Add-Shop Promotions IPO vs Sungold Media Entertainment IPO

Comparision between Add-Shop Promotions IPO and Sungold Media Entertainment IPO.

IPO Details

Add-Shop Promotions IPO is a SME Fixed Price Issue IPO proposed to list at BSE SME while Sungold Media Entertainment IPO is a SME Fixed Price Issue proposed to list at BSE SME.

	Add-Shop Promotions IPO	Sungold Media Entertainment IPO
Logo
Issue Category	SME	SME
Issue Type	IPO	IPO
Process Type	Fixed Price Issue	Fixed Price Issue
Listing At	BSE SME	BSE SME
Lead Managers	Fedex Securities Pvt Ltd	Finshore Management Services Limited
Registrar	Cameo Corporate Services Limited	Satellite Corporate Services Private Limited
Market Maker
DRHP	DRHP	DRHP
RHP	RHP	RHP
Anchor Investor
IPO Allotment URL	IPO Allotment URL	IPO Allotment URL

Issue Size and Price

The total issue size of Add-Shop Promotions IPO is up to ₹6.23 Cr whereas the issue size of the Sungold Media Entertainment IPO is up to ₹1.35 Cr. The final issue price of Add-Shop Promotions IPO is ₹26.00 per share and of Sungold Media Entertainment IPO is ₹10.00 per share.

	Add-Shop Promotions IPO	Sungold Media Entertainment IPO
Face Value	₹10 per share	₹10 per share
Issue Price (Lower)
Issue Price (Upper)
Issue Price (Final)	₹26.00 per share	₹10.00 per share
Discount (Retail)
Discount (Employee)
Market Lot Size	4000 shares	10000 shares
Fresh Issue Size
Fresh Issue Size (Amount)
OFS Issue Size
OFS Issue Size (Amount)
Issue Size Total	23,96,000 shares	13,50,000 shares
Issue Size Total (Amount)	up to ₹6.23 Cr	up to ₹1.35 Cr

IPO Timetable

Add-Shop Promotions IPO opens on Aug 21, 2018, while Sungold Media Entertainment IPO opens on Aug 09, 2018. The closing date of Add-Shop Promotions IPO and Sungold Media Entertainment IPO is Aug 30, 2018, and Aug 14, 2018, respectively.

	Add-Shop Promotions IPO	Sungold Media Entertainment IPO
Anchor Bid Date
Issue Open	Aug 21, 2018	Aug 09, 2018
Issue Close	Aug 30, 2018	Aug 14, 2018
Basis Of Allotment (Tentative)	Sep 05, 2018
Initiation of Refunds (Tentative)	Sep 06, 2018
Credit of Share (Tentative)	Sep 07, 2018
Listing date (Tentative)	Sep 10, 2018
Anchor Lockin End date 1	Oct 05, 2018
Anchor Lockin End date 2	Dec 04, 2018

Financials

Add-Shop Promotions IPO P/E ratio is , as compared to Sungold Media Entertainment IPO P/E ratio of .

Add-Shop Promotions IPO

Sungold Media Entertainment IPO

Financial

Summary of financial Information (Restated)
Particulars	For the year/period ended (in Rs. Lakhs)
	31-June-18	31-Mar-18	31-Mar-17	31-Mar-16	31-Mar-15	31-Mar-14
Total Assets	806.69	757.72	83.85	41.58	1.00	1.00
Total Revenue	384.41	1,254.90	455.41	192.67	--	--
Profit After Tax	16.37	22.96	14.69	(0.38)	--	--

Summary of financial Information (Restated)
Particulars	For the year/period ended (in Rs. Lakhs)
	28-Feb-18	31-Mar-18	31-Mar-17	31-Mar-16	31-Mar-15	31-Mar-14
Total Assets	568.86	486.85	483.21	473.88	200.10	231.93
Total Revenue	44.74	59.85	56.34	34.96	14.93	10.80
Profit After Tax	2.67	5.32	8.81	6.31	0.91	0.26

Promoter Shareholding (Pre-Issue)

Promoter Shareholding (Post-Issue)

P/E Ratio

Market Cap

ROE

ROCE

Debt/Equity

EPS

RoNW

Shares Offered

In the Add-Shop Promotions IPO retail investors (RII) are offered 11,32,000 shares while in Sungold Media Entertainment IPO retail investors are offered 11,32,000 shares. Qualified institutional buyers (QIB) are offered in Add-Shop Promotions IPO and in Sungold Media Entertainment IPO.

	Add-Shop Promotions IPO	Sungold Media Entertainment IPO
Anchor Investor Reserveration
Market Maker Reserveration	1,32,000 shares	70,000 shares
QIB
NII	11,32,000 shares	6,40,000 shares
RII	11,32,000 shares	6,40,000 shares
Employee
Others
Total	22,64,000 shares	12,80,000 shares

Bids Received (Subscription)

Add-Shop Promotions IPO subscribed 1.31x in total, whereas Sungold Media Entertainment IPO subscribed 2.02x.

	Add-Shop Promotions IPO	Sungold Media Entertainment IPO
QIB (times)
NII (times)	1.64x	1.86x
Big NII (times)
Small NII (times)
RII (times)	0.98x	2.17x
Employee (times)
Other (times)
Total (times)	1.31x	2.02x

Compare with others

Add-Shop Promotions IPO	Sungold Media Entertainment IPO
Synergy Green IPO	Sumit Woods IPO
Ahlada Engineers IPO	Lagnam Spintex IPO
Marshall Machines IPO	Add-Shop Promotions IPO
Sumit Woods IPO	Aaron Industries IPO
Lagnam Spintex IPO	Dangee Dums IPO
Aaron Industries IPO	Deep Polymers Limited
Dangee Dums IPO	Saketh Exim IPO
Sungold Media Entertainment IPO	Supershakti Metaliks IPO
Deep Polymers Limited	Avon Moldplast IPO
Saketh Exim IPO	Powerful Technologies IPO

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