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 ICICIDirect Stock Trading, Demat, Brokerage and Reviews



ICICIdirect is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group, India's top financial service provider offering banking and other financial services. ICICI Securities offers ‘online trading and investment’ services to over 20 lakhs customers through ICICI Direct (ICICIDirect.com).

ICICI Securities (I-Sec) is the top equity house (Full-service broker) in India with over 20 lakh customers. ICICIDirect.com is the flagship website of I-Sec. This website is among the first online trading platform lunched in India to provide online equity, commodity and currency trading; all under one login.

ICICIdirect.com is the most visited investment portal in India and by NRI's living across countries. It is one website which provides options to invest in over 20 financial products including Equity, Derivatives, Currency Futures, IPO, Mutual Funds, ETF, Fixed Deposits, Loans, Tax Services, New Pension Systems and Insurance.

ICICI direct website also provide current stock market information which includes stock prices, news, market research reports, stocks tips, events, IPO News and company results. Its 'Centre for Financial Learning' initiative offers number of online and classroom programs for retail investors.

The 3-in-1 account, which includes ICICI Bank Account, ICICI Direct Trading Account and ICICI Demat Account, is the key offering for retail investors in India as it provides easiest way to invest in stock market and other financial instruments. The customers can also visit any of the over 1500 ICICI Bank branches or ICICIDirect offices to get in-person help on financial products which are sold through ICICI direct.

ICICIDirect Trades In: BSE and NSE

India Share Broker Rating

ICICIDirect Share Broker
Rated 2.54/5 based on 248 customer reviews
Overall Rating Fees Brokerage Usability Customer Service
Rated 2.5 stars Rated 2.4 stars Rated 1.8 stars Rated 3.3 stars Rated 2.9 stars Rate ICICIDirect

ICICIDirect's Trading Platforms

ICICIDirect offers 2 trading platforms to its customers:

  1. Share Trading Account (Website Based Trading)

    Website based online Share Trading Account by ICICIDirect is primarily for buying and selling of stocks at BSE and NSE.
    The ICICIDirect website allows Cash Trading, Margin Trading, MarginPLUS Trading, Spot Trading, Buy Today Sell Tomorrow, IPO Investment, Mutual Fund Investment etc.

    ICICIDirect.com website is the primary Investment vehicle of ICICI Limited.

  2. Trade Racer (Trading Terminal)

    Trade Racer is a power packed Trading platform which provides an investor with Live streaming quotes & Research Calls, integrated fund transfer system along with multiple watch list facility. Investor can also do technical analysis with the help advance charting tools. Single Order entry page for Equities and Derivatives, Technical Analysis, Integrated Fund Transfer System, Customized Interface, Intra-day and EOD Charts and Shortcut keys for faster access to markets are some of the key features of Trade Racer Terminal.

    Trade Racer Subscription Fee (Cost of using ICICI Trading Terminal)

    Trade Racer, the installable trading terminal from ICICI Direct is free for customers who give a brokerage of more than Rs 750 in a month. For others (if the Trade Racer facility is activated by the customer); ICICI charges Rs 75 per month towards subscription for Trade Racer.

ICICIDirect Brokerage Charges 2015

  • Trading Account Opening Charges (One Time): Rs. 975
  • Trading Annual maintenance charges (AMC): Rs 0
  • Demat Account Opening Charges (One Time): Rs. 100 (for Agreement Stamp Paper)
  • Demat Account Annual Maintenance Charges (AMC): Rs. 500 (Rs 0/- for 1st year with 3 in 1 Account)

ICICI offers 2 types of brokerage plans to its customer:

  1. I-Secure Plan (Flat brokerage Plan)

    This plan offers Flat Brokerage (in %) irrespective of turnover value. This plan is suitable for traders / investors looking at secured and fixed brokerage.

