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ICICIDirect Stock Trading, Demat, Brokerage and Reviews


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ICICIdirect is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group, India's top financial service provider offering banking and other financial services. ICICI Securities offers 'online trading and investment' services to over 20 lakhs customers through ICICI Direct (ICICIDirect.com).

ICICI Securities (I-Sec) is the top equity house (Full-service broker) in India with over 20 lakh customers. ICICIDirect.com is the flagship website of I-Sec. This website is among the first online trading platform lunched in India to provide online equity, commodity and currency trading; all under one login.

ICICIdirect.com is the most visited investment portal in India and by NRI's living across countries. It is one website which provides options to invest in over 20 financial products including Equity, Derivatives, Currency Futures, IPO, Mutual Funds, ETF, Fixed Deposits, Loans, Tax Services, New Pension Systems and Insurance.

ICICI direct website also provide current stock market information which includes stock prices, news, market research reports, stocks tips, events, IPO News and company results. Its 'Centre for Financial Learning' initiative offers number of online and classroom programs for retail investors.

The 3-in-1 account, which includes ICICI Bank Account, ICICI Direct Trading Account and ICICI Demat Account, is the key offering for retail investors in India as it provides easiest way to invest in stock market and other financial instruments. The customers can also visit any of the over 1500 ICICI Bank branches or ICICIDirect offices to get in-person help on financial products which are sold through ICICI direct.

ICICIDirect Trades In: BSE and NSE

ICICIDirect Stock Broker Review Ratings

258 votes  Rate ICICIDirect

Area Rating
Overall Rating Rated 2.5 stars 2.5/5
Fees Rated 2.4 stars 2.4/5
Brokerage Rated 1.8 stars 1.8/5
Usability Rated 3.3 stars 3.3/5
Customer Service Rated 2.9 stars 2.9/5

ICICIDirect's Trading Platforms

ICICIDirect offers 2 trading platforms to its customers:

1. Share Trading Account (Website Based Trading)

Website based online Share Trading Account by ICICIDirect is primarily for buying and selling of stocks at BSE and NSE.
The ICICIDirect website allows Cash Trading, Margin Trading, MarginPLUS Trading, Spot Trading, Buy Today Sell Tomorrow, IPO Investment, Mutual Fund Investment etc.

ICICIDirect.com website is the primary Investment vehicle of ICICI Limited.

2. Trade Racer (Trading Terminal)

Trade Racer is a power packed Trading platform which provides an investor with Live streaming quotes & Research Calls, integrated fund transfer system along with multiple watch list facility. Investor can also do technical analysis with the help advance charting tools. Single Order entry page for Equities and Derivatives, Technical Analysis, Integrated Fund Transfer System, Customized Interface, Intra-day and EOD Charts and Shortcut keys for faster access to markets are some of the key features of Trade Racer Terminal.

Trade Racer Subscription Fee (Cost of using ICICI Trading Terminal)

Trade Racer, the installable trading terminal from ICICI Direct is free for customers who give a brokerage of more than Rs 750 in a month. For others (if the Trade Racer facility is activated by the customer); ICICI charges Rs 75 per month towards subscription for Trade Racer.

ICICIDirect Brokerage Charges 2015

  • Trading Account Opening Charges (One Time): Rs 975
  • Trading Annual maintenance charges (AMC): Rs 0
  • Demat Account Opening Charges (One Time): Rs 100 (for Agreement Stamp Paper)
  • Demat Account Annual Maintenance Charges (AMC): Rs 500 (Rs 0 for 1st year with 3 in 1 Account)

ICICI offers 2 types of brokerage plans to its customer:

  1. I-Secure Plan (Flat brokerage Plan)

    This plan offers Flat Brokerage (in %) irrespective of turnover value. This plan is suitable for traders / investors looking at secured and fixed brokerage.

  2. I-Saver Plan (Variable brokerage plan)

    This plan offers brokerage based on the trading volume i.e. high brokerage for low volume and low brokerage for high volume trades. This plan suitable for traders / investors who trade in high volumes and can benefit from low brokerage.

