ICICIDirect Stock Trading, Demat, Brokerage and Reviews
ICICIdirect is an online trading and investment platform on ICICI Securities, the largest stock broker firm in India providing a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group, India's top financial service provider offering banking and other financial services.
ICICI Securities (I-Sec) is the top equity house in India with over 20 lakh customers. ICICIDirect.com is the flagship website of I-Sec. This website was the first online trading platform lunched in India to provide browser based equity, commodity and currency trading; all under one login.
ICICIdirect.com is the most visited investment portal in India and by NRI's living across countries. It is one website which provides options to invest in over 20 financial products including Equity, Derivatives, Currency Futures, IPO, Mutual Funds, ETF, Fixed Deposits, Loans, Tax Services, New Pension Systems and Insurance.
ICICI direct also provide current stock market information which includes stock prices, news, market research reports, stocks tips, events, IPO News and company results. Its 'Centre for Financial Learning' initiative offers number of online and classroom programs for investors.
The 3-in-1 account, which includes ICICI Bank Account, ICICI Direct Trading Account and ICICI Demat Account, is the best offering for retail investors in India as it provides easiest way to invest in stock market and other financial instruments. The customers can visit any of the over 1500 ICICI Bank branches to get help on financial products which are sold through ICICI direct.
ICICIDirect Trades In: BSE and NSE
ICICIDirect Rated 2.62 / 5 based on 173 customer reviews
Overall Rating
Fees
Brokerage
Usability
Customer Service
ICICIDirect's Trading Platforms
ICICIDirect offers 2 trading platforms to its customers:
Share Trading Account (Website Based Trading)
Website based online Share Trading Account by ICICIDirect is primarily for buying and selling of stocks at BSE and NSE. The ICICIDirect website allows Cash Trading, Margin Trading, MarginPLUS Trading, Spot Trading, Buy Today Sell Tomorrow, IPO Investment, Mutual Fund Investment etc.
ICICIDirect.com website is the primary Investment vehicle of ICICI Limited.
Trade Racer (Trading Terminal)
Trade Racer is a power packed Trading platform which provides an investor with Live streaming quotes & Research Calls, integrated fund transfer system along with multiple watch list facility. Investor can also do technical analysis with the help advance charting tools. Single Order entry page for Equities and Derivatives, Technical Analysis, Integrated Fund Transfer System, Customized Interface, Intra-day and EOD Charts and Shortcut keys for faster access to markets are some of the key features of Trade Racer Terminal.
ICICI offers 2 types of brokerage plans to its customer:
I-Secure Plan (Flat brokerage Plan)
This plan offers Flat Brokerage (in %) irrespective of turnover value. This plan is suitable for traders / investors looking at secured and fixed brokerage.
I-Saver Plan (Variable brokerage plan)
This plan offers brokerage based on the trading volume i.e. high brokerage for low volume and low brokerage for high volume trades. This plan suitable for traders / investors who trade in high volumes and can benefit from low brokerage.
