Which is better Zerodha or ICICI Direct?

Zerodha and ICICIdirect both are stock brokers but they offer different kinds of services. Zerodha is an online flat fee broker offering stocks and mutual funds. ICICIdirect is a full-service broker that provides a range of online and offline services including research, PMS, IPO, Insurance, Mutual Funds.

Zerodha is suitable for investors who can manage to trade on their own while, ICICIdirect is for traders that need hand-holding and assistance for trading.

Zerodha is better than ICICIdirect for the following points:

• India's No.1 discount broker.
• Simple and flat brokerage model for all.
• Low-cost brokerage services.
• Offers brokerage-free Equity delivery trading. ICICIdirect charge 0.55%.
• Technologically advanced and robust trading platforms.
• No monthly/yearly subscription fees. ICICIdirect charges a yearly subscription fee in some plans.

ICICIdirect is better than Zerodha on the following grounds:

• 3-in-1 Account (Bank, Trading and Demat Account). Zerodha doesn't offer a bank account.
• Brokerage-free Equity futures trading in Neo Plan.
• Free research and advisory services.
• Personalized in-person assistance in branches or through Relationship Manager.
• Margin funding.
• Different brokerage plan options.
• Instant partial fund withdrawal on the selling of shares in Prime Plan.