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ICICIdirect Vs Wisdom Capital (Compare ICICIdirect and Wisdom Capital)

ICICI Securities Pvt Ltd. Logo

About ICICIdirect
ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include equity, commodity, and currency trading at BSE, NSE, and MCX. The company also offers Mutual Fund & IPO, Fixed deposits, Bond, NCD, wealth products, Home Loans, Loans against Securities, etc. ICICIdirect's most popular service is its 3-in-1 account, which includes ICICI Bank Account, ICICI Tr... Know more about ICICI Securities Pvt Ltd.

Wisdom Capital Logo

About Wisdom Capital
Incorporated in 2013, Wisdom Capital is an online discount brokerage firm offering brokerage services for stocks, future and options, currency and commodities on NSE, BSE, MCX & NCDEX. Wisdom Capital Group offers broker assisted trade execution and automated online investing on all the stocks in BSE and NSE. They provide tools like charting, live data etc either free of cost or at a minimal price for making informed decisions and substantial gains. Wisdom Capital offers precious metal futu... Know more about Wisdom Capital

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ICICIdirect Vs Wisdom Capital

Incorporated in 2000, ICICIdirect is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in 2013, Wisdom Capital is a Discount Broker. It offers trading at BSE, NSE, MCX, NCDEX. It has 250 branches across India.

  ICICIdirect Wisdom Capital
Type of Broker Full Service Broker Discount Broker
Exchnage Membership BSE, NSE BSE, NSE, MCX, NCDEX
Year of Incorporation 2000 2013
Number of Branches 154 250
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ICICIdirect Vs Wisdom Capital Charges & AMC

ICICIdirect trading account opening charges is Rs 0 (Free) while Wisdom Capital account opening changes is Rs 0. ICICIdirect Demat Account AMC Charges is Rs 300 (from 2nd year) and Wisdom Capital Demat Account AMC Charges is Rs 999 (Lifetime).

  ICICIdirect Wisdom Capital
Trading Account Opening Charges Rs 0 (Free) Rs 0
Trading Account AMC Charges Rs 0 (Free) Rs 0
Demat Account Opening Charges Rs 0 (Free) Rs 0 (Free)
Demat Account AMC Charges Rs 300 (from 2nd year) Rs 999 (Lifetime)

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ICICIdirect Vs Wisdom Capital Brokerage

ICICIdirect brokerage charges for equity is 0.55% and intraday is Rs 20 per order whereas Wisdom Capital brokerage charges for equity is Rs 9 per executed order and intraday is Rs 9 per executed order.

Account Type ICICIdirect ICICI Neo Plan Wisdom Capital Pro Plan
Fixed Charges NA
Equity Delivery 0.55% Rs 9 per executed order
Equity Intraday Rs 20 per order Rs 9 per executed order
Equity Futures Rs 0 (Free) Rs 9 per executed order
Equity Options Rs 20 per order Rs 9 per executed order
Currency Futures Rs 20 per order Rs 9 per executed order
Currency Options Rs 20 per order Rs 9 per executed order
Commodity Futures Rs 20 per order Rs 9 per executed order
Commodity Options Rs 20 per order Rs 9 per executed order
Special Offer
Special Offer: ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 30 minutes from sell orders + Free trading tips. Open Instant Account Now

ICICIdirect Vs Wisdom Capital Brokerage Plan 2

  ICICIdirect Wisdom Capital
Account Type I-Secure Plan Freedom Plan
Fixed Charges NA Rs 999 per month per segment
Equity Delivery 0.55% Rs 0
Equity Intraday 0.275% Rs 0
Equity Futures 0.05% Rs 0
Equity Options Rs 95 per lot Rs 0
Currency Futures Rs 20 per order Rs 0
Currency Options Rs 20 per order Rs 0
Commodity Futures Rs 20 per order Rs 0
Commodity Options Rs 20 per order Rs 0
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ICICIdirect Charges Vs Wisdom Capital

Minimum Brokerage Rs 35 per trade (I-Secure Plan)
Other Charges Margin Trading Interest: 0.025% Per day
Call & Trade Charges Rs 50 per trade Rs 20 per executed order

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ICICIdirect Vs Wisdom Capital Transaction Charges

ICICIdirect transaction charges for options is Rs 5000 per Cr (0.05%) (on premium) while Wisdom Capital exchange transaction charges for options is 0.06% (on premium).

  ICICIdirect Wisdom Capital
Equity Delivery NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side) 0.0035%
Equity Intraday NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side) 0.0035%
Equity Futures Rs 180 per Cr (0.0018%) 0.0028%
Equity Options Rs 5000 per Cr (0.05%) (on premium) 0.06% (on premium)
Currency Futures Rs 120 per Cr (0.0012%)
Currency Options Rs 5000 per Cr (0.05%) (on premium)
Commodity Group A - Rs 260 per Cr (0.0026%) 0.0025%
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ICICIdirect Vs Wisdom Capital Leverage (Margin)

ICICIdirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the Wisdom Capital margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.

