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 ICICIDirect Stock Trading, Demat, Brokerage and Reviews



ICICIdirect is an online trading and investment platform on ICICI Securities, the largest stock broker firm in India providing a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group, India's top financial service provider offering banking and other financial services.

ICICI Securities (I-Sec) is the top equity house in India with over 20 lakh customers. ICICIDirect.com is the flagship website of I-Sec. This website was the first online trading platform lunched in India to provide browser based equity, commodity and currency trading; all under one login.

ICICIdirect.com is the most visited investment portal in India and by NRI's living across countries. It is one website which provides options to invest in over 20 financial products including Equity, Derivatives, Currency Futures, IPO, Mutual Funds, ETF, Fixed Deposits, Loans, Tax Services, New Pension Systems and Insurance.

ICICI direct also provide current stock market information which includes stock prices, news, market research reports, stocks tips, events, IPO News and company results. Its 'Centre for Financial Learning' initiative offers number of online and classroom programs for investors.

The 3-in-1 account, which includes ICICI Bank Account, ICICI Direct Trading Account and ICICI Demat Account, is the best offering for retail investors in India as it provides easiest way to invest in stock market and other financial instruments. The customers can visit any of the over 1500 ICICI Bank branches to get help on financial products which are sold through ICICI direct.

ICICIDirect Trades In: BSE and NSE

ICICIDirect Rated 2.55 / 5 based on 215 customer reviews

Overall Rating Fees Brokerage Usability Customer Service
Rated 2.6 stars Rated 2.4 stars Rated 1.8 stars Rated 3.3 stars Rated 2.9 stars Rate ICICIDirect

ICICIDirect's Trading Platforms

ICICIDirect offers 2 trading platforms to its customers:

  1. Share Trading Account (Website Based Trading)

    Website based online Share Trading Account by ICICIDirect is primarily for buying and selling of stocks at BSE and NSE.
    The ICICIDirect website allows Cash Trading, Margin Trading, MarginPLUS Trading, Spot Trading, Buy Today Sell Tomorrow, IPO Investment, Mutual Fund Investment etc.

    ICICIDirect.com website is the primary Investment vehicle of ICICI Limited.

  2. Trade Racer (Trading Terminal)

    Trade Racer is a power packed Trading platform which provides an investor with Live streaming quotes & Research Calls, integrated fund transfer system along with multiple watch list facility. Investor can also do technical analysis with the help advance charting tools. Single Order entry page for Equities and Derivatives, Technical Analysis, Integrated Fund Transfer System, Customized Interface, Intra-day and EOD Charts and Shortcut keys for faster access to markets are some of the key features of Trade Racer Terminal.

ICICIDirect Brokerage Charges 2014

  • Trading Account Opening Charges (One Time): Rs. 975
  • Trading Annual maintenance charges (AMC): Rs 0
  • latest brokerage information on ICICIDirect website.
  • Demat Account Opening Charges (One Time): Rs. 100 (for Agreement Stamp Paper)
  • Demat Account Annual Maintenance Charges (AMC): Rs. 500 (Rs 0/- for 1st year with 3 in 1 Account)
  • Other Demat Service Charges & Fees

ICICI offers 2 types of brokerage plans to its customer:

  1. I-Secure Plan (Flat brokerage Plan)

    This plan offers Flat Brokerage (in %) irrespective of turnover value. This plan is suitable for traders / investors looking at secured and fixed brokerage.

  2. I-Saver Plan (Variable brokerage plan)

    This plan offers brokerage based on the trading volume i.e. high brokerage for low volume and low brokerage for high volume trades. This plan suitable for traders / investors who trade in high volumes and can benefit from low brokerage.

ICICIDirect Brokerage in Cash

I - Saver Plan I - Secure Plan
Total Eligible Turnover (Per calendar Quarter) Brokerage (%) Effective Brokerage on Intraday Squareoff Total Eligible Turnover (Per calendar Quarter) Brokerage (%) Effective Brokerage on Intraday Squareoff
Above Rs. 5 Crores 0.25 0.125% Irrespective of turnover 0.55 0.275%
Rs.2 Crores to 5 Crores 0.30 0.150%
Rs.1 Crores to 2 Crores 0.35 0.175%
Rs.50 Lakhs to 1 Crores 0.45 0.225%
Rs.25 Lakhs to 50 Lakhs 0.55 0.275%
Rs.10 Lakhs to 25 Lakhs 0.70 0.350%
Less than Rs.10 Lakhs 0.75 0.375%

