I have account in icicidirect and zerodha . My experience with zerodha is far better than with icicidirect . Zerodha website is far more user friendly .If you call icicidirect customer care you normally have to wait for 10 - 15 mins before call is attended. Also your query on a number of occasions is not attended to your satisfaction . Zerodha on the other hand will call you back if they are not able to take your call .
Ratings:
Brokerage - Very Poor Account Maintenance Fees - Below Average Website Usability - Below Average Research Capabilities - Below Average Customer Service - Below Average Overall Experience - Below Average
I am using ICICIDIRECT since 13 yrs but looking at its poor customer service and website site issues I will soon get rid of it. Even it's app is bad. Can't believe how it got degraded. I opened ZERODHA recently and satisfied with it so far.
Ratings:
Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Below Average
Research Capabilities - Below Average
Customer Service - Below Average
Overall Experience - Below Average