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About ICICIdirect
ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include equity, commodity, and currency trading at BSE, NSE, and MCX. The company also offers Mutual Fund & IPO, Fixed deposits, Bond, NCD, wealth products, Home Loans, Loans against Securities, etc.
ICICIdirect's most popular service is its 3-in-1 account, which includes ICICI Bank Account, ICICI Tr... 
About Wisdom Capital
Incorporated in 2013, Wisdom Capital is an online discount brokerage firm offering brokerage services for stocks, future and options, currency and commodities on NSE, BSE, MCX & NCDEX.
Wisdom Capital Group offers broker assisted trade execution and automated online investing on all the stocks in BSE and NSE. They provide tools like charting, live data etc either free of cost or at a minimal price for making informed decisions and substantial gains.
Wisdom Capital offers precious metal futu...
Incorporated in 2000, ICICIdirect is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in 2013, Wisdom Capital is a Discount Broker. It offers trading at BSE, NSE, MCX, NCDEX. It has 250 branches across India.
| ICICIdirect | Wisdom Capital | |
|---|---|---|
| Type of Broker | Full Service Broker | Discount Broker |
| Exchnage Membership | BSE, NSE | BSE, NSE, MCX, NCDEX |
| Year of Incorporation | 2000 | 2013 |
| Number of Branches | 154 | 250 |
| Open ICICIdirect Account | Enquire Wisdom Capital |
ICICIdirect trading account opening charges is Rs 0 (Free) while Wisdom Capital account opening changes is Rs 0. ICICIdirect Demat Account AMC Charges is Rs 300 (from 2nd year) and Wisdom Capital Demat Account AMC Charges is Rs 999 (Lifetime).
| ICICIdirect | Wisdom Capital | |
|---|---|---|
| Trading Account Opening Charges | Rs 0 (Free) | Rs 0 |
| Trading Account AMC Charges | Rs 0 (Free) | Rs 0 |
| Demat Account Opening Charges | Rs 0 (Free) | Rs 0 (Free) |
| Demat Account AMC Charges | Rs 300 (from 2nd year) | Rs 999 (Lifetime) |
ICICIdirect brokerage charges for equity is 0.55% and intraday is Rs 20 per order whereas Wisdom Capital brokerage charges for equity is Rs 9 per executed order and intraday is Rs 9 per executed order.
| Account Type | ICICIdirect ICICI Neo Plan | Wisdom Capital Pro Plan |
|---|---|---|
| Fixed Charges | NA | |
| Equity Delivery | 0.55% | Rs 9 per executed order |
| Equity Intraday | Rs 20 per order | Rs 9 per executed order |
| Equity Futures | Rs 0 (Free) | Rs 9 per executed order |
| Equity Options | Rs 20 per order | Rs 9 per executed order |
| Currency Futures | Rs 20 per order | Rs 9 per executed order |
| Currency Options | Rs 20 per order | Rs 9 per executed order |
| Commodity Futures | Rs 20 per order | Rs 9 per executed order |
| Commodity Options | Rs 20 per order | Rs 9 per executed order |
| Special Offer | Special Offer: ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 30 minutes from sell orders + Free trading tips. Open Instant Account Now
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| ICICIdirect | Wisdom Capital | |
|---|---|---|
| Account Type | I-Secure Plan | Freedom Plan |
| Fixed Charges | NA | Rs 999 per month per segment |
| Equity Delivery | 0.55% | Rs 0 |
| Equity Intraday | 0.275% | Rs 0 |
| Equity Futures | 0.05% | Rs 0 |
| Equity Options | Rs 95 per lot | Rs 0 |
| Currency Futures | Rs 20 per order | Rs 0 |
| Currency Options | Rs 20 per order | Rs 0 |
| Commodity Futures | Rs 20 per order | Rs 0 |
| Commodity Options | Rs 20 per order | Rs 0 |
| Open ICICIdirect Account | Enquire Wisdom Capital |
| Minimum Brokerage | Rs 35 per trade (I-Secure Plan) | |
| Other Charges | Margin Trading Interest: 0.025% Per day | |
| Call & Trade Charges | Rs 50 per trade | Rs 20 per executed order |
ICICIdirect transaction charges for options is Rs 5000 per Cr (0.05%) (on premium) while Wisdom Capital exchange transaction charges for options is 0.06% (on premium).
