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Eastern Logica BSE SME IPO review (Avoid)

Review By Dilip Davda on January 2, 2023

•    ELIL is engaged in multi-brand retailing and distribution business.
•    It operates in a highly competitive segment. 
•    Based on its financial data, the issue appears aggressively priced.
•    Post-IPO lower paid-up capital indicates longer gestation for migration.
•    There is no harm in skipping this pricey bet.

This issue is brought by Oneview Corporate Advisors Pvt. Ltd. which has an ex-Guinness Corporate Advisors Pvt. Ltd. team. After going through its website, its linkage to all old Guinness mandates shows that this company is run by scions of the Kothari group. 

Eastern Logica Infoway Ltd. (ELIL) is engaged in multi-brand retail and retail selling as well as distribution of branded smartphones, IT hardware, software, and allied accessories and services. The company also provides networking and security solutions to its consumers. 

It has been steadily increasing its market reach to cover 11 cities across the country by setting up retail stores, and distribution centres, venturing into eCommerce and setting up virtual offices. There has been a continuous rise in its revenue from operations and moreover, the company has demonstrated profitability with operating performance.

As of December 15, 2022, the Company has 4 offices, 11 retail stores, 2 distribution centres, and virtual offices across 11 cities in the Country. The company is having good customer relations in the northeast regions with over 95% of turnover coming from these regions. As of November 30, 2022, it has 101 employees on its payroll.

The company is coming out with a combo IPO of 664200 fresh equity shares (Rs. 14.94 cr.) and an Offer for Sale (OFS) of 127800 equity shares (Rs. 2.00 cr.)  of Rs. 10 each at a fixed price of Rs. 225 per share to mobilize Rs. 16.94 cr. The issue opens for subscription on January 05, 2023, and will close on January 09, 2023. The minimum application is to be made for 600 shares and in multiples thereon, thereafter. Post allotment, shares will be listed on BSE SME. The issue constitutes 26.41% of the post-issue paid-up capital of the company. ELIL is spending Rs. 0.47 cr. (including Rs. 0.05 cr. for OFS expenses) for this IPO process. From the residual funds, it will utilize Rs. 13.47 cr. for the working capital and Rs. 1.00 cr. for general corporate purposes. 

Oneview Corporate Advisors Pvt. Ltd. is the sole lead manager of the issue and KFin Technologies Ltd. is the registrar of the issue. Nikunj Stock Brokers Ltd. is the market maker for the company. 

Having issued initial equity shares at par, the company issued further equity shares in the price range of Rs. 12 to Rs. 250 between September 2008 and January 2022. The average cost of acquisition of shares by the promoters is Rs. 43.00 and Rs. 47.92 per share. 

Post-IPO, ELIL's current paid-up equity capital of Rs. 2.19 cr. will stand enhanced to Rs. 2.85 cr. Based on the IPO pricing the company is looking for a market cap of Rs. 64.14 cr. 

On the financial performance front, for the last three fiscals, ELIL has posted a turnover/net profit of Rs. 498.83 cr. / Rs. 1.82 cr. (FY20), Rs. 447.03 cr. / Rs. 2.34 cr. (FY21), and Rs. 615.58 cr. / Rs. 2.85 cr. (FY22). It suffered a minor setback in its top line during the pandemic year but surprisingly posted higher net. 

For H1 of FY23 ended on September 30, 2022, it earned a net profit of Rs. 1.33 cr. on a turnover of Rs. 305.04 cr. 

For the last three fiscals, ELIL has reported an average EPS of Rs. 11.80 and an average RoNW of 7.67%. The issue is priced at a P/BV of 1.37 based on its NAV of Rs. 164.81 as of September 30, 2022, and at a P/BV of 1.29 based on its post-IPO NAV of Rs. 174.16 per share. 

If we annualize FY23 earnings and attribute it to post-IPO fully diluted paid-up equity capital, then the asking price is at a P/E of around 24.09. Thus issue appears aggressively priced. 

The company has not declared any dividends for the last five fiscals. It will adopt a prudent dividend policy based on its financial performance and future prospects. 

