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ICICIDirect Stock Trading, Demat, Brokerage and Reviews 2016


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ICICIdirect is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group, India's top financial service provider offering banking and other financial services. ICICI Securities offers 'online trading and investment' services to over 20 lakhs customers through ICICI Direct (ICICIDirect.com).

ICICIDirect.com is the flagship website of ICICI Bank. This website offers a complete suite of investment products such as Online Equity Trading, Derivatives Trading, Mutual Fund & IPO, Fixed Deposit, Bond, NCD, wealth products, Home Loans, Loan against Securities etc.; all under one login. ICICIdirect.com is among the most visited investment portals in India.

The 3-in-1 account, which includes ICICI Bank Account, ICICI Trading Account and ICICI Demat Account, is the key offering for retail stock market investors in India. It provides extremely simple and efficient way to invest in stock market and other financial instruments. The customers can visit any of the over 1500 ICICI Bank branches or ICICIDirect offices to get in-person help on financial products which are sold through ICICI direct.

ICICIDirect also offers timely pay-in and pay-out, hassle free settlements and above all local and personalized service.

ICICIDirect Trades In: BSE and NSE

ICICIDirect Rating (by the customers)

301 Votes

Overall Rating Rated 2.5 stars 2.5/5
Fees Rated 2.3 stars 2.3/5
Brokerage Rated 1.8 stars 1.8/5
Usability Rated 3.4 stars 3.4/5
Customer Service Rated 2.8 stars 2.8/5

Do you trade with ICICIDirect? Rate ICICIDirect

ICICIDirect's Trading Platforms

ICICIDirect offers 2 trading platforms to its customers:

1. Share Trading Account (Website Based Trading)

Website based online Share Trading Account by ICICIDirect is primarily for buying and selling of stocks at BSE and NSE.
The ICICIDirect website allows Cash Trading, Margin Trading, MarginPLUS Trading, Spot Trading, Buy Today Sell Tomorrow, IPO Investment, Mutual Fund Investment etc.

ICICIDirect.com website is the primary Investment vehicle of ICICI Limited.

2. Trade Racer (Trading Terminal)

Trade Racer is a power packed Trading platform which provides an investor with Live streaming quotes & Research Calls, integrated fund transfer system along with multiple watch list facility. Investor can also do technical analysis with the help advance charting tools. Single Order entry page for Equities and Derivatives, Technical Analysis, Integrated Fund Transfer System, Customized Interface, Intra-day and EOD Charts and Shortcut keys for faster access to markets are some of the key features of Trade Racer Terminal.

Trade Racer Subscription Fee (Cost of using ICICI Trading Terminal)

Trade Racer, the installable trading terminal from ICICI Direct is free for customers who give a brokerage of more than Rs 750 in a month. For others (if the Trade Racer facility is activated by the customer); ICICI charges Rs 75 per month towards subscription for Trade Racer.

Special offer for our website visitors

Sorry no special offers available by ICICIDirect at this time.

Visit Exclusive Promotions / Offers from Stock Brokers in India webpage for more offers.

ICICIDirect Brokerage Charges 2016

  • Trading Account Opening Charges (One Time): Rs 975
  • Trading Annual maintenance charges (AMC): Rs 0
  • Demat Account Opening Charges (One Time): Rs 100 (for Agreement Stamp Paper)
  • Demat Account Annual Maintenance Charges (AMC): Rs 500 (Rs 0 for 1st year with 3 in 1 Account)

ICICI offers 2 types of brokerage plans to its customer:

  1. I-Secure Plan (Flat brokerage Plan)

    This plan offers Flat Brokerage (in %) irrespective of turnover value. This plan is suitable for traders / investors looking at secured and fixed brokerage.

  2. I-Saver Plan (Variable brokerage plan)

    This plan offers brokerage based on the trading volume i.e. high brokerage for low volume and low brokerage for high volume trades. This plan suitable for traders / investors who trade in high volumes and can benefit from low brokerage.

