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ICICIdirect Vs Achiievers (Compare ICICIdirect and Achiievers)


ICICI Securities Pvt Ltd. Logo

ICICIdirect
ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include equity, commodity, and currency trading at BSE, NSE, and MCX. The company also offers Mutual Fund & IPO, Fixed deposits, Bond, NCD, wealth products, Home Loans, Loans against Securities, etc. ICICIdirect's most popular service is its 3-in-1 account, which includes ICICI Bank Account, ICICI Tr... Know more about ICICI Securities Pvt Ltd.


Achiievers Equities Ltd Logo

Achiievers
Incorporated in 1999, Achiievers Equities Ltd is an online discount brokerage firm offering brokerage services for stocks, futures, and options, currency and commodities on NSE, BSE & MCX. Achiievers offers a whole new way of trading going with the tagline 'Making Money Differently', made it simple wherein a client pays a nominal brokerage charge of either Rs 50 per day for Unlimited Trade or Rs 750 for unlimited trading for the entire month or can opt for a suitable brokerage plan as per con... Know more about Achiievers Equities Ltd

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ICICIdirect Vs Achiievers

Incorporated in 2000, ICICIdirect is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in 2012, Achiievers is a Discount Broker. It offers trading at NSE, BSE and MCX. It has 1 branches across India.

  ICICIdirect Achiievers
Type of Broker Full Service Broker Discount Broker
Exchnage Membership BSE, NSE NSE, BSE and MCX
Year of Incorporation 2000 2012
Number of Branches 154 1
Open an Online Trading Account with ICICIdirect.Open an Online Trading Account with Achiievers.
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ICICIdirect Vs Achiievers Charges & AMC

ICICIdirect trading account opening charges is Rs 0 (Free) while Achiievers account opening changes is Rs 150. ICICIdirect Demat Account AMC Charges is Rs 300 (from 2nd year) and Achiievers Demat Account AMC Charges is Rs 400.

  ICICIdirect Achiievers
Trading Account Opening Charges Rs 0 (Free) Rs 150
Trading Account AMC Charges Rs 0 (Free) Nil
Demat Account Opening Charges Rs 0 (Free) Nil
Demat Account AMC Charges Rs 300 (from 2nd year) Rs 400
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ICICIdirect Vs Achiievers Brokerage Charges & Plans

ICICIdirect Vs Achiievers Brokerage

ICICIdirect brokerage charges for equity is 0.55% and intraday is Rs 20 per order whereas Achiievers brokerage charges for equity is Rs 15 and intraday is Rs 15.

  ICICIdirect Achiievers
Account Type ICICI Neo Plan Flat Fee Plan
Fixed Charges NA NA
Equity Delivery 0.55% Rs 15
Equity Intraday Rs 20 per order Rs 15
Equity Futures Rs 0 (Free) Rs 15
Equity Options Rs 20 per order Rs 15
Currency Futures Rs 20 per order Rs 15
Currency Options Rs 20 per order Rs 15
Commodity Futures Rs 20 per order Rs 15
Commodity Options Rs 20 per order
Special Offer
Special Offer: ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 30 minutes from sell orders + Free trading tips. Open Instant Account Now

ICICIdirect Vs Achiievers Brokerage Plan 2

  ICICIdirect Achiievers
Account Type I-Secure Plan Mega Value Plan
Fixed Charges NA Rs 750 (Per Segment)
Equity Delivery 0.55% Rs 1 per executed order
Equity Intraday 0.275% Rs 1 per executed order
Equity Futures 0.05% Rs 1 per executed order
Equity Options Rs 95 per lot Rs 1 per executed order
Currency Futures Rs 20 per order Rs 1 per executed order
Currency Options Rs 20 per order Rs 1 per executed order
Commodity Futures Rs 20 per order Rs 1 per executed order
Commodity Options Rs 20 per order Rs 1 per executed order
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ICICIdirect Vs Achiievers Brokerage Plan 3

  ICICIdirect Achiievers
Account Type ICICI Neo Plan Per Day Plan
Fixed Charges NA Rs 50 per day (each segment)
Equity Delivery 0.55% Rs 1 per executed order
Equity Intraday Rs 20 per order Rs 1 per executed order
Equity Futures Rs 0 (Free) Rs 1 per executed order
Equity Options Rs 20 per order Rs 1 per executed order
Currency Futures Rs 20 per order Rs 1 per executed order
Currency Options Rs 20 per order Rs 1 per executed order
Commodity Futures Rs 20 per order Rs 1 per executed order
Commodity Options Rs 20 per order Rs 1 per executed order
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ICICIdirect Charges Vs Achiievers

Minimum Brokerage Rs 35 per trade (I-Secure Plan) Rs 15
Other Charges Margin Trading Interest: 0.025% Per day
Call & Trade Charges Rs 50 per trade Rs 20 per trade
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ICICIdirect Vs Achiievers Transaction Charges

ICICIdirect transaction charges for options is Rs 5000 per Cr (0.05%) (on premium) while Achiievers exchange transaction charges for options is Rs 7500 per Cr (0.075%).

  ICICIdirect Achiievers
Equity Delivery NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side) Rs 350 per Cr (0.0035%)
Equity Intraday NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side) Rs 350 per Cr (0.0035%)
Equity Futures Rs 180 per Cr (0.0018%) Rs 390 per Cr (0.0039%)
Equity Options Rs 5000 per Cr (0.05%) (on premium) Rs 7500 per Cr (0.075%)
Currency Futures Rs 120 per Cr (0.0012%) Rs 175 per Cr (0.00175%)
Currency Options Rs 5000 per Cr (0.05%) (on premium) Rs 6500 per Cr (0.065%)
Commodity Group A - Rs 260 per Cr (0.0026%) MCX Agri Rs 325 per Cr (0.00325%) | Non Agri Rs 460 per Cr (0.0046%)
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ICICIdirect Vs Achiievers Leverage (Margin)

ICICIdirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the Achiievers margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.

