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ICICIDirect Stock Trading, Demat, Brokerage and Reviews


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ICICI Securities Pvt Ltd.

ICICIdirect is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group... Know more about ICICI Securities Pvt Ltd.

ICICIDirect Stock Broker Review Ratings

320 votes  Rate ICICIDirect

Overall Rating Fees Brokerage Usability Customer Service
Rated 2.5 stars Rated 2.3 stars Rated 1.8 stars Rated 3.3 stars Rated 2.8 stars
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298. Ramesh  Nov 14, 2012 5:51:00 PM IST Reply
This plateform is very good. However Brokerages and other charges are on higher side. Lower brokerage and charges would attract more business. The Company should review its brokerage and other charges.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Above Average
Customer Service - Above Average
Overall Experience - Below Average
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297. Mohinder Singh  Nov 14, 2012 10:28:26 AM IST Reply
Having opened account by filling numerous documents and paying Rs.25K + apprx.3K as taxes, find the brokerage to be quite high, less friendly with low volume investors/traders, paid Rs.2K for training but did not get one so far. Communication directly with ICICIDirect management is missing. There need to be effective online live chat and strongly suggest that ICICIDirect take a vital step towards getting more friendly with small investors wishing to do Intraday trading from home. This will greatly improve on their rating and keeping them the Number One Trading Site for all in India. Please take care of common people and encourage more common Indians/Work-from-Home small investors to get valued services from ICICIDIRECT online Trading.
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297.1. Amit  Dec 8, 2012 11:06:24 PM IST
I have ICICIDirect for last few years and I would totally agree with the above. Dont their education or tips, they are useless.

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296. MK Sridharan  Nov 10, 2012 8:55:03 AM IST Reply
Not good to open account with them. Their brokerage is the highest and their recommendations are also poor.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Average
Website Usability - Average
Customer Service - Average
Overall Experience - Very Poor
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295. Mandhana  Oct 19, 2012 6:31:45 PM IST Reply
As per one Mr Charan Kumar,Customer Service Officer,ICICI Securities
"As per brokerage plan The minimum value of the order that would be accepted would be Rs. 200/- and the minimum brokerage would be Rs. 75/- per trade. The minimum brokerage is Rs.75/- or 2.5% of the trade value whichever is lower"

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294. K KUMAR  Oct 13, 2012 5:31:07 AM IST Reply
I am using icicidirect for last >8 years. well designed and navigation features are user friendly.

Ratings:

Brokerage - Above Average
Account Maintenance Fees - Above Average
Website Usability - Excellent
Customer Service - Above Average
Overall Experience - Above Average
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293. Vincent  Oct 9, 2012 4:04:02 PM IST Reply
Hi Samir as you are ready to help then please suggest which is reliable & cheap
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292. RAVI RANJAN PRASAD  Oct 6, 2012 4:17:02 PM IST Reply
Be careful while opening a broking account with ICICI Direct,
Their I-Saver plan should be avoided by beginner who can not have more than Rs 25 lakh quarterly value of shares traded as they charges hefty 0.75 per cent brokerage. Also if one trades for less than Rs 4500/- worth of shares they are charged even higher.
Even their I Secure trading account option where brokerage is 0.55 per cent, if you don''t trade for at least Rs 6500/-
he is charged brokerage at more than 0.55 per cent

Rated 'Very Poor' in all categories.
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291. hvac  Oct 2, 2012 5:11:52 PM IST Reply
ICICI Direct has the highest fees with the worst customer service possible. Just to change the address (which was wrongly entered by them), it took 3 weeks of continuous followup.

No value for money for the high fees. Highly arrogant staff.

Better avoid them & go to any other full service broking company.
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290. samir  Sep 18, 2012 8:10:33 PM IST Reply
I am doing share trading with icici securities from last one year,if any body need any information regarding brokerage or any kind of inquiry i will help you,coz i paid 7 lakh rs brokerage in 8 month, I know each and every point of brokerage.

samir
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290.1. Sash  Oct 3, 2012 6:09:25 AM IST
Hello,

BreakEven is not possible in ICICI tradings plus it cannot be converted to Investment, unlike ShareKhan & AngelBroking. I till now understood, Margin Plus and Future Plus marign percentage. Can anyone explain ?

I consider it is not worth for Investment and Trading both, correct me if I am wrong. (Due to brokerage upto 2.5%)
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290.2. Mohinder Singh  Nov 14, 2012 10:44:01 AM IST
Hello Samir,

Look forward to knowing more tips on trading efficiently with ICICIDirect Securities site as have experienced high brokerage cost in Future Options Trading as was not aware that low volume trades invite higher charges. Also in Equity shares confused about varying rate of charges for Cash Buy, BTST, Margin Trade. So which way is the best?
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290.3. pava  Jan 31, 2013 12:04:51 PM IST
which is the best brokerage plan for icici direct
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289. satish shiva kamble  Sep 18, 2012 1:57:07 PM IST Reply
plz. Decrease your brokrage immidiate. If not, your condition going like nokia in mobile market. Nokia's almost over 50% customer going to other companies. Becaandroid & price issue. & your customer going beca high brokrage. I am your mad customer. Becai am waiting to decrease your brokrage rate from past 6 year's

Rated 'Very Poor' in all areas.
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288. M. VENU  Sep 17, 2012 12:03:40 AM IST Reply
Being novice in investments and share markets I have never faced problems i investing. In my view the A/c maint fees or brokerage does not matter if the online transaction is user friendly and smooth as in ICICI DIRECT. Finality as the name implies it is really "DIRECT".