  2. I-Saver Plan (Variable brokerage plan)

    This plan offers brokerage based on the trading volume i.e. high brokerage for low volume and low brokerage for high volume trades. This plan suitable for traders / investors who trade in high volumes and can benefit from low brokerage.

ICICIDirect Cash Brokerage

I - Saver Plan I - Secure Plan
Total Eligible Turnover (Per calendar Quarter) Brokerage (%) Effective Brokerage on Intraday Squareoff Total Eligible Turnover (Per calendar Quarter) Brokerage (%) Effective Brokerage on Intraday Squareoff
Above Rs. 5 Crores 0.25 0.125% Irrespective of turnover 0.55 0.275%
Rs.2 Crores to 5 Crores 0.30 0.150%
Rs.1 Crores to 2 Crores 0.35 0.175%
Rs.50 Lakhs to 1 Crores 0.45 0.225%
Rs.25 Lakhs to 50 Lakhs 0.55 0.275%
Rs.10 Lakhs to 25 Lakhs 0.70 0.350%
Less than Rs.10 Lakhs 0.75 0.375%

ICICIDirect Future & Future Plus Brokerage

I - Saver Plan / I - Secure Plan
For Equity/Currency Futures Equity Future and Future Plus Currency Futures
Total Eligible Turnover per month Brokerage (%) Brokerage on Second leg of Intraday square off (per lot) Brokerage on Second leg of Intraday square off (per lot)
Above Rs. 20 Crores 0.030 Rs.15/- Rs.10/-
Rs.10 Crores to 20 Crores 0.035 Rs.15/- Rs.10/-
Rs.5 Crores to 10 Crores 0.040 Rs.15/- Rs.10/-
Less than Rs.5 Crores 0.050 Rs.15/- Rs.10/-

ICICI Margin & Margin Plus Trading Brokerage

I - Saver Plan / I - Secure Plan
Total Eligible Turnover per month Brokerage (%)
Above Rs. 20 Crores 0.030
Rs.10 Crores to 20 Crores 0.035
Rs.5 Crores to 10 Crores 0.040
Less than Rs.5 Crores 0.050

ICICI Direct Options Brokerage

I - Saver Plan / I - Secure Plan
Brokerage in Options Total Eligible Lots per month Flat brokerage per contract lot (Rs.) Brokerage on Second leg of Intraday square off (per lot)
Above 600 65/- Rs.15/-
301-600 70/- Rs.15/-
151-300 75/- Rs.15/-
61-150 85/- Rs.15/-
0-60 95/- Rs.15/-

 

ICICI Other Brokergae Charges

  1. Minimum Brokerage ICICIDirect: ICICI charges minimum brokerage of Rs 35 per trade or 2.5% of the trade value whichever is lower.
  2. ICICI charges flat 5 paisa per share (Rs 0.05) brokerage on stocks priced less then Rs 10 per share.

 

ICICI Depository Service Charges

For Resident Retail Customers and Corporates
Particulars Charges
Account Opening Nil
First Year AMC Nil
Annual Maintenance Charges Rs 600 (Rs 500 for customers receiving e-mail statements)
Buy - Market and Off-Market Nil
Sell - Market and Off-Market and Redemption of MF units (% of transaction value of each ISIN) Max. Rs 500 for debt instruments
Nil for Trades done on www.icicidirect.com
Instruction submitted through Internet (E-inst / IVR) 0.04% (Min. Rs 25 and Max. Rs 25,000)
Instruction submitted through Call Centre 0.04% (Min. Rs 30 and Max. Rs 25,000)
Instruction submitted at Branches 0.04% (Min. Rs 35 and Max. Rs 25,000)
Rejection / fails Rs 30
Extra charges for processing of TIFDs submitted late
(% of transaction value)
Instruction submitted through Internet (E-inst / IVR)
Nil
Instruction submitted through Call Centre Nil
Instruction submitted at Branches (accepted at Client's risk) Rs 10 per ISIN
Dematerialisation for each request form Rs 50
Dematerialisation for each extra certificate Rs 3
Rematerialisation Rs 25 for every hundred securities or part
thereof, subject to maximum fee of Rs 3,00,000 or
a flat fee of Rs 25 per certificate, whichever is higher.
Reconversion of MF units Rs 25 per instruction
Closure of Account Nil
Pledge Creation/Closure/Confirmation/ Invocation
(% of value for each ISIN in each request)
If, ICICI Bank is counter party
0.02% (Min. Rs 25 and Max. Rs 25,000)
If, ICICI Bank is not counter party 0.04% (Min. Rs 35 and Max. Rs 25,000)
Additional Account Statements Rs 20

