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Eighty Jewellers BSE SME IPO review (Avoid)

Review By Dilip Davda on March 27, 2022

•    EJL is primarily engaged as a master franchisee of a group company. 
•    It has posted inconsistency in its financial performance. 
•    The segment is highly competitive and fragmented. 
•    There is no harm in skipping this aggressively priced issue. 

Eighty Jewellers Ltd. (EJL) is a part of the Anopchand Tilokchand group which is a well-known name and established brand in the Jewellery sector for many decades in and around Chhattisgarh. It is currently engaged as a master franchisee of Anopchand Tilokchand Jewellers Private Limited ("ATJPL") and involved in the trading of various jewellery, ornaments, watches and luxury articles made out of gold, silver, diamonds and platinum studded with precious and semi-precious stones under the B2B model in the name "Anopchand Tilokchand Jewellers". 

EJL's product portfolio includes rings, earrings, armlets, pendants, gajrahs, nose rings, bracelets, chains, necklaces, bangles, watches, luxury items and other wedding jewellery. It has entered into a master franchise agreement dated November 30, 2021, with Anopchand Tilokchand Jewellers Private Limited wherein EJL has been given rights to open stores in the Brand name of Anopchand Tilokchand Jewellers either directly or through sub-franchise arrangements. Currently, it sells all jewellery and related products to (i) a sub-franchisee store at Korba, Chhattisgarh and (ii) a retail store at Bilaspur, Chhattisgarh. 

EJL is currently operating on a B2B business Model and offer customers a broad variety of jewellery, ornaments, watches and luxury articles made out of gold, silver, diamonds and platinum studded with precious and semi-precious stones in order to cater to both regional and modern tastes. It also deals in diamond and silver jewellery and ornaments. 

To part finance its needs for working capital (Rs. 9.00 cr.), general corporate purpose (Rs. 0.85 cr.), EJL is coming out with a maiden IPO of 2700000 equity shares of Rs. 10 each at a fixed price of Rs. 41 per share to mobilize Rs.11.07 cr. The issue opens for subscription on March 31, 2022, and will close on April 05, 2022. Minimum application is to be made for 3000 shares and in multiples thereon, thereafter. Post allotment, shares will be listed on BSE SME. The issue constitutes 26.47% of the post issue paid-up equity capital of the company. EJL is spending Rs. 1.22 cr. for this IPO process. 

The issue is solely lead managed by Hem Securities Ltd. and Bigshare Services Pvt. Ltd. is the registrar to the issue. Hem Finlease Pvt. Ltd. is the market maker for the company. 

Having issued initial equity capital at par, it issued further equity shares at Rs. 30 per share between March 2014 to September 2014 and has also issued bonus shares in the ratio of 8 for 1 in September 2021. The average cost of acquisition of shares by the promoters is Rs. 3.30, Rs. 3.31 and Rs. 3.33 per share. 

Post-IPO EJL's current paid-up equity capital of Rs. 7.50 cr. will stand enhanced to Rs. 10.20 cr. Based on the IPO pricing, the company is looking for a market cap of Rs. 41.82 cr. 

On the financial performance front, for the last three fiscals, EJL has posted turnover/net profits of Rs. 81.925 cr. / Rs. 1.00 cr. (FY19), Rs. 64.91 cr. / Rs. 1.55 cr. (FY20) and Rs. 78.69 cr. / Rs. 3.77 cr. (FY21). For the first half of FY22 ended on September 30, 2021, it has earned a net profit of Rs. 0.83 cr. on a turnover of Rs. 44.36 cr. Thus it has posted inconsistency in its top and bottom lines for the reported financial periods. 

For the last three fiscals, the company posted an average EPS of Rs. 3.43 and an average RoNW of 33.88%. The issue is priced at a P/BV of 3.04 based on its NAV of Rs. 13.49 and at a P/BV of 1.97 based on post-IPO NAV of Rs. 20.77.

If we annualize FY22 earnings and attribute it on post IPO fully diluted equity capital, then the asking price is at a P/E of 25.15 making it an aggressively priced offer. 

