Which is best Upstox vs Zerodha?

Both Upstox and Zerodha are leading online discount stock brokers in India. Zerodha is ranked 1^st and Upstox is ranked 2^nd. The services offered, brokerage charged and business model of these brokers are quite similar.

But if we have to choose between them, Zerodha is the best stock broker in India. Following are a few facts which make Zerodha the best:

• Superior and more stable trading platform
• Technology focused fin-tech company
• Clear business strategy
• First to launch many products in India. This includes discount brokerage, direct mutual funds, brokerage free equity delivery and mutual funds.
• Excellent support forums and self-serving portals and education initiatives.
• Happy employees who are always ready to help customers.
• Zerodha reported a profit of Rs 350 crore in FY19