Why Zerodha is better than Sharekhan?

Zerodha is an online stock broker offering discount brokerage services to a customer who can trade or invest online by themselves with no help from the broker.

Sharekhan is a full-service broker offering in-person services to customers through a network of branches. Customers can walk-in the neighborhood store and talk to people.

Zerodha is better than Sharekhan for following reasons:

• Brokerage

  Zerodha charges a fraction of brokerage in comparison to Sharekhan. Sharekhan charges a percentage based brokerage fee on the value of the trade. Zerodha follows a fixed brokerage model wherein a flat brokerage is charged from all.

• Brokerage Free Stock Market Investment

  Zerodha offers brokerage free Equity Delivery trading which Sharekhan charges 0.55% brokerage.

• Direct Mutual Fund

  Zerodha offers Direct Mutual Funds while Sharekhan offers only Regular Mutual Funds. Direct Mutual Fund offers an additional 1 to 2% yearly profits as the brokers are not paid any commissions by the Asset Management Company.

• Online Trading Platform

  Zerodha's online trading platform Kite is superior and technologically advanced trading software.

Unlike Sharekhan, Zerodha doesn't provide:

• Services through branch offices. Zerodha offers online services.
• Add-on services like research, advisory, PMS etc.
• Stock recommendations and tips.
• Customers trading assistance through dedicated RMs (Relationship Managers). Zerodha doesn't provide RM assistance to its customers.
• Free call & trade services.
• Margin Funding.

Sharekhan and Zerodha Similarities

• Trading services in NSE, BSE and MCX.
• Both offer proprietary trading platforms. Sharekhan offers TradeTiger and Zerodha offers
• Offers 2-in-1 trading accounts combing trading and demat accounts

Conclusion

Sharekhan and Zerodha are different types of stock brokers catering to different trading needs. Sharekhan caters to beginners to intermediate traders who need research services in addition to trading services. Zerodha works well for experienced traders who are looking for low brokerage and can research and trade on their own.