Free Trading + Demat Account

ICICIDirect Vs Alice Blue (Compare ICICIDirect and Alice Blue)

The side-by-side comparison of ICICIDirect and Alice Blue. Compare ICICIDirect Vs Alice Blue brokerage, charges, exposure margin, demat account. Read Alice Blue and ICICIDirect review.

Find out ICICIDirect Vs Alice Blue which is better and ICICIDirect Vs Alice Blue which is best.

Our ICICI Securities Pvt Ltd. comparison with Alice Blue Financial Services highlights the major differences between two brokers. Find the best between ICICIDirect and Alice Blue.

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ICICIDirect Vs Alice Blue

  ICICIDirect Alice Blue
Find more info about broker
ICICI Securities Pvt Ltd. Logo Alice Blue Financial Services Logo
About the Broker ICICIdirect is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group... Know more about ICICI Securities Pvt Ltd. Incorporated in 2006, Alice Blue is a Bangalore based financial service provider. AliceBlue is a discount stock broker offering stock and commodity trading services at BSE, NSE, and MCX. Alice Blue also offers depository service (demat account) throu... Know more about Alice Blue Financial Services
Type of Broker Full Service Broker Discount Broker
Supported Exchnage BSE, NSE BSE, NSE, MCX
Account Type 3-in-1 Account (I-Secure Plan) F20
Broker Enquiry Open an Online Trading Account with ICICIDirect. Leave your contact info and we will get in touch with you.
Year of Incorporation 2000
Number of Branches 154
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ICICIDirect Vs Alice Blue Charges

  ICICIDirect Alice Blue
Trading Account Opening Fees ₹975 Equity ₹310 | Commodity ₹120
Trading Account AMC ₹0 ₹0
Demat Account Opening Fees ₹0 ₹0
Demat Account AMC ₹450 ₹0
Demat Account is Mandatory? No No
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ICICIDirect Vs Alice Blue Brokerage

Brokerage Plan 1

  ICICIDirect Alice Blue
Account Type 3-in-1 Account (I-Secure Plan) F20
Fixed Charges
Equity Delivery Brokerage 0.55% ₹0 (Free)
Equity Intraday Brokerage 0.275% ₹20 per executed order or 0.01 whichever lower
Equity Futures Brokerage 0.05% to 0.03% ₹20 per executed order or 0.01 whichever lower
Equity Options Brokerage ₹95 to ₹35 per lot ₹20 per executed order or 0.01 whichever lower
Currency Futures Trading Brokerage 0.050% to 0.030% ₹20 per executed order or 0.01 whichever lower
Currency Options Trading Brokerage ₹25 to ₹10 per lot ₹20 per executed order or 0.01 whichever lower
Commodity Futures Trading Brokerage NA ₹20 per executed order or 0.01 whichever lower
Commodity Options Trading Brokerage NA

Brokerage Plan 2

  ICICIDirect Alice Blue
Account Type I-Saver Plan F20
Fixed Charges
Equity Delivery Brokerage 0.75% to 0.25% ₹0 (Free)
Equity Intraday Brokerage 0.75% to 0.25% ₹20 per executed order or 0.01 whichever lower
Equity Futures Brokerage 0.05% to 0.03% ₹20 per executed order or 0.01 whichever lower
Equity Options Brokerage ₹95 to ₹65 per lot ₹20 per executed order or 0.01 whichever lower
Currency Futures Trading Brokerage 0.05% to 0.03% ₹20 per executed order or 0.01 whichever lower
Currency Options Trading Brokerage 0.25 to ₹65 per lot ₹20 per executed order or 0.01 whichever lower
Commodity Futures Trading Brokerage NA ₹20 per executed order or 0.01 whichever lower
Commodity Options Trading Brokerage NA

