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Sheela Foam Ltd IPO (Sheela Foam IPO) Detail

Nov 29, 2016 - Dec 1, 2016

Incorporated in 1971, Sheela Foam Ltd is a leading manufacturer of mattresses and other foam-based home comfort products in India. They sell their products under the brand Sleepwell, Feather Foam, and Lamiflex.

Sheela Foam offers mattresses, pillows, mattress protectors, bolsters, back cushions, sofa-cum beds, bed-sheets, and baby care sheets, as well as furniture cushioning products. Company's products are mainly used in residential purpose, hotels, hospitals, and educational institutions. They sell its products through distributors, retail dealers, and multi-branded outlets, as well as exports its products to approximately 32 countries. They have pan India distribution network that consists of over 100 exclusive distributors, over 2,000 exclusive retail dealers and over 2,500 multi-brand outlets, as on March 31, 2016

Competitive Strengths:

1. Well recognised and established brand built over consistent quality and innovation
2. Extensive and well developed pan-India salesand distribution network
3. Quality manufacturing capabilities and technological innovation
4. Integrated operations and economies of scale
5. Well qualified and professional management

Company Promoters:

The Promoters of the Company are:

1. Ms. Sheela Gautam;
2. Mr. Rahul Gautam; and
3. Polyflex Marketing Private Limited.

Company Financials:

Summary of financial Information
Particulars For the year/period ended (in Rs. Million)
31-Mar-16 31-Mar-15 31-Mar-14 31-Mar-13 31-Mar-12
Total Assets 6460.08 5396.71 4706.02 4275.72 3843.92
Total Revenue 12862.71 11501.36 10106.19 8977.91 7452.89
Profit After Tax (PAT) 902.20 344.40 250.05 240.33 81.12

Objects of the Issue:

The objects of the Offer are to:

1. Achieve the benefits of listing the Equity Shares on the Stock Exchanges;
2. Enhance visibility and brand name and provide liquidity to the existing shareholders.

Issue Detail:

  »»  Issue Open: Nov 29, 2016 - Dec 1, 2016
  »»  Issue Type: Book Built Issue IPO
  »»  Issue Size: 6,986,301 Equity Shares of Rs 5 aggregating up to Rs 510.00 Cr
    ›  Offer for Sale of [.] Equity Shares of Rs 5 aggregating up to Rs 510.00 Cr
  »»  Face Value: Rs 5 Per Equity Share
  »»  Issue Price: Rs. 680 - Rs. 730 Per Equity Share
  »»  Market Lot: 20 Shares
  »»  Minimum Order Quantity: 20 Shares
  »»  Listing At: BSE, NSE

Sheela Foam IPO Reviews:

  1. Sheela Foam Ltd IPO review by Dilip Davda

Issue Subscription Detail / Current Bidding Status

Number of Times Issue is Subscribed (BSE + NSE)
As on Date & TimeQIBNIIRIITotal
Shares Offered / Reserved1,500,0011,125,0002,625,0005,250,001
Day 1 - Nov 29, 2016 17:00 IST0.00000.00000.03000.0100
Day 2 - Nov 30, 2016 17:00 IST0.09000.01000.07000.0600
Day 3 - Dec 1, 2016 18:20 IST14.51003.35000.44005.0900

Sheela Foam IPO Prospectus

Sheela Foam IPO Rating

Rating:Rated 4.1 stars

Vote Here ...

Sheela Foam IPO Listing Date

  •   ›  Listing Date: Friday, December 9, 2016
  •   ›  BSE Script Code: 540203
  •   ›  NSE Symbol: SFL
  •   ›  Listing In: ‘B’ Group of Securities
  •   ›  ISIN: INE916U01025
  •   ›  Issue Price: Rs. 730.00 Per Equity Share
  •   ›  Face Value: Rs. 5.00 Per Equity Share

Listing Day Trading Information

Issue Price:Rs. 730.00
Open:Rs. 860.00
Low:Rs. 860.00
High:Rs. 1,032.00
Last Trade:Rs. 1,032.00
Rs. 730.00
Rs. 860.00
Rs. 850.10
Rs. 1,032.00
Rs. 1,032.00

Sheela Foam IPO News Alerts

  1. Friday, December 9, 2016 12:00:00 AM
    Sheela Foam Ltd IPO - Listing
  2. Wednesday, December 7, 2016 12:00:00 AM
    Sheela Foam Ltd IPO - Allotment
  3. Thursday, December 1, 2016 12:00:00 AM
    Sheela Foam Ltd IPO - Close
  4. Tuesday, November 29, 2016 12:00:00 AM
    Sheela Foam Ltd IPO - Open

Company Contact Information

Sheela Foam Ltd
C-55, Preet Vihar,
New Delhi 110 092

Phone: +91 11 2202 6875
Fax: +91 11 2202 6876

Sheela Foam IPO Registrar

Link Intime India Private Ltd   »  Report
   Link Intime India Private Ltd,
   C-13 Pannalal Silk Mills Compound,
   LBS Marg, Bhandup West, Mumbai 400078

