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March 20, 2017 - March 23, 2017

Prime Customer Services IPO Basis of Allotment

PRIME CUSTOMER SERVICES LIMITED

CIN: U51109GJ2007PLCD50404

Our Company was incorporated as Prime Customer Services Private Limited on March 30,2007 under the Companies Act, 1956 bearing Registration No. 050404 and having its Registered Office in Ahmedabad. Gujarat. Subsequently, the status Of our Company was changed to a public limited company and the name of our Company was changed to Prime Customer Services Limited vide special resolution dated February 23, 2009. A fresh Certificate of incorporation consequent upon change of name was issued on March 25, 2008 by the Registrar of Companies. Gujarat, Dadra and Nagar Havelli. The Company's Corporate Identity Number is U51109GJ2007PLC050404

Registered Office: 41/6,8/A Haji Pir Kirvani Dargah. Jamalpur Char Rasta. Nr. Marwad Chai, Ahmedabad, Gujarat - 380 022 | Tel No.: + 91 - 79 - 2532 0300
Email: cs@primecustomer.co.in | Websile; www.primecustomer.co.in | Contact Person: Ms. Kruli Sheth. Company Secretary and Compliance Officer

PROMOTERS OF THE COMPANY: MR. JINEN GHELANJI, MR. HIREN GHELANI AND NH TIME INVESTMENTS RESEARCH PVT. LTD.

BASIS OF ALLOTMENT

PUBLIC ISSUE OF 12,14,000 EQUITY SHARES OF RS 10 EACH ( 'EQUITY SHARES') OF PRIME CUSTOMER SERVICES LIMITED ( 'PCSL' OR THE 'COMPANY') FOR CASH AT A PRICE OF RS 60 PER SHARE (THE 'ISSUE PRICE') , AGGREGATING TO RS 728.40 LAKHS ('THE ISSUE') CONSISTING OF FRESH ISSUE OF 4,50,000 EQUITY SHARESRS AGGREGATING TO RS 270.00 LAKHS AND AN OFFER FOR SALE OF 7,64,004 EQUITY SHARES BY THE SELLING SHAREHOLDERS AGGREGATING TO RS 458.40 LAKHS ('OFFER FOR SALE'), OF WHICH 62,000 EQUITY SHARES OF RS 10 EACH WILL BE RESEFVED FOR SUBSCRIPTION BY MARKET MAKERS TO THE ISSUE (THE 'MARKET MAKER RESERVATION PORTION'). THE ISSUE LESS MARKET MAKER RESERVATION PORTION I.E. ISSUE OF 11,52,000 EQUITY SHARES OF RS 10 EACH IS HEREINAFTER REFERRED TO AS THE 'NET ISSUE'. THE ISSUE AND THE NET ISSUE WILL CONSTITUTE 34.76% AND 32.98%. RESPECTIVELY OF THE POST ISSUE PAID UP EQUITY SHARE CAPITAL DF THE COMPANY

THE FACE VALUE OF THE EQUITY SHARES IS RS 10 EACH AND
THE ISSUE PRICE IS 6.00 TIMES OF THE FACE VALUE.
ISSUE OPENED ON MARCH 20, 2017 AND CLOSED ON MARCH 23, 2017

The Equity Shares issued through the Prospectus are proposed to be listed on the SME Platform of BSE. Our Company has received an approval letter dated August 08, 2016 from BSE for using its name in the Issue Document and for listing of our shares on the SME Platform of BSE. For the purpose of this Issue, the designated Stock Exchange will be the BSE Limited ('BSE'). BSE shall be the Designated Stock Exchange for the purpose of this Issue. The trading is proposed to be commenced on March 31, 2017*

* Subject to receipt of listing and trading approvals from the BSE Limited.

