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ICICIDirect Stock Trading, Demat, Brokerage and Reviews 2017


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ICICIdirect is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group, India's top financial service provider offering banking and other financial services. ICICI Securities offers 'online trading and investment' services to over 20 lakhs customers through ICICI Direct (ICICIDirect.com).

ICICIDirect.com is the flagship website of ICICI Bank. This website offers a complete suite of investment products such as Online Equity Trading, Derivatives Trading, Mutual Fund & IPO, Fixed Deposit, Bond, NCD, wealth products, Home Loans, Loan against Securities etc.; all under one login. ICICIdirect.com is among the most visited investment portals in India.

The 3-in-1 account, which includes ICICI Bank Account, ICICI Trading Account and ICICI Demat Account, is the key offering for retail stock market investors in India. It provides extremely simple and efficient way to invest in stock market and other financial instruments. The customers can visit any of the over 1500 ICICI Bank branches or ICICIDirect offices to get in-person help on financial products which are sold through ICICI direct.

ICICIDirect also offers timely pay-in and pay-out, hassle free settlements and above all local and personalized service.

ICICIDirect Trades In: BSE and NSE

ICICIDirect Rating (by the customers)

328 Votes

Overall Rating Rated 2.5 stars 2.5/5
Fees Rated 2.3 stars 2.3/5
Brokerage Rated 1.8 stars 1.8/5
Usability Rated 3.4 stars 3.4/5
Customer Service Rated 2.8 stars 2.8/5

Do you trade with ICICIDirect? Rate ICICIDirect

Information about ICICIDirect account opening, ICICIDirect open account, ICICIDirect opening charges, ICICIDirect account opening charges, ICICIDirect account opening status, ICICIDirect amc charges, ICICIDirect account charges, ICICIDirect account closure

ICICIDirect's Trading Platforms

ICICIDirect offers 2 trading platforms to its customers:

1. Share Trading Account (Website Based Trading)

Website based online Share Trading Account by ICICIDirect is primarily for buying and selling of stocks at BSE and NSE.
The ICICIDirect website allows Cash Trading, Margin Trading, MarginPLUS Trading, Spot Trading, Buy Today Sell Tomorrow, IPO Investment, Mutual Fund Investment etc.

ICICIDirect.com website is the primary Investment vehicle of ICICI Limited.

2. Trade Racer (Trading Terminal)

Trade Racer is a power packed Trading platform which provides an investor with Live streaming quotes & Research Calls, integrated fund transfer system along with multiple watch list facility. Investor can also do technical analysis with the help advance charting tools. Single Order entry page for Equities and Derivatives, Technical Analysis, Integrated Fund Transfer System, Customized Interface, Intra-day and EOD Charts and Shortcut keys for faster access to markets are some of the key features of Trade Racer Terminal.

Trade Racer Subscription Fee (Cost of using ICICI Trading Terminal)

Trade Racer, the installable trading terminal from ICICI Direct is free for customers who give a brokerage of more than Rs 750 in a month. For others (if the Trade Racer facility is activated by the customer); ICICI charges Rs 75 per month towards subscription for Trade Racer.

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ICICIDirect Special Offers

Sorry no special offers available by ICICIDirect at this time.

Visit Exclusive Promotions / Offers from Stock Brokers in India webpage for more offers.

ICICIDirect Brokerage Charges 2017

  • Trading Account Opening Charges (One Time): Rs 975
  • Trading Annual maintenance charges (AMC): Rs 0
  • Demat Account Opening Charges (One Time): Rs 100 (for Agreement Stamp Paper)
  • Demat Account Annual Maintenance Charges (AMC): Rs 500 (Rs 0 for 1st year with 3 in 1 Account)

ICICI offers 2 types of brokerage plans to its customer:

  1. I-Secure Plan (Flat brokerage Plan)

    This plan offers Flat Brokerage (in %) irrespective of turnover value. This plan is suitable for traders / investors looking at secured and fixed brokerage.

