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Sula Vineyards IPO review (May apply)

Review By Dilip Davda on December 8, 2022

•    SVL is India's largest wine producer with over 52% market share.
•    Sudden boost in margins for the last 18 months' performance raises eyebrows.
•    The issue appears fully priced discounting near-term positives.
•    Lower promoter's holding raises concern. 
•    Cash surplus investors may consider investment for a long-term reward.

Sula Vineyards Ltd. (SVL) is India's largest wine producer and seller as of March 31, 2022 (Source: Technopak Report). It has been a consistent market leader in the Indian wine industry in terms of sales volume and value (on the basis of the total revenue from operations) since Fiscal 2009 crossing 50% market share.

SVL has consistently gained market share (on the basis of total revenue from operations) from 33% to 52% in the grapes wine category. Furthermore, it is the market leader across all four price segments i.e. Elite, Premium, Economy, and Popular categories. It is also recognized as the market leader across wine variants, including red, white, and sparkling wines (Source: Technopak Report). Sula Shiraz Cabernet is India's largest-selling wine by value. 

SVL distributes wines under a bouquet of popular brands. In addition to the flagship brand "Sula," popular brands include "RASA," "Dindori", "The source," "Satori", "Madera" & "Dia" with its flagship brand "Sula" being the "category creator" of wine in India (Source: Technopak Report). Currently, the company produces 56 different labels of wine at four owned and two leased production facilities located in the Indian states of Maharashtra and Karnataka.

It has entered into long-term supply arrangements (of up to 12 years) with grape growers for approximately 2,290 acres as of September 30, 2022. As of the said date, SVL has 757 employees on its payroll. 

For listing benefits and providing exit to some of its stakeholders, SVL is coming out with a maiden IPO, of 26900530 shares having a face value of Rs.2 per share, by way of an Offer for Sale (OFS), i.e. pure secondary issue to mobilize Rs. 960.35 cr. (at the upper cap). It has announced a price band of Rs. 340 - Rs. 357 for its OFS. The issue opens for subscription on December 12, 2022, and will close on December 14, 2022. Minimum application is to be made for 42 shares and in multiples thereon, thereafter. Post allotment, shares will be listed on BSE and NSE. The issue constitutes 31.95% of the post-IPO paid-up equity capital of the company. Even though the company posted a loss for FY20, SEBI has permitted it to allocate 50% for QIBs, 15% for HNIs, and 35% for Retail investors. 

The joint Book Running Lead Managers (BRLMs) to this issue are Kotak Mahindra Capital Co. Ltd., CLSA India Pvt. Ltd., and IIFL Securities Ltd., while KFin Technologies Ltd. is the registrar of the issue. 

Having issued initial equity at par, SVL raised/converted further equity capital in the price range of Rs. 2.12 - Rs. 240.00 (based on FV of Rs. 2 per share) between June 2005 and November 2022. The average cost of acquisition of shares by the promoters/selling stakeholders is Rs. NA, Rs. 1.43, Rs. 6.98, Rs. 10.76, Rs. 41.38, Rs. 58.64, Rs. 96.46, Rs. 101.74, Rs. 170.00, and Rs. 175.42 per share. 

This being a secondary issue, SVL's paid-up equity capital post-issue will remain the same at Rs. 16.84 cr. Based on the upper band of the issue price, the company is looking for a market cap of Rs. 3005.90 cr. 

On the financial performance front, for the last three fiscals, SVL has (on a consolidated basis) posted a turnover/net profit - (loss) of Rs. 523.19 cr. / Rs. - (15.94) cr. (FY20), Rs. 421.51 cr. / Rs. 3.01 cr. (FY21), and Rs. 456.70 cr. / Rs. 52.14 cr. (FY22). For the first half of FY23 ended on September 30, 2022, it earned a net profit of Rs. 30.51 cr. on a turnover of Rs. 225.76 cr. The sudden boost in margins raises eyebrows. Management clarified this as the shift of high-margin products and premium brands and is confident of maintaining such trends in the future as well with plans afoot. 

