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ICICIDirect Stock Trading, Demat, Brokerage and Reviews 2016


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ICICIdirect is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group, India's top financial service provider offering banking and other financial services. ICICI Securities offers 'online trading and investment' services to over 20 lakhs customers through ICICI Direct (ICICIDirect.com).

ICICI Securities (I-Sec) is the top equity house (Full-service broker) in India with over 20 lakh customers. ICICIDirect.com is the flagship website of I-Sec. This website is among the first online trading platform lunched in India to provide online equity, commodity and currency trading; all under one login.

ICICIdirect.com is the most visited investment portal in India and by NRI's living across countries. It is one website which provides options to invest in over 20 financial products including Equity, Derivatives, Currency Futures, IPO, Mutual Funds, ETF, Fixed Deposits, Loans, Tax Services, New Pension Systems and Insurance.

ICICI direct website also provide current stock market information which includes stock prices, news, market research reports, stocks tips, events, IPO News and company results. Its 'Centre for Financial Learning' initiative offers number of online and classroom programs for retail investors.

The 3-in-1 account, which includes ICICI Bank Account, ICICI Direct Trading Account and ICICI Demat Account, is the key offering for retail investors in India as it provides easiest way to invest in stock market and other financial instruments. The customers can also visit any of the over 1500 ICICI Bank branches or ICICIDirect offices to get in-person help on financial products which are sold through ICICI direct.

ICICIDirect Trades In: BSE and NSE

ICICIDirect Rating (by the customers)

278 Votes

Overall Rating Rated 2.5 stars 2.5/5
Fees Rated 2.4 stars 2.4/5
Brokerage Rated 1.8 stars 1.8/5
Usability Rated 3.3 stars 3.3/5
Customer Service Rated 2.8 stars 2.8/5

Do you trade with ICICIDirect? Rate ICICIDirect

ICICIDirect's Trading Platforms

ICICIDirect offers 2 trading platforms to its customers:

1. Share Trading Account (Website Based Trading)

Website based online Share Trading Account by ICICIDirect is primarily for buying and selling of stocks at BSE and NSE.
The ICICIDirect website allows Cash Trading, Margin Trading, MarginPLUS Trading, Spot Trading, Buy Today Sell Tomorrow, IPO Investment, Mutual Fund Investment etc.

ICICIDirect.com website is the primary Investment vehicle of ICICI Limited.

2. Trade Racer (Trading Terminal)

Trade Racer is a power packed Trading platform which provides an investor with Live streaming quotes & Research Calls, integrated fund transfer system along with multiple watch list facility. Investor can also do technical analysis with the help advance charting tools. Single Order entry page for Equities and Derivatives, Technical Analysis, Integrated Fund Transfer System, Customized Interface, Intra-day and EOD Charts and Shortcut keys for faster access to markets are some of the key features of Trade Racer Terminal.

Trade Racer Subscription Fee (Cost of using ICICI Trading Terminal)

Trade Racer, the installable trading terminal from ICICI Direct is free for customers who give a brokerage of more than Rs 750 in a month. For others (if the Trade Racer facility is activated by the customer); ICICI charges Rs 75 per month towards subscription for Trade Racer.

ICICIDirect Brokerage Charges 2016

  • Trading Account Opening Charges (One Time): Rs 975
  • Trading Annual maintenance charges (AMC): Rs 0
  • Demat Account Opening Charges (One Time): Rs 100 (for Agreement Stamp Paper)
  • Demat Account Annual Maintenance Charges (AMC): Rs 500 (Rs 0 for 1st year with 3 in 1 Account)

ICICI offers 2 types of brokerage plans to its customer:

  1. I-Secure Plan (Flat brokerage Plan)

    This plan offers Flat Brokerage (in %) irrespective of turnover value. This plan is suitable for traders / investors looking at secured and fixed brokerage.

  2. I-Saver Plan (Variable brokerage plan)

    This plan offers brokerage based on the trading volume i.e. high brokerage for low volume and low brokerage for high volume trades. This plan suitable for traders / investors who trade in high volumes and can benefit from low brokerage.

