FREE Account Opening + No Clearing Fees

P. E. Analytics NSE SME IPO review (May apply)

Review By Dilip Davda on March 18, 2022

•    PEAL is in the business of providing intelligence and analytics platform for the realty sector.
•    Currently it is operating on the B2B model and plans the B2C model in the near term.
•    It has posted erratic financial performances so far with super earnings from FY21 onwards.
•    Based on super earnings, the issue appears fully priced. 

P E Analytics Ltd. (PEAL) is engaged in providing proprietary real estate business intelligence and analytics platform on B2B business model to various users such as Developers, construction industry, investors, banks, housing finance companies, equity research firms, real estate PE funds, REIT's, financial institutions, Mortgage Insurers, HNIs, Lenders and Investors in real estate etc. 

PEAL provides authenticate real estate data, analytics and market research reports in various formats and are priced on an annual subscription basis and also on ad-hoc reports requirement of users. So far the company has covered 42000 developers for over 136000 projects in India and over 9700000 units. As of January 31, 2022, it had 212 employees on its payroll. 

The Data Analytics industry is characterized by fragmented and highly competitive market participants. PEAL competes with other market players as well. As claimed by the management, the company is able to differentiate from local, domestic players, through its broad market reach and ability to service large enterprises, customers across multiple geographies.

To part finance its needs for technology up-gradation (Rs. 2.16 cr.), Retail initiative i.e. B2C expansion plan (Rs. 9.26 cr.) and general corporate purpose, PEAL is coming out with a maiden IPO via book building process. It is issuing 2772000 equity shares of Rs. 10 each in the price range of Rs. 111 - Rs. 114 and mulls mobilizing Rs. 31.60 cr. at the upper cap. The minimum application to be made is for 1200 shares and in multiples thereon, thereafter. It's a combo offer for 1452000 fresh equity shares and 1320000 shares by offer for sale (OFS). The issue opens for subscription on March 22, 2022, and will close on March 25, 2022. Post allotment, shares will be listed on the NSE SME Emerge platform. The issue constitutes 26.45% of the post issue paid-up capital of the company. Its B2C expansion includes a salary cost of Rs.7.14 cr. Thus it is asking for public money to pay salaries for its expansion plans. 

The company has allocated net offer (excluding market maker) as 50% for QIBs, 15% for HNIs and 35% for Retail investors. 

The issue is solely lead managed by Sarthi Capital Advisors Pvt. Ltd. and Bigshare Services Pvt. Ltd. is the registrar to the issue. Rikhav Securities Ltd. is acting as a market maker for this company. 

Having issued initial equity at par, PEAL issued further equity in the price range of Rs. 114 to Rs. 6634.12 per share between January 2009, and February 2022. It has also issued bonus shares in the ratio of 270 for 1 in the month of February 2022. The average cost of acquisition of shares by the promoters is Rs. 15.31 per share. 

Post-IPO, PEAL's current paid-up equity capital of Rs. 9.03 cr. will stand enhanced to Rs. 10.48 cr. At the upper price band of the IPO, the company is looking for a market cap of Rs. 119.50 cr. 

On the financial performance front, for the last three fiscals, PEAL has posted turnover/net profits of Rs. 16.13 cr. / Rs. 3.48 cr. (FY19), Rs.17.24 cr. / Rs. 1.17 cr. (FY20) and Rs. 19.76 cr. / Rs. 6.92 cr. (FY21). For the first six months of FY22 ended on September 30, 2021, it has earned a net profit of Rs. 4.11 cr. on a turnover of Rs. 12.15 cr.  It has shown erratic trends for other expenses for the last three fiscal.  It marked inconsistency in its top and bottom lines for all these periods. Super earnings since FY21 raised eyebrows and concern over sustainability.  

The issue is priced at a P/BV of 0.012 based on its NAV of Rs. 9659.00 as of September 30, 2021, and at a P/BV of 2.32 based on its posit IPO NAV of Rs. 49.12. September 30, 2021, data is on pre-bonus and excluding further issued equity from October 2010 till February 2022. In fact, PEAL has emptied its coffer. 