  2. I-Saver Plan (Variable brokerage plan)

    This plan offers brokerage based on the trading volume i.e. high brokerage for low volume and low brokerage for high volume trades. This plan suitable for traders / investors who trade in high volumes and can benefit from low brokerage.

ICICIDirect Cash Brokerage

I - Saver Plan
Total Eligible Turnover (Per calendar Quarter) Brokerage (%) Effective Brokerage on Intraday Squareoff
Above Rs 5 Crores 0.25 0.125%
Rs 2 Crores to 5 Crores 0.30 0.150%
Rs 1 Crores to 2 Crores 0.35 0.175%
Rs 50 Lakhs to 1 Crores 0.45 0.225%
Rs 25 Lakhs to 50 Lakhs 0.55 0.275%
Rs 10 Lakhs to 25 Lakhs 0.70 0.350%
Less than Rs 10 Lakhs 0.75 0.375%
I - Secure Plan
Total Eligible Turnover (Per calendar Quarter) Brokerage (Equity Delivery %) Effective Brokerage on Intraday Squareoff
Irrespective of turnover 0.55% 0.275%

ICICIDirect Future & Future Plus Brokerage

I - Saver Plan / I - Secure Plan
For Equity/Currency Futures Equity Future and Future Plus Currency Futures
Total Eligible Turnover per month Brokerage (%) Brokerage on Second leg of Intraday square off (per lot) Brokerage on Second leg of Intraday square off (per lot)
Above Rs 20 Crores 0.030 Rs 15 Rs 10
Rs 10 Crores to 20 Crores 0.035 Rs 15 Rs 10
Rs 5 Crores to 10 Crores 0.040 Rs 15 Rs 10
Less than Rs 5 Crores 0.050 Rs 15 Rs 10

ICICI Margin & Margin Plus Trading Brokerage

I - Saver Plan / I - Secure Plan
Total Eligible Turnover per month Brokerage (%)
Above Rs 20 Crores 0.030
Rs 10 Crores to 20 Crores 0.035
Rs 5 Crores to 10 Crores 0.040
Less than Rs 5 Crores 0.050

ICICI Direct Options Brokerage

I - Saver Plan / I - Secure Plan
Brokerage in Options Total Eligible Lots per month Flat brokerage per contract lot (Rs) Brokerage on Second leg of Intraday square off (per lot)
Above 600 65 Rs 15
301-600 70 Rs 15
151-300 75 Rs 15
61-150 85 Rs 15
0-60 95 Rs 15

ICICI Other Brokergae Charges

  1. Minimum Brokerage ICICIDirect: ICICI charges minimum brokerage of Rs 35 per trade or 2.5% of the trade value whichever is lower.
  2. ICICI charges flat 5 paisa per share (Rs 0.05) brokerage on stocks priced less then Rs 10 per share.

ICICI Depository Service Charges

For Resident Retail Customers and Corporates
Particulars Charges
Account Opening Nil
First Year AMC Nil
Annual Maintenance Charges Rs 600 (Rs 500 for customers receiving e-mail statements)
Buy - Market and Off-Market Nil
Sell - Market and Off-Market and Redemption of MF units (% of transaction value of each ISIN) Max. Rs 500 for debt instruments
Nil for Trades done on www.icicidirect.com
Instruction submitted through Internet (E-inst / IVR) 0.04% (Min. Rs 25 and Max. Rs 25,000)
Instruction submitted through Call Centre 0.04% (Min. Rs 30 and Max. Rs 25,000)
Instruction submitted at Branches 0.04% (Min. Rs 35 and Max. Rs 25,000)
Rejection / fails Rs 30
Extra charges for processing of TIFDs submitted late
(% of transaction value)
Instruction submitted through Internet (E-inst / IVR)
Nil
Instruction submitted through Call Centre Nil
Instruction submitted at Branches (accepted at Client's risk) Rs 10 per ISIN
Dematerialisation for each request form Rs 50
Dematerialisation for each extra certificate Rs 3
Rematerialisation Rs 25 for every hundred securities or part
thereof, subject to maximum fee of Rs 3,00,000 or
a flat fee of Rs 25 per certificate, whichever is higher.
Reconversion of MF units Rs 25 per instruction
Closure of Account Nil
Pledge Creation/Closure/Confirmation/ Invocation
(% of value for each ISIN in each request)
If, ICICI Bank is counter party
0.02% (Min. Rs 25 and Max. Rs 25,000)
If, ICICI Bank is not counter party 0.04% (Min. Rs 35 and Max. Rs 25,000)
Additional Account Statements Rs 20