ICICIDirect Cash Brokerage

I - Saver Plan
Total Eligible Turnover (Per calendar Quarter) Brokerage (%) Effective Brokerage on Intraday Squareoff
Above Rs 5 Crores 0.25 0.125%
Rs 2 Crores to 5 Crores 0.30 0.150%
Rs 1 Crores to 2 Crores 0.35 0.175%
Rs 50 Lakhs to 1 Crores 0.45 0.225%
Rs 25 Lakhs to 50 Lakhs 0.55 0.275%
Rs 10 Lakhs to 25 Lakhs 0.70 0.350%
Less than Rs 10 Lakhs 0.75 0.375%
I - Secure Plan
Total Eligible Turnover (Per calendar Quarter) Brokerage (%) Effective Brokerage on Intraday Squareoff
Irrespective of turnover 0.55 0.275%

ICICIDirect Future & Future Plus Brokerage

I - Saver Plan / I - Secure Plan
For Equity/Currency Futures Equity Future and Future Plus Currency Futures
Total Eligible Turnover per month Brokerage (%) Brokerage on Second leg of Intraday square off (per lot) Brokerage on Second leg of Intraday square off (per lot)
Above Rs 20 Crores 0.030 Rs 15 Rs 10
Rs 10 Crores to 20 Crores 0.035 Rs 15 Rs 10
Rs 5 Crores to 10 Crores 0.040 Rs 15 Rs 10
Less than Rs 5 Crores 0.050 Rs 15 Rs 10

ICICI Margin & Margin Plus Trading Brokerage

I - Saver Plan / I - Secure Plan
Total Eligible Turnover per month Brokerage (%)
Above Rs 20 Crores 0.030
Rs 10 Crores to 20 Crores 0.035
Rs 5 Crores to 10 Crores 0.040
Less than Rs 5 Crores 0.050

ICICI Direct Options Brokerage

I - Saver Plan / I - Secure Plan
Brokerage in Options Total Eligible Lots per month Flat brokerage per contract lot (Rs) Brokerage on Second leg of Intraday square off (per lot)
Above 600 65 Rs 15
301-600 70 Rs 15
151-300 75 Rs 15
61-150 85 Rs 15
0-60 95 Rs 15

ICICI Other Brokergae Charges

  1. Minimum Brokerage ICICIDirect: ICICI charges minimum brokerage of Rs 35 per trade or 2.5% of the trade value whichever is lower.
  2. ICICI charges flat 5 paisa per share (Rs 0.05) brokerage on stocks priced less then Rs 10 per share.

ICICI Depository Service Charges

For Resident Retail Customers and Corporates
Particulars Charges
Account Opening Nil
First Year AMC Nil
Annual Maintenance Charges Rs 600 (Rs 500 for customers receiving e-mail statements)
Buy - Market and Off-Market Nil
Sell - Market and Off-Market and Redemption of MF units (% of transaction value of each ISIN) Max. Rs 500 for debt instruments
Nil for Trades done on www.icicidirect.com
Instruction submitted through Internet (E-inst / IVR) 0.04% (Min. Rs 25 and Max. Rs 25,000)
Instruction submitted through Call Centre 0.04% (Min. Rs 30 and Max. Rs 25,000)
Instruction submitted at Branches 0.04% (Min. Rs 35 and Max. Rs 25,000)
Rejection / fails Rs 30
Extra charges for processing of TIFDs submitted late
(% of transaction value)
Instruction submitted through Internet (E-inst / IVR)
Nil
Instruction submitted through Call Centre Nil
Instruction submitted at Branches (accepted at Client's risk) Rs 10 per ISIN
Dematerialisation for each request form Rs 50
Dematerialisation for each extra certificate Rs 3
Rematerialisation Rs 25 for every hundred securities or part
thereof, subject to maximum fee of Rs 3,00,000 or
a flat fee of Rs 25 per certificate, whichever is higher.
Reconversion of MF units Rs 25 per instruction
Closure of Account Nil
Pledge Creation/Closure/Confirmation/ Invocation
(% of value for each ISIN in each request)
If, ICICI Bank is counter party
0.02% (Min. Rs 25 and Max. Rs 25,000)
If, ICICI Bank is not counter party 0.04% (Min. Rs 35 and Max. Rs 25,000)
Additional Account Statements Rs 20

