ICICI Direct Vs Achiievers (Compare ICICI Direct and Achiievers)

The side-by-side comparison of ICICI Direct and Achiievers. Compare ICICI Direct Vs Achiievers brokerage, charges, leverage, margin, demat account and intraday trading. Find which is best ICICI Direct vs Achiievers?


ICICI Direct
ICICI Direct is a retail trading and investment service from ICICI Securities, one of the largest retail stock broker firm in India. It offers a wide range of investment options. ICICI Securities is part of ICICI Group, India's top financial service provider offering banking and other financial services. ICICI Securities offers 'online trading and investment' services to over 50 lakhs customers through ICICI Direct (ICICIDirect.com). ICICIDirect.com is the flagship website of ICICI Bank. This w... Know more about ICICI Securities Pvt Ltd.


Achiievers
Incorporated in 1999, Achiievers Equities Ltd is an online discount brokerage firm offering brokerage services for stocks, futures, and options, currency and commodities on NSE, BSE & MCX. Achiievers offers a whole new way of trading going with the tagline "Making Money Differently", made it simple wherein a client pays a nominal brokerage charge of either Rs 50 per day for Unlimited Trade or Rs 750 for unlimited trading for the entire month or can opt for a suitable brokerage plan as per con... Know more about Achiievers Equities Ltd

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ICICI Direct Vs Achiievers

Incorporated in 2000, ICICI Direct is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in 2012, Achiievers is a Discount Broker. It offers trading at NSE, BSE and MCX. It has 1 branches across India.

  ICICI Direct Achiievers
Type of Broker Full Service Broker Discount Broker
Supported Exchnages BSE, NSE NSE, BSE and MCX
Account Type 3-in-1 Account (I-Secure Plan) Flat Fee Plan
Year of Incorporation 2000 2012
Number of Branches 154 1
Broker Enquiry Open an Online Trading Account with ICICI Direct. Leave your contact info and we will get in touch with you. Open an Online Trading Account with Achiievers. Leave your contact info and we will get in touch with you.
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ICICI Direct Vs Achiievers Charges & AMC

ICICI Direct trading account opening charges is Rs 0 while Achiievers account opening changes is Rs 750. ICICI Direct Demat Account AMC Charges is Rs 300 (from 2nd year) and Achiievers Demat Account AMC Charges is Rs 400.

  ICICI Direct Achiievers
Trading Account Opening Charges Rs 0 Rs 750
Trading Account AMC Charges Rs 0 Nil
Demat Account Opening Charges Rs 0 Nil
Demat Account AMC Charges Rs 300 (from 2nd year) Rs 400
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ICICI Direct Vs Achiievers Brokerage Charges & Plans

ICICI Direct Vs Achiievers Brokerage

ICICI Direct brokerage charges for equity is 0.55% and intraday is 0.275% whereas Achiievers brokerage charges for equity is Rs 15 and intraday is Rs 15.

  ICICI Direct Achiievers
Account Type 3-in-1 Account (I-Secure Plan) Flat Fee Plan
Fixed Charges NA
Equity Delivery Brokerage 0.55% Rs 15
Equity Intraday Brokerage 0.275% Rs 15
Equity Futures Brokerage 0.05% to 0.03% Rs 15
Equity Options Brokerage Rs 95 to Rs 35 per lot Rs 15
Currency Futures Trading Brokerage 0.050% to 0.030% Rs 15
Currency Options Trading Brokerage Rs 25 to Rs 10 per lot Rs 15
Commodity Futures Trading Brokerage NA Rs 15
Commodity Options Trading Brokerage NA
Special Offer
Special Offer: Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. Request a Callback.

