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Published on Friday, September 15, 2023 by Chittorgarh.com Team
Cellecor Gadget Limited offers consumer electronic goods such as smart TVs, earbuds, mobile phones, speakers, chargers, and mobile accessories. The business is divided into 3 segments: 1. Entertainment and Communication 2. Peripherals 3. Modern Accessories.
Ravi Aggarwal and Nikhil Aggarwal are the founders of Cellecor Gadaget Limited. The company was founded by Mr. Ravi Agarwal in 2020, who operated this business under his company "Unity Communications". The company aims to provide consumer electronics products of the best quality, convenience and at the most affordable price.
The total revenue of Cellecor Gadget increases from Rs. 12,128.99 lakhs in 2022 to Rs. 26,436.56 lakhs in 2023.
Cellecor Gadget's total sales for an offline business segment for the year 2022-2023 is Rs. 255.725 crores as compared to the online business segment which was Rs. 8.627 crores.
The total sales FY 22-23 are Rs. 264.352 crores.
The company's product portfolio includes mobile phones (47% of revenue), hearables/wearables (23% of revenue), and accessories.
(Amount in ₹ Lakhs)
| Period Ended | 31 Mar 2022 | 31 Mar 2023 |
|---|---|---|
| Assets | 2,367.23 | 7,002.52 |
| Revenue | 12,128.99 | 26,436.56 |
| Profit After Tax | 213.56 | 797.07 |
| Net Worth | 221.14 | 1,381.26 |
| Reserves and Surplus | 211.14 | 1,369.94 |
| Total Borrowing | 121.75 | 2,084.38 |
The company's Mobile phone division generated revenue of Rs 12,360.88 lakhs in 2023 and Rs 8278.90 lakhs in 2022.
(Amount in ₹ Lakhs)
| Particulars | March 31, 2023 | March 31, 2022 |
|---|---|---|
| Mobile Phones | 12,360.88 | 8278.90 |
| Smart Hearables & Wearables | 5,929.10 | 1577.92 |
| Accessories | 5,314.87 | 2272.16 |
| Appliances | 2,831.71 | NA |
| Total | 26,436.56 | 12128.98 |
Cellecor sells its products from 3 major channels:
(i) Direct Distributor.
(ii) Online/e-commerce platforms like Flipkart, Myntra, Jio Mart, Amazon, Bajaj Finserv, Udaan, and Solv.
(iii) Through website www.cellecor.com
The following is a breakdown of Cellecor Gadget's revenue by distribution channel:
(Amount in lakhs)
| Mode of sales | 2023 | 2022 |
|---|---|---|
| Direct Distributor | 25,572.51 | 12,084.46 |
| Online/e-commerce platforms like Amazon, Flipkart etc | 864.05 | 44.52 |
| Through website www.cellecor.com | NA | NA |
| Total (Amount and percentage) | 26,436.56 | 12,128.98 |
This table shows which products Cellecor offers compared to its peer competitors:
| Category | Cellecor | Lava | Intex | Boat | Firebolt | Boult |
|---|---|---|---|---|---|---|
| Mobile Phone | Yes | Yes | Yes | No | No | No |
| Mobile Charger | Yes | No | Yes | No | No | No |
| Data Cabel | Yes | No | Yes | No | No | No |
| Neckband | Yes | Yes | Yes | Yes | Yes | Yes |
| TWS | Yes | No | Yes | Yes | Yes | Yes |
| Powerbank | Yes | Yes | Yes | No | No | No |
| Smart LED TV | Yes | No | Yes | No | No | No |
| Smart Watch | Yes | NA | Yes | Yes | Yes | Yes |
| Soundbar and Speaker | Yes | No | Yes | Yes | Yes | Yes |
| Headphone | Yes | No | Yes | Yes | Yes | Yes |
| Washing Machine | Coming Soon | No | Yes | No | No | No |
| Trimmer | Coming Soon | No | No | No | No | No |
| Microwave | Coming Soon | No | No | No | No | No |
Cellecor Gadget Limited offers smart TVs, true wireless stereo (TWS) earbuds, smart watches, speakers, neckbands, mobile accessories and mobile phones.
Cellecor does contract manufacturing for its products and sells them under the brand CELLECOR. Currently, the company's products are available through a network of more than 24,000 stores across India and on online platforms such as Flipkart, Amazon, etc.
The total revenue of Cellecor Gadget in the year 21-22 was Rs. 12,128.99 lakhs and in the year 22-23 was Rs. 26,436.56 lakhs.
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