What is ISec ICICIDirect?

ICICIdirect Account Opening

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ISec is an abbreviation for ICICI Securities. ICICI Securities a popular financial service provider to retail investors in India. The company offers its trading and investment products under the brand name of ICICI Direct. website and ICICIDirect Mobile app are two popular platforms offered by the company for online trading in investment in the stock market, mutual funds, IPO, Fixed Deposit, Bond, NCD, wealth products, Insurance and loans etc.

ICICI Securities Ltd offers a wide range of financial services including investment banking, institutional broking, retail broking, private wealth management, and financial product distribution.

The company is headquartered in Mumbai and operates out of 75 cities across India. It also has wholly-owned indirect subsidiaries in Singapore and New York.


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