ICICIDirect Brokerage in Cash
I - Saver Plan
I - Secure Plan
Total Eligible Turnover (Per calendar Quarter)
Brokerage (%)
Effective Brokerage on Intraday Squareoff
Total Eligible Turnover (Per calendar Quarter)
Brokerage (%)
Effective Brokerage on Intraday Squareoff
Above Rs. 5 Crores
0.25
0.125%
Irrespective of turnover
0.55
0.275%
Rs.2 Crores to 5 Crores
0.30
0.150%
Rs.1 Crores to 2 Crores
0.35
0.175%
Rs.50 Lakhs to 1 Crores
0.45
0.225%
Rs.25 Lakhs to 50 Lakhs
0.55
0.275%
Rs.10 Lakhs to 25 Lakhs
0.70
0.350%
Less than Rs.10 Lakhs
0.75
0.375%
ICICIDirect Brokerage in Future & Future Plus
I - Saver Plan / I - Secure Plan
For Equity/Currency Futures
Equity Future and Future Plus
Currency Futures
Total Eligible Turnover per month
Brokerage (%)
Brokerage on Second leg of Intraday square off (per lot)
Brokerage on Second leg of Intraday square off (per lot)
Above Rs. 20 Crores
0.030
Rs.15/-
Rs.10/-
Rs.10 Crores to 20 Crores
0.035
Rs.15/-
Rs.10/-
Rs.5 Crores to 10 Crores
0.040
Rs.15/-
Rs.10/-
Less than Rs.5 Crores
0.050
Rs.15/-
Rs.10/-
ICICI Brokerage in Margin & Margin Plus
I - Saver Plan / I - Secure Plan
Total Eligible Turnover per month
Brokerage (%)
Above Rs. 20 Crores
0.030
Rs.10 Crores to 20 Crores
0.035
Rs.5 Crores to 10 Crores
0.040
Less than Rs.5 Crores
0.050
ICICI Direct Brokerage in Options
I - Saver Plan / I - Secure Plan
Brokerage in Options Total Eligible Lots per month
Flat brokerage per contract lot (Rs.)
Brokerage on Second leg of Intraday square off (per lot)
Above 600
65/-
Rs.15/-
301-600
70/-
Rs.15/-
151-300
75/-
Rs.15/-
61-150
85/-
Rs.15/-
0-60
95/-
Rs.15/-
How to open account with ICICI Securities Pvt Ltd.?
For Online Stock Trading with ICICI, investor needs to open 3 accounts...ICICI Bank Account, ICICI Direct Trading Account and ICICI Demat Account (DP Account).
Note: If you already have a bank account or demat account with ICICI, you could link it with new ICICIDirect trading account.
Opening trading account with ICICI is easy. You could use one of the following options to open account with ICICIDirect.
Visit ICICIDirect.com and fill the "Open an Account" form.
Call ICICI and tell them that you are interested in opening an account with them.
In both the cases ICICI representative contact you in a day or two and tell you about the procedure to open the account. They usually send somebody to your home to collect documents, signature and for demo if required.
ICICIDirect Advantages
3-in-1 account integrates your banking, broking and demat accounts. All accounts are from ICICI and very well integrated. This feature makes ICICI the most interesting player in online trading facility. There is absolutely no manual interfere require. This is truly online trading environment.
Unlike most of the online trading companies in India which require transferring money to the broker's pool or towards deposits, at ICICIDirect you can manage your own demat and bank accounts through ICICIdirect.com. Money from selling stock is available in ICICI bank account as soon as the ICICIDirect receive it.
Investment online in IPOs, Mutual Funds, GOI Bonds, and Postal Savings Schemes all from one website. General Insurance is also available from ICICI Lombard.
Trading is available in both BSE and NSE.
Low bandwidth website is available for slow internet connection or for trading from mobile devices.
Through myGTC feature, you can place buy and sell limit orders in equity scripts of your choice; specifying the period for which you want the order instruction to be valid.
ICICIDirect Disadvantages
ICICIDirect brokerage is high and not negotiable.
With ICICIdirect.com e-Invest account(3-IN-1 concept), the Demat Account has to be opened with ICICI Bank Ltd as the Depository Participant (DP) and the Bank Account has to be opened with ICICI Bank Ltd. as the Banker.
Useful links about ICICIDirect
Website: http://www.ICICIDirect.com
Distinguishing Features of ICICIDirect:
3-1 account offers great flexibility and worry free transaction between Bank Account, Demat Account and Share Broker Account. Also the website (ICICIDirect.com) has wide ranges of investment products available. This makes investing easy.
"myGTC Orders" is a unique and a very useful feature offered by ICICIDirect. Using this facility, when placing a buy/sell order, a share trader can specify the date until when the order will be valid. GTC is short form of 'Good Till Cancel'.
