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Jay Jalaram Techno NSE SME IPO review (May apply)

Review By Dilip Davda on August 20, 2022

•    JJTL is a multi-brand retailer for mobiles/electronic products. 
•    Since FY20 it has marked growth in its top and bottom lines.
•    Based on FY22 earnings, the issue appears fully priced. 
•    Risk seeker/cash surplus investors may consider parking funds for the long term. 

Jay Jalaram Technologies Ltd. (JJTL) is engaged in multi-brand retail selling of Smart Phones and allied accessories from manufacturers like Apple, Samsung, Oppo, Realme, Nokia, Vivo, Xiaomi, Nokia, Redmi, Techno, One Plus, and Xiaomi. It is also engaged in multi-brand retail selling of consumer durable electronics goods like Smart TVs, Air Conditioners, Fridges, Coolers, etc. from brands like TCL, Haier, Diakin, Voltas, Mi, Realme, OnePlus, Xiaomi, and Skytron.

JJTL operates under the brand name "Kore Mobile".  As of April 30, 2022, it operates from a total of 82 stores across the state of Gujarat. It primarily sells smart mobile handsets of all the major brands, accessories for mobile handsets, tablets, data cards, and other consumer durable electronics goods under one roof. 

Out of 82 stores, 10 are company-owned retail outlets, 65 are franchisee-owned and franchisee-operated branch retail stores ("FOFO Model") and 7 are franchisee-owned and company-operated branch retail stores ("FOCO Model"). Its other business vertical includes an exclusive dealership of Electric Bikes, its spare parts, and accessories under the brand name "Revolt" for the Ahmedabad region. As of April 30, 2022, it sells Electric Bikes through company-owned retail outlets situated at Ashram Road area in Ahmedabad and Nana Chiloda in Gandhinagar for which the company has signed a Letter of Intent ("LoI) on September 10, 2019, with Revolt Intellicorp Private Limited. As of April 30, 2022, it has 94 employees on its payroll.

To part finance its plans for working capital (Rs. 8.00 cr.) and general corporate purposes (Rs. 2.35 cr.), JJTL is coming out with a maiden IPO of 3000000 equity shares of Rs. 10 each at a fixed price of Rs. 36 per share to mobilise Rs. 10.80 cr. The issue opens for subscription on August 26, 2022, and will close on August 30, 2022. Minimum application is to be made for 3000 shares and in multiples thereon, after that. Post allotment, shares will be listed on NSE SME Emerge. The issue constitutes 26.95% of the post-issue paid-up capital of the company. JJTL is spending Rs. 0.45 cr. for this IPO process. 

The issue is solely lead managed by Beeline Capital Advisors Pvt. Ltd. and Link Intime India Pvt. Ltd. is the registrar to the issue. Sunflower Broking Pvt. Ltd. is the market maker for this company. 

Having issued initial equity at par, the company issued further equity at a price of Rs. 37.00 per share in March 2022 and has also issued bonus shares in the ratio of 2 for 1 in April 2022. The average cost of the acquisition of shares by the promoters is Rs. 11.64 per share. 

Post-IPO, JJTL's current paid-up equity capital of Rs. 8.13 cr. will stand enhanced to Rs. 11.13 cr. Based on the IPO pricing, the company is looking for a market cap of Rs. 40.07 cr. 

On the financial performance front, for the last four fiscals, JJTL has reported turnover/net profits - (loss) of Rs. 95.77 cr. / Rs. - (0.06) cr. (FY19), Rs. 95.23 cr. / Rs. 0.03 cr. (FY20), Rs. 122.25 cr. / Rs. 0.29 cr. (FY21) and Rs. 165.56 cr. / Rs. 0.87 cr. (FY22). 

For the last four fiscals, JJTL has posted an average EPS of Rs. 5.30 and an average RoNW of 23.29%. (This data appears to be on a pre-bonus basis). The issue is priced at a P/BV of 0.91 based on its NAV of Rs. 39.40 as of March 31, 2022, and at a P/BV of 1.91 based on its post-IPO NAV of Rs. 18.89 per share. 