NSDL Charges

Particulars Charges
Annual Maintenance Fee for Corporate Account Rs 500 p.a. (w.e.f October 1, 2013)
Sell - Market and Off-Market Rs 4.50 per debit instruction (Nil for commercial paper and short-term debt instruments)
Reconversion of MF units into SoA Rs 10 per instruction (w.e.f April 1, 2014)
Redemption of MF units through Participants Rs 4.50 per instruction (w.e.f April 1, 2014)
Remat A fee of Rs 10 for every hundred securities or part thereof, subject to maximum fee of Rs 5,00,000 or a flat
fee of Rs 10 per certificate, whichever is higher.
Pledge Creation Rs 25 per instruction

Useful Articles:

How to open account with ICICI Securities Pvt Ltd.?

For Online Stock Trading with ICICI, investor needs to open 3 accounts: ICICI Bank Account, ICICI Direct Trading Account and ICICI Demat Account (DP Account).

Note: If you already have a bank account or demat account with ICICI, you could link it with new ICICIDirect trading account.

Opening trading account with ICICI is easy. You could use one of the following options to open account with ICICIDirect.

  • Visit ICICIDirect.com and fill the "Open an Account" form.
  • Call ICICI and tell them that you are interested in opening an account with them.

In both the cases ICICI representative contact you in a day or two and tell you about the procedure to open the account. They usually send somebody to your home to collect documents, signature and for demo if required.

Contact ICICIDirect / Request Call Back

Name:Phone
EmailCity
State
Are you a day trader?

ICICIDirect Advantages

  1. 3-in-1 account integrates your banking, broking and demat accounts. All accounts are from ICICI and very well integrated. This feature makes ICICI the most interesting player in online trading facility. There is absolutely no manual interfere require. This is truly online trading environment.
  2. Unlike most of the online trading companies in India which require transferring money to the broker's pool or towards deposits, at ICICIDirect you can manage your own demat and bank accounts through ICICIdirect.com. Money from selling stock is available in ICICI bank account as soon as the ICICIDirect receive it.
  3. Investment online in IPOs, Mutual Funds, GOI Bonds, and Postal Savings Schemes all from one website. General Insurance is also available from ICICI Lombard.
  4. Trading is available in both BSE and NSE.
  5. Low bandwidth website is available for slow internet connection or for trading from mobile devices.
  6. Through myGTC feature, you can place buy and sell limit orders in equity scripts of your choice; specifying the period for which you want the order instruction to be valid.

ICICIDirect Disadvantages

  1. ICICIDirect brokerage is high and not negotiable.
  2. ICICIDirect doesn't offer commodity trading. With ICICI Trading account you cannot trade at MCX or NCDEX.
  3. With ICICIdirect.com e-Invest account(3-IN-1 concept), the Demat Account has to be opened with ICICI Bank Ltd as the Depository Participant (DP) and the Bank Account has to be opened with ICICI Bank Ltd. as the Banker.
  4. ICICI minimum brokerage charge is Rs 35 per trade which is very high for traders who does small trades.
  5. ICICI Charges Rs 75 per month fee for using Trading Terminal (Trade Racer) if customer pays brokerage of less then Rs 750 per month.
  6. ICICI charges flat Rs 0.05 per share brokerage on stocks quoting upto Rs 10. This makes it very difficult to trade in penny stocks.

ICICIDirect Complaints received at BSE / NSE:

Number of customer complaints lodged against share broker ICICIDirect:

Exchange Financial Year Number of Clients * Total Complaints **
BSE 2014-15 2,825,139 20
NSE 2014-15 570,883 101
BSE 2013-14 2,454,063 62
NSE 2013-14 500,733 148
BSE 2012-13 2,202,803 81
NSE 2012-13 2,103,212 192
BSE 2011-12 2,001,501 59
NSE 2011-12 1,942,014 144

* Number of active clients the broker or trading member has. As per SEBI guidelines each broker reports the newly added clients to the exchange though unique client code (ucc) process. The informaiton on this page is provided by the exchange.