NSDL Charges

Particulars Charges
Annual Maintenance Fee for Corporate Account Rs 500 p.a. (w.e.f October 1, 2013)
Sell - Market and Off-Market Rs 4.50 per debit instruction (Nil for commercial paper and short-term debt instruments)
Reconversion of MF units into SoA Rs 10 per instruction (w.e.f April 1, 2014)
Redemption of MF units through Participants Rs 4.50 per instruction (w.e.f April 1, 2014)
Remat A fee of Rs 10 for every hundred securities or part thereof, subject to maximum fee of Rs 5,00,000 or a flat
fee of Rs 10 per certificate, whichever is higher.
Pledge Creation Rs 25 per instruction

Useful Articles:

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How to open account with ICICI Securities Pvt Ltd.?

For Online Stock Trading with ICICI, investor needs to open 3 accounts: ICICI Bank Account, ICICI Direct Trading Account and ICICI Demat Account (DP Account).

Note: If you already have a bank account or demat account with ICICI, you could link it with new ICICIDirect trading account.

Opening trading account with ICICI is easy. You could use one of the following options to open account with ICICIDirect.

  • Visit ICICIDirect.com and fill the "Open an Account" form.
  • Call ICICI and tell them that you are interested in opening an account with them.

In both the cases ICICI representative contact you in a day or two and tell you about the procedure to open the account. They usually send somebody to your home to collect documents, signature and for demo if required.

Get information about ICICIDirect broker, ICICIDirect branches, ICICIDirect sub broker, ICICIDirect support, ICICIDirect customer care, ICICIDirect user reviews, ICICIDirect user manual, ICICIDirect website, ICICIDirect review and ICICIDirect toll free number

Contact ICICIDirect / Request Call Back

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ICICIDirect Pros and Cons

ICICIDirect Advantages

  1. 3-in-1 account integrates your banking, broking and demat accounts. All accounts are from ICICI and very well integrated. This feature makes ICICI the most interesting player in online trading facility. There is absolutely no manual interfere require. This is truly online trading environment.
  2. Unlike most of the online trading companies in India which require transferring money to the broker's pool or towards deposits, at ICICIDirect you can manage your own demat and bank accounts through ICICIdirect.com. Money from selling stock is available in ICICI bank account as soon as the ICICIDirect receive it.
  3. Investment online in IPOs, Mutual Funds, GOI Bonds, and Postal Savings Schemes all from one website. General Insurance is also available from ICICI Lombard.
  4. Trading is available in both BSE and NSE.
  5. Low bandwidth website is available for slow internet connection or for trading from mobile devices.
  6. Through myGTC feature, you can place buy and sell limit orders in equity scripts of your choice; specifying the period for which you want the order instruction to be valid.