 

NSDL Charges

Particulars Charges
Annual Maintenance Fee for Corporate Account Rs 500 p.a. (w.e.f October 1, 2013)
Sell - Market and Off-Market Rs 4.50 per debit instruction (Nil for commercial paper
and short-term debt instruments)
Reconversion of MF units into SoA Rs 10 per instruction (w.e.f April 1, 2014)
Redemption of MF units through Participants Rs 4.50 per instruction (w.e.f April 1, 2014)
Remat A fee of Rs 10 for every hundred securities or part
thereof, subject to maximum fee of Rs 5,00,000 or a flat
fee of Rs 10 per certificate, whichever is higher.
Pledge Creation Rs 25 per instruction

 

Useful Articles:

How to open account with ICICI Securities Pvt Ltd.?

For Online Stock Trading with ICICI, investor needs to open 3 accounts...ICICI Bank Account, ICICI Direct Trading Account and ICICI Demat Account (DP Account).

Note: If you already have a bank account or demat account with ICICI, you could link it with new ICICIDirect trading account.

Opening trading account with ICICI is easy. You could use one of the following options to open account with ICICIDirect.

  • Visit ICICIDirect.com and fill the "Open an Account" form.
  • Call ICICI and tell them that you are interested in opening an account with them.

In both the cases ICICI representative contact you in a day or two and tell you about the procedure to open the account. They usually send somebody to your home to collect documents, signature and for demo if required.

Contact ICICIDirect / Request Call Back

Name:Phone #:
Email:City:
State:
Are you a day trader?

ICICIDirect Advantages

  1. 3-in-1 account integrates your banking, broking and demat accounts. All accounts are from ICICI and very well integrated. This feature makes ICICI the most interesting player in online trading facility. There is absolutely no manual interfere require. This is truly online trading environment.
  2. Unlike most of the online trading companies in India which require transferring money to the broker's pool or towards deposits, at ICICIDirect you can manage your own demat and bank accounts through ICICIdirect.com. Money from selling stock is available in ICICI bank account as soon as the ICICIDirect receive it.
  3. Investment online in IPOs, Mutual Funds, GOI Bonds, and Postal Savings Schemes all from one website. General Insurance is also available from ICICI Lombard.
  4. Trading is available in both BSE and NSE.
  5. Low bandwidth website is available for slow internet connection or for trading from mobile devices.
  6. Through myGTC feature, you can place buy and sell limit orders in equity scripts of your choice; specifying the period for which you want the order instruction to be valid.

ICICIDirect Disadvantages

  1. ICICIDirect brokerage is high and not negotiable.
  2. ICICIDirect doesn't offer commodity trading. With ICICI Trading account you cannot trade at MCX or NCDEX.
  3. With ICICIdirect.com e-Invest account(3-IN-1 concept), the Demat Account has to be opened with ICICI Bank Ltd as the Depository Participant (DP) and the Bank Account has to be opened with ICICI Bank Ltd. as the Banker.
  4. ICICI minimum brokerage charge is Rs 35 per trade which is very high for traders who does small trades.
  5. ICICI Charges Rs 75 per month fee for using Trading Terminal (Trade Racer) if customer pays brokerage of less then Rs 750 per month.
  6. ICICI charges flat Rs 0.05 per share brokerage on stocks quoting upto Rs 10. This makes it very difficult to trade in penny stocks.