ICICIDirect Brokerage in Future & Future Plus

I - Saver Plan / I - Secure Plan
For Equity/Currency Futures Equity Future and Future Plus Currency Futures
Total Eligible Turnover per month Brokerage (%) Brokerage on Second leg of Intraday square off (per lot) Brokerage on Second leg of Intraday square off (per lot)
Above Rs. 20 Crores 0.030 Rs.15/- Rs.10/-
Rs.10 Crores to 20 Crores 0.035 Rs.15/- Rs.10/-
Rs.5 Crores to 10 Crores 0.040 Rs.15/- Rs.10/-
Less than Rs.5 Crores 0.050 Rs.15/- Rs.10/-

ICICI Brokerage in Margin & Margin Plus

I - Saver Plan / I - Secure Plan
Total Eligible Turnover per month Brokerage (%)
Above Rs. 20 Crores 0.030
Rs.10 Crores to 20 Crores 0.035
Rs.5 Crores to 10 Crores 0.040
Less than Rs.5 Crores 0.050

ICICI Direct Brokerage in Options

I - Saver Plan / I - Secure Plan
Brokerage in Options Total Eligible Lots per month Flat brokerage per contract lot (Rs.) Brokerage on Second leg of Intraday square off (per lot)
Above 600 65/- Rs.15/-
301-600 70/- Rs.15/-
151-300 75/- Rs.15/-
61-150 85/- Rs.15/-
0-60 95/- Rs.15/-

 

Useful Articles:

How to open account with ICICI Securities Pvt Ltd.?

For Online Stock Trading with ICICI, investor needs to open 3 accounts...ICICI Bank Account, ICICI Direct Trading Account and ICICI Demat Account (DP Account).

Note: If you already have a bank account or demat account with ICICI, you could link it with new ICICIDirect trading account.

Opening trading account with ICICI is easy. You could use one of the following options to open account with ICICIDirect.

  • Visit ICICIDirect.com and fill the "Open an Account" form.
  • Call ICICI and tell them that you are interested in opening an account with them.

In both the cases ICICI representative contact you in a day or two and tell you about the procedure to open the account. They usually send somebody to your home to collect documents, signature and for demo if required.

Contact ICICIDirect / Request Call Back

Name:Phone #:
Email:City, State:
Are you a day trader?

ICICIDirect Advantages

  1. 3-in-1 account integrates your banking, broking and demat accounts. All accounts are from ICICI and very well integrated. This feature makes ICICI the most interesting player in online trading facility. There is absolutely no manual interfere require. This is truly online trading environment.
  2. Unlike most of the online trading companies in India which require transferring money to the broker's pool or towards deposits, at ICICIDirect you can manage your own demat and bank accounts through ICICIdirect.com. Money from selling stock is available in ICICI bank account as soon as the ICICIDirect receive it.
  3. Investment online in IPOs, Mutual Funds, GOI Bonds, and Postal Savings Schemes all from one website. General Insurance is also available from ICICI Lombard.
  4. Trading is available in both BSE and NSE.
  5. Low bandwidth website is available for slow internet connection or for trading from mobile devices.
  6. Through myGTC feature, you can place buy and sell limit orders in equity scripts of your choice; specifying the period for which you want the order instruction to be valid.

ICICIDirect Disadvantages

  1. ICICIDirect brokerage is high and not negotiable.
  2. With ICICIdirect.com e-Invest account(3-IN-1 concept), the Demat Account has to be opened with ICICI Bank Ltd as the Depository Participant (DP) and the Bank Account has to be opened with ICICI Bank Ltd. as the Banker.

Useful links about ICICIDirect

  1. Website: http://www.ICICIDirect.com

Enquiry Form

Distinguishing Features of ICICIDirect:

  1. 3-1 account offers great flexibility and worry free transaction between Bank Account, Demat Account and Share Broker Account. Also the website (ICICIDirect.com) has wide ranges of investment products available. This makes investing easy.
  2. "myGTC Orders" is a unique and a very useful feature offered by ICICIDirect. Using this facility, when placing a buy/sell order, a share trader can specify the date until when the order will be valid. GTC is short form of 'Good Till Cancel'.

