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ICICIDirect Stock Trading, Demat, Brokerage and Reviews 2017

ICICIdirect is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group, India's top financial service provider offering banking and other financial services. ICICI Securities offers 'online trading and investment' services to over 20 lakhs customers through ICICI Direct ( is the flagship website of ICICI Bank. This website offers a complete suite of investment products such as Online Equity Trading, Derivatives Trading, Mutual Fund & IPO, Fixed Deposit, Bond, NCD, wealth products, Home Loans, Loan against Securities etc.; all under one login. is among the most visited investment portals in India.

The 3-in-1 account, which includes ICICI Bank Account, ICICI Trading Account and ICICI Demat Account, is the key offering for retail stock market investors in India. It provides extremely simple and efficient way to invest in stock market and other financial instruments. The customers can visit any of the over 1500 ICICI Bank branches or ICICIDirect offices to get in-person help on financial products which are sold through ICICI direct.

ICICIDirect also offers timely pay-in and pay-out, hassle free settlements and above all local and personalized service.

ICICIDirect Trades In: BSE and NSE

ICICIDirect Rating (by the customers)

351 Votes

Overall Rating Rated 2.5 stars 2.5/5
Fees Rated 2.3 stars 2.3/5
Brokerage Rated 1.8 stars 1.8/5
Usability Rated 3.4 stars 3.4/5
Customer Service Rated 2.8 stars 2.8/5

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Information about ICICIDirect account opening, ICICIDirect open account, ICICIDirect opening charges, ICICIDirect account opening charges, ICICIDirect account opening status, ICICIDirect amc charges, ICICIDirect account charges, ICICIDirect account closure

ICICIDirect's Trading Platforms

ICICIDirect offers 2 trading platforms to its customers:

1. Share Trading Account (Website Based Trading)

Website based online Share Trading Account by ICICIDirect is primarily for buying and selling of stocks at BSE and NSE.
The ICICIDirect website allows Cash Trading, Margin Trading, MarginPLUS Trading, Spot Trading, Buy Today Sell Tomorrow, IPO Investment, Mutual Fund Investment etc. website is the primary Investment vehicle of ICICI Limited.

2. Trade Racer (Trading Terminal)

Trade Racer is a power packed Trading platform which provides an investor with Live streaming quotes & Research Calls, integrated fund transfer system along with multiple watch list facility. Investor can also do technical analysis with the help advance charting tools. Single Order entry page for Equities and Derivatives, Technical Analysis, Integrated Fund Transfer System, Customized Interface, Intra-day and EOD Charts and Shortcut keys for faster access to markets are some of the key features of Trade Racer Terminal.

Trade Racer Subscription Fee (Cost of using ICICI Trading Terminal)

Trade Racer, the installable trading terminal from ICICI Direct is free for customers who give a brokerage of more than Rs 750 in a month. For others (if the Trade Racer facility is activated by the customer); ICICI charges Rs 75 per month towards subscription for Trade Racer.

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ICICIDirect Special Offers

Sorry no special offers available by ICICIDirect at this time.

Visit Exclusive Promotions / Offers from Stock Brokers in India webpage for more offers.

ICICIDirect Brokerage Charges 2017

  • Trading Account Opening Charges (One Time): Rs 975
  • Trading Annual maintenance charges (AMC): Rs 0
  • Demat Account Opening Charges (One Time): Rs 100 (for Agreement Stamp Paper)
  • Demat Account Annual Maintenance Charges (AMC): Rs 500 (Rs 0 for 1st year with 3 in 1 Account)

ICICI offers 2 types of brokerage plans to its customer:

  1. I-Secure Plan (Flat brokerage Plan)

    This plan offers Flat Brokerage (in %) irrespective of turnover value. This plan is suitable for traders / investors looking at secured and fixed brokerage.

