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September 28, 2015 - September 30, 2015

Bella Casa Fashion IPO Basis of Allotment

Bella Casa Fashion & Retail Limited
Corporaie Identity Number: - U17124RJ1996PLC011522

Our Company was incorporated as Gupta Fabtex Private Limited on February 05,1996 under the provisions of Companies Act, 1956 with Registrar of Companies. Jaipur. Rajasthan vide registration no. 17- 011522 (CIN: U17124RJ199SPTC011522). Pursuant to Shareholders Resolution passed at the Annual General Meeting held on June 29, 2015, the name of our Company was changed to 'Bella Casa Fashion & Retail Private Limited' vide a fresh Certificate of Incorporation dated July 15,2015 issued by the Registrar of Companies, Jaipur, Rajasthan. Further pursuant to Shareholders resolution passed at the Extra Ordinary General Meeting of the Company held on July 15, 2015. Our Company was converted into a public limiled company and the name was changed to 'Bella Casa Fashion & Retail Limited' and a fresh Certificate of Incorporation dated July 31,2015 was issued by the Registrar of Companies, Jaipur, Rajasthan. For details of the changes in our Name and Registered Office, please see section titled 'History and Certain Corporate Matters' on page 119 of the Prospectus

Registered & Corporate Office.: E-102,103, EPIP, Sitapura Industrial Area, Jaipur-302022, Rajasthan, India
Tel No; 91-0141-6500271.6500277; E-mail: cs@bellacasa.in. Website:  www.bellacasa.in
Contact Person: Ms. Sonika Gupta (Company Secretary & Compliance Officer)
PROMOTERS OF PUR COMPANY: Mr. Harish Kumar Gupta, Mr Pawan Kumar Gupta, Mr Saurav Gupta and Mr. Gaurav Gupta

BASIS OF ALLOTMENT

PUBLIC ISSUE OF 24,50,000 EQUITY SHARES OF FACE VALUE OF RS. 10.00 EACH 0F BELLA CASA FASHION & RETAIL LIMITED ('OUR COMPANY' OR 'THE ISSUER') FOR CASH AT A PRICE OF RS. 14.00 PER EQUITY SHARE (INCLUDING A SHARE PREMIUM OF RS. 4.00 PER EQUITY SHARE) ('ISSUE PRICE') AGGREGATING TO RS. 343.00 LAKHS ('THE ISSUE'). OF WHICH 130,000 EQUITY SHARES OF FACE VALUE OF RS. 10.00 EACH FOR A CASH PRICE OF RS.14.00 PER EQUITY SHARE, AGGREGATING TO RS.18.20 LAKHS WILL BE RESERVED FOR SUBSCRIPTION BY MARKET MAKER ('MARKET MAKER RESERVATION PORTION'). THE ISSUE LESS THE MARKET MAKER RESERVATlOH P0RTION I.E. ISSUE OF 23.20,000 EQUITY SHARES OF FACE VALUE OF RS.10.00 EACH AT AN ISSUE PRICE OF RS 14.00 PER EQUITY SHARE AGGREGATING TO RS. 324 80 LAKHS (IS HEREINAFTER REFERRED TO AS THE 'NET ISSUE'). THE ISSUE AND THE NET ISSUE WILL CONSTITUTE 26.59% AND 25.18 , RESPECTIVELY OF THE POST ISSUE PAID UP EQUITY SHARE CAPITAL OF OUR COMPANY. FOR FURTHER DETAILS, PLEASE REFER TO SECTION TITLED 'TERMS OF THE ISSUE' BEGINING ON PAGE 226 OF THE PROSPECTUS

THIS ISSUE IS BEING MADE IN TERMS OF CHAPTER XB OF THE SECURITIES AND EXCHANGE BOARD OF INDIA (ISSUE OF CAPITAL AND DISCLOSURE REQUIREMENTS) REGULA1 IONS, 20O9(THE 'SEBI ICDR REGULATIONS'), AS AMENDED. THIS ISSUE IS A FIXED PRICE ISSUE AND ALLOCATION IN THE NET ISSUE TO THE PUBLIC WILL BE MADE IN TERMS OF REGULATION 43(4) OF THE SEBI (ICDR) REGULATIONS. 2009, AS AMENDED. FOR FURTHER DETAILS, PLEASE REFER TO SECTION TITLED 'ISSUE PROCEDURE' BEG INNING ON PAGE 233 OF THE PROSPECTUS.