    For example You can place an order to buy Reliance Industries shares at Rs 700 (say current market price is Rs 750) and keep the myGTC date, say, one month from now. In this case you order will be valid for next one month at Rs 700. If the share reaches at this price in next one month, the order will automatically execute. It's a hassle free service which helps a lot to many of the investors who has a price in mind and do not want to miss the opportunity to buy/sell share when it reaches to that price.

(Note: Information Last Updated: 1/8/2014 7:15:00 PM)

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ICICI Securities Pvt Ltd. Reviews

        

357. jobizann  Apr 13, 2014 2:00:24 PM IST |  Reply 

Beginners and who ever making loss in stock market should check their eligibility

fiis.in/stock-eligibility-calculator

356. jobizann  Apr 13, 2014 1:59:10 PM IST |  Reply 

test

355. RAJKUMAR  Apr 04, 2014 4:06:49 PM IST |  Reply 

very - very bad brokerage. I have got profit 200 but brokerage charges is 600/=

354. vikram  Apr 03, 2014 11:32:09 AM IST |  Reply 

very high brokerage....no chance of profit for small trader or investor

so called intraday calls are totally useless as you will never be able to trade those calls...,icicidirect will suck your hard earned money by various charges

dont get tempted by convenience of linked account ,if you are a small trader or investor find a good discount broker....do some effort

353. yogesh  Mar 23, 2014 12:12:37 AM IST |  Reply 

Very-very Bad service for small and new trader.
Very-very bad service and high brokerage

352. Vikas  Mar 19, 2014 3:41:07 PM IST |  Reply 

I have the account since 10 years. But mostly I Reliance Money due to brokerage charges.

1. For anyone trading high volume, this site is useless, as the brokerage is too high.
2. The menu is too big.
3. Don''t know why they don''t the standard NSE or BSE codes rather than devising their own codes of 6 characters?

351. richa  Mar 07, 2014 2:50:13 PM IST |  Reply 

trading website hang as nifty made fast gains

today 2.30 to 2.45

no solution margin open positions stuck
calling customer care they say its working
they dont even acknowledge problem.....totally wrong on icicidrect part ...they charge so much and treat customers badly

350. YOGESH,MOOLYA  Mar 04, 2014 4:51:05 PM IST |  Reply 

PLEASE ALL CUSTOMERS ALWAYS CHECK YOUR BALANCE IN YOUR DEMAT ACCOUNT THERE IS FISHY THINGS HAPPENNING IN ICICI DIRECT.COM


Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Average
Website Usability - Above Average
Customer Service - Below Average
Overall Experience - Very Poor

349. AMIT  Feb 05, 2014 11:20:48 PM IST |  Reply 

EXTREMELY HIGH BROKERAGE INTRADAY AS WELL AS DELIVERY
EG
DELIVERY BROKERAGE COMES TO .75% OR MORE ONCE TAXES AND DUTIES ARE ADDED
NIFTY FUTURES BROKERAGE ....INTRADAY IT COMES TO 250-260 PER LOT
anyone who trades intraday knows many trades are scrached...or cut near cost 1 2 points above/below COST

so SUCH HIGH BROKERAGE MEANS UR LOSSES WILL EXCEED YOUR PROFIT ALWAYS...

WEBSITE HANGS NO DOUBT ABOUT IT

FOR SOME UNKNOWN REASON THEY PROVIDE
4-5 DIFFRENT INTERFACE A WEBSITE FOR TRADING,THAN THERE IS TRADE RACER WEBSITE ,THAN TRADE RACER APPLICATION...
ALL THREE ARE EQUALLY CONFUSING FOR A NEW TRADER....
FOR PROFESSIONALS MIGHT BE USEFUL
MOBILE WEBSITE IS WORSE...ALSO A MOBILE APPLICATION

THE LAYOUT OF ALL THREE IS SO DIFFERENT AND CONFUSING....