ICICIDirect Cash Brokerage

I - Saver Plan
Total Eligible Turnover (Per calendar Quarter) Brokerage (%) Effective Brokerage on Intraday Squareoff
Above Rs 5 Crores 0.25 0.125%
Rs 2 Crores to 5 Crores 0.30 0.150%
Rs 1 Crores to 2 Crores 0.35 0.175%
Rs 50 Lakhs to 1 Crores 0.45 0.225%
Rs 25 Lakhs to 50 Lakhs 0.55 0.275%
Rs 10 Lakhs to 25 Lakhs 0.70 0.350%
Less than Rs 10 Lakhs 0.75 0.375%
I - Secure Plan
Total Eligible Turnover (Per calendar Quarter) Brokerage (Equity Delivery %) Effective Brokerage on Intraday Squareoff
Irrespective of turnover 0.55% 0.275%

ICICIDirect Future & Future Plus Brokerage

I - Saver Plan / I - Secure Plan
For Equity/Currency Futures Equity Future and Future Plus Currency Futures
Total Eligible Turnover per month Brokerage (%) Brokerage on Second leg of Intraday square off (per lot) Brokerage on Second leg of Intraday square off (per lot)
Above Rs 20 Crores 0.030 Rs 15 Rs 10
Rs 10 Crores to 20 Crores 0.035 Rs 15 Rs 10
Rs 5 Crores to 10 Crores 0.040 Rs 15 Rs 10
Less than Rs 5 Crores 0.050 Rs 15 Rs 10

ICICI Margin & Margin Plus Trading Brokerage

I - Saver Plan / I - Secure Plan
Total Eligible Turnover per month Brokerage (%)
Above Rs 20 Crores 0.030
Rs 10 Crores to 20 Crores 0.035
Rs 5 Crores to 10 Crores 0.040
Less than Rs 5 Crores 0.050

ICICI Direct Options Brokerage

I - Saver Plan / I - Secure Plan
Brokerage in Options Total Eligible Lots per month Flat brokerage per contract lot (Rs) Brokerage on Second leg of Intraday square off (per lot)
Above 600 65 Rs 15
301-600 70 Rs 15
151-300 75 Rs 15
61-150 85 Rs 15
0-60 95 Rs 15

ICICI Other Brokergae Charges

  1. Minimum Brokerage ICICIDirect: ICICI charges minimum brokerage of Rs 35 per trade or 2.5% of the trade value whichever is lower.
  2. ICICI charges flat 5 paisa per share (Rs 0.05) brokerage on stocks priced less then Rs 10 per share.

ICICI Depository Service Charges

For Resident Retail Customers and Corporates
Particulars Charges
Account Opening Nil
First Year AMC Nil
Annual Maintenance Charges Rs 600 (Rs 500 for customers receiving e-mail statements)
Buy - Market and Off-Market Nil
Sell - Market and Off-Market and Redemption of MF units (% of transaction value of each ISIN) Max. Rs 500 for debt instruments
Nil for Trades done on www.icicidirect.com
Instruction submitted through Internet (E-inst / IVR) 0.04% (Min. Rs 25 and Max. Rs 25,000)
Instruction submitted through Call Centre 0.04% (Min. Rs 30 and Max. Rs 25,000)
Instruction submitted at Branches 0.04% (Min. Rs 35 and Max. Rs 25,000)
Rejection / fails Rs 30
Extra charges for processing of TIFDs submitted late
(% of transaction value)
Instruction submitted through Internet (E-inst / IVR)
Nil
Instruction submitted through Call Centre Nil
Instruction submitted at Branches (accepted at Client's risk) Rs 10 per ISIN
Dematerialisation for each request form Rs 50
Dematerialisation for each extra certificate Rs 3
Rematerialisation Rs 25 for every hundred securities or part
thereof, subject to maximum fee of Rs 3,00,000 or
a flat fee of Rs 25 per certificate, whichever is higher.
Reconversion of MF units Rs 25 per instruction
Closure of Account Nil
Pledge Creation/Closure/Confirmation/ Invocation
(% of value for each ISIN in each request)
If, ICICI Bank is counter party
0.02% (Min. Rs 25 and Max. Rs 25,000)
If, ICICI Bank is not counter party 0.04% (Min. Rs 35 and Max. Rs 25,000)
Additional Account Statements Rs 20