ICICIDirect Cash Brokerage

I - Saver Plan
Total Eligible Turnover (Per calendar Quarter) Brokerage (%) Effective Brokerage on Intraday Squareoff
Above Rs 5 Crores 0.25 0.125%
Rs 2 Crores to 5 Crores 0.30 0.150%
Rs 1 Crores to 2 Crores 0.35 0.175%
Rs 50 Lakhs to 1 Crores 0.45 0.225%
Rs 25 Lakhs to 50 Lakhs 0.55 0.275%
Rs 10 Lakhs to 25 Lakhs 0.70 0.350%
Less than Rs 10 Lakhs 0.75 0.375%
I - Secure Plan
Total Eligible Turnover (Per calendar Quarter) Brokerage (%) Effective Brokerage on Intraday Squareoff
Irrespective of turnover 0.55 0.275%

ICICIDirect Future & Future Plus Brokerage

I - Saver Plan / I - Secure Plan
For Equity/Currency Futures Equity Future and Future Plus Currency Futures
Total Eligible Turnover per month Brokerage (%) Brokerage on Second leg of Intraday square off (per lot) Brokerage on Second leg of Intraday square off (per lot)
Above Rs 20 Crores 0.030 Rs 15 Rs 10
Rs 10 Crores to 20 Crores 0.035 Rs 15 Rs 10
Rs 5 Crores to 10 Crores 0.040 Rs 15 Rs 10
Less than Rs 5 Crores 0.050 Rs 15 Rs 10

ICICI Margin & Margin Plus Trading Brokerage

I - Saver Plan / I - Secure Plan
Total Eligible Turnover per month Brokerage (%)
Above Rs 20 Crores 0.030
Rs 10 Crores to 20 Crores 0.035
Rs 5 Crores to 10 Crores 0.040
Less than Rs 5 Crores 0.050

ICICI Direct Options Brokerage

I - Saver Plan / I - Secure Plan
Brokerage in Options Total Eligible Lots per month Flat brokerage per contract lot (Rs) Brokerage on Second leg of Intraday square off (per lot)
Above 600 65 Rs 15
301-600 70 Rs 15
151-300 75 Rs 15
61-150 85 Rs 15
0-60 95 Rs 15

ICICI Other Brokergae Charges

  1. Minimum Brokerage ICICIDirect: ICICI charges minimum brokerage of Rs 35 per trade or 2.5% of the trade value whichever is lower.
  2. ICICI charges flat 5 paisa per share (Rs 0.05) brokerage on stocks priced less then Rs 10 per share.

ICICI Depository Service Charges

For Resident Retail Customers and Corporates
Particulars Charges
Account Opening Nil
First Year AMC Nil
Annual Maintenance Charges Rs 600 (Rs 500 for customers receiving e-mail statements)
Buy - Market and Off-Market Nil
Sell - Market and Off-Market and Redemption of MF units (% of transaction value of each ISIN) Max. Rs 500 for debt instruments
Nil for Trades done on www.icicidirect.com
Instruction submitted through Internet (E-inst / IVR) 0.04% (Min. Rs 25 and Max. Rs 25,000)
Instruction submitted through Call Centre 0.04% (Min. Rs 30 and Max. Rs 25,000)
Instruction submitted at Branches 0.04% (Min. Rs 35 and Max. Rs 25,000)
Rejection / fails Rs 30
Extra charges for processing of TIFDs submitted late
(% of transaction value)
Instruction submitted through Internet (E-inst / IVR)
Nil
Instruction submitted through Call Centre Nil
Instruction submitted at Branches (accepted at Client's risk) Rs 10 per ISIN
Dematerialisation for each request form Rs 50
Dematerialisation for each extra certificate Rs 3
Rematerialisation Rs 25 for every hundred securities or part
thereof, subject to maximum fee of Rs 3,00,000 or
a flat fee of Rs 25 per certificate, whichever is higher.
Reconversion of MF units Rs 25 per instruction
Closure of Account Nil
Pledge Creation/Closure/Confirmation/ Invocation
(% of value for each ISIN in each request)
If, ICICI Bank is counter party
0.02% (Min. Rs 25 and Max. Rs 25,000)
If, ICICI Bank is not counter party 0.04% (Min. Rs 35 and Max. Rs 25,000)
Additional Account Statements Rs 20

NSDL Charges

Particulars Charges
Annual Maintenance Fee for Corporate Account Rs 500 p.a. (w.e.f October 1, 2013)
Sell - Market and Off-Market Rs 4.50 per debit instruction (Nil for commercial paper and short-term debt instruments)
Reconversion of MF units into SoA Rs 10 per instruction (w.e.f April 1, 2014)
Redemption of MF units through Participants Rs 4.50 per instruction (w.e.f April 1, 2014)
Remat A fee of Rs 10 for every hundred securities or part thereof, subject to maximum fee of Rs 5,00,000 or a flat
fee of Rs 10 per certificate, whichever is higher.
Pledge Creation Rs 25 per instruction

Useful Articles:

How to open account with ICICI Securities Pvt Ltd.?