Ratings:

Brokerage - Average
Account Maintenance Fees - Average
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent
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287. Irfan Khan  Sep 16, 2012 11:51:40 PM IST Reply
ICICI DIRECT is very good trading terminal for new as well as old customer.I am using its Trade Racer software for long,and satisfy with it.Though people say brokerage is high but you are getting fast and timely execution.If you are earning Rs.1000/day why you are crying for brokerage of Rs.100.You are getting 900 profit without dropping sweat.And its safe as providing 3in1 account.People dont bother about how to trade in profit side and scream about brokerage.
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287.1. imran khan  Nov 16, 2012 1:58:41 PM IST
you need to pay brokerage whether it is profit or loss, right? how do you guarantee there is going to be profit and brokerage need not be a concern? Is there some guaranteed mechanism to make profit?
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287.2. Amit  Dec 8, 2012 11:24:57 PM IST
Irfan, you are right with profit trades. But I am pretty confident you can get similar or better service at much less cost elsewhere. The competition among brokerage services is very high, so getting better for less is not a problem.
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286. Dilip Sangdod  Sep 11, 2012 3:15:39 PM IST Reply
There is a big problem with Dividend Given By the Company.Dividend Not Deposited in my account since inception except Tata Steel.RM''S Name is disappear From my Data.Nobody given proper Responce Regarding this Evevthough after lotof complain.I am going to close my demat account from ICICI Bank.
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285. kondalu  Aug 21, 2012 10:34:32 PM IST Reply
Maintenance fee is very high in comparision to others.
Brockerage is also very very high in comparision to others.
Website usability is not comfortable, one has to nevigate here and there.
Customer service is not so good but satisfactory.
Overall experience is very poor due to some hidden costs also. overall very poor

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Average
Customer Service - Average
Overall Experience - Very Poor
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284. nirmal singh  Jul 13, 2012 4:42:22 PM IST Reply
the brokerage is highest. If i buy or shell less than 6000 rupee equity . they charge 35 rupee as brokerage (flat) without informing the client. if u brought 2000 rupee equity they will charge 35 rupee which is highest among all brokerage. in any trade they usally take 2% profit when other broker take .5%. So a account opening is not a profitable deal with them. so i want to shift my account.
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284.1. Satish Kumar  Apr 12, 2013 2:31:02 PM IST
After getting fed up with the high brokerage of ICICI DIRECT, I switched over to some very attractive brokers. But the truth is that KE SABHI JAANTEY HAIN KE ICICI DIRECT WALE KITNE BURE HAIN, LEKIN JAB DOOSRON KO AAJMAOGE TAB PATA CHALTA HAI KE UNKI BURAYION KI TO KOI SEEMA HI NAHI HAI. KAASH ICICI DIRECT WALE KUCH BROKERAGE KAM KER DETE TO KITNA ACHHA HOTA AUR AISA UNKO KARNA HI PADEGA, HAVE PATIENCE.
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283. Devendra  Jul 9, 2012 11:22:35 PM IST Reply
Hi,
Does ICICI charges different brokerage for NSE and BSE. I bought share in BSE of 5280 rupees and they charged me 317 Rs.
Also I bought shares in NSE of 50k and they charged me 376 rupees.

Can any body tell me why there is difference ?
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282. gajendra  Jul 3, 2012 7:43:48 AM IST Reply
They are one of the large brokerage house in India but they should understand that they can only survive if their clients are getting some profit as well from their trades. May be good for investment..but for trading its a nightmare broker with high brokerage charges. After being associated for years with ICICI I would not suggest anyone for trading purpose.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Average
Customer Service - Average
Overall Experience - Very Poor
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281. pushpa  Jun 22, 2012 4:50:16 PM IST Reply
HI,
M NEW IN SHARE TRADING. CAN ANYONE GIVE ME SOME IDEA / CLUE AS TO HOW TO START WITH IT N WAT R THE BROKERAGE CHARGES. PL GUIDE ME AS TO AT WHAT PRICE I SHOULD BE SELLING THE SHARE PURCHASED LIKE THE POFIT PERCENTAGE AFTER CONSIDERING THE BROKERAGE CHARGES. FOR EG IF I BUY A SHARE OF BHEL @ 210 AT WAT MINIMUM PRICE I SHOULD BE SELLING IT
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280. ANIL CHHABRA  May 16, 2012 7:13:30 PM IST Reply
VERY BAD EXPERIANCE.WILL NEVER GO WITH ICICI DIRECT.BROKERAGE IS VERY HIGH. SERVICE IS POOR.THERE IS NO ONE TO HELP THE CUSTOMER.NEVER PICK THE CUSTOMER PHONE.OVERALL EXPERIANCE IS VERY POOR.-ANIL CHHABRA
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279. Mahesh Chand Sharma  May 2, 2012 5:14:11 PM IST Reply
Never go for ICICIdirect as service is too bad. I am trying custmer care as well as personal numbers but NO responce made by any officer since last Two Month to meet & clear my problem.

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