NSDL Charges

Particulars Charges
Annual Maintenance Fee for Corporate Account Rs 500 p.a. (w.e.f October 1, 2013)
Sell - Market and Off-Market Rs 4.50 per debit instruction (Nil for commercial paper and short-term debt instruments)
Reconversion of MF units into SoA Rs 10 per instruction (w.e.f April 1, 2014)
Redemption of MF units through Participants Rs 4.50 per instruction (w.e.f April 1, 2014)
Remat A fee of Rs 10 for every hundred securities or part thereof, subject to maximum fee of Rs 5,00,000 or a flat
fee of Rs 10 per certificate, whichever is higher.
Pledge Creation Rs 25 per instruction

Useful Articles:

How to open account with ICICI Securities Pvt Ltd.?

For Online Stock Trading with ICICI, investor needs to open 3 accounts: ICICI Bank Account, ICICI Direct Trading Account and ICICI Demat Account (DP Account).

Note: If you already have a bank account or demat account with ICICI, you could link it with new ICICIDirect trading account.

Opening trading account with ICICI is easy. You could use one of the following options to open account with ICICIDirect.

  • Visit ICICIDirect.com and fill the "Open an Account" form.
  • Call ICICI and tell them that you are interested in opening an account with them.

In both the cases ICICI representative contact you in a day or two and tell you about the procedure to open the account. They usually send somebody to your home to collect documents, signature and for demo if required.

Contact ICICIDirect / Request Call Back

Name:Phone
EmailCity
State
Are you a day trader?

ICICIDirect Pros and Cons

ICICIDirect Advantages

  1. 3-in-1 account integrates your banking, broking and demat accounts. All accounts are from ICICI and very well integrated. This feature makes ICICI the most interesting player in online trading facility. There is absolutely no manual interfere require. This is truly online trading environment.
  2. Unlike most of the online trading companies in India which require transferring money to the broker's pool or towards deposits, at ICICIDirect you can manage your own demat and bank accounts through ICICIdirect.com. Money from selling stock is available in ICICI bank account as soon as the ICICIDirect receive it.
  3. Investment online in IPOs, Mutual Funds, GOI Bonds, and Postal Savings Schemes all from one website. General Insurance is also available from ICICI Lombard.
  4. Trading is available in both BSE and NSE.
  5. Low bandwidth website is available for slow internet connection or for trading from mobile devices.
  6. Through myGTC feature, you can place buy and sell limit orders in equity scripts of your choice; specifying the period for which you want the order instruction to be valid.

ICICIDirect Disadvantages

  1. ICICIDirect brokerage is high and not negotiable.
  2. ICICIDirect doesn't offer commodity trading. With ICICI Trading account you cannot trade at MCX or NCDEX.
  3. With ICICIdirect.com e-Invest account(3-IN-1 concept), the Demat Account has to be opened with ICICI Bank Ltd as the Depository Participant (DP) and the Bank Account has to be opened with ICICI Bank Ltd. as the Banker.
  4. ICICI minimum brokerage charge is Rs 35 per trade which is very high for traders who does small trades.
  5. ICICI Charges Rs 75 per month fee for using Trading Terminal (Trade Racer) if customer pays brokerage of less then Rs 750 per month.
  6. ICICI charges flat Rs 0.05 per share brokerage on stocks quoting upto Rs 10. This makes it very difficult to trade in penny stocks.

