ICICI Direct Vs Wisdom Capital (Compare ICICI Direct and Wisdom Capital)


ICICI Direct
ICICI Direct is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include equity, commodity, and currency trading at BSE, NSE, and MCX. The company also offers Mutual Fund & IPO, Fixed deposits, Bond, NCD, wealth products, Home Loans, Loans against Securities, etc. ICICI Direct's most popular service is its 3-in-1 account, which includes ICICI Bank Account, ICICI ... Know more about ICICI Securities Pvt Ltd.


Wisdom Capital
Incorporated in 2013, Wisdom Capital is an online discount brokerage firm offering brokerage services for stocks, future and options, currency and commodities on NSE, BSE, MCX & NCDEX. Wisdom Capital Group offers broker assisted trade execution and automated online investing on all the stocks in BSE and NSE. They provide tools like charting, live data etc either free of cost or at a minimal price for making informed decisions and substantial gains. Wisdom Capital offers precious metal futu... Know more about Wisdom Capital

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ICICI Direct Vs Wisdom Capital

Incorporated in 2000, ICICI Direct is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in 2013, Wisdom Capital is a Discount Broker. It offers trading at BSE, NSE, MCX, NCDEX. It has 250 branches across India.

  ICICI Direct Wisdom Capital
Type of Broker Full Service Broker Discount Broker
Exchnage Membership BSE, NSE BSE, NSE, MCX, NCDEX
Year of Incorporation 2000 2013
Number of Branches 154 250
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ICICI Direct Vs Wisdom Capital Charges & AMC

ICICI Direct trading account opening charges is Rs 0 (Free) while Wisdom Capital account opening changes is Rs 0. ICICI Direct Demat Account AMC Charges is Rs 300 (from 2nd year) and Wisdom Capital Demat Account AMC Charges is Rs 999 (Lifetime).

  ICICI Direct Wisdom Capital
Trading Account Opening Charges Rs 0 (Free) Rs 0
Trading Account AMC Charges Rs 0 (Free) Rs 0
Demat Account Opening Charges Rs 0 (Free) Rs 0 (Free)
Demat Account AMC Charges Rs 300 (from 2nd year) Rs 999 (Lifetime)
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ICICI Direct Vs Wisdom Capital Brokerage Charges & Plans

ICICI Direct Vs Wisdom Capital Brokerage

ICICI Direct brokerage charges for equity is 0.55% and intraday is Rs 20 per order whereas Wisdom Capital brokerage charges for equity is Rs 9 per executed order and intraday is Rs 9 per executed order.

  ICICI Direct Wisdom Capital
Account Type ICICI Neo Plan Pro Plan
Fixed Charges NA
Equity Delivery 0.55% Rs 9 per executed order
Equity Intraday Rs 20 per order Rs 9 per executed order
Equity Futures Rs 0 (Free) Rs 9 per executed order
Equity Options Rs 20 per order Rs 9 per executed order
Currency Futures Rs 20 per order Rs 9 per executed order
Currency Options Rs 20 per order Rs 9 per executed order
Commodity Futures Rs 20 per order Rs 9 per executed order
Commodity Options Rs 20 per order Rs 9 per executed order
Special Offer
Special Offer: ICICIDirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 30 minutes from sell orders + Free trading tips. Open Instant Account Now

ICICI Direct Vs Wisdom Capital Brokerage Plan 2

  ICICI Direct Wisdom Capital
Account Type I-Secure Plan Freedom Plan
Fixed Charges NA Rs 999 per month per segment
Equity Delivery 0.55% Rs 0
Equity Intraday 0.275% Rs 0
Equity Futures 0.05% Rs 0
Equity Options Rs 95 per lot Rs 0
Currency Futures Rs 20 per order Rs 0
Currency Options Rs 20 per order Rs 0
Commodity Futures Rs 20 per order Rs 0
Commodity Options Rs 20 per order Rs 0
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ICICI Direct Charges Vs Wisdom Capital

Minimum Brokerage Rs 35 per trade (I-Secure Plan)
Other Charges Margin Trading Interest: 0.025% Per day
Call & Trade Charges Rs 50 per trade Rs 20 per executed order
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ICICI Direct Vs Wisdom Capital Transaction Charges

ICICI Direct transaction charges for options is Rs 5000 per Cr (0.05%) (on premium) while Wisdom Capital exchange transaction charges for options is 0.06% (on premium).

  ICICI Direct Wisdom Capital
Equity Delivery NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side) 0.0035%
Equity Intraday NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side) 0.0035%
Equity Futures Rs 180 per Cr (0.0018%) 0.0028%
Equity Options Rs 5000 per Cr (0.05%) (on premium) 0.06% (on premium)
Currency Futures Rs 120 per Cr (0.0012%)
Currency Options Rs 5000 per Cr (0.05%) (on premium)
Commodity Group A - Rs 260 per Cr (0.0026%) 0.0025%
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ICICI Direct Vs Wisdom Capital Leverage (Margin)

ICICI Direct margin for intraday trading is up to 6 times of the trade value based on the volatility of the stock whereas the Wisdom Capital margin for intraday cash is up to 6x of the trade value based on the stock.

As per the new policy, the margin offered by the broker will be decided by the exchange from Sept 01, 2021. Brokers cannot offer 'additional margin' like 40x in any segment. All brokers will offer the same margin exposure or leverage.