  2. I-Saver Plan (Variable brokerage plan)

    This plan offers brokerage based on the trading volume i.e. high brokerage for low volume and low brokerage for high volume trades. This plan suitable for traders / investors who trade in high volumes and can benefit from low brokerage.

ICICIDirect Cash Brokerage

I - Saver Plan
Total Eligible Turnover (Per calendar Quarter) Brokerage (%) Effective Brokerage on Intraday Squareoff
Above Rs 5 Crores 0.25 0.125%
Rs 2 Crores to 5 Crores 0.30 0.150%
Rs 1 Crores to 2 Crores 0.35 0.175%
Rs 50 Lakhs to 1 Crores 0.45 0.225%
Rs 25 Lakhs to 50 Lakhs 0.55 0.275%
Rs 10 Lakhs to 25 Lakhs 0.70 0.350%
Less than Rs 10 Lakhs 0.75 0.375%
I - Secure Plan
Total Eligible Turnover (Per calendar Quarter) Brokerage (Equity Delivery %) Effective Brokerage on Intraday Squareoff
Irrespective of turnover 0.55% 0.275%

ICICIDirect Future & Future Plus Brokerage

I - Saver Plan / I - Secure Plan
For Equity/Currency Futures Equity Future and Future Plus Currency Futures
Total Eligible Turnover per month Brokerage (%) Brokerage on Second leg of Intraday square off (per lot) Brokerage on Second leg of Intraday square off (per lot)
Above Rs 20 Crores 0.030 Rs 15 Rs 10
Rs 10 Crores to 20 Crores 0.035 Rs 15 Rs 10
Rs 5 Crores to 10 Crores 0.040 Rs 15 Rs 10
Less than Rs 5 Crores 0.050 Rs 15 Rs 10

ICICI Margin & Margin Plus Trading Brokerage

I - Saver Plan / I - Secure Plan
Total Eligible Turnover per month Brokerage (%)
Above Rs 20 Crores 0.030
Rs 10 Crores to 20 Crores 0.035
Rs 5 Crores to 10 Crores 0.040
Less than Rs 5 Crores 0.050

ICICI Direct Options Brokerage

I - Saver Plan / I - Secure Plan
Brokerage in Options Total Eligible Lots per month Flat brokerage per contract lot (Rs) Brokerage on Second leg of Intraday square off (per lot)
Above 600 65 Rs 15
301-600 70 Rs 15
151-300 75 Rs 15
61-150 85 Rs 15
0-60 95 Rs 15

ICICI Other Brokergae Charges

  1. Minimum Brokerage ICICIDirect: ICICI charges minimum brokerage of Rs 35 per trade or 2.5% of the trade value whichever is lower.
  2. ICICI charges flat 5 paisa per share (Rs 0.05) brokerage on stocks priced less then Rs 10 per share.

ICICI Depository Service Charges

For Resident Retail Customers and Corporates
Particulars Charges
Account Opening Nil
First Year AMC Nil
Annual Maintenance Charges Rs 600 (Rs 500 for customers receiving e-mail statements)
Buy - Market and Off-Market Nil
Sell - Market and Off-Market and Redemption of MF units (% of transaction value of each ISIN) Max. Rs 500 for debt instruments
Nil for Trades done on
Instruction submitted through Internet (E-inst / IVR) 0.04% (Min. Rs 25 and Max. Rs 25,000)
Instruction submitted through Call Centre 0.04% (Min. Rs 30 and Max. Rs 25,000)
Instruction submitted at Branches 0.04% (Min. Rs 35 and Max. Rs 25,000)
Rejection / fails Rs 30
Extra charges for processing of TIFDs submitted late
(% of transaction value)
Instruction submitted through Internet (E-inst / IVR)
Instruction submitted through Call Centre Nil
Instruction submitted at Branches (accepted at Client's risk) Rs 10 per ISIN
Dematerialisation for each request form Rs 50
Dematerialisation for each extra certificate Rs 3
Rematerialisation Rs 25 for every hundred securities or part
thereof, subject to maximum fee of Rs 3,00,000 or
a flat fee of Rs 25 per certificate, whichever is higher.
Reconversion of MF units Rs 25 per instruction
Closure of Account Nil
Pledge Creation/Closure/Confirmation/ Invocation
(% of value for each ISIN in each request)
If, ICICI Bank is counter party
0.02% (Min. Rs 25 and Max. Rs 25,000)
If, ICICI Bank is not counter party 0.04% (Min. Rs 35 and Max. Rs 25,000)
Additional Account Statements Rs 20

