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ICICIDirect Stock Trading, Demat, Brokerage and Reviews 2018


ICICIdirect is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group, India's top financial service provider offering banking and other financial services. ICICI Securities offers 'online trading and investment' services to over 20 lakhs customers through ICICI Direct (ICICIDirect.com).

ICICIDirect.com is the flagship website of ICICI Bank. This website offers a complete suite of investment products such as Online Equity Trading, Derivatives Trading, Mutual Fund & IPO, Fixed Deposit, Bond, NCD, wealth products, Home Loans, Loan against Securities etc.; all under one login. ICICIdirect.com is among the most visited investment portals in India.

ICICI Securities IPO Detail

The 3-in-1 account, which includes ICICI Bank Account, ICICI Trading Account and ICICI Demat Account, is the key offering for retail stock market investors in India. It provides extremely simple and efficient way to invest in stock market and other financial instruments. The customers can visit any of the over 1500 ICICI Bank branches or ICICIDirect offices to get in-person help on financial products which are sold through ICICI direct.

ICICIDirect also offers timely pay-in and pay-out, hassle free settlements and above all local and personalized service.

ICICIDirect Trades In: BSE and NSE

ICICIDirect Rating (by the customers)

367 Votes

Overall Rating Rated 2.5 stars 2.5/5
Fees Rated 2.3 stars 2.3/5
Brokerage Rated 1.7 stars 1.7/5
Usability Rated 3.4 stars 3.4/5
Customer Service Rated 2.8 stars 2.8/5

Do you trade with ICICIDirect? Rate ICICIDirect

Information about ICICIDirect account opening, ICICIDirect open account, ICICIDirect opening charges, ICICIDirect account opening charges, ICICIDirect account opening status, ICICIDirect amc charges, ICICIDirect account charges, ICICIDirect account closure

ICICIDirect's Trading Platforms

ICICIDirect offers 2 trading platforms to its customers:

1. Share Trading Account (Website Based Trading)

Website based online Share Trading Account by ICICIDirect is primarily for buying and selling of stocks at BSE and NSE.
The ICICIDirect website allows Cash Trading, Margin Trading, MarginPLUS Trading, Spot Trading, Buy Today Sell Tomorrow, IPO Investment, Mutual Fund Investment etc.

ICICIDirect.com website is the primary Investment vehicle of ICICI Limited.

2. Trade Racer (Trading Terminal)

Trade Racer is a power packed Trading platform which provides an investor with Live streaming quotes & Research Calls, integrated fund transfer system along with multiple watch list facility. Investor can also do technical analysis with the help advance charting tools. Single Order entry page for Equities and Derivatives, Technical Analysis, Integrated Fund Transfer System, Customized Interface, Intra-day and EOD Charts and Shortcut keys for faster access to markets are some of the key features of Trade Racer Terminal.

Trade Racer Subscription Fee (Cost of using ICICI Trading Terminal)

Trade Racer, the installable trading terminal from ICICI Direct is free for customers who give a brokerage of more than Rs 750 in a month. For others (if the Trade Racer facility is activated by the customer); ICICI charges Rs 75 per month towards subscription for Trade Racer.

Find info about ICICIDirect platform, ICICIDirect trading platform, ICICIDirect trading software, ICICIDirect trading demo, ICICIDirect Demo, ICICIDirect download, ICICIDirect software download, ICICIDirect software, ICICIDirect stop loss, ICICIDirect trading and ICICIDirect trading account.

ICICIDirect Special Offers

Sorry no special offers available by ICICIDirect at this time.

Visit Exclusive Promotions / Offers from Stock Brokers in India webpage for more offers.

