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ICICIDirect Vs TradingBells Share Broker Comparison

The side-by-side comparison of ICICI Securities Pvt Ltd. and TradingBells (Swastika Investmart Ltd) stock brokers in India. The comparison below highlights the similarities and differences between ICICIDirect and TradingBells's brokerage, customer service, maintenance fees, tools and investment options provided to India Stock Market investors. If you are confused in choosing the best broking site, this page is to help you find which is the best broker among ICICIDirect and TradingBells.

  ICICI Securities Pvt Ltd. TradingBells (Swastika Investmart Ltd)
 
ICICI Securities Pvt Ltd. Logo TradingBells (Swastika Investmart Ltd) Logo
About the Broker ICICIdirect is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group... Know more about ICICI Securities Pvt Ltd. TradingBells is an Indore, MP based online discount broker offering stock, commodity and currency trading services. TradingBells is built on the principles of providing transparent, faster and lower cost brokerage service to India Stock Market custom... Know more about TradingBells (Swastika Investmart Ltd)
Type of Broker Full Service Broker Discount Broker
Supported Exchnage BSE, NSE NSE, BSE, MCX and NCDEX
Account Type 3-in-1 Account (I-Secure Plan) Standard Plan
Broker Enquiry Open an Online Trading Account with ICICIDirect. Leave your contact info and we will get in touch with you. Open an Online Trading Account with TradingBells. Leave your contact info and we will get in touch with you.
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Stock Broker Fees / Charges

  ICICI Securities Pvt Ltd. TradingBells (Swastika Investmart Ltd)
Trading Account Opening Fees ₹975 ₹300 Equity | ₹200 Commodity
Trading Account AMC ₹0 Nil
Demat Account Opening Fees ₹0 ₹150
Demat Account AMC ₹450 ₹300
Demat Account is Mandatory? No No
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Trading Brokerage Charges

Brokerage Plan 1

  ICICI Securities Pvt Ltd. TradingBells (Swastika Investmart Ltd)
Account Type 3-in-1 Account (I-Secure Plan) Standard Plan
Fixed Charges
Equity Delivery Brokerage 0.55% ₹0 (Free)
Equity Intraday Brokerage 0.275% ₹20 per trade
Equity Futures Brokerage 0.05% to 0.03% ₹20 per trade
Equity Options Brokerage ₹95 to ₹35 per lot ₹20 per trade
Currency Futures Trading Brokerage 0.050% to 0.030% ₹20 per trade
Currency Options Trading Brokerage ₹25 to ₹10 per lot ₹20 per trade
Commodity Futures Trading Brokerage NA ₹20 per trade
Commodity Options Trading Brokerage NA

Brokerage Plan 2

  ICICI Securities Pvt Ltd. TradingBells (Swastika Investmart Ltd)
Account Type I-Saver Plan Standard Plan
Fixed Charges Nil
Equity Delivery Brokerage 0.75% to 0.25% ₹0 (Free)
Equity Intraday Brokerage 0.75% to 0.25% ₹20 per trade
Equity Futures Brokerage 0.05% to 0.03% ₹20 per trade
Equity Options Brokerage ₹95 to ₹65 per lot ₹20 per trade
Currency Futures Trading Brokerage 0.05% to 0.03% ₹20 per trade
Currency Options Trading Brokerage ₹95 to ₹65 per lot ₹20 per trade
Commodity Futures Trading Brokerage NA ₹20 per trade
Commodity Options Trading Brokerage

Other Charges

Minimum Brokerage Charges ₹35 per trade Rs 0
Other Brokerage Charges Brokerage charge is 0.01% or Rs 20 per executed order, whichever is lower.
Call & Trade Charges ₹25 per call after first 20 free calls per month Additional ₹20 per executed order
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Taxes

  ICICI Securities Pvt Ltd. TradingBells (Swastika Investmart Ltd)
Securities Transaction Tax (STT)
  • Equity Intraday: 0.025% (on Sell trade)
  • Equity Delivery: 0.1% (on Buy and Sell)
  • Equity Futures: 0.01% (on Sell trade)
  • Equity Options: 0.05% (on Sell trade premium) or 0.125% (on excersied options)
  • Currency Futures: Nil
  • Currency Options: Nil
  • Commodities: 0.01% on sell side (Non-Agri)
  • Equity Intraday: 0.025% (on Sell trade)
  • Equity Delivery: 0.1% (on Buy and Sell)
  • Equity Futures: 0.01% (on Sell trade)
  • Equity Options: 0.05% (on Sell trade premium) or 0.125% (on excersied options)
  • Currency Futures: Nil
  • Currency Options: Nil
  • Commodities: 0.01% on sell side (Non-Agri)
Exchange Transaction Charges Check table below Check table below
SEBI Charges Rs 15 per Crore Rs 15 per Crore
Goods and Services Tax (GST) 18% on (brokerage + transaction charges) 18% on (brokerage + transaction charges)
Stamp Duty Charged as per the state of the client's correspondence address. Charged as per the state of the client's correspondence address.
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Transaction Charges

  ICICI Securities Pvt Ltd. TradingBells (Swastika Investmart Ltd)
Equity Delivery NSE: 0.0031% | BSE: 0.0028% NSE ₹325 per crore | BSE ₹275 per crore (each side
Equity Intraday NSE: 0.0031% | BSE: 0.0028% NSE ₹325 per crore | BSE ₹275 per crore (each side
Equity Futures 0.0018% NSE ₹210 per crore | BSE ₹70 per crore (each side)
Equity Options 0.05% on Premium NSE ₹6000 per crore | BSE ₹3000 per crore (each side) (on premium)
Currency Futures 0.0012% NSE ₹135 per crore (0.00135%)
Currency Options 0.05% on Premium NSE ₹4400 (on premium) per crore (0.044%)
Commodity NA Non-Agri ₹310 (0.0036%) | Agri (NCDEX) ₹400 per Cr
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Exposure