As per the offer document, EJL has shown Patdiam Jewellery, Radhika Jeweltech, DP Abhushan, PC Jewellers and Kalyan Jewellers as its listed peers. They are currently trading at a P/E of 11.78, 9.14, 22.45, 00 and 29.19 (as of March 25, 2022). However, they are not truly comparable on an apple-to-apple basis. 

The company has not declared any dividend for the last five fiscals. It will adopt a prudent dividend policy based on its financial performance and future prospects. 

The merchant banker Hem Securities has handled 14 public issues in the last three fiscals, out of which 2 issues closed below the offer price on the day of listings.

Conclusion / Investment Strategy

The company is in a highly competitive and fragmented segment. Its financial performance has shown inconsistency in the top and bottom lines. The issue is aggressively priced. There is no harm in skipping this issue.

Reviewer recommends Avoid to the issue.

Review By Dilip Davda on March 27, 2022

Review Author

DISCLAIMER: No financial information whatsoever published anywhere here should be construed as an offer to buy or sell securities, or as advice to do so in any way whatsoever. All matter published here is purely for educational and information purposes only and under no circumstances should be used for making investment decisions. My reviews do not cover GMP market and operators game plans. Readers must consult a qualified financial advisor before making any actual investment decisions, based the on information published here. With entry barriers, SEBI wants only well-informed investors to participate in such offers. With crazy listings in the recent past, SME IPOs drew the attention of investors across the board and lead to seer madness. However, as SME issues have entry barriers and continued low preference from the broking community, any reader taking decisions based on any information published here does so entirely at their own risk. The above information is based on information available as of date coupled with market perceptions. The Author has no plans to invest in this offer.

About Dilip Davda

Dilip Davda

Dilip Davda is veteran journalist associated with stock market since 1978. He is contributing to print and electronic media on stock markets/insurance/finance since 1985.

Dilip Davda is a leading reviewer of public issues and NCDs in the primary stock market in India. The knowledge he gained over 3 decades while working in the stock market and a strong relationship with popular lead managers makes his reviews unique. His detail fundamental and financial analysis of companies coming up with IPO helps investors in the primary stock market. Dilip Davda has a special interest in analyzing the SME companies and writing reviews about their public issues. His reviews are regularly published online and in news papers.

(Dilip Davda -SEBI registered Research Analyst-Mumbai,

Registration no. INH000003127 (Perpetual)

Email id: ).

Eighty Jewellers IPO FAQs

  1. 1. Why Eighty Jewellers IPO?

    The initial public offer (IPO) of Eighty Jewellers Limited offers an early investment opportunity in Eighty Jewellers Limited. A stock market investor can buy Eighty Jewellers IPO shares by applying in IPO before Eighty Jewellers Limited shares get listed at the stock exchanges. An investor could invest in Eighty Jewellers IPO for short term listing gain or a long term.

  2. 2. How is Eighty Jewellers IPO?

    Read the Eighty Jewellers IPO recommendations by the leading analyst and leading stock brokers.

  3. 3. Eighty Jewellers IPO what should investors do?

    Eighty Jewellers IPO offers an opportunity to buy IPO shares before they get listed at the stock exchanges. Read the Eighty Jewellers IPO Notes, Analysis and Recommendations by leading stock brokerage firms and experts in the above answer.

  4. 4. Is Eighty Jewellers IPO good?

    Our recommendation for Eighty Jewellers IPO is to avoid.

  5. 5. Is Eighty Jewellers IPO worth Investing?

    As per the analysis by our lead analyst Mr. Dilip Davda, we suggest you to avoid the Eighty Jewellers IPO.

  6. 6. When will Eighty Jewellers IPO allotment status?

    The Eighty Jewellers IPO allotment status will be available on or around April 8, 2022. The allotted shares will be credited in demat account by April 12, 2022. Visit Eighty Jewellers IPO allotment status to check.

  7. 7. When will Eighty Jewellers IPO list?

    The Eighty Jewellers IPO will list on Wednesday, April 13, 2022, at BSE SME.