ICICIDirect Brokerage Charges 2018

ICICI Securities IPO Detail

  • Trading Account Opening Charges (One Time): ₹975
  • Trading Annual maintenance charges (AMC): ₹0
  • Demat Account Opening Charges (One Time): ₹100 (for Agreement Stamp Paper)
  • Demat Account Annual Maintenance Charges (AMC): ₹500 (₹0 for 1st year with 3 in 1 Account)

ICICI offers 2 types of brokerage plans to its customer:

  1. I-Secure Plan (Flat brokerage Plan)

    This plan offers Flat Brokerage (in %) irrespective of turnover value. This plan is suitable for traders / investors looking at secured and fixed brokerage.

  2. I-Saver Plan (Variable brokerage plan)

    This plan offers brokerage based on the trading volume i.e. high brokerage for low volume and low brokerage for high volume trades. This plan suitable for traders / investors who trade in high volumes and can benefit from low brokerage.

ICICIDirect Cash Brokerage

I - Saver Plan
Total Eligible Turnover (Per calendar Quarter) Brokerage Effective Brokerage on Intraday Squareoff
Above ₹5 Crores 0.25% 0.125%
₹2 Crores to 5 Crores 0.30% 0.150%
₹1 Crores to 2 Crores 0.35% 0.175%
₹50 Lakhs to 1 Crores 0.45% 0.225%
₹25 Lakhs to 50 Lakhs 0.55% 0.275%
₹10 Lakhs to 25 Lakhs 0.70% 0.350%
Less than ₹10 Lakhs 0.75% 0.375%
I - Secure Plan
Total Eligible Turnover (Per calendar Quarter) Brokerage (Equity Delivery %) Effective Brokerage on Intraday Squareoff
Irrespective of turnover 0.55% 0.275%

ICICIDirect Future & Future Plus Brokerage

I - Saver Plan / I - Secure Plan
For Equity/Currency Futures Equity Future and Future Plus Currency Futures
Total Eligible Turnover per month Brokerage (%) Brokerage on Second leg of Intraday square off (per lot) Brokerage on Second leg of Intraday square off (per lot)
Above ₹20 Crores 0.030 ₹50 ₹10
₹10 Crores to 20 Crores 0.035 ₹50 ₹10
₹5 Crores to 10 Crores 0.040 ₹50 ₹10
Less than ₹5 Crores 0.050 ₹50 ₹10

ICICI Margin & Margin Plus Trading Brokerage

I - Saver Plan / I - Secure Plan
Total Eligible Turnover per month Brokerage (%)
Above ₹20 Crores 0.030%
₹10 Crores to 20 Crores 0.035%
₹5 Crores to 10 Crores 0.040%
Less than ₹5 Crores 0.050%

ICICI Direct Equity Options Brokerage

I - Saver Plan / I - Secure Plan
Brokerage in Options Total Eligible Lots per month Flat brokerage per contract lot (Rs) Brokerage on Second leg of Intraday square off (per lot)
Above 4800 ₹35 ₹50
2401-4800 ₹45 ₹50
1201-2400 ₹55 ₹50
601-1200 ₹65 ₹50
301-600 ₹75 ₹50
51-300 ₹85 ₹50
1-50 ₹95 ₹50

ICICI Direct Currency Options Brokerage

I - Saver Plan / I - Secure Plan
Total Eligible Lots per month Flat brokerage per contract lot (.) Brokerage on Second leg of Intraday square off (per lot)
Above 1500 ₹10 ₹10
601-1500 ₹15 ₹10
301-600 ₹20 ₹10
0-300 ₹25 ₹10

ICICI Other Brokergae Charges

  1. Minimum Brokerage ICICIDirect: ICICI charges minimum brokerage of ₹35 per trade or 2.5% of the trade value whichever is lower.
  2. ICICI charges flat 5 paisa per share (₹0.05) brokerage on stocks priced less then ₹10 per share.

