ICICIDirect Stock Trading, Demat, Brokerage and Reviews

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ICICI Securities Pvt Ltd.

ICICIdirect is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group... Know more about ICICI Securities Pvt Ltd.

ICICIDirect Stock Broker Review Ratings

303 votes  Rate ICICIDirect

Overall Rating Fees Brokerage Usability Customer Service
Rated 2.5 stars Rated 2.3 stars Rated 1.8 stars Rated 3.4 stars Rated 2.8 stars
333. BKmar  Oct 3, 2013 1:23:16 PM IST Reply
We cannot make any profit with ICICI. They will make you loss maker by their big leviable brokerages. It is suitable only for higher amount investors. If you are starter in stock market, it is not a wise decision to open an account with ICICI. You will loose your money inevitably.
332. SANJAY SINGH  Sep 26, 2013 4:34:25 PM IST Reply


331. RAJESH  Sep 26, 2013 12:29:35 PM IST Reply
330. gaurav  Sep 23, 2013 2:34:22 PM IST Reply
have used for 2 years

highest brokerages.....not suitable for trading in derivatives for beginners...only good for big traders
website going slow whenever big moves come is real problem...

no solution to this....so you pay high and yet get very poor service

the charting tools are useless...for intraday ...
no candlestick charts...intraday
very poor interface ...somehow their symbols are different from nse...i know brokerages their own symbols but icicidirect are weird
the website interface is too poor
u cant view your existing position in 1 click
go to the segment...equity..f&o etc...select open positions...select...product click view ...
the watchlist in normal website opens in separate wibdow for equities...which makes it difficult to keep track of prices and open positions
there is another feature trade racer web....which is a strain on eyes due to poor interface ...small fonts...if u increase fontsize it goes out of window

once website is down you are left wondering what to do

mobile website is too difficult to ...and u can learn algebra better than trying to trade on it

it is advised that if for some reason u have to mobile site..it only to squareoff positions...dont try intraday trading(fresh positions)with mobile site ...u will regret it

for new traders with few lakhs a strict no ...coz u wont even recover brokerages with intraday or positional derivatives too

might be good for high net worth traders...who trade heavily and can take advantage of reduced brokerages


Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Below Average
Customer Service - Below Average
Overall Experience - Very Poor
329. prasad  Sep 18, 2013 11:07:30 AM IST Reply
not feasible for middle class person
100 rupees for 500 rupees sip.


Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Above Average
Customer Service - Below Average
Overall Experience - Very Poor
328. abhishek  Sep 5, 2013 9:32:47 AM IST Reply
I Am not sure why icici direct website is competing with irctc.... whenever there is fluctuation it wont work even at 2mbps speed...
327. Nitish  Aug 21, 2013 1:21:32 AM IST Reply
I am novice in this field. Will anyone of u plz guide me.
I want to open demat and trading account with lowest account
opening charges almost NIL and lowest AMC almost NIL. Which
depository is best suited for me as I want to start with
stability and small transactions.
326. ASHOK KUMAR M.K  Aug 11, 2013 9:39:22 AM IST Reply
Has been using this platform for the last few years, being a small scale investor, brokerage is too high to earn some money, technical support very poor, as problems remains unresolved after repeated complaints


Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Average
Customer Service - Below Average
Overall Experience - Very Poor
325. ASHOK  Aug 9, 2013 10:28:07 PM IST Reply
I was also using this for quite some time now. being a small investor finds this not attractive as brokerage is very high ! Can someone advice me about the procedure to close this account, for availing services from another broker ?
324. ANIL MOHANTA  Aug 3, 2013 11:49:01 PM IST Reply


Brokerage - Below Average
Account Maintenance Fees - Below Average
Website Usability - Above Average
Customer Service - Above Average
Overall Experience - Average
323. mithai  Jul 27, 2013 11:12:20 AM IST Reply
brokerage is too high. also they are charging on your profit amount also. this is not acceptable.


