Rushil Decor Limited Rights Issue (Rushil Decor Rights Issue) Detail

Incorporated in May 1993, Rushil Decor Limited (RDL) is one of the leading companies in the Laminate and MDF panel boards industry in India. RDL commenced its operations under the name and style of well-known product brand 'VIR laminate' and is engaged in the manufacturing of Decorative Laminated Sheets, MDF, and PVC with a network of branches, dealers, clearing &forwarding agents, and consignment agents across India. RDL has emerged as an interior infrastructure solutions provider and has three manufacturing plants located at Gujarat having an aggregate Laminate capacity of 34.9 lakh sheets per annum. RDL has set up an additional plant to manufacture thin and thick MDF to cope up with ever-increasing demand and make an entry in the niche segment of the market. RDL has an in-house design unit responsible for creating new designs as per the market demand. RDL has a nationwide network of marketing offices, branches, depots, consignment agents, and dealers across the country for marketing and distribution of Laminates, MDF, and PVC and a global footprint in around 42 countries. Company Strengths: 1. Strong brand and proven track record. 2. Experienced management team. 3. Widespread distribution network. 4. Strategic location of manufacturing units with modern facilities 5. In-house design capabilities. Company Strategies: 1. Expansion of capacity and manufacture new products. 2. Developing export opportunities for products. 3. Strengthening brand value. 4. Creating awareness of new products. 5. Tapping large real estate developers and corporate bodies.