ICICI Depository Service Charges

For Resident Retail Customers and Corporates
Particulars Charges
Account Opening Nil
First Year AMC Nil
Annual Maintenance Charges ₹600 (₹500 for customers receiving e-mail statements)
Buy - Market and Off-Market Nil
Sell - Market and Off-Market and Redemption of MF units (% of transaction value of each ISIN) Max. ₹500 for debt instruments
Nil for Trades done on www.icicidirect.com
Instruction submitted through Internet (E-inst / IVR) 0.04% (Min. ₹25 and Max. ₹25,000)
Instruction submitted through Call Centre 0.04% (Min. ₹30 and Max. ₹25,000)
Instruction submitted at Branches 0.04% (Min. ₹35 and Max. ₹25,000)
Rejection / fails ₹30
Extra charges for processing of TIFDs submitted late
(% of transaction value)
Instruction submitted through Internet (E-inst / IVR)
Nil
Instruction submitted through Call Centre Nil
Instruction submitted at Branches (accepted at Client's risk) ₹10 per ISIN
Dematerialisation for each request form ₹50
Dematerialisation for each extra certificate ₹3
Rematerialisation ₹25 for every hundred securities or part
thereof, subject to maximum fee of ₹3,00,000 or
a flat fee of ₹25 per certificate, whichever is higher.
Reconversion of MF units ₹25 per instruction
Closure of Account Nil
Pledge Creation/Closure/Confirmation/ Invocation
(% of value for each ISIN in each request)
If, ICICI Bank is counter party
0.02% (Min. ₹25 and Max. ₹25,000)
If, ICICI Bank is not counter party 0.04% (Min. ₹35 and Max. ₹25,000)
Additional Account Statements ₹20

NSDL Charges

Particulars Charges
Annual Maintenance Fee for Corporate Account ₹500 p.a. (w.e.f October 1, 2013)
Sell - Market and Off-Market ₹4.50 per debit instruction (Nil for commercial paper and short-term debt instruments)
Reconversion of MF units into SoA ₹10 per instruction (w.e.f April 1, 2014)
Redemption of MF units through Participants ₹4.50 per instruction (w.e.f April 1, 2014)
Remat A fee of ₹10 for every hundred securities or part thereof, subject to maximum fee of ₹5,00,000 or a flat
fee of ₹10 per certificate, whichever is higher.
Pledge Creation ₹25 per instruction

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How to open account with ICICI Securities Pvt Ltd.?

For Online Stock Trading with ICICI, investor needs to open 3 accounts: ICICI Bank Account, ICICI Direct Trading Account and ICICI Demat Account (DP Account).

Note: If you already have a bank account or demat account with ICICI, you could link it with new ICICIDirect trading account.

Opening trading account with ICICI is easy. You could use one of the following options to open account with ICICIDirect.

  • Visit ICICIDirect.com and fill the "Open an Account" form.
  • Call ICICI and tell them that you are interested in opening an account with them.

In both the cases ICICI representative contact you in a day or two and tell you about the procedure to open the account. They usually send somebody to your home to collect documents, signature and for demo if required.

Get information about ICICIDirect broker, ICICIDirect branches, ICICIDirect sub broker, ICICIDirect support, ICICIDirect customer care, ICICIDirect user reviews, ICICIDirect user manual, ICICIDirect website, ICICIDirect review and ICICIDirect toll free number

Contact ICICIDirect / Request Call Back

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ICICIDirect Pros and Cons

ICICIDirect Advantages

  1. 3-in-1 account integrates your banking, broking and demat accounts. All accounts are from ICICI and very well integrated. This feature makes ICICI the most interesting player in online trading facility. There is absolutely no manual interfere require. This is truly online trading environment.
  2. Unlike most of the online trading companies in India which require transferring money to the broker's pool or towards deposits, at ICICIDirect you can manage your own demat and bank accounts through ICICIdirect.com. Money from selling stock is available in ICICI bank account as soon as the ICICIDirect receive it.
  3. Investment online in IPOs, Mutual Funds, GOI Bonds, and Postal Savings Schemes all from one website. General Insurance is also available from ICICI Lombard.
  4. Trading is available in both BSE and NSE.
  5. Low bandwidth website is available for slow internet connection or for trading from mobile devices.
  6. Through myGTC feature, you can place buy and sell limit orders in equity scripts of your choice; specifying the period for which you want the order instruction to be valid.