ICICIDirect Disadvantages

  1. ICICIDirect brokerage is high and not negotiable.
  2. ICICIDirect doesn't offer commodity trading. With ICICI Trading account you cannot trade at MCX or NCDEX.
  3. With ICICIdirect.com e-Invest account(3-IN-1 concept), the Demat Account has to be opened with ICICI Bank Ltd as the Depository Participant (DP) and the Bank Account has to be opened with ICICI Bank Ltd. as the Banker.
  4. ICICI minimum brokerage charge is Rs 35 per trade which is very high for traders who does small trades.
  5. ICICI Charges Rs 75 per month fee for using Trading Terminal (Trade Racer) if customer pays brokerage of less then Rs 750 per month.
  6. ICICI charges flat Rs 0.05 per share brokerage on stocks quoting upto Rs 10. This makes it very difficult to trade in penny stocks.
  7. ICICI Direct charges Rs 25 per call for call & trade after first 20 free calls in a month.

ICICIDirect Complaints received at BSE / NSE:

Number of customer complained against ICICI Securities Pvt Ltd. share broker. The ICICI Securities Pvt Ltd. consumer complaints provide the summary of grievance which went to exchange for resolution.

ICICI Securities Pvt Ltd. consumer complaints
Exchange Financial Year Number of Clients * Total Complaints **
BSE 2016-17 215,037 4
NSE 2016-17 591,504 99
BSE 2015-16 308,908 27
NSE 2015-16 560,438 153
BSE 2014-15 243,808 43
NSE 2014-15 594,714 161
BSE 2013-14 2,454,063 62
NSE 2013-14 500,733 148
BSE 2012-13 2,202,803 81
NSE 2012-13 2,103,212 192
BSE 2011-12 2,001,501 59
NSE 2011-12 1,942,014 144

* Number of active clients the broker or trading member has. As per SEBI guidelines each broker reports the newly added clients to the exchange though unique client code (ucc) process. The informaiton on this page is provided by the exchange.

** The total number of complaint received against the broker at the given exchange.

Useful links about ICICIDirect

  1. Website: http://www.ICICIDirect.com

Enquiry Form

Distinguishing Features of ICICIDirect:

  1. 3-1 account offers great flexibility and worry free transaction between Bank Account, Demat Account and Share Broker Account. Also the website (ICICIDirect.com) has wide ranges of investment products available. This makes investing easy.
  2. "myGTC Orders" is a unique and a very useful feature offered by ICICIDirect. Using this facility, when placing a buy/sell order, a share trader can specify the date until when the order will be valid. GTC is short form of 'Good Till Cancel'.

    For example - You can place an order to buy Reliance Industries shares at Rs 700 (say current market price is Rs 750) and keep the myGTC date, say, one month from now. In this case you order will be valid for next one month at Rs 700. If the share reaches at this price in next one month, the order will automatically execute. It's a hassle free service which helps a lot to many of the investors who has a price in mind and do not want to miss the opportunity to buy/sell share when it reaches to that price.

ICICI Securities Pvt Ltd. Reviews

avatar
473. amit kumar  Mar 28, 2017 11:37:11 AM IST Reply
brokerage is 10-20 times more than other brokers, while brokers like zerodha have made investment(buying stock in cash)totally brokerage freE: icicidirect is charging very high brokerage for DELIVERY

no profit can be earned in trading on icicidirect as brokerage is very high and on per lot basis which means you will pay lakhs in brokerage only


icicibank and icicidirect are two different things and icicidirect is looting customers who join it trusting name of icici
avatar
472. shireesh  Mar 11, 2017 6:48:38 PM IST Reply
One of the traditional broker in India with huge charges on brokerage, while new entrants are able to turnaround with ease of brokerage charges. I do not recommend ICICI Direct to any upcoming investors in India those who wants to save a little amount of money in shares.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Average
Website Usability - Excellent
Customer Service - Below Average
Overall Experience - Below Average
avatar
471. Akshatha  Mar 9, 2017 1:40:04 PM IST Reply
WORST SERVICE. I HAVE ICICI Account and hence people suggested I go with ICICI Direct. This person was literally behind before opening the account. He also said i will get a replationship manager. Took 900 in form of Cheque and after that its been one month and no body knows what happened to my account. It is not activated. He does not know, customer service has no clue and the grievience cell does not even reply. Cheated by this bank.
avatar
470. rajeev  Mar 7, 2017 4:37:11 PM IST Reply
Their customer care people are all aiming how to increase their brokerage of customers. They give the customer mobile number to bad tips provider so that they can generate more brokerage in your bad trading.

