolutely frustrated with the service provided by ICIC direct and the kind of mindless procedures in place.
On 8th April 2014 I contacted my enlisted Relationship Manager to 18th April 2014). To my utter disappointment, I faced the following problems with the relationship manager and till date 29th May 2014 my account has not been converted. My application is now on hold due to some procedural nonsense.
(1)      RM could not correctly convey the account conversion procedure. It took him several weeks after my arrival in India to find out and relay the documents required for this purpose.
(2)      The RM does not even have the basic understanding of types of account that are offered to an NRI customer.
(3)      On multiple occasions, he never came for the appointment at the agreed time. Moreover, I had to call him multiple times to ensure that he arrives for the appointment.
(4)      I had to call him multiple times for various follow ups.
(5)      He point blank lied to me that he submitted my application on 22nd April which I later came to know was not the case as my application was not traceable online for over a week. NRI helpdesk had to intervene to get this resolved.
(6)      I have been told that ICICI direct requires my documents (in foreign language) to be translated to English. I find this utterly stupid as the Indian Immigration allows me to enter the country without translating my visa then why does ICICI require this. Also, Citibank was able to convert my bank account to NRI account without getting the documents translated. I think it’s about time you re-evaluate your procedures.
(7)       Also, I don’t understand why you require an Indian address proof for NRI customers. NRIs do not reside in India & it’s rare for them to have an Indian address proof.
My application is now stuck becaof some document issues & I do not see them getting resolved anytime soon. I am now considering switching over to your competitors. I will also be sharing this feedback online on all possible websites.

357. abhinav  May 25, 2014 12:04:22 AM IST |  Reply 

this is the worst brokerage that i have encountered. they have many hidden costs which get debited from your account without even a prior notice. dont go for ICICI Direct....unless you have too much money to throw away!! and btw the stock tips they give are anyway useless!!!

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor

357.1. K.UMA MAHESHWAR RAO  Jul 9, 2014 1:11:42 AM IST | 

Very true. Always discrepancy between actual traded price and cash projection (credit/debit).They suck money. Don''t go for it.

356. UDAY  May 8, 2014 10:28:43 PM IST |  Reply 

i open icici direct account... brokerage charge from me...
interaday 0.03%
delivery 0.3%

good plan for me from icici direct...


Ratings:

Brokerage - GOOD
Account Maintenance GOOD
Website Usability - VERY GOOD
Customer Service - GOOD
Overall Experience - GOOD

356.1. Rajesh  May 23, 2014 8:29:42 PM IST | 

Hi,
How are you getting so less 0.03% intraday brokerage?
Its mentioned in Website 0.05% intraday brokerage?
So how are you getting 0.03% ?
Can you please tell me also ?

355. jobizann  Apr 13, 2014 1:00:24 PM IST |  Reply 

Beginners and who ever making loss in stock market should check their eligibility

fiis.in/stock-eligibility-calculator

354. jobizann  Apr 13, 2014 12:59:10 PM IST |  Reply 

test

353. RAJKUMAR  Apr 4, 2014 3:06:49 PM IST |  Reply 

very - very bad brokerage. I have got profit 200 but brokerage charges is 600/=

352. vikram  Apr 3, 2014 10:32:09 AM IST |  Reply 

very high brokerage....no chance of profit for small trader or investor

so called intraday calls are totally useless as you will never be able to trade those calls...,icicidirect will suck your hard earned money by various charges

dont get tempted by convenience of linked account ,if you are a small trader or investor find a good discount broker....do some effort

351. yogesh  Mar 22, 2014 11:12:37 PM IST |  Reply 

Very-very Bad service for small and new trader.
Very-very bad service and high brokerage

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