Brokerage Plan 3

  ICICIDirect Alice Blue
Account Type ICICIdirect Prime Plan F20
Fixed Charges ₹900
Equity Delivery Brokerage 0.25% ₹0 (Free)
Equity Intraday Brokerage 0.25% ₹20 per executed order or 0.01 whichever lower
Equity Futures Brokerage 0.025% ₹20 per executed order or 0.01 whichever lower
Equity Options Brokerage ₹35 ₹20 per executed order or 0.01 whichever lower
Currency Futures Trading Brokerage ₹0 ₹20 per executed order or 0.01 whichever lower
Currency Options Trading Brokerage ₹0 ₹20 per executed order or 0.01 whichever lower
Commodity Futures Trading Brokerage NA ₹20 per executed order or 0.01 whichever lower
Commodity Options Trading Brokerage NA

Other Charges

Minimum Brokerage Charges ₹35 per trade ₹0
Other Brokerage Charges
Call & Trade Charges ₹25 per call after first 20 free calls per month ₹20 per executed order
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ICICIDirect Vs Alice Blue Taxes

  ICICIDirect Alice Blue
Securities Transaction Tax (STT)
Equity Intraday0.025% (on Sell trade)
Equity Delivery0.1% (on Buy and Sell)
Equity Futures0.01% (on Sell trade)
Equity Options0.05% (on Sell trade premium) or 0.125% (on excersied options)
Currency FuturesNil
Currency OptionsNil
Commodities0.01% on sell side (Non-Agri)
Exchange Transaction Charges Check table below
SEBI Charges Rs 15 per Crore
Goods and Services Tax (GST) 18% on (brokerage + transaction charges)
Stamp Duty Charged as per the state of the client's correspondence address.
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ICICIDirect Vs Alice Blue Transaction Charges

  ICICIDirect Alice Blue
Equity Delivery NSE: 0.0031% | BSE: 0.0028% NSE ₹325 per crore | BSE ₹1 per trade (each side)
Equity Intraday NSE: 0.0031% | BSE: 0.0028% NSE ₹325 per crore | BSE ₹1 per trade (each side)
Equity Futures 0.0018% NSE ₹210 per crore | BSE ₹1 per trade (each side)
Equity Options 0.05% on Premium NSE ₹5300 per crore | BSE ₹1 per trade (each side)
Currency Futures 0.0012% NSE ₹135 per crore (0.00135%)
Currency Options 0.05% on Premium NSE ₹4400 (on premium) per crore (0.044%)
Commodity NA Non-Agri ₹360 (0.0036%) | Agri ₹275 per Crore
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ICICIDirect Vs Alice Blue Exposure Margin

  ICICIDirect Alice Blue
Equity Delivery 5x with Interest 3x (A category)
Equity Intraday Upto 25x Up to 20x (based on the stock)
Equity Futures 4x Intraday - 10%(10x), Carry forward - 100%(1x) of Total margin (Span+ Exposure)
Equity Options 2x for shorting Intraday - 3x Buy & 10x Sell, Carry forward - 100%(1x) of Total margin (Span+ Exposure)
Currency Futures NA Intraday - 10%(10x), Carry forward - 100%(1x) of Total margin (Span+ Exposure)
Currency Options NA Intraday - 10%(10x), Carry forward - 100%(1x) of Total margin (Span+ Exposure)
Commodity Futures NA Intraday - 10%(10x), Carry forward - 100%(1x) of Total span margin
Commodity Options
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ICICIDirect and Alice Blue Feature Comparison

  ICICIDirect Alice Blue
3 in 1 Account Yes No
Charting Yes Yes
Automated Trading No Yes
SMS Alerts No No
Online Demo Yes Yes
Online Portfolio Yes Yes
Margin Trading Funding Available Yes Yes
Margin Against Shares (Equity Cash) Yes
Margin Against Shares (Equity F&O) Yes
Trading Platform ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App Front End: ANT | Back End: Omnesys NEST
Intraday Square-off Time 3:30 PM Equity: 3:15PM
Other Features Bullet Trading, Can trade in 32 exchanges through Saxo Trader
Referral Program
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ICICIDirect Vs Alice Blue Review