NSDL Charges

Particulars Charges
Annual Maintenance Fee for Corporate Account Rs 500 p.a. (w.e.f October 1, 2013)
Sell - Market and Off-Market Rs 4.50 per debit instruction (Nil for commercial paper and short-term debt instruments)
Reconversion of MF units into SoA Rs 10 per instruction (w.e.f April 1, 2014)
Redemption of MF units through Participants Rs 4.50 per instruction (w.e.f April 1, 2014)
Remat A fee of Rs 10 for every hundred securities or part thereof, subject to maximum fee of Rs 5,00,000 or a flat
fee of Rs 10 per certificate, whichever is higher.
Pledge Creation Rs 25 per instruction

Useful Articles:

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How to open account with ICICI Securities Pvt Ltd.?

For Online Stock Trading with ICICI, investor needs to open 3 accounts: ICICI Bank Account, ICICI Direct Trading Account and ICICI Demat Account (DP Account).

Note: If you already have a bank account or demat account with ICICI, you could link it with new ICICIDirect trading account.

Opening trading account with ICICI is easy. You could use one of the following options to open account with ICICIDirect.

  • Visit and fill the "Open an Account" form.
  • Call ICICI and tell them that you are interested in opening an account with them.

In both the cases ICICI representative contact you in a day or two and tell you about the procedure to open the account. They usually send somebody to your home to collect documents, signature and for demo if required.

Get information about ICICIDirect broker, ICICIDirect branches, ICICIDirect sub broker, ICICIDirect support, ICICIDirect customer care, ICICIDirect user reviews, ICICIDirect user manual, ICICIDirect website, ICICIDirect review and ICICIDirect toll free number

Contact ICICIDirect / Request Call Back

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ICICIDirect Pros and Cons

ICICIDirect Advantages

  1. 3-in-1 account integrates your banking, broking and demat accounts. All accounts are from ICICI and very well integrated. This feature makes ICICI the most interesting player in online trading facility. There is absolutely no manual interfere require. This is truly online trading environment.
  2. Unlike most of the online trading companies in India which require transferring money to the broker's pool or towards deposits, at ICICIDirect you can manage your own demat and bank accounts through Money from selling stock is available in ICICI bank account as soon as the ICICIDirect receive it.
  3. Investment online in IPOs, Mutual Funds, GOI Bonds, and Postal Savings Schemes all from one website. General Insurance is also available from ICICI Lombard.
  4. Trading is available in both BSE and NSE.
  5. Low bandwidth website is available for slow internet connection or for trading from mobile devices.
  6. Through myGTC feature, you can place buy and sell limit orders in equity scripts of your choice; specifying the period for which you want the order instruction to be valid.

ICICIDirect Disadvantages

  1. ICICIDirect brokerage is high and not negotiable.
  2. ICICIDirect doesn't offer commodity trading. With ICICI Trading account you cannot trade at MCX or NCDEX.
  3. With e-Invest account(3-IN-1 concept), the Demat Account has to be opened with ICICI Bank Ltd as the Depository Participant (DP) and the Bank Account has to be opened with ICICI Bank Ltd. as the Banker.
  4. ICICI minimum brokerage charge is Rs 35 per trade which is very high for traders who does small trades.
  5. ICICI Charges Rs 75 per month fee for using Trading Terminal (Trade Racer) if customer pays brokerage of less then Rs 750 per month.
  6. ICICI charges flat Rs 0.05 per share brokerage on stocks quoting upto Rs 10. This makes it very difficult to trade in penny stocks.
  7. ICICI Direct charges Rs 25 per call for call & trade after first 20 free calls in a month.