ICICIDirect Disadvantages

  1. ICICIDirect brokerage is high and not negotiable.
  2. ICICIDirect doesn't offer commodity trading. With ICICI Trading account you cannot trade at MCX or NCDEX.
  3. With ICICIdirect.com e-Invest account(3-IN-1 concept), the Demat Account has to be opened with ICICI Bank Ltd as the Depository Participant (DP) and the Bank Account has to be opened with ICICI Bank Ltd. as the Banker.
  4. ICICI minimum brokerage charge is Rs 35 per trade which is very high for traders who does small trades.
  5. ICICI Charges Rs 75 per month fee for using Trading Terminal (Trade Racer) if customer pays brokerage of less then Rs 750 per month.
  6. ICICI charges flat Rs 0.05 per share brokerage on stocks quoting upto Rs 10. This makes it very difficult to trade in penny stocks.
  7. ICICI Direct charges Rs 25 per call for call & trade after first 20 free calls in a month.

Read about ICICI Securities IPO

ICICIDirect Complaints received at BSE / NSE:

Number of customer complained against ICICI Securities Pvt Ltd. share broker. The ICICI Securities Pvt Ltd. consumer complaints provide the summary of grievance which went to exchange for resolution.

ICICI Securities Pvt Ltd. consumer complaints
Exchange Financial Year Number of Clients * Total Complaints **
BSE 2016-17 215,037 4
NSE 2016-17 591,504 99
BSE 2015-16 308,908 27
NSE 2015-16 560,438 153
BSE 2014-15 243,808 43
NSE 2014-15 594,714 161
BSE 2013-14 2,454,063 62
NSE 2013-14 500,733 148
BSE 2012-13 2,202,803 81
NSE 2012-13 2,103,212 192
BSE 2011-12 2,001,501 59
NSE 2011-12 1,942,014 144

* Number of active clients the broker or trading member has. As per SEBI guidelines each broker reports the newly added clients to the exchange though unique client code (ucc) process. The informaiton on this page is provided by the exchange.

** The total number of complaint received against the broker at the given exchange.

Enquiry Form

Distinguishing Features of ICICIDirect:

  1. 3-1 account offers great flexibility and worry free transaction between Bank Account, Demat Account and Share Broker Account. Also the website (ICICIDirect.com) has wide ranges of investment products available. This makes investing easy.
  2. "myGTC Orders" is a unique and a very useful feature offered by ICICIDirect. Using this facility, when placing a buy/sell order, a share trader can specify the date until when the order will be valid. GTC is short form of 'Good Till Cancel'.

    For example - You can place an order to buy Reliance Industries shares at Rs 700 (say current market price is Rs 750) and keep the myGTC date, say, one month from now. In this case you order will be valid for next one month at Rs 700. If the share reaches at this price in next one month, the order will automatically execute. It's a hassle free service which helps a lot to many of the investors who has a price in mind and do not want to miss the opportunity to buy/sell share when it reaches to that price.

ICICI Securities Pvt Ltd. Reviews

avatar
571. Gaurav Srivastava  Apr 20, 2018 11:05:52 PM IST Reply
Brokrege charge for shares
avatar
570. RAJESH SARVAIYA  Apr 20, 2018 10:42:18 AM IST Reply
Brokerage charged is maximum of all service providers.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Below Average
Customer Service - Average
Overall Experience - Average
avatar
569. R. CHAKRABORTY  Apr 18, 2018 9:40:54 PM IST Reply
Brocarage charges are very high. Stocks kept in delivery for value of 7000 , brocarage charges claims rs 700 which is 10%. Not suitable for daily trading.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Above Average
Customer Service - Above Average
Overall Experience - Below Average
avatar
568. Chitu  Apr 17, 2018 9:35:50 AM IST Reply
Extremely high beokerage rates