THE FACE VALUE OF THE EQUITY SHARES IS RS 10.00 EACH AND THE ISSUE
PRICE IS RS 14.00. THE ISSUE PRICE IS 1.40 TIMES OF THE FACE VALUE
ISSUE OPENED ON MONDAY, SEPTEMBER 28,2015 AND CLOSED ON
WEDNESDAY, SEPTEMBER 30,2015

The Equity shares offered through the Prospectus are proposed to be listed on the SME Platform of BSE Limited ('BSE'). In terms of the Chapter XB of the SEBI (ICDR) Regulations. 2009, as amended, we are not required to obtain an in-principle listing approval for the shares being offered in this issue. However. Our Company has received an in-principle approval letter dated September 10, 2015 from BSE for using its name in this offer document for listing of our shares on the SME Platform of BSE. For the purpose of this Issue, the Designated Stock Exchange will be the BSE Limited- The trading is proposed to be commenced on or before October 15,2015 *

*Subject to receipt of listing and trading approvals, from the BSE Limiled

All Applicants were allowed to participate in the Issue- through APPLICATION SUPPORTED BY BLOCKED AMOUNT ('ASBA') process by providing the details of the respective bank accounts in which the corresponding application amounts were blocked by Sell Certified Syndicate Banks (the 'SCSBs').

SUBSCRIPTION DETAILS

The Issue has received 253 applications for 40,00,000 Equity Shares resulting in 1.63 times subscription (including reserved portion of market maker). The details of the applications received in the Issue (before technical rejections and after cheque returns,) are as follows:

Detail of the Applications Received (Before Technical Rejection and after cheque returns):

CATEGORY NUMBER OF
APPLICATIONS
% NUMBER OF
EQUITY SHARES
% SUBSCRIPTION
Market Makers 1 0.39 1,30,000 3.25 1.00
Retail Individual Investors 239 94.97 23,90,000 59.75 2.06
Other Than Retail Individual Investors 13 5.14 14,80,000 37.00 1.28
TOTAL 253 100.00 40,00,000 100.00 1.63

The details of applications rejected by the Registrar On technical grounds (including withdrawal) are detailed below;

Category No. of Applications No. of Equity Shares
Market Makers 0 0
Retail Individual Investors 3 30,000
Other Than Retail Individual Investors 0 0
TOTAL 3 30,000

After eliminating technically, rejected applications, the following tables give us category wise net valid applications:

Category No. of
Applicalions
% Reserved Portion
(as per Prospectus)
No. of Valid
Shares Applied
% of
Total Applied
Subscription
(Times)
Market Maker 1 100 1,30,000 1,30,000 100 1.00
Total 1 100 1,30,000 130,000 100 100
Category No. of Applications % Reserved Portion (as per Prosperous) Proportionate issue Size (After rounding off) No. of Valid Shares Applied % of Total Applied Subscription (Times)
Retail Individual Investors 236 94.78 11,60,000 14,30,000 23,60,000 61.46 1.65
Other than retail Individual Investors 13 5.22 11,60,000 8,90,000 14,00,000 38.54 1.66
Total 249 100.00 23,20,000 23,20,000 38,40,000 100.00 -

ALLOCATION: The Basis, of Allotment was finalized in consultation with the Designated Stock Exchange - BSE Limited on October 08th 2015

A. Allocation to Market Maker (After Technical Rejections & Withdrawal): The Basis of Allotment to the Market Maker, at the issue price of  Rs.14 per Equity Share, was finalised In consultation wrth BSE. The category was subscribed by 1 .00 times. The total number of shares, allotted in this category is 130,000 Equity shares.

B. Allocation to Retail Individual Investors (After Technical Rejections & Withdrawal): The Basis of Allotment to the Retail Individual Investors, at the issue price of rs.14 per Equrty Share, was finalised in Consultation with BSE. The category was subscribed by 1.65 times i.e. for 23,60,000 Equity Shares, total number of shares allotted in this category is 14,30,000 Equity Shares to 143 successful applicants.

The category wise details of the basis of allotment are as under:

No.of Shares Applied
for Category wise)
No. of Applications % of tolal Total No. of Equity
shares applied
in this category
% of total Proportionate Shares
Available
Allocation
per applicant (Before Rounding
off)
Allocation
per applicant (After Rounding
off)
Ratio of Allottees to
Applicant Ratio: 1
Ratio of Allottees
to
Applicant Ratio: 2
Number of Successlul Applicants (After rounding off) total no. of equity shares allocated / allotted No. of Shares Surplus/ Deficit
10,000 236 100.00 23,60,000 100.00 14,30,000 6059.32 10,000 143 236 143 14,30,000 0
Total 236 100.00 23,60,000 100.00 14,30,000 6059.32 10,000 143 236 143 14,30,000 0

C. Allocation to Other than Retail Individual Investors (Alter Technical Rejection & Withdrawal}: The Basis of Allolment to Other than Retail Individual Investors, at the issue price of Rs. 14 per Equity Share, was finalized in consultation with BSE. The category was subscribed by 1.66 times i.e. for 14,80,00, the total number of shares allotted in this category is 8,90,000 Equity Shares to13 successful applicants. The Category wise details of the Basis of allotment as under:

No.of Shares Applied
for Category wise)
No. of Applications % of tolal Total No. of Equity
shares applied
in this category
% of total Proportionate Shares
Available
Allocation
per applicant (Before Rounding
off)
Allocation
per applicant (After Rounding
off)
Ratio of Allottees to
Applicant Ratio: 1
Ratio of Allottees
to
Applicant Ratio: 2
Number of Successlul Applicants (After rounding off) total no. of equity shares allocated / allotted No. of Shares Surplus/ Deficit
20,000 4 30 77 80,000 5.41 48,108 12,027.03 10,000 1 1 4 40,000 8105
30,000 1 7.69 30,000 2.43 18.041 18,040.54 20,000 1 1 1 20,000 -1959
40,000 2 15.38 80,000 5.41 48,108 24,054.05 20,000 1 1 2 40,000 8108
1,30,000 1 7.69 1,30,000 8.78 78,176 78,175 68 80,000 1 1 1 80,000 -1824
1,80,000 1 7.69 1,80,000 12.16 1,08,243 1,08.243.24 1,10,000 1 1 1 110,000 -1757
2,00,000 2 15.38 4,00,000 27.03 2,40,541 120,270 27 1,20,000 1 1 2 2,40,000 541
2,90,000 2 15.38 5,80,000 39.19 3,48,784 1,74,391.09 1,80,000 1 1 2 3,60,000 -11216
Total 13 100.00 14,80,000 100.00 8,90,000 - - - 13 8,90,000 0

The Boardof Directors of the Company at its meeting held on 08 October, 2015, has approved the Basis of Allocation of Equity Shanes as approved by the Designated Stock Exchange viz. BSE Limited and has autorized for the corporate action for the transfer of the Equity Shares to various successful applicants.

The CAN-cum-Refund advices and allotment advice and/or notices arc being dispatched to the address of the Applicants as registered with the depositories/as filled in the application form on or before 09 October, 2015, Further, the instructions to Self Certified Syndicate banks for unblocking the amount have been processed on or prior to 08 october, 2015, In case the Refunds the same has been made through Direct credit/RTGS/NEFT/NECS into the Bank Accounts of the applicants, as registered with the depositories. For other applicants Refund orders have been dispatched to their address as registered with the depositories. In case the same is not received within 10 days, investors may contact at the address given below, The Refund Orders have been over-printed with the Bank Mandate details as registered, if any, with the depositories. The Equity Shares allocated to successful applicants are being credited to their beneficiary accounts subject to validation of the account details with the depositories concerned. The Company is taking steps to get the Equity Shares admitted for trading on the SME Platform of BSE Limited within Twelve working days from the date of the closure of the Issue.

Note: All capitalized terms used and not defined herein shall have the respective meanings assigned to them in the Prospectus dated September 15,2015 ('Prospectus*)

INVESTORS PLEASE NOTE

The details of the allotment made would also be hosted on the website of the Registrar to the Issue, Karvy Computershare Private Limited at www..karisma.karvy.com  All future correspondence in this regard may kindly be addressed to the Registrar to the Issue quoting full name of the First/Sole applicants, serial number of the Application Form, number of shares applied for and Bank Branch where the application had been lodged and payment details at the address of the Registrar given below:

karvy computershare private limited
Karvy Selenium Tower B, Plot 31 -32, Gachibowli, Financial District Nanakramguda, Hyderabad 500 032
Tel:  +91 (40) 6716 2222 Fax: +91 (40) 2343 1551 Website: www.kanshma.karvy.com E-mail: einwand.ris@karvy.com
Investor Grievance Email: bcfrl.smeipo@karvy.pgm   Contact Person: Mr M Murali Krishna SEBI Reujsiraiion No.: INR000000221

Place : Jaipur
Date: 12.10.2015
For Bella Casa Fashion fi Retail Limited
On behalf of Board of Directors
Sd/-
Mr. Pawan Kumar Gupta
Managing Director

THE LEVEL OF SUBSCRIPTION SHOULD NOT BE TAKEN TO BE INDICATIVE OF EITHER THE MARKET PRICE OF THE EQUITY SHARES ON LISTING OR THE BUSINESS PROSPECTS Of BELLA CASA FASHIOH & RETAIL LIMITED

Bella Casa Fashion IPO Basis of Allotment FAQs

Check the basis of allotment document above to know about how the shares are allocated in Bella Casa Fashion IPO. Note that there is a separate rule for allotment in each investor category (i.e. Retail, Non-Institutional, Institutional, Employee).

The Bella Casa Fashion IPO basis of allotment (published above) tells you how shares are allocated to you in Bella Casa Fashion IPO and category wise demand of IPO share.

Visit the Bella Casa Fashion IPO allotment status page to check the number of shares allocated to your application.

Check the basis of allotment document above to know about how the shares are allocated in Bella Casa Fashion IPO. Note that there is a separate rule for allotment in each investor category (i.e. Retail, Non-Institutional, Institutional, Employee).