For Online Stock Trading with ICICI, investor needs to open 3 accounts: ICICI Bank Account, ICICI Direct Trading Account and ICICI Demat Account (DP Account).

Note: If you already have a bank account or demat account with ICICI, you could link it with new ICICIDirect trading account.

Opening trading account with ICICI is easy. You could use one of the following options to open account with ICICIDirect.

  • Visit ICICIDirect.com and fill the "Open an Account" form.
  • Call ICICI and tell them that you are interested in opening an account with them.

In both the cases ICICI representative contact you in a day or two and tell you about the procedure to open the account. They usually send somebody to your home to collect documents, signature and for demo if required.

Contact ICICIDirect / Request Call Back

Name:Phone
EmailCity
State
Are you a day trader?

ICICIDirect Pros and Cons

ICICIDirect Advantages

  1. 3-in-1 account integrates your banking, broking and demat accounts. All accounts are from ICICI and very well integrated. This feature makes ICICI the most interesting player in online trading facility. There is absolutely no manual interfere require. This is truly online trading environment.
  2. Unlike most of the online trading companies in India which require transferring money to the broker's pool or towards deposits, at ICICIDirect you can manage your own demat and bank accounts through ICICIdirect.com. Money from selling stock is available in ICICI bank account as soon as the ICICIDirect receive it.
  3. Investment online in IPOs, Mutual Funds, GOI Bonds, and Postal Savings Schemes all from one website. General Insurance is also available from ICICI Lombard.
  4. Trading is available in both BSE and NSE.
  5. Low bandwidth website is available for slow internet connection or for trading from mobile devices.
  6. Through myGTC feature, you can place buy and sell limit orders in equity scripts of your choice; specifying the period for which you want the order instruction to be valid.

ICICIDirect Disadvantages

  1. ICICIDirect brokerage is high and not negotiable.
  2. ICICIDirect doesn't offer commodity trading. With ICICI Trading account you cannot trade at MCX or NCDEX.
  3. With ICICIdirect.com e-Invest account(3-IN-1 concept), the Demat Account has to be opened with ICICI Bank Ltd as the Depository Participant (DP) and the Bank Account has to be opened with ICICI Bank Ltd. as the Banker.
  4. ICICI minimum brokerage charge is Rs 35 per trade which is very high for traders who does small trades.
  5. ICICI Charges Rs 75 per month fee for using Trading Terminal (Trade Racer) if customer pays brokerage of less then Rs 750 per month.
  6. ICICI charges flat Rs 0.05 per share brokerage on stocks quoting upto Rs 10. This makes it very difficult to trade in penny stocks.

ICICIDirect Complaints received at BSE / NSE:

Number of customer complained against ICICI Securities Pvt Ltd. share broker. The ICICI Securities Pvt Ltd. consumer complaints provide the summary of grievance which went to exchange for resolution.

ICICI Securities Pvt Ltd. consumer complaints
Exchange Financial Year Number of Clients * Total Complaints **
BSE 2015-16 308,908 6
NSE 2015-16 573,922 58
BSE 2014-15 243,808 43
NSE 2014-15 594,714 161
BSE 2013-14 2,454,063 62
NSE 2013-14 500,733 148
BSE 2012-13 2,202,803 81
NSE 2012-13 2,103,212 192
BSE 2011-12 2,001,501 59
NSE 2011-12 1,942,014 144

* Number of active clients the broker or trading member has. As per SEBI guidelines each broker reports the newly added clients to the exchange though unique client code (ucc) process. The informaiton on this page is provided by the exchange.

** The total number of complaint received against the broker at the given exchange.

Useful links about ICICIDirect

  1. Website: http://www.ICICIDirect.com

Enquiry Form

Distinguishing Features of ICICIDirect:

  1. 3-1 account offers great flexibility and worry free transaction between Bank Account, Demat Account and Share Broker Account. Also the website (ICICIDirect.com) has wide ranges of investment products available. This makes investing easy.
  2. "myGTC Orders" is a unique and a very useful feature offered by ICICIDirect. Using this facility, when placing a buy/sell order, a share trader can specify the date until when the order will be valid. GTC is short form of 'Good Till Cancel'.

    For example - You can place an order to buy Reliance Industries shares at Rs 700 (say current market price is Rs 750) and keep the myGTC date, say, one month from now. In this case you order will be valid for next one month at Rs 700. If the share reaches at this price in next one month, the order will automatically execute. It's a hassle free service which helps a lot to many of the investors who has a price in mind and do not want to miss the opportunity to buy/sell share when it reaches to that price.