ICICI Direct Vs Achiievers Brokerage Plan 2

  ICICI Direct Achiievers
Account Type I-Saver Plan Mega Value Plan
Fixed Charges Rs 750
Equity Delivery Brokerage 0.75% to 0.25% Rs 0
Equity Intraday Brokerage 0.75% to 0.25% Rs 0
Equity Futures Brokerage 0.05% to 0.03% Rs 0
Equity Options Brokerage Rs 95 to Rs 65 per lot Rs 0
Currency Futures Trading Brokerage 0.05% to 0.03% Rs 0
Currency Options Trading Brokerage 0.25 to Rs 65 per lot Rs 0
Commodity Futures Trading Brokerage NA Rs 0
Commodity Options Trading Brokerage NA
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ICICI Direct Vs Achiievers Brokerage Plan 3

  ICICI Direct Achiievers
Account Type ICICIdirect Prime Plan ₹50 per day each segment
Fixed Charges Rs 900 NA
Equity Delivery Brokerage 0.25% Rs 0
Equity Intraday Brokerage 0.25% Rs 0
Equity Futures Brokerage 0.025% Rs 0
Equity Options Brokerage Rs 35 Rs 0
Currency Futures Trading Brokerage Rs 0 Rs 0
Currency Options Trading Brokerage Rs 0 Rs 0
Commodity Futures Trading Brokerage NA Rs 0
Commodity Options Trading Brokerage NA
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ICICI Direct Charges Vs Achiievers

Minimum Brokerage Charges Rs 35 per trade Rs 15
Other Brokerage Charges
Call & Trade Charges Rs 25 per call after first 20 free calls per month Rs 20 per trade
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ICICI Direct Vs Achiievers Transaction Charges

ICICI Direct transaction charges for options is Rs 5000 per Cr (0.05%) (on premium) while Achiievers exchange transaction charges for options is Rs 7500 per Cr (0.075%).

  ICICI Direct Achiievers
Equity Delivery NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side) Rs 350 per Cr (0.0035%)
Equity Intraday NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side) Rs 350 per Cr (0.0035%)
Equity Futures Rs 180 per Cr (0.0018%) Rs 390 per Cr (0.0039%)
Equity Options Rs 5000 per Cr (0.05%) (on premium) Rs 7500 per Cr (0.075%)
Currency Futures Rs 120 per Cr (0.0012%) Rs 175 per Cr (0.00175%)
Currency Options Rs 5000 per Cr (0.05%) (on premium) Rs 6500 per Cr (0.065%)
Commodity NA MCX Agri Rs 325 per Cr (0.00325%) | Non Agri Rs 460 per Cr (0.0046%)
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ICICI Direct Vs Achiievers Leverage (Margin)

ICICI Direct provides the margin of Upto 25x for intraday trades whereas the Achiievers margin for intraday cash is Upto 8x.

  ICICI Direct Achiievers
Equity Delivery 5x with Interest Nil
Equity Intraday Upto 25x Upto 8x
Equity Futures 4x Upto 3x
Equity Options 2x for shorting Nil
Currency Futures NA NA
Currency Options NA Upto 2x
Commodity Futures NA Upto 4x
Commodity Options Nil
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Compare ICICI Direct and Achiievers Features

The trading platforms offered ICICI Direct include ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App. Achiievers offers NOW Online, NOW Trader trading software.

  ICICI Direct Achiievers
3 in 1 Account Yes No
Charting Yes Yes
Automated Trading No No
SMS Alerts No Yes
Online Demo Yes Yes
Online Portfolio Yes Yes
Margin Trading Funding Available Yes Yes
Margin Against Shares (Equity Cash) Yes
Margin Against Shares (Equity F&O) Yes
Trading Platform ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App NOW Online, NOW Trader
Intraday Square-off Time 3:30 PM 3:15 PM
Other Features Bullet Trading, Can trade in 32 exchanges through Saxo Trader
Referral Program
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ICICI Direct Vs Achiievers Review

ICICI Direct is rated 2.4 of 5 based on 440 customer reviews whereas Achiievers is rated 4.6 of 5 based on 5 customer reviews.