| ICICIdirect | Wisdom Capital | |
|---|---|---|
| Equity Delivery | NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side) | 0.0035% |
| Equity Intraday | NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side) | 0.0035% |
| Equity Futures | Rs 180 per Cr (0.0018%) | 0.0028% |
| Equity Options | Rs 5000 per Cr (0.05%) (on premium) | 0.06% (on premium) |
| Currency Futures | Rs 120 per Cr (0.0012%) | |
| Currency Options | Rs 5000 per Cr (0.05%) (on premium) | |
| Commodity | Group A - Rs 260 per Cr (0.0026%) | 0.0025% |
| Open ICICIdirect Account | Enquire Wisdom Capital |
ICICIdirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the Wisdom Capital margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.
| ICICIdirect | Wisdom Capital | |
|---|---|---|
| Equity Delivery | 100% of trade value (1x leverage) | 100% of trade value (1x leverage) |
| Equity Intraday | Up to 20% of trade value (5x leverage) | Up to 20% of trade value (5x leverage) |
| F&O (Eq, Curr, Comm) | 100% of NRML margin (Span + Exposure) (1x leverage) | 100% of NRML margin (Span + Exposure) (1x leverage) |
| Open ICICIdirect Account | Enquire Wisdom Capital |
The trading platforms offered ICICIdirect include ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App. Wisdom Capital offers NEST trading software.
| ICICIdirect | Wisdom Capital | |
|---|---|---|
| 3 in 1 Account |  |
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| Charting | |
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| Automated Trading | |
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| SMS Alerts | |
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| Online Demo | |
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| Online Portfolio | |
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| Margin Trading Funding | |
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| Margin Against Shares (Equity Cash) | |
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| Margin Against Shares (Equity F&O) | |
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| Trading Platform | ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App | NEST |
| Intraday Square-off Time | 3:30 PM | |
| Other Features | Bullet Trading, Can trade in 32 exchanges through Saxo Trader | |
| Referral Program | ||
| Open ICICIdirect Account | Enquire Wisdom Capital |
ICICIdirect is rated 2.4 of 5 based on 460 customer reviews whereas Wisdom Capital is rated 3.6 of 5 based on 30 customer reviews.
| ICICIdirect | Wisdom Capital | |
|---|---|---|
460 Customer Reviews  |
30 Customer Reviews |
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| Broker Rating | ICICIdirect is rated 2.4 of 5 based on 460 customer reviews | Wisdom Capital is rated 3.6 of 5 based on 30 customer reviews |
| ICICIdirect Enquire | Wisdom Capital Enquire | |
|---|---|---|
| Contact Broker | ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 30 minutes from sell orders + Free trading tips. Open Instant Account Now | Leave your contact information and we will get in touch with you.... |
| ICICIdirect | Wisdom Capital | |
|---|---|---|
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| Commodity | |
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| Currency | |
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| IPO | |
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| Mutual Funds | |
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| Bond / NCD | |
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| Other Investment Options | Equity, Derivatives, Currency, Mutual Funds, ETF, Insurance, FD/Bonds, Loans, Tax, ELocker, NPS |
| ICICIdirect | Wisdom Capital | |
|---|---|---|
| Bracket Order | |
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| Cover Order | |
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| Buy Today Sell Tomorrow (BTST) | |
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| Sell Today Buy Tomorrow (STBT) | |
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| After Market Order(AMO) | |
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| Good Till Cancelled (GTC) | |
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| Open ICICIdirect Account | Enquire Wisdom Capital |
| ICICIdirect | Wisdom Capital | |
|---|---|---|
| Daily Market Report | |
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| Free Tips | |
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| Quarterly Result Analysis | |
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| News Alerts | |
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| ICICIdirect | Wisdom Capital | |
|---|---|---|
| Casual Investor | |
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| Active Investor | ||
| Trader |
| ICICIdirect | Wisdom Capital | |
|---|---|---|
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| Promo / Offers | ICICIdirect Neo Plan (Discount Brokerage)Open a 3-in-1 account with Neo Plan for:
Interested in opening a trading account? Open Instant Account Now |
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| Open ICICIdirect Account | Enquire Wisdom Capital |
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