Phone: +91-22-25963838
Fax: +91-22-25946969

Sheela Foam IPO Lead Manager(s)

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Sheela Foam IPO Review / Comments

348. CA M&co.Jodhpur  Jan 6, 2017 6:25:30 PM IST | I Like It. 1 | Report Abuse Reply
ICICI Prudential Life Insurance Company
83.27% delivery today cross touch 52 weak high with huge volume because its strong fundamental and good dividend paying company.
347. IPO aspirant.  Dec 25, 2016 1:22:16 PM IST | I Like It. 1 | Report Abuse Reply
Should buy divis lab tomorrow on opening?
347.1. AKH  Dec 26, 2016 5:56:04 PM IST | I Like It. 1 | Report Abuse
dont buy, experts says it may face import alerts from USFDA
346. VINOD JAIN NICKY  Dec 21, 2016 10:47:53 PM IST | I Like It. 4 | Report Abuse Reply
345. Mr.IPO  Dec 19, 2016 3:30:27 PM IST | I Like It. 2 | Report Abuse Reply
if amount is still unlock so, u need to go to your bank branch. they will surely help you to unfreeze the amount.
344. Ankur Goell  Dec 15, 2016 2:26:53 PM IST | I Like It. 2 | Report Abuse Reply
When is the auction day of Sheela foam? I had short sell delivery obligation of the stock on last Friday. As per my knowledge, today should be auction day.
344.1. Niyaz varaiya  Dec 15, 2016 5:44:49 PM IST | I Like It. 2 | Report Abuse
aution already ho gaya parso. and kal setllement bhi ho gaya bill me. aap apne broker se confirm kar lijiye. muje bhi acution aaya tha short sell kiye the sheell friday ko hi. and kal aution bill mil bhi gaya muje
344.2. Ankur Goell  Dec 15, 2016 6:09:34 PM IST | I Like It. 2 | Report Abuse
Thanks niyaz ji. Waise aap broker Kon hai agar aap bata Sako. Mera broker zerodha hai aur bol Raha hai ki aaj auction hua Hoga. And wait for end of the day.
344.3. Niyaz varaiya  Dec 15, 2016 6:12:12 PM IST | I Like It. 2 | Report Abuse
343. EAGLE TRADE  Dec 14, 2016 5:35:12 PM IST | I Like It. 2 | Report Abuse Reply
PLZ help me all of u

muje SFL me allotment nhi huaa or amount hi unbolck hi h

kya karu plzz help me.
343.1. EAGLE TRADE  Dec 14, 2016 5:36:20 PM IST | I Like It. 2 | Report Abuse
soory unbolck nhi block h abhi tak.
343.2. AKH  Dec 15, 2016 6:57:03 AM IST | I Like It. 2 | Report Abuse
Call customer care of your bank
343.3. Deepak Baveja  Dec 15, 2016 9:43:36 AM IST | I Like It. 2 | Report Abuse
Some time amount is not blocked by the bank. If no allotment means no allotment. Be happy.
342. IPOANALYSIS  Dec 14, 2016 1:48:02 PM IST | I Like It. 3 | Report Abuse Reply
All weak hand retailers are almost out.stock in strong hands headed towards 1350 in short term
342.1. AKH  Dec 15, 2016 6:58:36 AM IST | I Like It. 2 | Report Abuse
But you says indian stock market is not good than pakistani
342.2. IPOANALYSIS  Dec 15, 2016 1:33:40 PM IST | I Like It. 2 | Report Abuse
yes that is true pakistan stock market is among best performer stock market and indian stock market is most underperforming market. do you think its false. please check statistics.

does that mean all stocks in bse and nse would go down.
even when markets are down 500 points there are stocks which are up

your comment makes no sense.

are you talking about stock market or a single stock. foolish
341. SUMIR  Dec 14, 2016 8:54:56 AM IST | I Like It. 1 | Report Abuse Reply
Follow the link like the page named Start Bloom and get the latest update IPO News.
340. sugreev  Dec 13, 2016 1:16:07 PM IST | I Like It. 1 | Report Abuse Reply
246. P.R.K Dec 7, 2016 5:23:03 PM IST | I Like It. 2 | Report Abuse Reply

GMP 20-22 (BUYER)