For example – You can place an order to buy Reliance Industries shares at Rs 700 (say current market price is Rs 750) and keep the myGTC date, say, one month from now. In this case you order will be valid for next one month at Rs 700. If the share reaches at this price in next one month, the order will automatically execute. It's a hassle free service which helps a lot to many of the investors who has a price in mind and do not want to miss the opportunity to buy/sell share when it reaches to that price.
(Note: Information Last Updated: 9/12/2012 10:41:00 PM)
Icicisecurties brokrage too much very poor service no free tollfree no
319. K R MADHU Mar 20, 2013 3:26:57 PM IST | Reply
Icici direct is not all good for trading and investing due to highest brokerage compare to other brokerage houses
Ratings:
Brokerage - Very Poor Account Maintenance Fees - Excellent Website Usability - Average Customer Service - Very Poor Overall Experience - Very Poor
318. cool mariner Mar 16, 2013 1:38:13 PM IST | Reply
THEY ARE CHEATERS..THEY R SO KEEN IN OPENING THE ACCNT. BUT ONCE U START TRADING, THEY DONT RESPOND TO UR CALLS, I LOST 150000RS BY AVAILING THEIR SERVICES. THEY KEPT THE SHARES FOR AROUND 15 WORKING DAYS EVEN AFTER I GAVE ORDER FOR SELLING THEM. THUS I INCURRED HEAVY LOSSES.THEY WERE VERY INCO-OPERATIVE IN CLOSING THE ACCOUNT.FINALLY I SOMEHOW MANAGED TO CLOSE THE ACCOUNT.
Ratings:
Brokerage - Very Poor Account Maintenance Fees - Below Average Website Usability - Very Poor Customer Service - Very Poor Overall Experience - Very Poor
317. Dipak K Dey Mar 05, 2013 4:57:52 PM IST | Reply
Not at all satisfied with service, even after paying high brokerage.
Ratings:
Brokerage - Very Poor Account Maintenance Fees - Below Average Website Usability - Above Average Customer Service - Very Poor Overall Experience - Average
Brokerage what you see in the list here may not be the same. It''s 0.55% only for trades more than some 6.5k else its 2.5% + other charges which comes up to 3%. It''s not a good option for small time buyers.
Ratings:
Brokerage - Very Poor Account Maintenance Fees - Below Average Website Usability - Excellent Customer Service - Average Overall Experience - Below Average
315. Asha Devija Feb 18, 2013 1:14:23 PM IST | Reply
I (Asha Devija W/o Ramesh Devija) had opened one 3 in 1 account at ICICI Bank, Madhuvan, Udaipur. I am holding 20000 shares of UNNO Industries Ltd., in physical form, Bank has refused to D-Mat these shares becain their system, company''s name was not mentioned, where as on daily basis, trading of these shares are done,
Straight away,the client of icici direct are the losers and the other brokers clients are the winners.
Simple sentence of all about this broker - 'Want to wiped out all of your bank balance in no time'.
If even a single trader is making a profit with this broker, then i will say he is the luckiest man in the world (note that I am not talking about investors. I am talking about traders).
313. Saibal Das Feb 14, 2013 10:49:45 AM IST | Reply
1.Brokerage fees could be lowered a bit. 2.Company F.D. done throught ICICI Direct website should have the provision of crediting back to the scource account on maturity / redemption.
Ratings:
Brokerage - Average Account Maintenance Fees - Average Website Usability - Excellent Customer Service - Above Average Overall Experience - Above Average
312. Rahul Krishna Agarwal Feb 08, 2013 11:21:59 AM IST | Reply
It has very good Website with technical superiority. Lot of data and research capability. However, brokerage is highest amongst all the Brokerages. It is Highly reliable. Customer service in general is OK.