  ICICIdirect Wisdom Capital
Equity Delivery 100% of trade value (1x leverage) 100% of trade value (1x leverage)
Equity Intraday Up to 20% of trade value (5x leverage) Up to 20% of trade value (5x leverage)
F&O (Eq, Curr, Comm) 100% of NRML margin (Span + Exposure) (1x leverage) 100% of NRML margin (Span + Exposure) (1x leverage)
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Compare ICICIdirect and Wisdom Capital Features

The trading platforms offered ICICIdirect include ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App. Wisdom Capital offers NEST trading software.

  ICICIdirect Wisdom Capital
3 in 1 Account Yes No
Charting Yes Yes
Automated Trading No
SMS Alerts No Yes
Online Demo Yes No
Online Portfolio Yes Yes
Margin Trading Funding Yes Yes
Margin Against Shares (Equity Cash) Yes
Margin Against Shares (Equity F&O) Yes
Trading Platform ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App NEST
Intraday Square-off Time 3:30 PM
Other Features Bullet Trading, Can trade in 32 exchanges through Saxo Trader
Referral Program
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ICICIdirect Vs Wisdom Capital Review

ICICIdirect is rated 2.4 of 5 based on 460 customer reviews whereas Wisdom Capital is rated 3.6 of 5 based on 30 customer reviews.

  ICICIdirect Wisdom Capital
  460 Customer Reviews    Rate ICICIdirect 30 Customer Reviews    Rate Wisdom Capital
Fees 2.2 4.0
Brokerage 1.7 4.2
Trading Platform 3.3 3.3
Customer Service 2.7 3.4
Research Capabilities 2.9 2.8
Overall Ratings Rated 2.4 stars Rated 3.6 stars
Broker Rating ICICIdirect is rated 2.4 of 5 based on 460 customer reviews Wisdom Capital is rated 3.6 of 5 based on 30 customer reviews

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Contact Broker / Request A Call Back

  ICICIdirect Enquire Wisdom Capital Enquire
Contact Broker ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 30 minutes from sell orders + Free trading tips. Open Instant Account Now Leave your contact information and we will get in touch with you....

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ICICIdirect Vs Wisdom Capital Investment Options

  ICICIdirect Wisdom Capital
Stock / Equity Yes No
Commodity Yes Yes
Currency Yes Yes
IPO Yes No
Mutual Funds Yes No
Bond / NCD Yes No
Debt Yes No
Other Investment Options Equity, Derivatives, Currency, Mutual Funds, ETF, Insurance, FD/Bonds, Loans, Tax, ELocker, NPS

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ICICIdirect Vs Wisdom Capital Order Type Offered

  ICICIdirect Wisdom Capital
Bracket Order No No
Cover Order Yes Yes
Buy Today Sell Tomorrow (BTST) Yes
Sell Today Buy Tomorrow (STBT) No
After Market Order(AMO) No Yes
Good Till Cancelled (GTC) Yes No
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ICICIdirect Vs Wisdom Capital Research Report

  ICICIdirect Wisdom Capital
Daily Market Report Yes Yes
Free Tips Yes Yes
Quarterly Result Analysis Yes No
News Alerts Yes No

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ICICIdirect Vs Wisdom Capital Suitable For Investor Type

  ICICIdirect Wisdom Capital
Casual Investor Yes
Active Investor
Trader

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ICICIdirect Vs Wisdom Capital - Pros and Cons

  ICICIdirect Wisdom Capital
Pros
  • Offers 3-in-1 account which makes stock market investment very easy for casual investors.
  • Wide range of investment options available under one portal.
  • Provides a low bandwidth website which works well where internet connection is slow.
  • GTC (good till cancellation) and off-market hours order placement facility is very useful.
  1. Trade all market segments i.e. NSE Cash, F&O, Currency and MCX Commodities with single trading terminal.
  2. Monthly unlimited trading plans available for trading at NSE, BSE and MCX.
  3. Trading Software's including website, mobile app and installable trading terminals are available for free.
  4. No minimum brokerage.
  5. They allow to trade Nifty with 3000, Crude with 3000 & Mega Gold with 9000 margins.
  6. They offers semi & fully automated Algo trading.
Cons
  • ICICI Security charges highest brokerage in comparison to most of the retail brokers in India.
  • Very high 'minimum brokerage' of Rs 35 per trade or 2.5% of the trade value whichever is lower.
  • Poor performance of website is reported in peak hours of trading.
  • Trading Terminal (Trade Racer) cost Rs 75 per month if brokerage paid in a month is less then Rs 750.
  • Demat Account is mandatory.
  • Call & trade cost extra Rs 50 per trade in Neo/Prime Plans.
  • Wisdom Capital doesn't offer 3-in-1 account.
  • Wisdom Capital doesn't offer facility to invest in IPO, FPO, Mutual Funds, FDs, NCDs and Offer For Sale (OFS).
  • Algo trading is available with additional charges at Rs 550/pm for semi automated trading.
Reviews
Promo / Offers

ICICIdirect Neo Plan (Discount Brokerage)

Open a 3-in-1 account with Neo Plan for:

  • Free Account Opening
  • Brokerage-Free Equity Futures trading
  • Flat Rs. 20 per trade brokerage in Options, Currency F&O and Commodity futures in BSE, NSE and MCX
  • Free trading tips
  • Get funds in your bank account in just 30 minutes of selling stocks

Interested in opening a trading account? Open Instant Account Now

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