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Below Average
Overall Experience - Very Poor
avatar
469. wutwutwut  Mar 3, 2017 7:23:21 AM IST Reply
expensive and crappy ui. How do they dare charge this kind of brokerage.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
avatar
468. Moily Gangadhar  Mar 2, 2017 8:43:43 PM IST Reply
No Comments

Ratings:

Brokerage - Excellent
Account Maintenance Fees - Average
Website Usability - Excellent
Customer Service - Above Average
Overall Experience - Above Average
avatar
467. Sankar  Feb 23, 2017 12:24:49 PM IST Reply
Iam sankar. Please any good clients guide me who is the best commadity broker in tamilnadu giving success calls and affordable brokerage. Iam doing now with goodwill, their call almost failure.please guide me am a small investor
My no 8056575690
avatar
466. Manoj  Feb 22, 2017 4:59:53 PM IST Reply
Very poor service and high brokerage

Don''t use any one
avatar
465. Manoj  Feb 22, 2017 4:56:59 PM IST Reply
Very service don''t use icicibank direct

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
avatar
464. rahimuddin khan  Feb 18, 2017 9:31:54 PM IST Reply
your customer serivice is very idiot...i want my d.account close for 3years there is no response..to close my account,.becuse the annual maintenance is not freee...
avatar
463. Dnyaneshwar Pawar  Feb 16, 2017 5:12:28 PM IST Reply
There Brokerage is very high end . They just want earn more money from customer. They are printing the money only

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Above Average
Customer Service - Below Average
Overall Experience - Very Poor
avatar
462. lalit patel  Feb 12, 2017 4:17:41 PM IST Reply
icici bokerage very high The brokerage of ICICI for common investor is very high. This is the reason now we are trading with other banks and brokerage house, who are chaging 20 paise. 55 paise brokerage is taking away the entire gain of the investors. It is also against the law of equality for common investors.
avatar
461. Krishn  Feb 10, 2017 12:44:35 PM IST Reply
No good

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
avatar
460. HARISH  Feb 6, 2017 7:15:49 AM IST Reply
including service tax) on sale value Rs 12500/-

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Average
Website Usability - Average
Customer Service - Below Average
Overall Experience - Below Average
avatar
459. Mital shah  Feb 1, 2017 1:20:58 PM IST Reply
What if only one application has been made? Will there be any allotment?
avatar
458. Sarada Prasanna Samal  Jan 26, 2017 8:51:12 AM IST Reply
Not so good as it is a largest farm, it can''t satisfy customer.


Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Above Average
Customer Service - Very Poor
Overall Experience - Very Poor
avatar
457. Keshav kale  Jan 19, 2017 2:19:46 PM IST Reply
I am very glad to say about the brokerage rate. Few days ago I earn 750 rupees but out of which 550rupees are taxes.,brokerage. Escape from brokerage too good service of icici securities.
avatar
456. Neema  Jan 17, 2017 7:12:50 PM IST Reply
he main concern is brokerage ICICI is charging. It is about three times what other reputed private broker houses are charging. Though the trading plateform and other services are good the brokerage rates keep the regular trades away.
avatar
455. Neema  Jan 17, 2017 6:55:54 PM IST Reply
ICICI Securities a very nice and useful platform for trading
avatar
454. D K  Jan 17, 2017 4:47:24 PM IST Reply
The main concern is brokerage ICICI is charging. It is about three times what other reputed private broker houses are charging. Though the trading plateform and other services are good the brokerage rates keep the regular trades away.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Average
Website Usability - Excellent
Customer Service - Average
Overall Experience - Average

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