  ICICI Direct Wisdom Capital
Equity Delivery 1x (no margin) 1x (no margin)
Equity Intraday Up to 6x (based on the stock) Up to 6x (based on the stock)
Equity F&O Intraday - 1.3x, Carry forward - 1x of NRML margin (Span + Exposure) Intraday - 1.3x, Carry forward - 1x of NRML margin (Span + Exposure)
Currency Futures Intraday - 1.3x, Carry forward - 1x of NRML margin (Span + Exposure) Intraday - 1.3x, Carry forward - 1x of NRML margin (Span + Exposure)
Commodity Futures Intraday - 1.3x, Carry forward - 1x of NRML margin (Span + Exposure) Intraday - 1.3x, Carry forward - 1x of NRML margin (Span + Exposure)
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Compare ICICI Direct and Wisdom Capital Features

The trading platforms offered ICICI Direct include ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App. Wisdom Capital offers NEST trading software.

  ICICI Direct Wisdom Capital
3 in 1 Account Yes No
Charting Yes Yes
Automated Trading No
SMS Alerts No Yes
Online Demo Yes No
Online Portfolio Yes Yes
Margin Trading Funding Yes Yes
Margin Against Shares (Equity Cash) Yes
Margin Against Shares (Equity F&O) Yes
Trading Platform ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App NEST
Intraday Square-off Time 3:30 PM
Other Features Bullet Trading, Can trade in 32 exchanges through Saxo Trader
Referral Program
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ICICI Direct Vs Wisdom Capital Review

ICICI Direct is rated 2.4 of 5 based on 449 customer reviews whereas Wisdom Capital is rated 3.6 of 5 based on 30 customer reviews.

  ICICI Direct Wisdom Capital
  449 Customer Reviews    Rate ICICI Direct 30 Customer Reviews    Rate Wisdom Capital
Fees 2.2 4.0
Brokerage 1.7 4.2
Trading Platform 3.3 3.3
Customer Service 2.7 3.4
Research Capabilities 2.9 2.8
Overall Ratings Rated 2.4 stars Rated 3.6 stars
Broker Rating ICICI Direct is rated 2.4 of 5 based on 449 customer reviews Wisdom Capital is rated 3.6 of 5 based on 30 customer reviews
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Contact Broker / Request A Call Back

  ICICI Direct Enquire Wisdom Capital Enquire
Contact Broker ICICIDirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 30 minutes from sell orders + Free trading tips. Open Instant Account Now Leave your contact information and we will get in touch with you....
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ICICI Direct Vs Wisdom Capital Investment Options

  ICICI Direct Wisdom Capital
Stock / Equity Yes No
Commodity Yes Yes
Currency Yes Yes
IPO Yes No
Mutual Funds Yes No
Bond / NCD Yes No
Debt Yes No
Other Investment Options Equity, Derivatives, Currency, Mutual Funds, ETF, Insurance, FD/Bonds, Loans, Tax, ELocker, NPS
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ICICI Direct Vs Wisdom Capital Order Type Offered

  ICICI Direct Wisdom Capital
Bracket Order No No
Cover Order Yes Yes
Buy Today Sell Tomorrow (BTST) Yes
Sell Today Buy Tomorrow (STBT) No
After Market Order(AMO) No Yes
Good Till Cancelled (GTC) Yes No
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ICICI Direct Vs Wisdom Capital Research Report

  ICICI Direct Wisdom Capital
Daily Market Report Yes Yes
Free Tips Yes Yes
Quarterly Result Analysis Yes No
News Alerts Yes No
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ICICI Direct Vs Wisdom Capital Suitable For Investor Type

  ICICI Direct Wisdom Capital
Casual Investor Yes
Active Investor
Trader
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ICICI Direct Vs Wisdom Capital - Pros and Cons

  ICICI Direct Wisdom Capital
Pros
  • Offers 3-in-1 account which makes stock market investment very easy for casual investors.
  • Wide range of investment options available under one portal.
  • Provides a low bandwidth website which works well where internet connection is slow.
  • GTC (good till cancellation) and off-market hours order placement facility is very useful.
  1. Trade all market segments i.e. NSE Cash, F&O, Currency and MCX Commodities with single trading terminal.
  2. Monthly unlimited trading plans available for trading at NSE, BSE and MCX.
  3. Trading Software's including website, mobile app and installable trading terminals are available for free.
  4. No minimum brokerage.
  5. They allow to trade Nifty with 3000, Crude with 3000 & Mega Gold with 9000 margins.
  6. They offers semi & fully automated Algo trading.
Cons
  • ICICI Security charges highest brokerage in comparison to most of the retail brokers in India.
  • Very high 'minimum brokerage' of Rs 35 per trade or 2.5% of the trade value whichever is lower.
  • Poor performance of website is reported in peak hours of trading.
  • Trading Terminal (Trade Racer) cost Rs 75 per month if brokerage paid in a month is less then Rs 750.
  • Demat Account is mandatory.
  • Call & trade cost extra Rs 50 per trade in Neo/Prime Plans.
  • Wisdom Capital doesn't offer 3-in-1 account.
  • Wisdom Capital doesn't offer facility to invest in IPO, FPO, Mutual Funds, FDs, NCDs and Offer For Sale (OFS).
  • Algo trading is available with additional charges at Rs 550/pm for semi automated trading.
Reviews
Promo / Offers

ICICIDirect Neo Plan (Discount Brokerage)

Open a 3-in-1 account with Neo Plan for:

  • Free Account Opening
  • Brokerage-Free Equity Futures trading
  • Flat Rs 20 per trade brokerage (Intraday and F&O) in BSE, NSE and MCX
  • Free trading tips
  • Get funds in your bank account in just 30 minutes of selling stocks

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