Ratings:
Brokerage - Very Poor Account Maintenance Fees - Average Website Usability - Excellent Customer Service - Average Overall Experience - Average
310. Narayanasamy V Jan 12, 2013 4:21:10 AM IST | Reply
I have never had a good experience with any of the icici services. The charges applied in transactions and interest levied are huge and lot of unexplained charges. Never planning to take any more service from this fraud company which solely makes profit by cheating its clients not through any meaningful service.
309. PONNALURI RAMACHANDRA RAO Jan 04, 2013 12:16:28 PM IST | Reply
I was gotinto signed a prepaid 25000 plan for 15 years...whereas I am already aged 66 years..the ICICI executives misled me into signing the ICICIdirect account...where I had approached callcentre twice no useful purpose had been served...who would help forrefund of my amount pl guide me
309.1. Vishal May 16, 2013 12:57:27 PM IST |
U never get refund Mr PONNALURI RAMACHANDRA RAO, IF u want to go further so u can mark a mail to Email,pravin.rakshe@icicisecurities.com. Mention what happened with the name of Executive
No one should go to ICICI Direct.. Poor Customer Service and the charges are much much more than others
Ratings:
Brokerage - Above Average Account Maintenance Fees - Above Average Website Usability - Average Customer Service - Very Poor Overall Experience - Very Poor
307. DEEPTI KUMARI GUPTA Dec 30, 2012 2:20:06 PM IST | Reply
ICICI BANK ACCOUNT SERVICES ARE GOOD AND CLEAR, BUT DEMAT ACCOUNT SERVICES ARE NOT MUCH EASY AND GOOD. WE HAVE BEEN REQUESTING FOR GETTING OUR PROBLEM RESOLVED FOR SO MANY DAYS, WE CALLED ICICI CUSTOMER CARE MANY TIMES AND GOT ONLY FURTHER DATES AND FAKE ASSURANCE. PLEASE SOLVE OUR PROBLEM.
306. narendra bhuj Dec 12, 2012 10:58:51 PM IST | Reply
icici is vry essey to handle all action is vry clrly. yes some more charges is there which is compre to other is very high but gentleman ur decision at right time to or right to sell.it will make profite that time brokrej will not matter. if u loose some amount then looks brokrej vry high .
305. Rahul Krishna Agarwal Nov 25, 2012 9:36:25 PM IST | Reply
The website and technical facilities are excellent. Advise available including data is excellent. Brokerage is little higher.
Ratings:
Brokerage - Average Account Maintenance Fees - Average Website Usability - Excellent Customer Service - Above Average Overall Experience - Above Average
This plateform is very good. However Brokerages and other charges are on higher side. Lower brokerage and charges would attract more business. The Company should review its brokerage and other charges.
Ratings:
Brokerage - Very Poor Account Maintenance Fees - Very Poor Website Usability - Above Average Customer Service - Above Average Overall Experience - Below Average
303. Mohinder Singh Nov 14, 2012 10:28:26 AM IST | Reply
Having opened account by filling numerous documents and paying Rs.25K + apprx.3K as taxes, find the brokerage to be quite high, less friendly with low volume investors/traders, paid Rs.2K for training but did not get one so far. Communication directly with ICICIDirect management is missing. There need to be effective online live chat and strongly suggest that ICICIDirect take a vital step towards getting more friendly with small investors wishing to do Intraday trading from home. This will greatly improve on their rating and keeping them the Number One Trading Site for all in India. Please take care of common people and encourage more common Indians/Work-from-Home small investors to get valued services from ICICIDIRECT online Trading.
303.1. Amit Dec 08, 2012 11:06:24 PM IST |
I have ICICIDirect for last few years and I would totally agree with the above. Dont their education or tips, they are useless.
302. MK Sridharan Nov 10, 2012 8:55:03 AM IST | Reply
Not good to open account with them. Their brokerage is the highest and their recommendations are also poor.
Ratings:
Brokerage - Very Poor Account Maintenance Fees - Average Website Usability - Average Customer Service - Average Overall Experience - Very Poor
Sharekhan