  ICICI Securities Pvt Ltd. TradingBells (Swastika Investmart Ltd)
Equity Delivery 5x with Interest 1x
Equity Intraday Upto 25x 10x for most scripts
Equity Futures 4x Intraday: 3x | Carry: 1x
Equity Options 2x for shorting 1x
Currency Futures NA Intraday: 3x | Carry: 1x
Currency Options NA Intraday: 3x | Carry: 1x
Commodity NA Intraday: 3x | Carry: 1x
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Share Broker Features

  ICICI Securities Pvt Ltd. TradingBells (Swastika Investmart Ltd)
3 in 1 Account Yes No
Charting Yes Yes
Automated Trading No No
SMS Alerts No Yes
Online Demo Yes Yes
Online Portfolio Yes Yes
Margin Trading Funding Available Yes Yes
Margin Against Shares (Equity Cash) Yes
Margin Against Shares (Equity F&O) Yes
Trading Platform ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App ODIN, NSE NOW, JUSTRADE
Intraday Square-off Time 3:30 PM Eq: 3:15PM | Curr/Commodity: 15 Mins before market closes
Other Features Bullet Trading, Can trade in 32 exchanges through Saxo Trader
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Broker Ratings (Average User Rating)

  ICICI Securities Pvt Ltd. TradingBells (Swastika Investmart Ltd)
  400 Customer Reviews    Rate ICICIDirect 4 Customer Reviews    Rate TradingBells
Fees Ratings 2.3 3.8
Trading Brokerage Rating 1.7 5.0
Trading Platform Usability 3.4 3.5
Customer Service Ratings 2.8 4.5
Overall Ratings Rated 2.4 stars Rated 4.0 stars
Broker Rating ICICIDirect is Rated 2.4 / 5 based on 400 customer reviews TradingBells is Rated 4.0 / 5 based on 4 customer reviews
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Contact Broker / Request A Call Back

  ICICI Securities Pvt Ltd. TradingBells (Swastika Investmart Ltd)
Contact / Request Call Back
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Investment Options Available

  ICICI Securities Pvt Ltd. TradingBells (Swastika Investmart Ltd)
Stock / Equity Yes Yes
Commodity No Yes
Currency Yes Yes
Initial Public Offers (IPO) Yes Yes
Mutual Funds Yes Yes
Bond / NCD Yes Yes
Debt Yes Yes
Other Investment Options Equity, Derivatives, Currency, Mutual Funds, ETF, Insurance, FD/Bonds, Loans, Tax, ELocker, NPS
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Customer Service Offered

  ICICI Securities Pvt Ltd. TradingBells (Swastika Investmart Ltd)
24/7 Customer Service No No
Onine Live Chat No No
Through Branches Yes Yes
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Order Type

  ICICI Securities Pvt Ltd. TradingBells (Swastika Investmart Ltd)
Bracket Order No
Cover Order Yes
Buy Today Sell Tomorrow (BTST) Yes
Sell Today Buy Tomorrow (STBT) No
After Market Order(AMO) No
Good Till Cancelled (GTC) Yes
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Research / Tips / Reports Published

  ICICI Securities Pvt Ltd. TradingBells (Swastika Investmart Ltd)
Daily Market Report Yes Yes
Free Tips Yes Yes
Quarterly Result Analysis Yes Yes
News Alerts Yes Yes
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Suitable for Investor Category

  ICICI Securities Pvt Ltd. TradingBells (Swastika Investmart Ltd)
Casual Investor Yes
Active Investor Yes
Trader Yes

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Pros, Cons and Other Review Comments

  ICICI Securities Pvt Ltd. TradingBells (Swastika Investmart Ltd)
Pros
  • Offers 3-in-1 account which makes stock market investment very easy for casual investors.
  • Wide range of investment options available under one portal.
  • Provides a low bandwidth website which works well where internet connection is slow.
  • GTC (good till cancellation) and off-market hours order placement facility is very useful.

More Advantages...

  • Discount stock broker.
  • Offer margin funding and higher exposure.
  • No brokerage charges for equity delivery trades.
  • 3 different trading platforms: ODIN, NSE Now, JUSTRADE
  • Online IPO and Mutual Funds available.
  • Free trading software
  • Branches in 80+ cities.

More Advantages...

Cons
  • ICICI Security charges highest brokerage in comparison to most of the retail brokers in India.
  • Very high 'minimum brokerage' of Rs 35 per trade or 2.5% of the trade value whichever is lower.
  • Poor performance of website is reported in peak hours of trading.
  • Trading Terminal (Trade Racer) cost Rs 75 per month if brokerage paid in a month is less then Rs 750.
  • Demat Account is mandatory.
  • Commodity trading is not available for retail investors.
  • Call & trade cost extra Rs 25 per call after first 20 free calls in a month.

More Disadvantages...

  • Call & trade is changed Rs 20 extra.
  • Doesn’t offer 3-in-1 account
  • Charge annual maintenance change on demat account.

More Disadvantages...

Reviews
Promo / Offers

ICICI 3-in-1 Account

ICICI Direct offers a 3-in-1 account, a combination of saving bank, trading and demat account. It offers one-click investment in Equity, Derivatives, Mutual Funds, IPO, ETF, Life Insurance, General Insurance, Currency, and Fixed Deposits.

Interested in opening a trading account? Request Callback from a stock broker.

Enquire about ICICIDirect Enquire about TradingBells
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