
• This is the 4rd debt offer from the company since December 2023.
• The last debt offer was in August 2024.
• This issue is rated IND BBB / Stable by India Rating, which is not preferred by investors in general.
• For this debt offer, the company has reduced the coupon rates.
• Considering poor rating, there is no harm in skipping this offer.
ABOUT COMPANY:
Muthoot Mercantile Ltd. (MML) is a non-deposit taking non-banking financial company- base layer registered with the RBI under section 45-IA of the RBI Act, primarily engaged in the gold loan sector lending money against the pledge of household and/or used gold jewellery (“Gold Loan”) primarily to retail customers who require immediate availability of funds, but who do not have access to formal credit on an immediate basis and are also engaged in providing unsecured loans (“Pronote Loan”) to individual customers for their personal needs.
As of November 30, 2024, it disbursed Gold Loan and Pronote Loan to customers from a network of 267 branches of the Company in 11 states and union territories of India namely Tamil Nadu, Kerala, Delhi, Haryana, Maharashtra, Madhya Pradesh, Odisha, Punjab, Uttar Pradesh, West Bengal and Rajasthan. As of November 30, 2024, it employed 952 persons in operations. Its branches functions as the key point of contact for loan origination, disbursement, and collection processes as well as facilitating customer interaction
Historically, the company has also provided other related services, including asset finance, money transfer and foreign exchange, sales of gold coins and business and personal lending. It is also having arrangements with various agencies and brokers for Money Transfer and Insurance Business.
MML’s Gold Loan portfolio as of March 31, 2024 comprised approximately 0.81 lakh customers aggregating a principal amount of Rs. 646.59 cr. in Gold Loan, which accounted for 97.50% of its total loans.
ISSUE DETAILS:
The company is coming out with its 4th debt issue. It has planned a secured NCD issue with a base size of Rs. 75 cr. and has a green shoe option to retain oversubscription to the tune of Rs. 75 cr., thus the overall size of the debt issue will be Rs. 150 cr. The company is issuing secured, redeemable non-convertible-debentures having a face value of Rs. 1000 each. A minimum application is to be made of 10 NCDs (i.e. Rs. 10000) and in multiple of 1 NCD (i.e. Rs. 1000) thereon, thereafter. The issue opens for subscription on January 10, 2025, and will close on or before January 23, 2025. Post allotment, NCDs will be listed on BSE. MML is spending Rs. 1.35 cr. for this Rs. 150 cr. NCD issue and from the net proceeds, it will utilize at least 75% for the purpose of onward lending, financing, repayment of existing borrowings, and maximum up to 25% for general corporate purposes.
The issue is solely lead managed by Vivro Financial Services Pvt. Ltd. and KFin Technologies Ltd. is the registrar of the issue. Mitcon Credential Trusteeship Services Ltd is the debenture trustee.
This NCD issue has tenors of 400 days, 20 months, 36 months, 60 months and 73 months. It offers a coupon rate ranging from 10.00% to 11.00% with interest payment options of Monthly or Cumulative, as per the series opted by the investors.
ISSUE RATINGS:
This debt offer is rated IND BBB/ Stable by India Ratings and Research Pvt. Ltd. The rating of NCDs by India Ratings indicates that instruments with this rating are considered to have moderate degree of safety regarding timely servicing of financial obligations and carry moderate credit risk. This rating is not a recommendation or suggestion, directly or indirectly, to buy, sell, make or hold securities and investors should take their own decisions.
FINANCIAL PERFORMANCE:
On the financial performance front, for the last four fiscals, MML has posted a total income of Rs. 49.39 cr. / Rs. 14.02 cr. (FY21), Rs. 67.02 cr. / Rs. 17.02 cr. (FY22), and Rs. 94.78 cr. / Rs. 17.70 cr. (FY23), and Rs. 131.78 cr. / Rs. 24.28 (FY24). For H1 of FY25 ended on September 30, 2024, it earned a net profit of Rs. 10.65 cr. on a total income of Rs. 71.45 cr. Thus it posted steady growth in its top and bottom lines for the reported periods.
MML’s net NPA stood at 0.33% (FY22), 0.11% (FY23), 0.35% (FY24), and 0.58% (Ha-FY25). Its debt-equity ratio as of September 30, 2024, at 4.24 will stand enhanced to 5.13 post this issue.

Review By Dilip Davda on January 8, 2025
Dilip Davda is a veteran financial journalist associated with the Indian stock market since 1978. He has been contributing to print and electronic media on capital markets, insurance, and finance since 1985.
He is widely recognized for reviewing public issues and non-convertible debentures (NCDs) in the primary market. Drawing on over three decades of market experience and close interaction with merchant bankers, his reviews focus on detailed fundamental and financial analysis of companies, with a special emphasis on SME public issues.
Dilip Davda
SEBI Registered Research Analyst – Mumbai
Registration No.: INH000003127 (Perpetual)
Email: dilip_davda@rediffmail.com
Disclaimer: The information provided herein is solely for educational and informational purposes and does not constitute an offer, solicitation, or recommendation to buy or sell any securities. Readers are advised to consult a qualified financial advisor before making any investment decisions. Investments in the securities market are subject to market risks. The author does not intend to invest in the securities discussed.