NXTDIGITAL Limited Rights Issue (NXTDIGITAL Rights Issue) Detail

NXTDIGITAL Limited is engaged in delivering digital content via cable networks as well as through Headend In the Sky (HITS). The company distributes its services through a network of Local Cable Operators (LCOs). The company provides digital content to subscribers either directly or through its affiliated LCOs. The company fundamentally follows a B2B2C business model. In this, the company structures its relationships with LCOs in such a way that this LCOs continue to be the principal contact with subscribers in the relevant local area.
The company's primary source of revenue for digital content services is subscription income from subscribers either directly or through LCOs, placement income received from broadcasters for placing their channels in preferred logical channel number line up on its platforms, incentives received from broadcasters for deeper penetration of their channels in company's customer base, and carriage income from carriage fees payable by broadcasters for carrying their channels.
As of September 30, 2021, the company operates its business across India through more than 10,000 LCOs. The company has connected Set-Top Boxes (STBs) to over 56 lakh subscribers to whom they offer over 600 channels on their cable platform. The company also offers 700 standard and high-definition channels on its HITS platform in India.