NO INTRADAY STREAMING CHARTS TO REGULAR CUSTOMERS ...HOW IS ONE SUPPOSED TO TRADE INTRADAY WITHOUT THESE

ONE ADVANTAGE FOR THOSE WISHING TO PLAY BIG IS IT OFFERS VERY HIGH LEVERAGE MEANS U CAN TRADE VERY BIG USING LESS MARGIN

AND OF COURSE SEE YOUR MONEY EVAPORATE

NO SINGLE WAY TO MONITOR ALL YOUR OPEN POSITIONS

CHARTING TOOLS FOR REGULAR CUSTOMERS ARE VERY BAD AND NOT USER FRIENDLY AT ALL
THIS IS SOLELY DESIGNED FOR HIGH NET WORTH INDIVIDUALS....
MEANS THOSE TRADING HEAVILY DAILY SAY FEW LAKHS CRORES DAILY
THEY ARE RIDING ON SUCESS OF ICICIBANK AS OPENING OF LINKED ACCOUNT AND TRANFERRING MONEY IS EZEE ...
ALSO PEOPLE TRUST THE ICICI NAME AND ARE HESITANT TO TRY SMALL ,LESSER KNOWN BROKERS
TRADERS WHO R THINKING OF STARTING TRADING ....NEW TO MARKET
TRADE ONLY SMALL QUANTITIES INTRADAY...OR
INVESTORS WHO WISH TO INVEST IN MARKET NO TRADING ...ALL SHOULD NOT EVEN LOOK IN DIRECTION OF ICICIDIRECT...


Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Average
Website Usability - Below Average
Customer Service - Below Average
Overall Experience - Very Poor

348. Ashish Bhat  Jan 27, 2014 2:56:28 PM IST |  Reply 

ICICI sec website is very cluttred. Not easy to do simple actions! Very poorly designed.
Customer service is next to non-existent.

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Average
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Below Average

347. Jeet  Jan 15, 2014 10:26:38 PM IST |  Reply 

i have opened with icici direct before 2 year. i have opened offline account. now i want to convert this account in online. i am taking follow up since 1.5 year. its to long time to taking follow up. but i didnt got any response. i am paying high brokrage chareges for only service. but service is very poor

346. vyesodhara  Jan 12, 2014 9:20:50 PM IST |  Reply 

In my experience it is the worst - my experience with angel, HDFC, Geojit and religare are superb by comparison ( I am struggling even to close the account at ICICI and get the last of my securities traded ). I strongly advise any wannabe investor to keep away from ICICI as their charges are high and their service in my experience is the worst of the lot.



Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Average
Customer Service - Very Poor
Overall Experience - Very Poor

346.1. rajesh  Jan 20, 2014 2:16:32 PM IST | 

dear sir:
plz tell me which is better to start.
plz give me your contact no.

345. bhaskar  Dec 13, 2013 1:32:46 AM IST |  Reply 

Brokerage is very high

No concession for hni or frequent traders

Takes time 2 update de portfolio after de trade

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Above Average
Customer Service - Average
Overall Experience - Above Average

344. manju  Dec 11, 2013 6:40:25 PM IST |  Reply 

Whatever profit earned will go brokerage.and even its too slow takes a lot of time to place a order.
Advice not to use.

343. John  Dec 04, 2013 10:11:37 AM IST |  Reply 

ICICI Direct - Very Poor system of trading. If your are new to the trade, it is 100% your will loose all your money.

One of the best Cheating in share trading is ICICI Direct.

342. ABHISHEK  Nov 18, 2013 10:32:55 AM IST |  Reply 

Its time to meet your new boss with Sharekhan Online trading account with atractive brokreage schemes along with multiples platforms.
For more Ring - up 8130894292..

341. srini  Nov 04, 2013 2:49:56 PM IST |  Reply 

Very Bad brokerage and service is not available correctly.
Once you sell you have to wait 3 days again to buy.No such option is there to buy immediately from ICICI.

Brokerage of 0.05 per share for all all penny stocks below Rs 11 is very high compared to all other brokerage houses.

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Below Average
Website Usability - Below Average
Customer Service - Average
Overall Experience - Below Average

340. Shabeer  Nov 04, 2013 1:49:21 PM IST |  Reply 

Very high brokerage AMCs. No trading platforms. Overall too expensive to have an account with ICICIDirect.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Above Average
Customer Service - Average
Overall Experience - Below Average

339. BKmar  Oct 03, 2013 2:23:16 PM IST |  Reply 

We cannot make any profit with ICICI. They will make you loss maker by their big leviable brokerages. It is suitable only for higher amount investors. If you are starter in stock market, it is not a wise decision to open an account with ICICI. You will loose your money inevitably.

338. SANJAY SINGH  Sep 26, 2013 5:34:25 PM IST |  Reply 

VERY HIGH BROKERAGE - ALL YOUR PROFIT WILL GO IN BROKERAGE IF YOU ARE A MEDIUM TRADER

LESS MARGIN

REST IS OK

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