ICICIDirect Complaints received at BSE / NSE:

Number of customer complained against ICICI Securities Pvt Ltd. share broker. The ICICI Securities Pvt Ltd. consumer complaints provide the summary of grievance which went to exchange for resolution.

ICICI Securities Pvt Ltd. consumer complaints
Exchange Financial Year Number of Clients * Total Complaints **
BSE 2015-16 308,908 27
NSE 2015-16 560,438 153
BSE 2014-15 243,808 43
NSE 2014-15 594,714 161
BSE 2013-14 2,454,063 62
NSE 2013-14 500,733 148
BSE 2012-13 2,202,803 81
NSE 2012-13 2,103,212 192
BSE 2011-12 2,001,501 59
NSE 2011-12 1,942,014 144

* Number of active clients the broker or trading member has. As per SEBI guidelines each broker reports the newly added clients to the exchange though unique client code (ucc) process. The informaiton on this page is provided by the exchange.

** The total number of complaint received against the broker at the given exchange.

Useful links about ICICIDirect

  1. Website: http://www.ICICIDirect.com

Enquiry Form

Distinguishing Features of ICICIDirect:

  1. 3-1 account offers great flexibility and worry free transaction between Bank Account, Demat Account and Share Broker Account. Also the website (ICICIDirect.com) has wide ranges of investment products available. This makes investing easy.
  2. "myGTC Orders" is a unique and a very useful feature offered by ICICIDirect. Using this facility, when placing a buy/sell order, a share trader can specify the date until when the order will be valid. GTC is short form of 'Good Till Cancel'.

    For example - You can place an order to buy Reliance Industries shares at Rs 700 (say current market price is Rs 750) and keep the myGTC date, say, one month from now. In this case you order will be valid for next one month at Rs 700. If the share reaches at this price in next one month, the order will automatically execute. It's a hassle free service which helps a lot to many of the investors who has a price in mind and do not want to miss the opportunity to buy/sell share when it reaches to that price.

ICICI Securities Pvt Ltd. Reviews

avatar
430. pratik  Jul 23, 2016 5:18:34 PM IST Reply
Great service.

Ratings:

Brokerage - Average
Account Maintenance Fees - Above Average
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Above Average
avatar
429. Nirupama  Jul 21, 2016 6:36:57 PM IST Reply
They charge an extremely high brokerage n are very rigid it. No services given to justify such high cost. Their customer care representatives have no product knowledge to answer client queries.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Average
Customer Service - Very Poor
Overall Experience - Very Poor
avatar
428. DIWAN GAIRA  Jul 17, 2016 10:50:07 AM IST Reply
Your Message
What happens in this and we can not do anything, it would benefit account is opened in the money what Zero
avatar
427. Sumangal Bhatawdekar  Jul 8, 2016 9:28:49 AM IST Reply
Excellent Interface and Reports, I get Special reduced brokerage

Ratings:

Brokerage - Excellent
Account Maintenance Fees - Excellent
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent
avatar
426. Rahul  Jul 4, 2016 9:59:08 AM IST Reply
Brokerage is very high. I paid 16000 brokerage and made nothing in intraday in a month. What the hell. zerodha would have charged 1600.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Average
Customer Service - Average
Overall Experience - Very Poor
avatar
425. SHRIKRISHNA  Jun 17, 2016 2:51:29 PM IST Reply
what are the brokerage charge for Intra-day trading and T90 pls clarify.
avatar
424. Srinivasan T R  May 30, 2016 12:51:16 AM IST Reply
Way to high charges. You lose money on trade and to the brokers. Double whammy

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Average
Customer Service - Very Poor
Overall Experience - Very Poor
avatar
423. Vinod Karwa  May 11, 2016 10:44:12 PM IST Reply
Dear All

I am new to this forum ,since last 2-3 weeks I am keenly reading posts of other members,I invest a small but research a lot in this quest by chance came across to this forum believe I gained a lot both financially and knowledge wise