ICICIDirect Complaints Recieved at BSE / NSE:

Number of customer complaints lodged against share broker ICICIDirect:

Exchange Financial Year Number of Clients * Total Complaints **
BSE 2014-15 2,825,139 20
NSE 2014-15 570,883 101
BSE 2013-14 2,454,063 62
NSE 2013-14 500,733 148
BSE 2012-13 2,202,803 81
NSE 2012-13 2,103,212 192
BSE 2011-12 2,001,501 59
NSE 2011-12 1,942,014 144

* Number of active clients the broker or trading member has. As per SEBI guidelines each broker reports the newly added clients to the exchange though unique client code (ucc) process. The informaiton on this page is provided by the exchange.

** The total number of complaint received against the broker at the given exchange.

Broker complaints in India - Year wise complaints recieved by exchange

Useful links about ICICIDirect

  1. Website: http://www.ICICIDirect.com

Enquiry Form

Distinguishing Features of ICICIDirect:

  1. 3-1 account offers great flexibility and worry free transaction between Bank Account, Demat Account and Share Broker Account. Also the website (ICICIDirect.com) has wide ranges of investment products available. This makes investing easy.
  2. "myGTC Orders" is a unique and a very useful feature offered by ICICIDirect. Using this facility, when placing a buy/sell order, a share trader can specify the date until when the order will be valid. GTC is short form of 'Good Till Cancel'.

    For example – You can place an order to buy Reliance Industries shares at Rs 700 (say current market price is Rs 750) and keep the myGTC date, say, one month from now. In this case you order will be valid for next one month at Rs 700. If the share reaches at this price in next one month, the order will automatically execute. It's a hassle free service which helps a lot to many of the investors who has a price in mind and do not want to miss the opportunity to buy/sell share when it reaches to that price.

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About this review:
Title: ICICIDirect Stock Trading, Demat, Brokerage and Reviews
Author: Chittorgarh.com Team
Date published: 3/30/2015 3:20:00 PM
Category: Stock Broker
Rating: 2.54 out of 5
Votes: 248

ICICI Securities Pvt Ltd. Reviews

        

377. Ambrish  Mar 6, 2015 3:55:46 PM IST |  Reply 

Skip ICICI Direct. Too high brokerage and too few services.

376. Sunny Sapra  Mar 4, 2015 5:44:49 PM IST |  Reply 

Broker ko broker ke level taak hi raakhaa jaanaa chahiyeee

if you receive anything for good.........analysis it once yourself......if u find some good reason genuninly........then u can try it partly n slowly.

let things start happen in good favour......but stick n believe in your own senses and logics.

nobody is so dear friend of you in this market............that he will give you so much of money so easily.

375. Kumar  Feb 20, 2015 6:12:15 PM IST |  Reply 

Hi Guys,

Never ever take your demat account in ICICIDIRECT.COM. They do lot of fraud. They do lot of manipulations in Intranet trading, They forcefully square-off all your intranet positions. They are not customer friendly. Don''t loose your hard earned by taking a demat account in ICICI. ICICI major business is Banking.They always think in the Money Point of View. Please dont go with ICICIDIRECT.COM. Their Brokerages are very high and their intranet tips are also not genuine.50 % their tips will fail in margin.

One of the worst service provider in the market. They loot the peoples money like anything. All are false commitments.

374. vikram  Feb 13, 2015 9:03:43 AM IST |  Reply 

MAIN website is not working as of 13 feb 10 am ...

as and when market moves good website hangs

KAR LO TRADING

374.1. Kumar  Feb 20, 2015 6:15:03 PM IST | 

You are absolutely right.Their website will hang on Expiry day. Mostly peak hours. One of the worst Trading account. They grab the innocent peoples money.

