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Veerkrupa Jewellers BSE SME IPO review (Avoid)

Review By Dilip Davda on June 22, 2022

•    VJL is engaged in the jewellery business with two showrooms.
•    It posted minuscule profits for the last three fiscals. 
•    Higher IPO expenses indicate a fully structured IPO.
•    Based on FY22-9M super results, the issue is priced exorbitantly.
•    Investors may skip this highly-priced offer. 

Veerkrupa Jewellers Ltd. (VJL) is engaged in the jewellery business. It currently has two showrooms in Ahmedabad. Its jewellery business includes the sale of jewellery made of gold, silver, studded and other jewellery products that include diamond, platinum and other precious and semi-precious stones. 

VJL's product profile includes designer, traditional, modern and combined designs of jewellery at the best prices. The variety of jewellery offered enhances its efficiency and enables the company to attract and retain the ever-growing customer base and relationships. VJL's aim and focus on design and innovation, ability to recognize consumer preferences and market trends, the intricacy of designs and the quality of products are the key strengths. Currently, the company has 13 employees on its payroll. 

To part finance its needs for working capital (Rs. 6.68 cr.) and general corporate purposes (Rs. 0.82 cr.), VJL is coming out with a maiden IPO of 3000000 equity shares of Rs. 10 each at a fixed price of Rs. 27 per share to mobilize Rs. 8.10 cr. The issue opens for subscription on June 29, 2022, and will close on July 05, 2022. The minimum application to be made is for 4000 shares and in multiples thereon, thereafter. Post allotment, shares will be listed on BSE SME. The issue constitutes 38.15% of the post-issue paid-up capital of the company. VJL is spending Rs. 0.60 cr. for this IPO process. Higher spending indicates funding arrangements are fully structured by the company for its IPO.

The issue is solely lead managed by First Overseas Capital Ltd. and KFin Technologies Ltd. is the registrar to the issue. Beeline Broking Ltd. is the market maker for this IPO. 

After issuing initial equity at par, VJL issued further equity at a fixed price of Rs. 27 and Rs. 215 per share in December 2019.  It has issued bonus shares in the ratio of 7 for 1 in December 2019 and 10 for 16 in February 2022. The average cost of acquisition of shares by the promoters is Rs. 9.26 and Rs. 10.13 per share. 

Post-IPO, VJL's current paid-up equity capital of Rs. 4.86 cr. will stand enhanced to Rs. 7.86 cr. Based on the IPO pricing, the company is looking for a market cap of Rs. 21.23 cr. 

On the financial performance front, for the last three fiscals, VJL has posted turnover/net profits of Rs. 1.65 cr. / Rs. 0.08 cr. (FY19), Rs. 10.95 cr. / Rs. 0.01 cr. (FY20) and Rs. 4.63 cr. / Rs. 0.01 cr. (FY21). For the first nine months of FY22 ended on December 31, 2021, it has earned a net profit of Rs. 0.21 cr. on a turnover of Rs.10.03 cr. After reporting minuscule profits for the previous three fiscals, it has posted super-profits for 9M-FY22 which raises eyebrows. It appears that in the pre-IPO period some window dressing is done. 

For the last two fiscals, the company has posted an average EPS of Rs. 0.52 and an average RoNW of 0.58%. The issue is priced at a P/BV of 0.99 based on its NAV of 27.39 as of December 31, 2021 (non-annualized and on a pre-bonus basis) and at a P/BV of 1.31 based on its post-IPO NAV of Rs. 20.62 per share. 

If we annualize FY22-9M results and attribute it to fully diluted post IPO equity capital, then the asking price is at a P/E of 75. Thus the issue is greedily priced at a very high level. 

The company has not declared any dividend since incorporation. It will adopt a prudent dividend policy post listing based on its financial performance and future prospects. 

As per the offer document, VJL has shown Vaibhav Global, Goldiam Intl, Swarnasarita Jewels, Kalyan Jewellers as its listed peers. They are currently trading at a P/E of 38.81, 23.83, 4.65 and 27.88 (as of June 22, 2022). However, they are not truly comparable on an apple-to-apple basis. 

