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1. snajay thanvi   I Like It. |Report Abuse|  Link|August 10, 2010 7:49:18 PMReply
Most of the time lead managers decide the price of the issue by thourogh market research.
they do the research on the company financial or this research is availed by some research providers then these research reports are kept in front of the jury of lead managers and Institutional Investors and promoters and parallel book price and expected valuations are kept before the jury so in this process the jury decides the band of price which is nearly fair to the valuation of book price and expected value.