Upstox targets the millennial customer in novel and innovative ways

Published on Monday, April 5, 2021 by Team | Modified on Thursday, September 16, 2021

Upstox targets the millennial customer in novel and innovative ways
  • Low cost brokerage passes on efficiency gains from tech platform to clients
  • Upstox charges zero commission on delivery trades
  • Robust technology platform supported by intuitive, user friendly app interface

Indian Premier League (IPL) has brought in a massive disruption in the world of cricket, not just in India but globally too. It has heralded new norms and novel cricketing strategies that was unimaginable a decade ago. It has brought in new fans and introduced a whole new population of cricket enthusiasts from all across the country to the world of cricket. What IPL did to the cricket dynamics in India, Upstox aims to create a similar disruption in the world of financial markets.

To start with, Upstox has led the advances in technology needed in the financial markets over the years. If IPL has paved a bold new direction to Indian cricket in the last decade, Upstox too is bringing about a trading culture of its own kind, never witnessed before. The fact is that today, the stock markets trading business is also on the cusp of a massive disruption. The objective is to reach out to a larger percentage of digital natives, millennial customers who are well prepared and ready for the next big churn in wealth creation.

The integration of sports and finance is a natural fit between the two brands - IPL and Upstox. We intend to spread financial awareness across the country. Just like in cricket, more millennials and women aspire to be a part of equity markets and Upstox is uniquely positioned with its platform to provide that very opportunity.

To be sure, the firm aims to reach the furthest points in the country just as IPL has done for cricket.

The founders - Ravi Kumar, Shrini Viswanath and Kavitha Subramanian has a mission to provide Indian consumers with dependable, tech-enabled and cutting-edge intuitive trading platform. It was founded with the vision of making financial investing easy, equitable, and affordable to all Indian investors and has ensured that its fast, reliable, high-tech and easy-to-use online trading platform and best-in-class services will provide end-to-end guidance.


Ravi Kumar, Co-founder & CEO, Upstox

Ravi Kumar, Co-founder & CEO, Upstox


Soon the company received funding from Mr. Ratan Tata and venture capitalists like Tiger Global, and the rest, as they say, is history. The growth since has been trailblazing. Upstox has today emerged as the 2nd largest brokerage in India in terms of active users. Upstox's aim is to grow the franchise further this year with a suite of products aimed at the millennial investor.

The company has blazed a trail of success with the customer base multiply four times between 2019 and 2020. According to its Co-Founder and CEO, Ravi Kumar, 'We are adding 2 to 3 lakh new accounts in a month.' Indeed, over the last two years, between 2018 and 2020, Upstox has grown its client base by 15 times, making it perhaps the fastest growing financial services company in India. Upstox currently boasts a client base of close 3 million users.

The simplicity of digital trading platforms such as Upstox, with a flat-fee structure, simple interface, and hassle-free account-opening process, fuelled the entry of several first-time Demat account holders. Market experts believe this trend will continue to rise well into 2021.

Upstox offers low-cost trading services with paperless account opening for traders in India. It provides trading support and tools to study and analyze market data. It offers online investments in stocks, derivatives, commodities, currencies, Mutual Funds, NFOs and ETFs for traders and investors.

A member of NSE, BSE, MCX, NCDEX, NSDL, and CDSL, Upstox has significantly invested in technology and provides an excellent trading platform and efficient investing tools like Upstox Pro Web, Upstox MF, Upstox Pro Mobile, and Algo Lab among others to its customers. Additionally, Upstox charges zero brokerage fee on equity delivery trades and only up to Rs. 20 per order for Intraday, F&O, Commodities, and Currencies.

India is still an underpenetrated country in terms of equity participation. The participation of retail investors in the bourses of India is significantly lower than its comparable world peers. The millennial generation is now well educated and aware of the markets and are actively considering being involved. With the onslaught of technology, the popularity of smart mobile phones, the government's digital India initiatives, customer interest from Tier 2 - 3 towns is heating up at a rapid pace. The number of young customers, women customers we have on-boarded in the past year is phenomenal and gives us a lot of optimism.

The massive growth in the past few years is a reflection of the huge opportunity that exists in the equity market ecosystem. When opportunity comes a-begging, the smart jump over backwards to grab it with all their limbs. Profitability is a natural corollary to this opportunity. 

This is precisely the Upstox story!

Upstox Special Offers

Exclusive offer by Upstox

  • FREE Account Opening.
  • Get Rs 1000 brokerage credit.
  • Rs 0 Demat AMC.
  • Pay flat Rs 20 for Eq Delivery, Intra-day and F&O Trades.
  • Pay Rs 0 commission for Mutual Funds.

It is a limited-time offer. Open Instant Account and start trading the same day.

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