ICICI Securities Pvt Ltd. Reviews

avatar
410. Dnyaneshwar Raut  Feb 5, 2016 11:40:16 AM IST Reply
its costly!! so i switched to SBI SMART

Ratings:

Brokerage - Above Average
Account Maintenance Fees - Very Poor
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Average
avatar
409. SAI KUMAR  Feb 3, 2016 11:10:22 AM IST Reply
LIKE : SITE USER FRIENDLY, DISLIKE HIGH BROKERAGE CHARGES, WHAT EVER INVESTOR EARNS MORE THEN HE PAYS BROKERAGE CHARGES.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Below Average
Customer Service - Below Average
Overall Experience - Below Average
avatar
408. dev  Feb 3, 2016 3:36:39 AM IST Reply
high brokerage charges

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Average
Website Usability - Above Average
Customer Service - Average
Overall Experience - Average
avatar
407. vishnu  Jan 30, 2016 12:40:20 AM IST Reply
as mr amit gadkari said in aap ki adalat that you want high value roads you have to pay more, you want cheap roads pay less.in additional he said pay 40k live in villas,pay 30000-to20000/- live in 5 star, pay-2000-to10000./- live in 3 star, pay 5000-10000 live in 1-2 stars hotel, pay 2000-5000 live in normal. pay 0 welcome at footpath.
so its all depends upon you.any one want discussion on it most welcome..
its depend upon you you want bugatti ,jaguar,bmw, fortunier, safari, nano...so....
its only hallo effect anybody is there who knows all features of icici direct just speak with me...i never seen such website .from to all debt instrument are there .from trader to investor all securities are there. iske illaba kya bache ki jaan logee
avatar
406. Himanshu  Jan 27, 2016 2:04:09 PM IST Reply
Like: Good software, transparent
Dislike: Too much charges.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Above Average
Customer Service - Average
Overall Experience - Below Average
avatar
405. shriram tikam  Jan 6, 2016 2:30:13 AM IST Reply
Too costly you will always lose money through them

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
avatar
404. JIMMYPATEL  Dec 31, 2015 11:37:20 PM IST Reply
Rcom,RiiL,Adani power short term target....??
avatar
403. Amogh Bhishikar  Dec 14, 2015 4:58:33 PM IST Reply
Very poor service. For some reason I am unable to my demat account for last 3 months!! Financial loss to me.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
avatar
402. gk  Dec 13, 2015 9:31:13 AM IST Reply
I am ICICI Direct user. For my Equity transactions as per today on average total charges on Transaction value is 1.536%. it includes charges from icici and stock exchanges.
avatar
401. nikhil  Dec 12, 2015 8:06:19 PM IST Reply
high charges

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Average
Website Usability - Excellent
Customer Service - Average
Overall Experience - Above Average
avatar
400. ckgoyal  Dec 11, 2015 11:18:59 AM IST Reply
pls add m on IPO group 7877048603
avatar
399. sunder  Dec 2, 2015 11:21:05 AM IST Reply
excellent

Ratings:

Brokerage - Average
Account Maintenance Fees - Above Average
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent
avatar
398. Joseph  Nov 28, 2015 9:40:12 PM IST Reply
Brokerage BUY + SELL)
for Equity- Delivery is - ( 1.5 % + 1.5 %) = 3 % , Atrocious
avatar
398.1. Joseph  Nov 28, 2015 9:42:16 PM IST
FOR NRI "s - 3 % Brokerage
avatar
397. Jose  Nov 28, 2015 9:34:37 PM IST Reply
Brokerage Charge is very very High. When you trade its for making money for ICICI Only not for you
avatar
396. Ganesh  Nov 19, 2015 8:04:33 PM IST Reply
Very High Brokerage..