ICICIDirect Complaints received at BSE / NSE:

Number of customer complained against ICICI Securities Pvt Ltd. share broker. The ICICI Securities Pvt Ltd. consumer complaints provide the summary of grievance which went to exchange for resolution.

ICICI Securities Pvt Ltd. consumer complaints
Exchange Financial Year Number of Clients * Total Complaints **
BSE 2016-17 215,037 4
NSE 2016-17 591,504 99
BSE 2015-16 308,908 27
NSE 2015-16 560,438 153
BSE 2014-15 243,808 43
NSE 2014-15 594,714 161
BSE 2013-14 2,454,063 62
NSE 2013-14 500,733 148
BSE 2012-13 2,202,803 81
NSE 2012-13 2,103,212 192
BSE 2011-12 2,001,501 59
NSE 2011-12 1,942,014 144

* Number of active clients the broker or trading member has. As per SEBI guidelines each broker reports the newly added clients to the exchange though unique client code (ucc) process. The informaiton on this page is provided by the exchange.

** The total number of complaint received against the broker at the given exchange.

Useful links about ICICIDirect

  1. Website:

Enquiry Form

Distinguishing Features of ICICIDirect:

  1. 3-1 account offers great flexibility and worry free transaction between Bank Account, Demat Account and Share Broker Account. Also the website ( has wide ranges of investment products available. This makes investing easy.
  2. "myGTC Orders" is a unique and a very useful feature offered by ICICIDirect. Using this facility, when placing a buy/sell order, a share trader can specify the date until when the order will be valid. GTC is short form of 'Good Till Cancel'.

    For example - You can place an order to buy Reliance Industries shares at Rs 700 (say current market price is Rs 750) and keep the myGTC date, say, one month from now. In this case you order will be valid for next one month at Rs 700. If the share reaches at this price in next one month, the order will automatically execute. It's a hassle free service which helps a lot to many of the investors who has a price in mind and do not want to miss the opportunity to buy/sell share when it reaches to that price.

ICICI Securities Pvt Ltd. Reviews

533. Neema  Jan 17, 2017 7:55:54 PM IST Reply
ICICI Securities a very nice and useful platform for trading
533.1. PSuresh  Nov 10, 2017 4:58:06 PM IST
I know you should be an employee of ICICI bank So I can understand your forceful comment here.

I have very very worst experience with ICICI direct service platform.

1. They will never inform you that they are deducting any hidden charges like DP charges. It will get deducted monthly from your account just like there account.

2. Brokerage is very very high compared to other competitors brokerages service providers.

3. They will never register your "NOMINEE" details at the time of account opening both in case of saving and d-mat account. you have to go to the bank and fill all necessary forms and take continuous follow up to get nominee registered to your account which is very frustrative.

4. A lot of hidden charges, will not tell you at time of account opening.

So, it''s my honest opinion is that please do not go for ICICI Direct for trading, let me tell you with 100% assurance you will suffer a lot!!
532. balayk  Nov 8, 2017 10:50:48 AM IST Reply
any comments on AB capital for investment
531. Suresh  Nov 1, 2017 12:12:59 PM IST Reply
I have some shares of Infosys which I need to remit under buyback but ICICI Direct does not have the option , How do I participate in the buyback ?
530. P V Ramana murthy  Oct 24, 2017 1:49:44 PM IST Reply
i got paper shares of andhra bank (400 units) on may name and my wife name. given by andhra bank devapur branch. how to get them in to my icicidirect account. pls advise.
529. Rajput dhanraj padamsinh  Sep 24, 2017 6:54:24 PM IST Reply
I am a fresh investor . Shall I go with Godrej agrovet new IPO
529.1. apm  Oct 16, 2017 3:22:33 PM IST
i am A new investor, have you mutual fund is there or not and how will invest the amount in your account can you give clear some idias
528. Ojasgurnani  Oct 14, 2017 8:42:15 PM IST Reply
I have Purchased 100 shares of Karur Vaisya Bank @ 147
How long should i hold to gain profits ?
527. MAYUR LATHIYA  Oct 5, 2017 10:01:28 PM IST Reply
Hello plz ad me in broker Grup