373. lowest brokerage   Feb 7, 2015 11:57:34 AM IST |  Reply 

Hi we are offering lowest brokerage charges and free dmat and trading account trade online using computer, mobile and tablet or call & trade without extra charges for details reply to Email
Equity Cash Intraday                        
0.015%
> Equity Cash Delivery                           
0.15%
> Equity Futures (Intraday & Carry forward 
0.015%
> Equity Options                                   Rs 15/Lot/Side
>Index Options Rs 10/Lot/Side
> Currency Future & Options                                         :               Rs 10/Lot/Side
>
> Commodity (Intraday & Carry forward)   0.015%    
Negotiable

372. Sandeep Koul  Jan 26, 2015 10:57:57 AM IST |  Reply 

Customer Service should be focused on, I should have received a demo call post opening the demat account to gain confidence on the website to start trading. However, this did not happen.

Ratings:

Brokerage - Above Average
Account Maintenance Fees - Excellent
Website Usability - Above Average
Customer Service - Average
Overall Experience - Above Average

371. Sanjay  Jan 9, 2015 7:32:17 AM IST |  Reply 

Can anybody suggest for lower brokerage stock trading online sites? Normally my requirement is to trade penny stocks < 9 paisa...

370. Vimal  Dec 15, 2014 10:45:39 AM IST |  Reply 

We cannot take profit with icici direct as their brokerage is the highest in the market.even if we get profit every thing will be lost to there brokerage and we need to shell additional some amount with icicidirect very bad experience.check the trade book link available in equity there u can see there brokerages its heavy bleeding with ICICI direct and have bad experience with them lost lot of money

369. VENUS  Dec 6, 2014 10:33:39 PM IST |  Reply 

In the past 10 years I have used about 4- 5 Online Stock Broker and my experience is very bad with all of these Worst to Good : 1. SBICap securities 2. Religare Securities. 3. Aditya Birla Money. except ICICI securities. I am with ICICI Securities since the past 10 years and my overall exp with ICICI is excellent. Trading with ICICI is really a boon for new investors.

Ratings:

Brokerage - Average
Account Maintenance Fees - Average
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent

369.1. Satish Kumar  Jan 22, 2015 1:22:07 PM IST | 

jhoothh bol rahe ho saahib, ek baar SHAREKHAN try karke to dekho. You will realise that you have wasted your ten years with ICICI DIRECT. I was also befooled for ten years with ICICI DIRECT.

368. baasr  Nov 7, 2014 12:44:22 PM IST |  Reply 

Has high Brokerage plans
Can''t place orders in postclosing session.

367. ASHWIN  Oct 17, 2014 9:02:46 AM IST |  Reply 

BIG FRAUD /BAD RESEARCHFOR 15 DAYS IN OCYTOBER ICICIDIRECT WERE SHOUTING BIG SUPPORT AT 7800-7840 IN NIFTY

ADSVISING CLIENTS TO BUY AT THESE LEVELS WITH TARGET 8450

NO STOPLOSS WAS GIVEN SO CONFIDENT WERE THEY ABOUT THIS
THIS RECOMMENDATION WAS GIVEN IN THEIR REPORTS DAILY
EVERYTHING IN WATER AND NOW THEY ARE SILENT
REMOVED THE RESEARCH REPORT LINK FROM WEBSITE
YOU WILL LOSE BIG BETTING ON THEIR POOR RESEARCH

THEY WILL CALL YOU ONCE THEY SENSE MONEY IN YOUR ACCOUNT OTHER PERSON HAS MENTIONED THIS TOO ,STAY AWAY FROM ICICIDIRECT ,THEY MOSTLY PICK ON PEOPLE WITH MONEY, BUT WHO DONT HAVE TIME TO INVEST

ICICIBANK NAME IS BEING RUINED BY ICICIDIRECT.....