The Issue is being made through the Fixed Price process, the allocation in the Net issue to the Public category shall be made as per Regulation 43(4) of the SEBI (ICDR) Regulations., 2009, as amended from time to time, where in a minimum of 50% of the Net Issue Of shares to the Public shall initially be made available for allotment to Retail Individual Investors. The balance of Net Issue of Shares to the public shall be made available for allotment to Individual Applicants other than Retail Individual investors and other Investors, including Corporate Bodies / Institutions irrespective of number of shares applied for. Under subscription, if any, in any of the categories, would be allowed to be met with spill-over from any of the other categories or a combination of categories at the discretion of our Company in consultation with the Lead Manager and the Designation Stock Exchange. Such inter-se spill over, if any. would be affected in accordance with applicable laws, rules, regulations and guidelines. All investors shall participate in the Issue only through APPLICATIONS SUPPORTED BY BLOCKED AMOUNT ('ASBA') process by providing the details of their respective bank accounts in which the corresponding application amounts were blocked by Self Certified Syndicate Banks (the 'SCSBs').

SUBSCRIPTION DETAILS

The Net issue has received 251 applications for 12,66,000 Equity Shares resulting in 1.10 times subscription. The details of the applications received in the Net Issue (before and after technical rejections & withdrawal) are as follows:

Detail of the Applications Received

CATEGORY Before Technical Rejections & withdrawals: After Technical Rejections & withdrawals:
No, of Applications No, of Equity Shares No. of Applications No. of Equity Shares
Retail Individual Applicant 223 4,46,000 225 4,50,000
Non - Retail Applicant 18 8,00,000 16 7,60,060
Total 251 12,56,000 241 12,10,000

Note: The Issue also Includes 62,000 Equity Shares reserved for Market Maker, which was subscribed by 1.00 times and there were no Technical Rejection & any withdrawal.

In the event of oversubscription, the allotment will be made on a proportionate basis in marketable lots. There was under subscription of 1,26,000 Equity Shares in Retail Category & over subscription 58,000 Equity Shares in Non - Retail Category, including un-subcribed portion of 1,26,000 Equity Shares of Retail Individual Investors category, The Basis of Allotment was finalised in consultation with the Designated Stock Exchange - BSE Ltd on March 28, 2017.

A) Allocation to Market Maker (After Technical Rejections & Withdrawals): The Basis of Allotment, to the Market Maker at the Issue Price of  Rs 60  per Equity Share, was finalised in consultation with BSE. The category was subscribed by 1.00 times. The total number of shares allotted in this category is 62,000 Equity Shares. The category-wise details of the Basis of Allotment are as under:

No. of Shares
Applied for
(Category Wise)
No. of
Applications Received
Total Total No. of
Shares Applied
in Each Category
% to
Total
Allocation per
Applicant
Ratio of Allottees
to the Applicant
TolaI No. of
Shares Allotted
62,000 1 100.00 62,000 100.00 62,000 1:1 62,000
Total 1 100.00 62,000. 100.00 62,000

B) Allocation to Retail Individual Investors (After Technical Rejections & Withdrawals): The Basis Of Allotment to the Retail individual Investors, at the Issue Price of Rs 60 per Share was finalised in consultation with BSE. Pursuant to Regulation 43(4) of the Sebi (ICDR) Regulations, 2009, the total numbers of share allocated in this category is 4,50,000 Equity Shares. The category was subscribed by 0.78 times. The under subscribed 1,26,000 Equity Shares in this, category have been spilled over to Non-Retail Category, The category-wise details of the Basis of Allotment are as under.

No. of Shares
Applied for
(Category Wise)
No. of
Applications Received
Total Total No. of
Shares Applied
in Each Category
% to
Total
Allocation per
Applicant
Ratio of Allottees
to the Applicant
TolaI No. of
Shares Allotted
2,000 225 100.00 4,50,000 100.00 2,000 1:1 4,50,000
Total 225 100.00 4,50,000 100,00 4,50,000

C) Allocation to Non - Retails Category (After Technical Rejections & Withdrawals): The Basis of Allotment to the Non - Retail Investors, at the Issue Price of  Rs 60 per Equity Share, was finalised in consultation with BSE- Pursuant to Regulation 43(4) of the SEBI (ICDR) Regulations. 2009. the total number of shares allocated in this category is 7,02,000 Equity Shares. The category was subscribed by 1.08 times. The category-wise details of the Basis of Allotment are as under:

No. of Shares
Applied for
(Category Wise)
No. of
Applications Received
Total Total No. of
Shares Applied
in Each Category
% to
Total
Allocation per
Applicant
Ratio of Allottees
to the Applicant
TolaI No. of
Shares Allotted
4,000 4 25.00 16,000 2.11 2,000 1:1 8,000
4,000 Lottery System - Serial No. of Qualifying Applicant Is 1,2 and 4 2,000 3:1 6,000
6,000 1 6. 25 6,000 0.79 6,000 1:1 6,000
9,000 2 12.50 16,000 2.11 8,000 1:1 16,000
10,000 1 6.25 10,000 1.32 10,000 1:1 10,000
32,000 1 6.25 32,000 4.21 30,000 1:1 30,000
42,000 1 6.25 42,000 5.53 38,000 1:1 38,000
50,000 1 6.25 50,000 6.58 46,000 1:1 46,000
66,000 1 6.25 66,000 8.68 60,000 1:1 60,000
1,00,000 1 6.25 1,06,000 13.16 92,000 1:1 92,000
1,15,000 1 6.25 1,16,000 15.26 1,08,000 1 1 1,03,000
1,26.000 1 6.25 1,26,000 16.58 1,16,000 1:1 1,16,000
1,80,000 1 6.25 1,36,000 23.68 1,66,000 1 1 1,66,000
Total 16 100.00 7,60,000 100.00 7,02,000

The Board of Directors of the Company at its meeting held on March 28, 2017 has taken on record the Basis of Allotment of Equity Snares, as approved by the Designated Stock Exchange viz. BSE and has authorized the corporate action for the allotment of the Equity Shares to various successful applicants.

The CAN and allotment advice and /or notices have been dispatched to the address of the investors as registered with the depositories. Further, the instructions to self certified syndicate Banks have been processed on or before March 30, 2017 for unblocking of funds. The Equity Shares allotted to successful applicants are being credited to their beneficiary accounts subject to validation of the account detail with the depositories concerned. In case the same is not received within prescribed time, investors may contact the Registrar to the issue at the address given below. The Company is taking steps to get the Equity Shares admitted for trading on the SME Platform of BSE Limited within 6 working days from the Closure of the Issue. The trading is proposed to be commenced on March 31, 2017 subject to receipt of listing and trading approvals from BSE.

Note: All capitalized terms used and not defined herein shall have the respective meanings assigned to them in the Prospectus dated March 06, 2017 ('Prospectus').

INVESTORS MAY PLEASE NOTE

The details of the allotment made has been hosted on the wtbsite of the Registrar to the issue, Big share Services Private Limited at Website: www.bigshareonline.com

All future correspondence In this regard may kindly be addressed to the Registrar to the issue qutoing full name of the First/Sole Applicant, Serial number of the Application Form, Number of Shares Applied for and Bank Branch where the Application had been lodged and payment details at the address given below:

Bigshare Services Private Limiled
E-2/3, Ansa Industrial Estate, Sakivihar Road, Sakinaka, Andheri (E), Mumbai - 400 072.
Tel: +91 - 22 - 4043 2000: Fax: +91 - 22 - 2847 5207
Email: ipo@bigshareonline.com ; Website: www.bigshareonline.com
Contact Person: Mr. Ashok Shetty: SEBI Registration No.: INR000001385

Place: Ahemdabad
Date : March 30, 2017
For Prime Customer Services Limited
On Behalf of the Board ol Directors
sd/-
Managing Director

Prime Customer Services IPO Basis of Allotment FAQs

Check the basis of allotment document above to know about how the shares are allocated in Prime Customer Services IPO. Note that there is a separate rule for allotment in each investor category (i.e. Retail, Non-Institutional, Institutional, Employee).

The Prime Customer Services IPO basis of allotment (published above) tells you how shares are allocated to you in Prime Customer Services IPO and category wise demand of IPO share.

Visit the Prime Customer Services IPO allotment status page to check the number of shares allocated to your application.

Check the basis of allotment document above to know about how the shares are allocated in Prime Customer Services IPO. Note that there is a separate rule for allotment in each investor category (i.e. Retail, Non-Institutional, Institutional, Employee).