If we attribute FY22 earnings on a fully diluted post-IPO equity capital base, then the asking price is at a P/E of 46+, making this IPO a costly bet.  

As per the offer documents, JJTL has shown Bhatia Communication as its listed peer. It is currently trading at a P/E of 65.56 (as of August 19, 2022). However, they are not truly comparable on an apple-to-apple basis. 

The company has not paid/declared any dividend for the reported periods of the offer documents. It will adopt a prudent dividend policy post-listing based on its financial performance and future prospects. 

This is the first mandate under the new name and entity of merchant banker as Beeline Capital Advisors Pvt. Ltd. and hence has no track record. The promoter of Beeline Capital is an ex-promoter/director of Beeline Broking Ltd. However, their website has no information on this aspect.

Conclusion / Investment Strategy

The company has marked growth in its top and bottom lines post FY20. It is operating in a highly competitive and fragmented segment. Based on its current earnings, the issue is aggressively priced. Risk seeker/cash surplus investors may invest with a long-term perspective.

Review By Dilip Davda on August 20, 2022

Review Author

DISCLAIMER: No financial information whatsoever published anywhere here should be construed as an offer to buy or sell securities, or as advice to do so in any way whatsoever. All matter published here is purely for educational and information purposes only and under no circumstances should be used for making investment decisions. My reviews do not cover GMP market and operators game plans. Readers must consult a qualified financial advisor before making any actual investment decisions, based the on information published here. With entry barriers, SEBI wants only well-informed investors to participate in such offers. With crazy listings in the recent past, SME IPOs drew the attention of investors across the board and lead to seer madness. However, as SME issues have entry barriers and continued low preference from the broking community, any reader taking decisions based on any information published here does so entirely at their own risk. The above information is based on information available as of date coupled with market perceptions. The Author has no plans to invest in this offer.

About Dilip Davda

Dilip Davda

Dilip Davda is veteran journalist associated with stock market since 1978. He is contributing to print and electronic media on stock markets/insurance/finance since 1985.

Dilip Davda is a leading reviewer of public issues and NCDs in the primary stock market in India. The knowledge he gained over 3 decades while working in the stock market and a strong relationship with popular lead managers makes his reviews unique. His detail fundamental and financial analysis of companies coming up with IPO helps investors in the primary stock market. Dilip Davda has a special interest in analyzing the SME companies and writing reviews about their public issues. His reviews are regularly published online and in news papers.

(Dilip Davda -SEBI registered Research Analyst-Mumbai,

Registration no. INH000003127 (Perpetual)

Email id: ).

Kore Mobile IPO FAQs

  1. 1. Why Kore Mobile IPO?

    The initial public offer (IPO) of Jay Jalaram Technologies Ltd offers an early investment opportunity in Jay Jalaram Technologies Ltd. A stock market investor can buy Kore Mobile IPO shares by applying in IPO before Jay Jalaram Technologies Ltd shares get listed at the stock exchanges. An investor could invest in Kore Mobile IPO for short term listing gain or a long term.

  2. 2. How is Kore Mobile IPO?

    Read the Kore Mobile IPO recommendations by the leading analyst and leading stock brokers.

  3. 3. Kore Mobile IPO what should investors do?

    Kore Mobile IPO offers an opportunity to buy IPO shares before they get listed at the stock exchanges. Read the Kore Mobile IPO Notes, Analysis and Recommendations by leading stock brokerage firms and experts in the above answer.

  4. 4. Is Kore Mobile IPO good?

    Our recommendation for Kore Mobile IPO is to subscribe for long term.

  5. 5. Is Kore Mobile IPO worth Investing?

    As per the analysis by our lead analyst Mr. Dilip Davda, we suggest you to subscribe for long term to the Kore Mobile IPO.

  6. 6. When will Kore Mobile IPO allotment status?

    The Kore Mobile IPO allotment status will be available on or around September 5, 2022. The allotted shares will be credited in demat account by September 7, 2022. Visit Kore Mobile IPO allotment status to check.

  7. 7. When will Kore Mobile IPO list?

    The Kore Mobile IPO will list on Thursday, September 8, 2022, at NSE SME.