Thanks to All

Vinod Karwa
avatar
422. srinivas  May 3, 2016 10:43:40 AM IST Reply
I have been with ICICI Direct users for last 5 years. I followed them and have made investments also based on some of their recommendations.I am a long term investor. Now when i look back i am surprised that my investments money have not grown at all. return is 2%, worst than SB returns. when i asked my relationship manager about this, he promises me that i sell some of the stocks i am holding and switch to some other stocks. I dont blame them for that. they are hired only for that. But there is a doubt about icici itself. Remember ICI banks IPO was priced at Rs 480/- and the FPO at Rs 880/-. the stock is trading at around Rs 200/-. what does that mean sir. Chandana kocher is one of the best paid CEO. inspite of all this. So lesson learnt is that what ever the brokeage size or market presence, it is u who have to do the analysis to invest or not. now i only take their recos, but donot invest.

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Very Poor
Website Usability - Above Average
Customer Service - Average
Overall Experience - Below Average
avatar
421. amit  Apr 28, 2016 11:09:30 AM IST Reply
website not available on april 28 2015 expiry day

usually on expiry day and also whenever nifty makes big moves icicidirect website hangs for good 20 minutes

thus trapping traders , this happens everytime
avatar
420. Lalit Rode  Apr 15, 2016 12:49:38 PM IST Reply
Brokerage is very high............I have icici demat account,Using from 8 Months approx,In marging buy reading i ALWAYS GET 500 TO 800 Rs profit on an average brokerage of rs 4000-5000 Rs,Means you are giving more brokerage and getting less profit during each transaction

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Above Average
Overall Experience - Very Poor
avatar
419. Dinesh SINGH  Apr 12, 2016 9:01:16 AM IST Reply
High brokerages and non availability of modern trading tools available at website as compared to other international websites like TD Ameritrade etc...

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Average
Website Usability - Below Average
Customer Service - Below Average
Overall Experience - Below Average
avatar
418. asif reza  Mar 29, 2016 6:56:40 PM IST Reply
messed up the life with high brokerage and when its time to earn some money the website goes down.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Average
Customer Service - Very Poor
Overall Experience - Very Poor
avatar
417. Shailesh Bhadoria  Mar 21, 2016 10:11:14 PM IST Reply
Better online portal than HDFC Sec

Ratings:

Brokerage - Average
Account Maintenance Fees - Average
Website Usability - Excellent
Customer Service - Average
Overall Experience - Excellent
avatar
416. Ashok  Mar 14, 2016 2:34:58 PM IST Reply
Brokerage is way too high.
Losses can be recovered while brokerage is lost forever.
Discount broking houses are charging maximum of just Rs 20 p trade compared to minimum of ICICI of Rs 500 per trade

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Below Average
Customer Service - Below Average
Overall Experience - Below Average
avatar
415. savio  Mar 14, 2016 1:20:09 PM IST Reply
Brokerage charges are highest compared to other on-line share trading provided by others.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Excellent
Customer Service - Average
Overall Experience - Average
avatar
414. Basant kumar yadav  Mar 11, 2016 8:22:02 PM IST Reply
I like icici direct securitis

Ratings:

Brokerage - Average
Account Maintenance Fees - Average
Website Usability - Above Average
Customer Service - Below Average
Overall Experience - Average
avatar
413. U N SINGH  Mar 7, 2016 2:59:24 PM IST Reply
Site is very effective and famlier, But brokerage is too high compare to TATA CAPITAL SECURITY , SBI SMART, and others,

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Excellent
Customer Service - Above Average
Overall Experience - Above Average
avatar
412. hjljk  Feb 21, 2016 1:25:48 PM IST Reply
gjkhjhgio

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Very Poor
Website Usability - Average
Customer Service - Below Average
Overall Experience - Average
avatar
411. Arihant  Feb 10, 2016 7:23:05 PM IST Reply
Which sector or stock are worth purchasing at current scenario

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