  ICICIDirect Alice Blue
  404 Customer Reviews    Rate ICICIDirect 18 Customer Reviews    Rate Alice Blue
Fees Ratings 2.3 4.7
Trading Brokerage Rating 1.7 4.5
Trading Platform Usability 3.4 4.5
Customer Service Ratings 2.8 4.1
Overall Ratings Rated 2.4 stars Rated 4.5 stars
Broker Rating ICICIDirect is Rated 2.4 / 5 based on 404 customer reviews Alice Blue is Rated 4.5 / 5 based on 18 customer reviews
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Contact Broker / Request A Call Back

  ICICIDirect Enquire Alice Blue Enquire
Contact Broker
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ICICIDirect Vs Alice Blue Investment Options

  ICICIDirect Alice Blue
Stock / Equity Yes Yes
Commodity No Yes
Currency Yes Yes
Initial Public Offers (IPO) Yes No
Mutual Funds Yes Yes
Bond / NCD Yes Yes
Debt Yes Yes
Other Investment Options Equity, Derivatives, Currency, Mutual Funds, ETF, Insurance, FD/Bonds, Loans, Tax, ELocker, NPS
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ICICIDirect Vs Alice Blue Customer Service

  ICICIDirect Alice Blue
24/7 Customer Service No No
Onine Live Chat No No
Through Branches Yes No
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ICICIDirect Vs Alice Blue Order Type Offered

  ICICIDirect Alice Blue
Bracket Order No Yes
Cover Order Yes Yes
Buy Today Sell Tomorrow (BTST) Yes Yes
Sell Today Buy Tomorrow (STBT) No Yes
After Market Order(AMO) No Yes
Good Till Cancelled (GTC) Yes No
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ICICIDirect Vs Alice Blue Research Report

  ICICIDirect Alice Blue
Daily Market Report Yes Yes
Free Tips Yes No
Quarterly Result Analysis Yes No
News Alerts Yes No
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ICICIDirect Vs Alice Blue Suitable For Investor Type

  ICICIDirect Alice Blue
Casual Investor Yes
Active Investor Yes
Trader Yes
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ICICIDirect Vs Alice Blue - Advantages and Disadvantages

  ICICIDirect Alice Blue
Pros
  • Offers 3-in-1 account which makes stock market investment very easy for casual investors.
  • Wide range of investment options available under one portal.
  • Provides a low bandwidth website which works well where internet connection is slow.
  • GTC (good till cancellation) and off-market hours order placement facility is very useful.

More Advantages...

  • Discount stock broker.
  • Most advance trading platform.
  • Free equity delivery trades. No brokerage.
  • 01% or Rs 20 whichever is less brokerage for intraday and F&O.
  • Up to 20x margin in equity intraday.
  • Demat AMC is free for lifetime for all customers.

More Advantages...

Cons
  • ICICI Security charges highest brokerage in comparison to most of the retail brokers in India.
  • Very high 'minimum brokerage' of Rs 35 per trade or 2.5% of the trade value whichever is lower.
  • Poor performance of website is reported in peak hours of trading.
  • Trading Terminal (Trade Racer) cost Rs 75 per month if brokerage paid in a month is less then Rs 750.
  • Demat Account is mandatory.
  • Commodity trading is not available for retail investors.
  • Call & trade cost extra Rs 25 per call after first 20 free calls in a month.

More Disadvantages...

  • Online Mutual Fund investment is not available.
  • Margin funding is not available.
  • Good Till Cancelled (GTC) orders not available.
  • Call & Trade is available with additional cost of ₹20 per order.

More Disadvantages...

Reviews
Promo / Offers

ICICI 3-in-1 Account

ICICI Direct offers a 3-in-1 account, a combination of saving bank, trading and demat account. It offers one-click investment in Equity, Derivatives, Mutual Funds, IPO, ETF, Life Insurance, General Insurance, Currency, and Fixed Deposits.

Interested in opening a trading account? Request Callback from a stock broker.

Free Equity Delivery Trade + Lifetime FREE AMC Demat Account

Get free equity delivery trading (truly no brokerage) and pay flat ₹20 intranet and F&O trade brokerage. In addition, get Lifetime Zero AMC Demat Account with no additional cost. To open an account with Alice Blue, simply leave your contact information and Alice Blue representatives will call you.

Enquire ICICIDirect
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