Shriram City Union Finance Ltd NCD (Shriram City Union Finance NCD April 2014) Detail

April 16, 2014 - May 16, 2014

Incorporated in 1986, Shriram City Union Finance (SHRIRAMCity) is engaged in the business of financing for Two wheelers, Three wheelers, Four wheeles, Personal loans, Small business loans, and Loan against gold.

The company claims to be the market leader in the small loan segment with an estimated market share of 41.6% in fiscal 2013. It is a part of the Shriram Group of companies, a financial services conglomerate in India from the southern region. Its accounts for 40.33%, 29.39%, 24.42% and 48.98% of its assets under management for the financial years 2013, 2012, 2011 and six months ended September 30, 2013, respectively. Since commencing operations in 1986, it has established a pan-Indian presence, through 1,021 business outlets as of September 30, 2013. SCUFL caters to the financing needs of small enterprises and retail customers, which constitute a significant part of its customer base and operates on �hun- and spoke� business model.

Shriram City Union Finance NCD April 2014 Detail

Issue Open	April 16, 2014 - May 16, 2014
Security Name	Shriram City Union Finance Ltd
Security Type
Issue Size (Base)	Rs 100.00 Crores
Issue Size (Shelf)	Rs [.] Crores
Issue Price	Rs 1000 per NCD
Face Value	Rs 1000 each NCD
Minimum Lot size	10 NCD
Market Lot	10 NCD
Listing At	BSE
Credit Rating
Tenor
Series
Payment Frequency
Basis of Allotment	First Come First Serve Basis

NCD Allocation Ratio

Category	NCD's Allocated
Category 1	0%
Category 2	0%
Category 3	0%

Objects of the Issue

The funds raised through this Issue will be used for:

1. Finance their business operations, lending, investments;
2. Repay existing loans;
3. Business operations including capital expenditure;
4. Working capital requirements; and
5. Meeting expenses of the Issue.

Ratings

CARE has rated the issue as "CARE AA" indicating a high degree of safety regarding timely servicing of financial obligations. Such instruments carry very low credit risk.

Offerings

Company is coming out with a Secured Redeemable Non-Convertible Debentures of face value of Rs. 1000 each bearing coupon rates ranging from 10.75% to 11.75% depending on tenure and the category. It offers annual payment as well as cumulative mode schemes for a period of 24 months, 36 months and 60 months. The allotment is available in demat as well as in physical mode, however, trading will take place only in demat mode.

Shriram City Union Finance NCD April 2014 Prospectus

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Company Contact Information

Shriram City Union Finance Ltd
Shriram City Union Finance Ltd,
123, Angappa Naicken Street,
Chennai- 600 001, Tamil Nadu

Phone: + 91 44 4392 5300
Email: sect@shriramcity.in
Website: http://www.shriramcity.in

Shriram City Union Finance NCD April 2014 Registrar

Kfin Technologies Limited
   KFintech, Tower-B, Plot No 31 & 32,
   Financial District, Nanakramguda, Gachibowli,
   Hyderabad, Telangana India - 500 032.

Phone: 04067162222, 04079611000
Email: srei.ncd2@karvy.com
Website: https://kosmic.kfintech.com/ipostatus/

Shriram City Union Finance NCD April 2014 Lead Manager(s)

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