Brokerage - Very Poor
Account Maintenance Fees - Above Average
Website Usability - Above Average
Customer Service - Above Average
Overall Experience - Average
322. subrat  Jul 11, 2013 4:50:37 AM IST Reply
Brokerage is too much high as it not profitable for small investor.
321. sam  Jul 6, 2013 2:19:48 PM IST Reply
I used it ,,it is super express in all way wat comes in ur mind during trading ,it does hv all the features which brought to us easily n certainly .

Rated excellent in all categories.
320. Satish Kumar  Jul 5, 2013 6:21:50 PM IST Reply
Undoubtedly ICICI DIRECT is the best, but it is the worst broker if you are a small investor becathere minimum brokerage is 35 plus taxes in all the cases. So it is suitable for instititutional investors and for those long term investors who apply only IPO and Mutual funds. It is impossible for small investors to make a profit of single penny. 3in1 concept attracts but kills. Sharekhan is the best for small investors.Attach it with YES BANK and get 7% interest too.
319. Balaraj  Jul 5, 2013 3:51:17 PM IST Reply
Brokerage mentioned in this page is valid only if you trade for some 4.5k+ or 6.5k+ for these 2 plans, else the brokerage charges are 2.5%. They even charge brokerage for MF buy/SIP which many other brokers don''t. If you shop more than 7k every time & don''t buy mutual funds, you shouldn''t bother but enjoy all the fantastic features of online trading.
318. chalam  Jun 13, 2013 7:41:40 AM IST Reply
brokerage on higher side. Ex when I wanted to buy additional units of a mutual fund for Rs 1000/- the brokerage/charge appeared on the screen was Rs100/- that is it is 10% ? Is it not huge ?
318.1. Hitesh  Jun 18, 2013 12:04:30 PM IST
Hi all this is hitesh kumar jain, relationship officer at ventura securities the leading stock broker in bangalore.
we offer free demo and training benefits to the clients for opening a online trading account to trade in shares and securities and multiplying your investments. we teach to certain secret strategies to be a profitable trader and believe me it has worked. and our brokerage is lowest in the industry upto 0.1 for delivery and 0.01 for intraday and 17/ rs per lot. we are client friendly company and service being our motto we give end to end service to clients from account opening to teaching a bout stocks, options and commodity trading. we also offer high holding margin and exposure upto 10 times.

if interested i will provide you with a video of our company and share some websites and excel sheet which demonstrates how profit could be made from some techniques.
317. Ram Rathod  Jun 10, 2013 7:07:19 PM IST Reply
Brokerage is very high in compare other brokering houses. ICICI Direct should contemplate about the brokerage. Other service is good,instant and praiseworthy. The only thing is about brokerage they should reduce brokerage. They should apply the brokerage according to the trades/trader or investors
317.1. Mohinder Singh  Aug 25, 2013 11:18:09 AM IST
Hi Hitesh, do let know more about your company and low brokerage details.
316. Monesh V  May 30, 2013 2:23:17 PM IST Reply
Icici gives excellent web usability. But it charges a hell lot in brokerages. Overall considering all the hidden charges. It is the costliest available service. I believe avoid.


Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Excellent
Customer Service - Below Average
Overall Experience - Below Average
316.1. Satish Kumar  Jun 10, 2013 4:53:23 PM IST
Frustrated with high brokerage of icici direct, I tried sharekhan, ventura, and trade smart online. But on the whole I have come to the conclusion that icici direct is the best. With discount brokers you will get unlimited and unwarranted problems which will give you continious headache. discount brokers asks irelevent questions on withdrawal of more than rs 50000 and income tax department also asks you for such transactions.
315. muthu  May 6, 2013 1:08:11 PM IST Reply
Very high brokarage, when compare to others, it is around 10 times.its really too bad.
314. dinesh  May 3, 2013 12:48:21 AM IST Reply
Icicisecurties brokrage too much very poor service no free tollfree no

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