For the last three fiscals, SVL has reported an average EPS of Rs. 3.06 and an average RoNW of 5.24%. The issue is priced at a P/BV of 6.11 based on its NAV of Rs. 58.40 as of September 30, 2022.

If we annualize FY23 earnings and attribute it to post-IPO fully diluted equity capital, then the asking price is at a P/E of around 49.24. Thus the issue is fully priced discounting all near-term positives. 

SVL paid dividends at the rate of 30% (FY20), NIL (FY21), 245% (FY22), and 155% (FY23) till the filing of the offer document. It will adopt a prudent dividend policy post-listing, based on its financial performance and future prospects. 

As per the offer document, SVL has shown United Spirits, Radico Khaitan, and United Breweries as their listed peers. They are currently trading at a P/E of 63.53, 61.26, and 84.00 (as of December 08, 2022). However, they are not truly comparable on an apple-to-apple basis. 

The three BRLMs associated with the offer have handled 59 public issues in the last three fiscals, out of which 17 issues closed below the issue price on the listing date.

Conclusion / Investment Strategy

The company enjoys leadership in the wine segment with over 52% market share. Based on its financial track record the issue appears fully priced and discounts all near-term positives. Lower promoter holding raises concern. Cash surplus investors may consider investment for a long-term reward.

Review By Dilip Davda on December 8, 2022

Review Author

DISCLAIMER: No financial information whatsoever published anywhere here should be construed as an offer to buy or sell securities, or as advice to do so in any way whatsoever. All matter published here is purely for educational and information purposes only and under no circumstances should be used for making investment decisions. Readers must consult a qualified financial advisor before making any actual investment decisions, based on the information published here. My reviews do not cover GMP market and operators game plans. Any reader taking decisions based on any information published here does so entirely at their own risk. Investors should bear in mind that any investment in stock markets is subject to unpredictable market-related risks. The above information is based on RHP and other documents available as of date coupled with market perception. The author has no plans to invest in this offer.

About Dilip Davda

Dilip Davda, a freelance journalist

Dilip Davda is veteran journalist associated with stock market since 1978. He is contributing to print and electronic media on stock markets/insurance/finance since 1985.

Dilip Davda is a leading reviewer of public issues and NCDs in the primary stock market in India. The knowledge he gained over 3 decades while working in the stock market and a strong relationship with popular lead managers makes his reviews unique. His detail fundamental and financial analysis of companies coming up with IPO helps investors in the primary stock market. Dilip Davda has a special interest in analyzing the SME companies and writing reviews about their public issues. His reviews are regularly published online and in news papers.

(Dilip Davda -SEBI registered Research Analyst-Mumbai,

Registration no. INH000003127 (Perpetual)

Email id: ).

Sula Vineyards IPO FAQs

  1. 1. Why Sula Vineyards IPO?

    The initial public offer (IPO) of Sula Vineyards Limited offers an early investment opportunity in Sula Vineyards Limited. A stock market investor can buy Sula Vineyards IPO shares by applying in IPO before Sula Vineyards Limited shares get listed at the stock exchanges. An investor could invest in Sula Vineyards IPO for short term listing gain or a long term.

  2. 3. Sula Vineyards IPO what should investors do?

    Sula Vineyards IPO offers an opportunity to buy IPO shares before they get listed at the stock exchanges. Read the Sula Vineyards IPO Notes, Analysis and Recommendations by leading stock brokerage firms and experts in the above answer.

  3. 4. Is Sula Vineyards IPO good?

    Our recommendation for Sula Vineyards IPO is to subscribe for long term.

  4. 5. Is Sula Vineyards IPO worth Investing?

    As per the analysis by our lead analyst Mr. Dilip Davda, we suggest you to subscribe for long term to the Sula Vineyards IPO.

  5. 6. When will Sula Vineyards IPO allotment status?

    The Sula Vineyards IPO allotment status will be available on or around December 19, 2022. The allotted shares will be credited in demat account by December 21, 2022. Visit Sula Vineyards IPO allotment status to check.

  6. 7. When will Sula Vineyards IPO list?

    The Sula Vineyards IPO will list on Thursday, December 22, 2022, at BSE, NSE.