** The total number of complaint received against the broker at the given exchange.

Broker complaints in India - Year wise complaints received by exchange

Useful links about ICICIDirect

  1. Website: http://www.ICICIDirect.com

Enquiry Form

Distinguishing Features of ICICIDirect:

  1. 3-1 account offers great flexibility and worry free transaction between Bank Account, Demat Account and Share Broker Account. Also the website (ICICIDirect.com) has wide ranges of investment products available. This makes investing easy.
  2. "myGTC Orders" is a unique and a very useful feature offered by ICICIDirect. Using this facility, when placing a buy/sell order, a share trader can specify the date until when the order will be valid. GTC is short form of 'Good Till Cancel'.

    For example - You can place an order to buy Reliance Industries shares at Rs 700 (say current market price is Rs 750) and keep the myGTC date, say, one month from now. In this case you order will be valid for next one month at Rs 700. If the share reaches at this price in next one month, the order will automatically execute. It's a hassle free service which helps a lot to many of the investors who has a price in mind and do not want to miss the opportunity to buy/sell share when it reaches to that price.

ICICI Securities Pvt Ltd. Reviews

avatar
387. Bikash  Jul 18, 2015 12:12:11 AM IST Reply
very very bad brokerage ..If you have crores rupees FOR investment then ICiCi will became you slave..Unless they think small traders as their personal slaves. What ever profit you assume that you got..thats actually you giving to the thrash nameD as ICICI. After brokarage you find that you facing loss
avatar
386. khan  Jul 10, 2015 9:31:59 PM IST Reply
icici direct avoid avoid avoid...bcz its broker is very brokarage full...if u 100 profit icici direct brokarge 250 ...why not profit???? icici direct is kutta chudi and kutta chudi possibe???
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385. jeetu  Jul 2, 2015 12:02:25 PM IST Reply
if the brokerage below 10 lacs is .55% in delivery is already declared then why there is minimum brokerage plan of Rs 35/- per transaction why there is transaction limit? and they have also not mentioned the min amt for .55% brokerage.
avatar
385.1. amit  Jul 14, 2015 11:06:18 PM IST
its a total loot believe me and they are ruining the name of icicibank also

people who trust icicibank trust icicidirect too

icicidirect dont care for small investors its a rich peoples firm

they hang the site so that their big clients can profit

avatar
384. amit  Jul 1, 2015 10:31:53 AM IST Reply
as nifty moved above 8400
trading website hanging as of 10.25 am 1 july
exe platform too doesnt work saying
trading server not responding

with such high brokerage and such poor service they are cheating customers
avatar
383. murali  Jun 11, 2015 3:32:52 PM IST Reply
dear icici team,
your service is very good compare with others but brokerage is high please resolve as soon as possible
:)

avatar
382. Moni  Jun 10, 2015 6:18:33 PM IST Reply
ICICI has got the best Online trading platform. It is very user friendly. But it comes at a very high cost.
The charges keeps changing, whatever plan you take.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Excellent
Customer Service - Average
Overall Experience - Average
avatar
381. mangal  Jun 9, 2015 7:48:59 AM IST Reply
high brokerage. sight hangs many times peack hours. sight is slow. poor customer service. if phone no answer. only recorded reply. sqquare off position any time. they assure for losing trade no brokerage but they charge. cannot view contract notes on line or they are not sending our contract notes by email.trade racer is not easy to use.
avatar
380. EBERAJU  May 1, 2015 8:08:34 PM IST Reply
Can any1 tell me what would be the brokerage cost Incl of tax. charges, if i sell the 65 shares pricing RS.300 Current market price. In total = Rs.19500. In ICICI direct account.

Kindly help me with this.
avatar
379. MAJOR PS SUNIL KUMAR  Apr 23, 2015 9:33:12 AM IST Reply
WHAT IS THE EARLIEST TIME I CAN PLACE A BUY ORDER ON A DAY EARLIER TO OPENING OF THE MKT.
avatar
378. Rajeshwar Singh Thakur  Apr 16, 2015 5:41:22 PM IST Reply
I rated customer service as average becawhile opening savings account employee who opened my savings account don''t do her work properly.