This is the 9th mandate from First Overseas in the last four fiscals (including the ongoing one). Out of the last 8 listings, 1 opened at discount, 2 at par and the rest with premiums ranging from 1.40% to 120% on the day of listings. 

Conclusion / Investment Strategy

The company has only two showrooms and for the last three fiscals, it has posted minuscule profits. Based on super profits of 9M-FY22, the issue is highly-priced expressing the greed of the promoters. There is no harm in skipping this exorbitantly priced IPO.

Reviewer recommends Avoid to the issue.

Review By Dilip Davda on June 22, 2022

Review Author

DISCLAIMER: No financial information whatsoever published anywhere here should be construed as an offer to buy or sell securities, or as advice to do so in any way whatsoever. All matter published here is purely for educational and information purposes only and under no circumstances should be used for making investment decisions. My reviews do not cover GMP market and operators game plans. Readers must consult a qualified financial advisor before making any actual investment decisions, based the on information published here. With entry barriers, SEBI wants only well-informed investors to participate in such offers. With crazy listings in the recent past, SME IPOs drew the attention of investors across the board and lead to seer madness. However, as SME issues have entry barriers and continued low preference from the broking community, any reader taking decisions based on any information published here does so entirely at their own risk. The above information is based on information available as of date coupled with market perceptions. The Author has no plans to invest in this offer.

About Dilip Davda

Dilip Davda

Dilip Davda is veteran journalist associated with stock market since 1978. He is contributing to print and electronic media on stock markets/insurance/finance since 1985.

Dilip Davda is a leading reviewer of public issues and NCDs in the primary stock market in India. The knowledge he gained over 3 decades while working in the stock market and a strong relationship with popular lead managers makes his reviews unique. His detail fundamental and financial analysis of companies coming up with IPO helps investors in the primary stock market. Dilip Davda has a special interest in analyzing the SME companies and writing reviews about their public issues. His reviews are regularly published online and in news papers.

(Dilip Davda -SEBI registered Research Analyst-Mumbai,

Registration no. INH000003127 (Perpetual)

Email id: ).

Veerkrupa Jewellers IPO FAQs

  1. 1. Why Veerkrupa Jewellers IPO?

    The initial public offer (IPO) of Veerkrupa Jewellers Limited offers an early investment opportunity in Veerkrupa Jewellers Limited. A stock market investor can buy Veerkrupa Jewellers IPO shares by applying in IPO before Veerkrupa Jewellers Limited shares get listed at the stock exchanges. An investor could invest in Veerkrupa Jewellers IPO for short term listing gain or a long term.

  2. 2. How is Veerkrupa Jewellers IPO?

    Read the Veerkrupa Jewellers IPO recommendations by the leading analyst and leading stock brokers.

  3. 3. Veerkrupa Jewellers IPO what should investors do?

    Veerkrupa Jewellers IPO offers an opportunity to buy IPO shares before they get listed at the stock exchanges. Read the Veerkrupa Jewellers IPO Notes, Analysis and Recommendations by leading stock brokerage firms and experts in the above answer.

  4. 4. Is Veerkrupa Jewellers IPO good?

    Our recommendation for Veerkrupa Jewellers IPO is to avoid.

  5. 5. Is Veerkrupa Jewellers IPO worth Investing?

    As per the analysis by our lead analyst Mr. Dilip Davda, we suggest you to avoid the Veerkrupa Jewellers IPO.

  6. 6. When will Veerkrupa Jewellers IPO allotment status?

    The Veerkrupa Jewellers IPO allotment status will be available on or around July 8, 2022. The allotted shares will be credited in demat account by July 12, 2022. Visit Veerkrupa Jewellers IPO allotment status to check.

  7. 7. When will Veerkrupa Jewellers IPO list?

    The Veerkrupa Jewellers IPO will list on Monday, July 18, 2022, at BSE SME.