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Mafia Trends BSE SME IPO review (Avoid)

Review By Dilip Davda on September 19, 2022

•    MTL is in the marketing of men's and Kids' fashion wears. 
•    It has marked inconsistency in its financial performance so far.
•    With bumper earnings of FY22 the issue appears fully priced. 
•    It is operating in a highly competitive and fragmented segment. 
•    There is no harm in skipping this issue

Mafia Trends Ltd. (MTL) is engaged in the business of marketing and selling Men's & kids' fashion such as Jeans, T-shirts, Shirts, Chinos, Formal trousers, and Formal shirts, through a chain of clothing stores under the brand name Mafia. Currently, it operates with 8 stores in 3 cities of Gujarat and has one warehouse. It operates from leased or rented properties and has no own manufacturing units. 

As of the date of filing this offer document, it had 36 employees on its payroll. It operates in a highly fragmented segment with many unorganized and big players in this arena. 

To part finance its need for working capital (Rs. 3.06 cr.), MTL is coming out with a maiden IPO of 1284000 equity shares of Rs. 10 each at a fixed price of Rs. 28 per share to mobilize Rs. 3.60 cr. The issue opens for subscription on September 22, 2022, and will close on September 27, 2022. The minimum application is to be made for 4000 shares and in multiples thereon, thereafter. Post allotment, shares will be listed on BSE SME. The issue constitutes 28.96% of the post-IPO paid-up equity capital of the company. MTL is spending Rs. 0.54 cr. for this IPO. This indicates the fully structured mode of this IPO. 

The issue is solely lead managed by GYR Capital Advisors Pvt. Ltd., and Link Intime India Pvt. Ltd. is the registrar to the issue. Giriraj Stock Broking Pvt. Ltd. is the market maker for the company. 

Having issued initial equity shares at par, the company issued/converted further equity shares in the price range of Rs. 30.00 to Rs. 40.00 per share between March 2019 and March 2022. It has also issued bonus shares in the ratio of 7 for 2 in May 2022. The average cost of acquisition of shares by the promoters is Rs. 2.22 and Rs. 6.28 per share. 

Post this IPO, MTL's paid-up equity capital of Rs. 3.15 cr. will stand enhanced to Rs. 4.43 cr. Based on the IPO pricing, the company is looking for a market cap of Rs. 12.41 cr. 

On the financial performance front, for the last three fiscals, MTL has reported a turnover/net profit of Rs. 11.48 cr. / Rs. 0.01 cr. (FY20), Rs. 4.01 cr. / Rs. 0.27 cr. (FY21), and Rs. 7.15 cr. / Rs. 0.82 cr. (FY22). Thus it has posted inconsistency in its top lines with rising margins that raise eyebrows.  The sustainability of such margins going forward is a major concern, as it is operating in a highly competitive segment. 

For the last three fiscals, MTL has posted an average EPS of Rs. 8.00 and an average RoNW of 15.93%. The issue is priced at a P/BV of 0.57 based on its NAV of Rs. 48.80 as of March 31, 2022, and at a P/BV of 1.77 based on its post-IPO NAV of Rs. 15.81 per share. (EPS, RoNW, and pre-IPO NAV data appear to be on a pre-bonus basis)

If we attribute FY22 earnings on post-IPO fully diluted paid-up equity capital, then the asking price is at a P/E of 15.21. 

As per the offer documents, MTL has shown V-Mart Retail and Trent Ltd. as its listed peers. They are currently trading at a P/E of 95.32, and 113.24 (as of September 19, 2022). However, they are not truly comparable on an apple-to-apple basis. 

The company has not declared/paid any dividend for the reported periods of the offer document. It will adopt a prudent dividend policy post IPO, based on its financial performance and future prospects. 

This is the 8th mandate from GYR Capital in the last two fiscals (including the ongoing one). Out of the last 6 listings, it opened with premiums ranging from 2.45% to 86.96% on the day of listing. 

Conclusion / Investment Strategy

MTL is operating in a highly competitive and fragmented segment. It has posted an average performance so far. Super profits for FY22 appear to be a window dressing in a pre-IPO year to pave the way for the asking price. On the basis of the issue price, it has given data on the pre-bonus capital base, which is perhaps an eyewash. With such bumper earnings, its asking price indicates a fully priced issue. A small equity base post IPO indicates longer gestation for migration. There is no harm in skipping this issue.

Reviewer recommends Avoid to the issue.

Review By Dilip Davda on September 19, 2022

Review Author

DISCLAIMER: No financial information whatsoever published anywhere here should be construed as an offer to buy or sell securities, or as advice to do so in any way whatsoever. All matter published here is purely for educational and information purposes only and under no circumstances should be used for making investment decisions. My reviews do not cover GMP market and operators game plans. Readers must consult a qualified financial advisor before making any actual investment decisions, based the on information published here. With entry barriers, SEBI wants only well-informed investors to participate in such offers. With crazy listings in the recent past, SME IPOs drew the attention of investors across the board and lead to seer madness. However, as SME issues have entry barriers and continued low preference from the broking community, any reader taking decisions based on any information published here does so entirely at their own risk. The above information is based on information available as of date coupled with market perceptions. The Author has no plans to invest in this offer.

About Dilip Davda

Dilip Davda

Dilip Davda is veteran journalist associated with stock market since 1978. He is contributing to print and electronic media on stock markets/insurance/finance since 1985.

Dilip Davda is a leading reviewer of public issues and NCDs in the primary stock market in India. The knowledge he gained over 3 decades while working in the stock market and a strong relationship with popular lead managers makes his reviews unique. His detail fundamental and financial analysis of companies coming up with IPO helps investors in the primary stock market. Dilip Davda has a special interest in analyzing the SME companies and writing reviews about their public issues. His reviews are regularly published online and in news papers.

(Dilip Davda -SEBI registered Research Analyst-Mumbai,

Registration no. INH000003127 (Perpetual)

Email id: ).

Mafia Trends IPO FAQs

  1. 1. Why Mafia Trends IPO?

    The initial public offer (IPO) of Mafia Trends Limited offers an early investment opportunity in Mafia Trends Limited. A stock market investor can buy Mafia Trends IPO shares by applying in IPO before Mafia Trends Limited shares get listed at the stock exchanges. An investor could invest in Mafia Trends IPO for short term listing gain or a long term.

  2. 2. How is Mafia Trends IPO?

    Read the Mafia Trends IPO recommendations by the leading analyst and leading stock brokers.

  3. 3. Mafia Trends IPO what should investors do?

    Mafia Trends IPO offers an opportunity to buy IPO shares before they get listed at the stock exchanges. Read the Mafia Trends IPO Notes, Analysis and Recommendations by leading stock brokerage firms and experts in the above answer.

  4. 4. Is Mafia Trends IPO good?

    Our recommendation for Mafia Trends IPO is to avoid.

  5. 5. Is Mafia Trends IPO worth Investing?

    As per the analysis by our lead analyst Mr. Dilip Davda, we suggest you to avoid the Mafia Trends IPO.

  6. 6. When will Mafia Trends IPO allotment status?

    The Mafia Trends IPO allotment status will be available on or around September 30, 2022. The allotted shares will be credited in demat account by October 4, 2022. Visit Mafia Trends IPO allotment status to check.

  7. 7. When will Mafia Trends IPO list?

    The Mafia Trends IPO will list on Thursday, October 6, 2022, at BSE SME.


1. gamblepatel     Link|Sep 20, 2022 12:59:09 PM
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