As per the offer document, ELIL has no listed peers to compare with. 

The offer document is missing the merchant banker's track record data. Even the merchant banker's website has no info on this aspect as of January 02, 2023, (around 16.15 hrs). But as learned from the website, this company is run by ex-Guinness group scions. However, it appears to be the first mandate under the new banner.

Conclusion / Investment Strategy

The company is in a highly competitive multi-brand retailing and distribution segment. Though it posted growth in its top line, its margins are under pressure. Based on its financial data so far, the issue appears aggressively priced. Small paid-up equity capital base post IPO indicates longer gestation for migration to the mainboard. There is no harm in skipping this pricey bet.

Reviewer recommends Avoid to the issue.

Review By Dilip Davda on January 2, 2023

Review Author

DISCLAIMER: No financial information whatsoever published anywhere here should be construed as an offer to buy or sell securities, or as advice to do so in any way whatsoever. All matter published here is purely for educational and information purposes only and under no circumstances should be used for making investment decisions. My reviews do not cover GMP market and operators game plans. Readers must consult a qualified financial advisor before making any actual investment decisions, based the on information published here. With entry barriers, SEBI wants only well-informed investors to participate in such offers. With crazy listings in the recent past, SME IPOs drew the attention of investors across the board and lead to seer madness. However, as SME issues have entry barriers and continued low preference from the broking community, any reader taking decisions based on any information published here does so entirely at their own risk. The above information is based on information available as of date coupled with market perceptions. The Author has no plans to invest in this offer.

About Dilip Davda

Dilip Davda

Dilip Davda is veteran journalist associated with stock market since 1978. He is contributing to print and electronic media on stock markets/insurance/finance since 1985.

Dilip Davda is a leading reviewer of public issues and NCDs in the primary stock market in India. The knowledge he gained over 3 decades while working in the stock market and a strong relationship with popular lead managers makes his reviews unique. His detail fundamental and financial analysis of companies coming up with IPO helps investors in the primary stock market. Dilip Davda has a special interest in analyzing the SME companies and writing reviews about their public issues. His reviews are regularly published online and in news papers.

(Dilip Davda -SEBI registered Research Analyst-Mumbai,

Registration no. INH000003127 (Perpetual)

Email id: ).

Eastern Logica Infoway IPO FAQs

  1. 1. Why Eastern Logica Infoway IPO?

    The initial public offer (IPO) of Eastern Logica Infoway Limited offers an early investment opportunity in Eastern Logica Infoway Limited. A stock market investor can buy Eastern Logica Infoway IPO shares by applying in IPO before Eastern Logica Infoway Limited shares get listed at the stock exchanges. An investor could invest in Eastern Logica Infoway IPO for short term listing gain or a long term.

  2. 2. How is Eastern Logica Infoway IPO?

    Read the Eastern Logica Infoway IPO recommendations by the leading analyst and leading stock brokers.

  3. 3. Eastern Logica Infoway IPO what should investors do?

    Eastern Logica Infoway IPO offers an opportunity to buy IPO shares before they get listed at the stock exchanges. Read the Eastern Logica Infoway IPO Notes, Analysis and Recommendations by leading stock brokerage firms and experts in the above answer.

  4. 4. Is Eastern Logica Infoway IPO good?

    Our recommendation for Eastern Logica Infoway IPO is to avoid.

  5. 5. Is Eastern Logica Infoway IPO worth Investing?

    As per the analysis by our lead analyst Mr. Dilip Davda, we suggest you to avoid the Eastern Logica Infoway IPO.

  6. 6. When will Eastern Logica Infoway IPO allotment status?

    The Eastern Logica Infoway IPO allotment status will be available on or around January 12, 2023. The allotted shares will be credited in demat account by January 16, 2023. Visit Eastern Logica Infoway IPO allotment status to check.

  7. 7. When will Eastern Logica Infoway IPO list?

    The Eastern Logica Infoway IPO will list on Tuesday, January 17, 2023, at BSE SME.