If we annualize FY22 earnings and attribute it to fully diluted post IPO equity, then the asking price is at a P/E of around 14.56. Thus issue appears fully priced on the basis of its super earnings.  

As per the offer documents, PEAL has shown Latent View Analytics as its listed peer. It is currently trading at a P/E of 128.75 (as of March 17, 2022). However, they are not truly comparable on an apple to apple basis. 

So far, the company has not declared any dividend. It will adopt a prudent dividend policy post listing on the basis of its financial performance and future prospects. 

This is the 6th mandate from Sarthi Capital in the last three fiscals (including the ongoing one). Out of the last 5 listings, 2 opened at discount, 1 at par the rest with premium ranging from 0.71% to 333.05% on the day of listings.  

Conclusion / Investment Strategy

PEAL’s financial track record has shown inconsistency. Super performance in IPO year raises eyebrows and sustainability of such performance going forward is a big concern. Considering fully priced offer, risk seeker/cash surplus investors may consider parking of funds.

Review By Dilip Davda on March 18, 2022

Review Author

DISCLAIMER: No financial information whatsoever published anywhere here should be construed as an offer to buy or sell securities, or as advice to do so in any way whatsoever. All matter published here is purely for educational and information purposes only and under no circumstances should be used for making investment decisions. My reviews do not cover GMP market and operators game plans. Readers must consult a qualified financial advisor before making any actual investment decisions, based the on information published here. With entry barriers, SEBI wants only well-informed investors to participate in such offers. With crazy listings in the recent past, SME IPOs drew the attention of investors across the board and lead to seer madness. However, as SME issues have entry barriers and continued low preference from the broking community, any reader taking decisions based on any information published here does so entirely at their own risk. The above information is based on information available as of date coupled with market perceptions. The Author has no plans to invest in this offer.

About Dilip Davda

Dilip Davda

Dilip Davda is veteran journalist associated with stock market since 1978. He is contributing to print and electronic media on stock markets/insurance/finance since 1985.

Dilip Davda is a leading reviewer of public issues and NCDs in the primary stock market in India. The knowledge he gained over 3 decades while working in the stock market and a strong relationship with popular lead managers makes his reviews unique. His detail fundamental and financial analysis of companies coming up with IPO helps investors in the primary stock market. Dilip Davda has a special interest in analyzing the SME companies and writing reviews about their public issues. His reviews are regularly published online and in news papers.

(Dilip Davda -SEBI registered Research Analyst-Mumbai,

Registration no. INH000003127 (Perpetual)

Email id: ).

p e-analytics-ipo FAQs

  1. 1. Why p e-analytics-ipo?

    The initial public offer (IPO) of P. E. Analytics Limited offers an early investment opportunity in P. E. Analytics Limited. A stock market investor can buy p e-analytics-ipo shares by applying in IPO before P. E. Analytics Limited shares get listed at the stock exchanges. An investor could invest in p e-analytics-ipo for short term listing gain or a long term.

  2. 2. How is p e-analytics-ipo?

    Read the p e-analytics-ipo recommendations by the leading analyst and leading stock brokers.

  3. 3. p e-analytics-ipo what should investors do?

    p e-analytics-ipo offers an opportunity to buy IPO shares before they get listed at the stock exchanges. Read the p e-analytics-ipo Notes, Analysis and Recommendations by leading stock brokerage firms and experts in the above answer.

  4. 4. Is p e-analytics-ipo good?

    Our recommendation for p e-analytics-ipo is to subscribe for long term.

  5. 5. Is p e-analytics-ipo worth Investing?

    As per the analysis by our lead analyst Mr. Dilip Davda, we suggest you to subscribe for long term to the p e-analytics-ipo.

  6. 6. When will p e-analytics-ipo allotment status?

    The p e-analytics-ipo allotment status will be available on or around March 30, 2022. The allotted shares will be credited in demat account by April 1, 2022. Visit p e-analytics-ipo allotment status to check.

  7. 7. When will p e-analytics-ipo list?

    The p e-analytics-ipo will list on Monday, April 4, 2022, at NSE SME.