  ICICIdirect Achiievers
Equity Delivery 100% of trade value (1x leverage) 100% of trade value (1x leverage)
Equity Intraday Up to 20% of trade value (5x leverage) Up to 20% of trade value (5x leverage)
F&O (Eq, Curr, Comm) 100% of NRML margin (Span + Exposure) (1x leverage) 100% of NRML margin (Span + Exposure) (1x leverage)
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Compare ICICIdirect and Achiievers Features

The trading platforms offered ICICIdirect include ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App. Achiievers offers NOW Online, NOW Trader trading software.

  ICICIdirect Achiievers
3 in 1 Account Yes No
Charting Yes Yes
Automated Trading No No
SMS Alerts No Yes
Online Demo Yes Yes
Online Portfolio Yes Yes
Margin Trading Funding Yes Yes
Margin Against Shares (Equity Cash) Yes
Margin Against Shares (Equity F&O) Yes
Trading Platform ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App NOW Online, NOW Trader
Intraday Square-off Time 3:30 PM 3:15 PM
Other Features Bullet Trading, Can trade in 32 exchanges through Saxo Trader
Referral Program Yes
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ICICIdirect Vs Achiievers Review

ICICIdirect is rated 2.4 of 5 based on 453 customer reviews whereas Achiievers is rated 4.6 of 5 based on 5 customer reviews.

  ICICIdirect Achiievers
  453 Customer Reviews    Rate ICICIdirect 5 Customer Reviews    Rate Achiievers
Fees 2.2 4.6
Brokerage 1.7 5.0
Trading Platform 3.3 4.2
Customer Service 2.7 4.2
Research Capabilities 2.9 3.0
Overall Ratings Rated 2.4 stars Rated 4.6 stars
Broker Rating ICICIdirect is rated 2.4 of 5 based on 453 customer reviews Achiievers is rated 4.6 of 5 based on 5 customer reviews
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Contact Broker / Request A Call Back

  ICICIdirect Enquire Achiievers Enquire
Contact Broker ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 30 minutes from sell orders + Free trading tips. Open Instant Account Now Leave your contact information and we will get in touch with you....
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ICICIdirect Vs Achiievers Investment Options

  ICICIdirect Achiievers
Stock / Equity Yes Yes
Commodity Yes Yes
Currency Yes Yes
IPO Yes Yes
Mutual Funds Yes Yes
Bond / NCD Yes Yes
Debt Yes Yes
Other Investment Options Equity, Derivatives, Currency, Mutual Funds, ETF, Insurance, FD/Bonds, Loans, Tax, ELocker, NPS
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ICICIdirect Vs Achiievers Order Type Offered

  ICICIdirect Achiievers
Bracket Order No No
Cover Order Yes Yes
Buy Today Sell Tomorrow (BTST) Yes
Sell Today Buy Tomorrow (STBT) No
After Market Order(AMO) No Yes
Good Till Cancelled (GTC) Yes
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ICICIdirect Vs Achiievers Research Report

  ICICIdirect Achiievers
Daily Market Report Yes Yes
Free Tips Yes Yes
Quarterly Result Analysis Yes Yes
News Alerts Yes Yes
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ICICIdirect Vs Achiievers Suitable For Investor Type

  ICICIdirect Achiievers
Casual Investor Yes
Active Investor
Trader Yes
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ICICIdirect Vs Achiievers - Pros and Cons

  ICICIdirect Achiievers
Pros
  • Offers 3-in-1 account which makes stock market investment very easy for casual investors.
  • Wide range of investment options available under one portal.
  • Provides a low bandwidth website which works well where internet connection is slow.
  • GTC (good till cancellation) and off-market hours order placement facility is very useful.
  1. MEGA VALUE PLAN (MVP) the monthly unlimited trading plan @ Rs 750/ per month for trading at NSE, BSE, NSE SX and MCX.
  2. Rs 50 per day plan and Rs 15 per trade plan is also available.
  3. Trading Software's including website, mobile app and installable trading terminals are available for free.
  4. No minimum brokerage.
  5. Achiievers offers facility to invest in IPO, FPO, Mutual Funds, Insurance, FDs, NCDs and Offer For Sale (OFS).
Cons
  • ICICI Security charges highest brokerage in comparison to most of the retail brokers in India.
  • Very high 'minimum brokerage' of Rs 35 per trade or 2.5% of the trade value whichever is lower.
  • Poor performance of website is reported in peak hours of trading.
  • Trading Terminal (Trade Racer) cost Rs 75 per month if brokerage paid in a month is less then Rs 750.
  • Demat Account is mandatory.
  • Call & trade cost extra Rs 50 per trade in Neo/Prime Plans.
  • Call and trade facility available with additional charges of Rs 20 per trade.
  • They charge Rs 75 per month for Research recommendation on SMS.
Reviews
Promo / Offers

ICICIdirect Neo Plan (Discount Brokerage)

Open a 3-in-1 account with Neo Plan for:

  • Free Account Opening
  • Brokerage-Free Equity Futures trading
  • Flat Rs. 20 per trade brokerage in Options, Currency F&O and Commodity futures in BSE, NSE and MCX
  • Free trading tips
  • Get funds in your bank account in just 30 minutes of selling stocks

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