Ratings:

Brokerage - Above Average
Account Maintenance Fees - Above Average
Website Usability - Excellent
Customer Service - Average
Overall Experience - Average
avatar
377. Pradeep Kumar  Apr 13, 2015 12:51:11 PM IST Reply
Its best platform.. I am very much the service, but now I have stopped trading due to very high broker, Its only reason I dont like..

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Excellent
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent
avatar
376. Ambrish  Mar 6, 2015 3:55:46 PM IST Reply
Skip ICICI Direct. Too high brokerage and too few services.
avatar
375. Sunny Sapra  Mar 4, 2015 5:44:49 PM IST Reply
Broker ko broker ke level taak hi raakhaa jaanaa chahiyeee

if you receive anything for good.........analysis it once yourself......if u find some good reason genuninly........then u can try it partly n slowly.

let things start happen in good favour......but stick n believe in your own senses and logics.

nobody is so dear friend of you in this market............that he will give you so much of money so easily.
avatar
374. Kumar  Feb 20, 2015 6:12:15 PM IST Reply
Hi Guys,

Never ever take your demat account in ICICIDIRECT.COM. They do lot of fraud. They do lot of manipulations in Intranet trading, They forcefully square-off all your intranet positions. They are not customer friendly. Don''t loose your hard earned by taking a demat account in ICICI. ICICI major business is Banking.They always think in the Money Point of View. Please dont go with ICICIDIRECT.COM. Their Brokerages are very high and their intranet tips are also not genuine.50 % their tips will fail in margin.

One of the worst service provider in the market. They loot the peoples money like anything. All are false commitments.
avatar
373. vikram  Feb 13, 2015 9:03:43 AM IST Reply
MAIN website is not working as of 13 feb 10 am ...

as and when market moves good website hangs

KAR LO TRADING
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373.1. Kumar  Feb 20, 2015 6:15:03 PM IST
You are absolutely right.Their website will hang on Expiry day. Mostly peak hours. One of the worst Trading account. They grab the innocent peoples money.
avatar
372. Sandeep Koul  Jan 26, 2015 10:57:57 AM IST Reply
Customer Service should be focused on, I should have received a demo call post opening the demat account to gain confidence on the website to start trading. However, this did not happen.

Ratings:

Brokerage - Above Average
Account Maintenance Fees - Excellent
Website Usability - Above Average
Customer Service - Average
Overall Experience - Above Average
avatar
371. Sanjay  Jan 9, 2015 7:32:17 AM IST Reply
Can anybody suggest for lower brokerage stock trading online sites? Normally my requirement is to trade penny stocks < 9 paisa...
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370. Vimal  Dec 15, 2014 10:45:39 AM IST Reply
We cannot take profit with icici direct as their brokerage is the highest in the market.even if we get profit every thing will be lost to there brokerage and we need to shell additional some amount with icicidirect very bad experience.check the trade book link available in equity there u can see there brokerages its heavy bleeding with ICICI direct and have bad experience with them lost lot of money
avatar
369. VENUS  Dec 6, 2014 10:33:39 PM IST Reply
In the past 10 years I have used about 4- 5 Online Stock Broker and my experience is very bad with all of these Worst to Good : 1. SBICap securities 2. Religare Securities. 3. Aditya Birla Money. except ICICI securities. I am with ICICI Securities since the past 10 years and my overall exp with ICICI is excellent. Trading with ICICI is really a boon for new investors.

Ratings:

Brokerage - Average
Account Maintenance Fees - Average
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent
avatar
369.1. Satish Kumar  Jan 22, 2015 1:22:07 PM IST
jhoothh bol rahe ho saahib, ek baar SHAREKHAN try karke to dekho. You will realise that you have wasted your ten years with ICICI DIRECT. I was also befooled for ten years with ICICI DIRECT.
avatar
368. baasr  Nov 7, 2014 12:44:22 PM IST Reply
Has high Brokerage plans
Can''t place orders in postclosing session.

Enquire ICICIDirect Trading Account:

Name:Phone:
Email:City:
State:
Are you a day trader?






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