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Average
Customer Service - Average
Overall Experience - Below Average
avatar
567. Rakesh  Apr 15, 2018 7:37:14 PM IST Reply
Charges are very very very very high. please avoid this brokerage firm and customer service is very poor

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
avatar
566. Pinku  Apr 10, 2018 7:38:26 PM IST Reply
Hi,

Is power Instrument Ltd IPO is wealthy choice for buy IPO
avatar
565. amit  Mar 22, 2018 5:32:12 PM IST Reply
very very high brokerage, worst consumer service ------very sweet talking office staff so that u open an account after that they do not care, Too costly for any trading or investment...........also they do lots of prop trading......beware . Never ever open account with icicidirect
avatar
564. Vinay G  Feb 9, 2018 6:52:39 PM IST Reply
ICICI Sold me the Prepaid Brokerage Plan of Rs. 25,000 + Tax when I opened the 3-in-1 Account i.e. in 2011. I wanted to close the Demat account. So when i contacted the branch they gave me account closing form after filling it they closed the demat account. Now I also want to close my Bank Account, so if I close the account will the get the Prepaid Brokerage balance amount when the account is closed. If No, then How can get the I the refund. The staff are not at all help in this as they say they cannot return the brokerage as it is fixed for 15 years. Can anyone help me on how to get the brokerage returned.
avatar
563. Kojaram  Mar 16, 2018 12:06:46 AM IST Reply
How can ipo buy to demat account
avatar
562. V.V.SRINIVASAN  Mar 10, 2018 7:27:05 AM IST Reply
Brokerage costly

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Average
Website Usability - Excellent
Customer Service - Above Average
Overall Experience - Average
avatar
561. Ashwini  Feb 6, 2018 3:31:49 PM IST Reply
Very Bad Service given by Icicidirect.com.
I have submitted my documents on 20th Feb 2018. Still no response from there end.
My account is still not activated.To create one mutual fund account they are taking more than 20 days.
avatar
560. Aadarsh  Feb 1, 2018 10:52:48 AM IST Reply
Brokerage charges are too high, customer service brilliant till the time you opened your account after that you feel trapped and unknown charges will be debited from your account with out prior information and without your knowledge

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Above Average
Customer Service - Average
Overall Experience - Very Poor
avatar
559. sunita kumari  Jan 27, 2018 5:52:40 PM IST Reply
How much intraday sell and boy will be, how much and how will it be charged, I am not be taxpayers.
avatar
558. THIRUNAVUKKARASU  Jan 22, 2018 6:26:05 PM IST Reply
Sir,
I want to know about demat account opening charges.If deposit one lakh rupees with ICICI securities,free demat opening charges scheme is available.
avatar
557. Amarendra  Jan 19, 2018 9:01:06 PM IST Reply
I can''t say so so bad experience of this.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Average
Website Usability - Average
Customer Service - Below Average
Overall Experience - Very Poor
avatar
556. mohmdnaved khan  Jan 18, 2018 8:29:15 PM IST Reply
What''s expected rs ipo will open
avatar
555. mohmdnaved khan  Jan 18, 2018 8:28:57 PM IST Reply
What''s expected rs ipo will open
avatar
554. Achal  Jan 18, 2018 11:57:04 AM IST Reply
Only issue with ICICI is their brokerage which is too high compare to others

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Above Average
Customer Service - Above Average
Overall Experience - Average
avatar
553. Vignesh  Jan 2, 2018 6:36:43 PM IST Reply
So many hidden charges and high brokerages in ICICI. So i lost my profit exactly 15000rs for the trade value of 250000rs. Go to some other less brokerage fees brokers. Initially ICICI may look less brokerage.But once you start trading it will suck your profit and make you to be in loss

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
avatar
552. Thukilan  Jan 2, 2018 6:35:19 PM IST Reply
So many hidden charges and high brokerages in ICICI. So i lost my profit exactly 15000rs for the trade value of 250000rs. Go to some other less brokerage fees brokers. Initially ICICI may look less brokerage.But once you start trading it will suck your profit and make you to be in loss

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