GMP 17-18 ( SELLER )
339. Eagleye  Dec 13, 2016 9:59:38 AM IST | I Like It. 10 | Report Abuse Reply
I have sold my 100% shares in Sheela Foam .. I believe the IPO game is over in this stock
339.1. AKH  Dec 13, 2016 10:02:56 AM IST | I Like It. 1 | Report Abuse
And I feel that its accumulating for new high
339.2. BestAnalyst  Dec 13, 2016 12:49:14 PM IST | I Like It. 1 | Report Abuse
Same here :)
339.3. BestAnalyst  Dec 13, 2016 12:50:53 PM IST | I Like It. 1 | Report Abuse
Sold all yesterday :)
338. ajinkya kamble  Dec 12, 2016 4:43:08 PM IST | I Like It. 1 | Report Abuse Reply
i had sell sfl 20 shares at 1008 on friday.
plz can any one explain when the auction will be.
and looking at todays closing how much loss is expected to happen .
338.1. goutam  Dec 13, 2016 9:15:33 AM IST | I Like It. 1 | Report Abuse
Plz chk broker a day short in cash segment auto sqr up at 3.25 hours
338.2. AKH  Dec 13, 2016 10:05:41 AM IST | I Like It. 1 | Report Abuse
Auto square up happen when stock isn''t at circuit limit
Auction will be done on the basis of today''s closing price
337. Gingal  Dec 12, 2016 3:40:37 PM IST | I Like It. 1 | Report Abuse Reply
I have remained with few shares of Sheela Foam Shares, what is target or should i book profit. pl advise Eagle Eyeji..
337.1. Eagleye  Dec 13, 2016 9:59:54 AM IST | I Like It. 4 | Report Abuse
Dear Sir,

I have sold my 100% shares in Sheela Foam .. I believe the IPO game is over in this stock
336. BestAnalyst  Dec 12, 2016 11:03:39 AM IST | I Like It. 1 | Report Abuse Reply
At 1340 the PE of this company will become 55x.. which will be higher than almost all other listed consumer companies.. which this company may not command, especially because of low growth (FY16 growth was only 9%)...
335. Ipo tracker  Dec 12, 2016 10:56:13 AM IST | I Like It. | Report Abuse Reply
Actually only 22.8 lakhs shares are in non qib portion, as retail was subscribed only 0.44 times. Of which 21lakhs+ are already marked for delivery on day one.
334. abhinavgupta  Dec 12, 2016 10:46:39 AM IST | I Like It. | Report Abuse Reply
Buy it now it may go to 1340 in this week
333. gupa  Dec 12, 2016 10:20:08 AM IST | I Like It. | Report Abuse Reply
332. BestAnalyst  Dec 12, 2016 9:48:18 AM IST | I Like It. | Report Abuse Reply
Dream run is over..
332.1. CHD  Dec 12, 2016 9:53:16 AM IST | I Like It. | Report Abuse
Those who were alert ..... must have unloaded at above 1160 today in the opening trades ....!
331. Cherri  Dec 11, 2016 7:46:35 PM IST | I Like It. 2 | Report Abuse Reply
Hi All, This is my first message/post in this forum.

As per my understanding/knowledge auction price will be decided based on share movement in next 2 days (T+2 days). The auction is conducted every day between 2:00 pm and 2:45 pm. So in your case it should be on Tuesday 13th December. Exchange will be decided auction price in that time window based on share price.

Auction price range will be 0 20% (+ or -) for the shares which listed under B category which has been told by your broker correctly when share price went up. There is other scenario when stock goes down.
Let us see first scenario:

Case 1: Share price went up
      In your example, you sold 20 shares at 1032. On T+1 day if share price closes at 1100,
      If upper circuit happened on T+2 (will be decided based on T+1 price), then you have to pay 1320 per each share.
      If exchange people buy this share at 1150, then you have to pay 118 rupees as penalty for each share.

Case 2: Share price dropped
      Assume after you sold the share of Sheela @ Rs.1032 the price of Sheela dropped and closed at 1000/- on (T+1,       Monday). On the auction day (T+ 2) if the auction buy price is Rs 980. The client won’t get the benefit of lower auction price as the exchange wants to discourage short delivery. This benefit will be transferred to the Investor Protection Fund.
331.1. CHD  Dec 12, 2016 9:42:57 AM IST | I Like It. | Report Abuse
Surprising .... it went all the way upo 1162 on opening ..... & then in 5 mins came down by more than Rs 200 ......?
330. Niyaz varaiya  Dec 11, 2016 3:17:04 PM IST | I Like It. | Report Abuse Reply
I have short 20 shares of sheela at 1032
How much los will i get?
330.1. ANIL VERMA  Dec 11, 2016 5:15:31 PM IST | I Like It. | Report Abuse
It will be bought in auction on Tuesday by exchane. You may roughly lose Rs 800-900
330.2. Niyaz varaiya  Dec 11, 2016 6:03:52 PM IST | I Like It. | Report Abuse
Mine broker told i will be given 20% panelty charge. + price differentiation on auction day. Is that true?
329. Gingal  Dec 11, 2016 10:48:21 AM IST | I Like It. 1 | Report Abuse Reply
Subscribe ipo in full lot message given by Eagleeye men at perfect time. I got 4 lot. Thanx Eagle Eye .
329.1. Gingal  Dec 11, 2016 11:56:53 AM IST | I Like It. | Report Abuse
Sorry its Eagleeye mem not man
329.2. common man  Dec 12, 2016 10:16:31 AM IST | I Like It. | Report Abuse
same here .. bought 4 lots only because of mam''s comment else I was going to give it a miss. hats off to accuracy of her predictions !
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