  ICICI Direct Achiievers
  440 Customer Reviews    Rate ICICI Direct 5 Customer Reviews    Rate Achiievers
Fees 2.2 4.6
Trading Brokerage 1.7 5.0
Trading Platform Usability 3.4 4.2
Customer Service 2.7 4.2
Research Capabilities 3.0 3.0
Overall Ratings Rated 2.4 stars Rated 4.6 stars
Broker Rating ICICI Direct is rated 2.4 of 5 based on 440 customer reviews Achiievers is rated 4.6 of 5 based on 5 customer reviews
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Contact Broker / Request A Call Back

  ICICI Direct Enquire Achiievers Enquire
Contact Broker

Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. Request a Callback.

Leave your contact information and we will get in touch with you....

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ICICI Direct Vs Achiievers Investment Options

  ICICI Direct Achiievers
Stock / Equity Yes Yes
Commodity No Yes
Currency Yes Yes
Initial Public Offers (IPO) Yes Yes
Mutual Funds Yes Yes
Bond / NCD Yes Yes
Debt Yes Yes
Other Investment Options Equity, Derivatives, Currency, Mutual Funds, ETF, Insurance, FD/Bonds, Loans, Tax, ELocker, NPS
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ICICI Direct Vs Achiievers Order Type Offered

  ICICI Direct Achiievers
Bracket Order No No
Cover Order Yes Yes
Buy Today Sell Tomorrow (BTST) Yes
Sell Today Buy Tomorrow (STBT) No
After Market Order(AMO) No Yes
Good Till Cancelled (GTC) Yes
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ICICI Direct Vs Achiievers Research Report

  ICICI Direct Achiievers
Daily Market Report Yes Yes
Free Tips Yes Yes
Quarterly Result Analysis Yes Yes
News Alerts Yes Yes
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ICICI Direct Vs Achiievers Suitable For Investor Type

  ICICI Direct Achiievers
Casual Investor Yes Yes
Active Investor Yes
Trader Yes
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ICICI Direct Vs Achiievers - Pros and Cons

  ICICI Direct Achiievers
Pros
  • Offers 3-in-1 account which makes stock market investment very easy for casual investors.
  • Wide range of investment options available under one portal.
  • Provides a low bandwidth website which works well where internet connection is slow.
  • GTC (good till cancellation) and off-market hours order placement facility is very useful.
  1. MEGA VALUE PLAN (MVP) the monthly unlimited trading plan @ Rs 750/ per month for trading at NSE, BSE, NSE SX and MCX.
  2. Rs 50 per day plan and Rs 15 per trade plan is also available.
  3. Trading Software's including website, mobile app and installable trading terminals are available for free.
  4. No minimum brokerage.
  5. Achiievers offers facility to invest in IPO, FPO, Mutual Funds, Insurance, FDs, NCDs and Offer For Sale (OFS).
Cons
  • ICICI Security charges highest brokerage in comparison to most of the retail brokers in India.
  • Very high 'minimum brokerage' of Rs 35 per trade or 2.5% of the trade value whichever is lower.
  • Poor performance of website is reported in peak hours of trading.
  • Trading Terminal (Trade Racer) cost Rs 75 per month if brokerage paid in a month is less then Rs 750.
  • Demat Account is mandatory.
  • Commodity trading is not available for retail investors.
  • Call & trade cost extra Rs 25 per call after first 20 free calls in a month.
  • Call and trade facility available with additional charges of Rs 20 per trade.
  • They charge Rs 75 per month for Research recommendation on SMS.
Reviews
Promo / Offers

ICICI 3-in-1 Account

ICICI Direct offers a 3-in-1 account, a combination of saving bank, trading and demat account. It offers one-click investment in Equity, Derivatives, Mutual Funds, IPO, ETF, Life Insurance, General Insurance, Currency, and Fixed Deposits.

Interested in opening a trading account? Request Callback from a stock broker.

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