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Below Average
Website Usability - Average
Customer Service - Below Average
Overall Experience - Below Average
avatar
395. mmk  Oct 22, 2015 7:09:50 PM IST Reply
relationship manager se bach ke rahana !
prepaid brokerage ke bahane lutne ayega aur phasake jayega.
guys if you are not trading heavy then it is waste to have prepaid brokerage plan and ultimately you putting your money in their (icicidirect loot) pocket
avatar
395.1. SS  Oct 30, 2015 12:05:32 PM IST
I have been using ICICIDirect for several users perhaps owing to lack of knowledge about other service providers.
Sadly enough I realize now that ICICIDirect has been nothing but fleecing its customers
Such NON-SERVICE can be provided by just about any service provider at much less price
In effective you are using ICICIDirect for on-line trading you will end up making money for them on not for yourself. Also be very careful of what is carefully hidden in the finer print.
Such lack of inefficiency and transperancy does not deserve such high rewards
I propose to gradually shift to some other relatively more honest transparent and reliable service provider
Better late than never
Any suggestions

SS
avatar
395.2. Deepak  Nov 9, 2015 5:43:58 PM IST
I have been using ICICIDirect since 2006 and quite satisfied with it. Best part is that you do not have to interact with anyone becaeverything is seamlessly integrated.
Yes, brokerage used to be high but with prepaid plan(I opted Rs. 75000 plan in Feb this year) now it is very less. It is really surprising to me that so many people are complaining about it.
My father has accounts with R.K. Global and with India Infoline but he is not satisfied with any of these two and all the time complaining about this charge or that charge whereas in my nine years of trading with ICICI I do not have any complaint.
avatar
395.3. VIKRAM  Nov 16, 2015 6:13:31 PM IST
@deepak
75000 brokerage plan cheap???

brokerage on 1 lot(75)nifty future is minimum 165 (TAXES EXTRA) for intraday squareoff(FUTURE REFERENCE VALUE 8000)

and 300 rs if overnight TAXES EXTRA

TRADERS MANY TIMES BOOK SMALL LOSSES -IF ON 1 LOT YOUR LOSS IS SAY 2 POINTS =150 RS ON ICICIDIRECT YOUR LOSS WILL BE 150+165 =315RS
ON DISCOUNT BROKERAGE IT WILL BE 150+50 =200 RS(25 PER ORDER SAY)
THATS A HUGE DIFFERENCE

ON DISCOUNT BROKERAGE PER ORDER BROKERAGE 20-30RS SO MULTIPLE LOTS DONT MATTER
ON ICICIDIRECT THE MOMENT YOUR LOT SIZE INCREASES
YOU ARE DONE TOTALLY $$@#@#

icicidirect is 3-5 times more costly than discount brokerages

thats a huge difference and you have to pay 75000 upfront , such money surely does not matter for big traders but for those trading with few lakhs its significant to block this much amount
avatar
395.4. Deepak  Dec 4, 2015 9:10:42 PM IST
@Vikram
You are absolutely right when you say It is expensive for trading in futures. However for options it is only Rs. 35 per lot. I do trade in nifty future ( and nifty only) but never for 5 or 10 points and do not trade more than 3 or 4 lots in a month. Most of the times I trade in nifty options.
I am not a big trader and trade with few lakhs only but still I would say that Rs. 75000 prepaid brokerage plan is highly satisfactory for me. Rs. 75000 is almost equal to margin amount of one future position(which is roughly 58000) so I am not blocking too much. As of today I have already utilised Rs. 14000, so now it is not even 75000 that is blocked.
But all in all my reason for being satisfied with ICICI direct is that it is very convenient to and all services as I said earlier are seamlessly integrated. Everything is transparent and no hidden charges.
Thanks for your opinion.
regards
deepak
avatar
394. sunil  Oct 20, 2015 11:36:40 PM IST Reply
Broker only for rich clint, very high brokerage

Keval loot macha rakhi hai,

Chor hain sab ke sab public ka paisa din dhade chori karte hain,

Enhe to license bhi mila hua hai.

Main point to batate nahi jab account khali kar dete hain to bolte hain hamare paas aur bhi plan hai like prepaid plan , dalali karna to inse sikhe

Mujhe lagta hai kisabhi broker aise hi honge

Please dont chakar in share market, account khali karwana hai to welcome in share market, and touch this type broker

avatar
393. Shiva  Oct 20, 2015 10:42:36 PM IST Reply
These people Mobile Trade application is worst. You need to keep on login for multiple times then only it will allow you to log into the App. Very pathetic service.
avatar
392. Navneet  Oct 16, 2015 6:05:36 PM IST Reply
worst service. too mush brokerage. Never go with icicidirect account.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
avatar
391. NEERAJ VASHISHT  Oct 16, 2015 3:36:02 PM IST Reply
DOSTO MAT FASNA ENKE CHARRAR ME GHUMATE RAH JAOGE
KOI SUNVAI NAHI HAI ONLY FOR BIG INVESTOR MEIN TO BAND KARVA RAHA HU PLZZZZZZ DONT OPEN DEMAT ACCOUNT IN THIS COMPANY LUTNE BATHI HAI KAMENE

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor

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