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1. SONIA   I Like It. |Report Abuse|  Link|January 3, 2010 1:27:12 PMReply
A company that is planning an IPO appoints lead managers to help it decide on an appropriate price at which the shares should be issued. There are two ways in which the price of an IPO can be determined: either the company, with the help of its lead managers, fixes a price or the price is arrived at through the process of book building.

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