526. Vinay Ganjigatti  Jun 26, 2017 11:49:02 AM IST Reply
I am having ICICI 3-1 Account since last 8 years. I will say this is the worst experience of my life. I want to close my 3-1 Account but they say that i cannot close the account due to i-saver prepaid plan a private credit society than this disgusting bank.

Brokerage charges are very high.
Very degrading services not worth the effort opening in ICICI.
Account gets debited without any notification.
DP charges and other miscellaneous charges get debited monthly without any notification.
No phone service or no value to customers from its staff or agents. They talk like they are Gods and what they say is to be done.
First they must teach their staff proper behaviour and must be efficient to client not their seat and salary.

Also i want to know has anyone got prepaid demat charges returned before the completion of 15 years. If yes please tell me the procedure so that i can get it also.
526.1. Srinivas  Oct 3, 2017 2:28:27 PM IST
Yes. I agree.

They even deduct charges from your any other ICICI linked accounts.

525. Rajeshmorya  Oct 1, 2017 4:02:16 PM IST Reply
Charges high for low investment client
524. Nitesh cs  Sep 25, 2017 3:04:35 PM IST Reply
What will be Listing Price?
523. Bharat Sanghvi  Sep 17, 2017 10:43:08 AM IST Reply
Can i buy Suzlone at the current price?
522. om prakash pandey  Apr 14, 2017 3:26:21 PM IST Reply
bakwas icici direct is robber


Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
521. Nirav  Sep 6, 2017 2:43:53 PM IST Reply
worst brokerage plan.
very expensive
not worth to continue any more.
520. om prakash pandey  Apr 14, 2017 1:15:46 PM IST Reply
worst brokerage plans, so costly
519. Sanjay Pandey  Apr 18, 2017 10:52:26 PM IST Reply
Very high brokerage charges


Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Average
Customer Service - Average
Overall Experience - Average
518. Ashok  Jul 18, 2017 5:43:39 PM IST Reply
Do any body know how to come out of the ICICI Direct prepaid plan ....

ICICI Direct is cheating all the customer , who trade between 5 to 15 lakhs woth in securities ....

In real term the prepaid brokerage is more than their conventional one if you add 8 % annual interest forget the opportunity lost ..
518.1. Rakesh  Sep 1, 2017 12:22:56 AM IST
Prepaid plan is good you should hold just bcz of they have good website and features where u can earn more. Like price improvement order, multi price order , cloud order, margin plus, margin, BTST, bullet brokerage, I gain, and many more, no one can have these features.
517. Ravindra jagadale  Jul 20, 2017 3:01:41 PM IST Reply
Please suggest me for best D mat account for trading. I am new in this field.
517.1. Rakesh  Sep 1, 2017 12:18:14 AM IST
Best trading platform is ICICI direct but they charge for their good services. Nothing like free.
516. KAMLESHSINH BHARATSINH GOHIL  Aug 2, 2017 7:41:50 PM IST Reply
When allotments sme total transport
515. Panchanana Das  Jul 15, 2017 8:43:15 AM IST Reply
I hope that many investors have bought cdsl stock at 480 level and could not sell as it closed at lower circuit. Will they get a chance to sell above 500 level?
514. satya  May 29, 2017 4:06:11 PM IST Reply
i would like to know best brokerage company for demart account.
514.1. Yasin  Jun 17, 2017 8:49:39 AM IST
Zerodha is the best platform for trading

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