366. Somasekar  Sep 26, 2014 10:58:51 PM IST |  Reply 

Please read my pathetic story How ICICI brokerage and Consulting has screwed up my 40 Lakhs worth of shares.

I opened ICICI Demat account 7 years back for holding my ESOPs.

When my ESOP stock was increasing , ICICI direct brokers , sales persons digged into my account and continuosly followed , lured and tempted me like anything saying to pledge my stocks and they will help me to grow 4-5 times richer with their top consulting people.

I resisted for almost 2.5 years and was atlast hooked.

So they assigned some inexperienced consultant to me, and forced me to sell my ESOP and started the game. With inefficient and inexperienced advisers and consultants they totally looted my money around 35 lakhs in 20 months . Whenever I escalated to their RM ,VP , They always say the suggestions on Put , call options and and other equity trading were totally based on their reasearch and analysis team which is No#1 in this field.Sometimes they never respond to my calls and mails ..Just they kept quite unanswered.


I am not sure how many have benifited by ICICI Direct research and consulting team . But I am sure there would quite a lot of people lost their money and not telling out.

My friends and investors , please donot get into ICICI trap and loose your hard earned money. BEWARE of ICICI Direct.

366.1. mohanan  Oct 2, 2014 2:51:49 PM IST | 

You resisted for almost 2.5 years.....You lost almost 35 lakhs in 20 months. Why you didnt report or close the account earlier?

366.2. Ravim  Feb 10, 2015 3:48:31 PM IST | 

Mohanan ji, let me know your no., i open your account in sharekhan. and be proud to invest with sharekhan.

365. Shrenik  Sep 24, 2014 12:42:49 PM IST |  Reply 

- Very Good Service but brokerage is high

364. Mohammed  Sep 13, 2014 10:13:21 AM IST |  Reply 

People please refer all their terms and conditions, brokerage etc before investing/trading. Then accordingly plan you trading strategy. No point in blaming the broker, instead sail as per tide.

I agree sometimes their portal hangs. Other wise everything seems fine.

363. shine  Sep 12, 2014 12:19:16 PM IST |  Reply 

how is the best trading company

362. MANOJ KR GUPTA  Aug 26, 2014 10:45:04 AM IST |  Reply 

VERY BAD NEVER OPEN DEMAT & SAVING A/C HERE ,FOR DEMAT SHAREKHAN IS THE BEST

361. MUKESH  Aug 19, 2014 9:00:15 PM IST |  Reply 

i bought the shares worth rs 18545 and they deducted Rs 22211 from my account after adding up the taxes etc

such high charges for trading in icici i am feeling very bad after losing my hard earned money like this....Strongly against anyone opening a/c with ICICI. Very bad bank.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor

360. Jitendra  Jun 21, 2014 3:01:53 PM IST |  Reply 

If you are regular trader with high volume, then go for prepaid plan of icicidirect which will help you to bring down your brokerage. I pay 0.03% brokerage in futures.
There are certain plans which can bring your brojerage down to 0.02%. But then you will have to pay advance brokerage, and it is beneficial for those who trades in derivatives with high volume.

359. vikram  Jun 8, 2014 11:28:20 PM IST |  Reply 

the most expensive brokerage
only for high networth individuals or nris
they dont care about small investors ,traders as simple as that

dont go by the convenience of 3 in one account or by icici bank name
if u r a small trader investor find a discount broker
website hangs whenever high volume trade in nifty ..mostly on opening ,closing thus small traders are stuck with margin positions .
it happens so many times it seems planned
so called research is useless and mostly off target

no intraday charts even...

358. ravi  Jun 5, 2014 5:29:03 PM IST |  Reply 

Iam using this and I feel satisfied with overall but fees and transaction charges is little on the higher side

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Below Average
Website Usability - Excellent
Customer Service - Above Average
Overall Experience - Average

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Enquire ICICIDirect Trading Account:

Name:Phone #:
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Are you a day trader?