ICICIDirect Stock Trading, Demat, Brokerage and Reviews

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ICICI Securities Pvt Ltd.

ICICIdirect is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group... Know more about ICICI Securities Pvt Ltd.

ICICIDirect Stock Broker Review Ratings

312 votes  Rate ICICIDirect

Overall Rating Fees Brokerage Usability Customer Service
Rated 2.5 stars Rated 2.3 stars Rated 1.8 stars Rated 3.4 stars Rated 2.8 stars
383. Bikash  Jul 18, 2015 12:12:11 AM IST Reply
very very bad brokerage ..If you have crores rupees FOR investment then ICiCi will became you slave..Unless they think small traders as their personal slaves. What ever profit you assume that you got..thats actually you giving to the thrash nameD as ICICI. After brokarage you find that you facing loss
382. khan  Jul 10, 2015 9:31:59 PM IST Reply
icici direct avoid avoid avoid...bcz its broker is very brokarage full...if u 100 profit icici direct brokarge 250 ...why not profit???? icici direct is kutta chudi and kutta chudi possibe???
381. jeetu  Jul 2, 2015 12:02:25 PM IST Reply
if the brokerage below 10 lacs is .55% in delivery is already declared then why there is minimum brokerage plan of Rs 35/- per transaction why there is transaction limit? and they have also not mentioned the min amt for .55% brokerage.
381.1. amit  Jul 14, 2015 11:06:18 PM IST
its a total loot believe me and they are ruining the name of icicibank also

people who trust icicibank trust icicidirect too

icicidirect dont care for small investors its a rich peoples firm

they hang the site so that their big clients can profit

380. amit  Jul 1, 2015 10:31:53 AM IST Reply
as nifty moved above 8400
trading website hanging as of 10.25 am 1 july
exe platform too doesnt work saying
trading server not responding

with such high brokerage and such poor service they are cheating customers
379. murali  Jun 11, 2015 3:32:52 PM IST Reply
dear icici team,
your service is very good compare with others but brokerage is high please resolve as soon as possible

378. Moni  Jun 10, 2015 6:18:33 PM IST Reply
ICICI has got the best Online trading platform. It is very user friendly. But it comes at a very high cost.
The charges keeps changing, whatever plan you take.


Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Excellent
Customer Service - Average
Overall Experience - Average
378.1. Vimalesh singh  Jan 3, 2016 7:40:01 PM IST
Moni ypu can opt for prepaid brokerage plans as they are very good if you are a serious trader. Brokerage can reduce deastically with prdpaid plans.
377. mangal  Jun 9, 2015 7:48:59 AM IST Reply
high brokerage. sight hangs many times peack hours. sight is slow. poor customer service. if phone no answer. only recorded reply. sqquare off position any time. they assure for losing trade no brokerage but they charge. cannot view contract notes on line or they are not sending our contract notes by email.trade racer is not easy to use.
376. EBERAJU  May 1, 2015 8:08:34 PM IST Reply
Can any1 tell me what would be the brokerage cost Incl of tax. charges, if i sell the 65 shares pricing RS.300 Current market price. In total = Rs.19500. In ICICI direct account.

Kindly help me with this.
376.1. bagesh kumar  Aug 8, 2015 9:32:43 PM IST
loot lega ICICI direct Chor hai sala
your total tax will be 157.95 rs something exclude NSE and bse turnover charge ,they will charge extra ,plz quit ICICI direct quick
375. MAJOR PS SUNIL KUMAR  Apr 23, 2015 9:33:12 AM IST Reply
374. Rajeshwar Singh Thakur  Apr 16, 2015 5:41:22 PM IST Reply
I rated customer service as average becawhile opening savings account employee who opened my savings account don''t do her work properly.


Brokerage - Above Average
Account Maintenance Fees - Above Average
Website Usability - Excellent
Customer Service - Average
Overall Experience - Average
373. Pradeep Kumar  Apr 13, 2015 12:51:11 PM IST Reply
Its best platform.. I am very much the service, but now I have stopped trading due to very high broker, Its only reason I dont like..


Brokerage - Below Average
Account Maintenance Fees - Excellent
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent
372. Ambrish  Mar 6, 2015 3:55:46 PM IST Reply
Skip ICICI Direct. Too high brokerage and too few services.
371. Sunny Sapra  Mar 4, 2015 5:44:49 PM IST Reply
Broker ko broker ke level taak hi raakhaa jaanaa chahiyeee

if you receive anything for good.........analysis it once yourself......if u find some good reason genuninly........then u can try it partly n slowly.

let things start happen in good favour......but stick n believe in your own senses and logics.

nobody is so dear friend of you in this market............that he will give you so much of money so easily.
370. Kumar  Feb 20, 2015 6:12:15 PM IST Reply
Hi Guys,

Never ever take your demat account in ICICIDIRECT.COM. They do lot of fraud. They do lot of manipulations in Intranet trading, They forcefully square-off all your intranet positions. They are not customer friendly. Don''t loose your hard earned by taking a demat account in ICICI. ICICI major business is Banking.They always think in the Money Point of View. Please dont go with ICICIDIRECT.COM. Their Brokerages are very high and their intranet tips are also not genuine.50 % their tips will fail in margin.

One of the worst service provider in the market. They loot the peoples money like anything. All are false commitments.
369. vikram  Feb 13, 2015 9:03:43 AM IST Reply
MAIN website is not working as of 13 feb 10 am ...

as and when market moves good website hangs

369.1. Kumar  Feb 20, 2015 6:15:03 PM IST
You are absolutely right.Their website will hang on Expiry day. Mostly peak hours. One of the worst Trading account. They grab the innocent peoples money.
368. Sandeep Koul  Jan 26, 2015 10:57:57 AM IST Reply
Customer Service should be focused on, I should have received a demo call post opening the demat account to gain confidence on the website to start trading. However, this did not happen.


Brokerage - Above Average
Account Maintenance Fees - Excellent
Website Usability - Above Average
Customer Service - Average
Overall Experience - Above Average
367. Sanjay  Jan 9, 2015 7:32:17 AM IST Reply
Can anybody suggest for lower brokerage stock trading online sites? Normally my requirement is to trade penny stocks < 9 paisa...
366. Vimal  Dec 15, 2014 10:45:39 AM IST Reply
We cannot take profit with icici direct as their brokerage is the highest in the market.even if we get profit every thing will be lost to there brokerage and we need to shell additional some amount with icicidirect very bad experience.check the trade book link available in equity there u can see there brokerages its heavy bleeding with ICICI direct and have bad experience with them lost lot of money
365. VENUS  Dec 6, 2014 10:33:39 PM IST Reply
In the past 10 years I have used about 4- 5 Online Stock Broker and my experience is very bad with all of these Worst to Good : 1. SBICap securities 2. Religare Securities. 3. Aditya Birla Money. except ICICI securities. I am with ICICI Securities since the past 10 years and my overall exp with ICICI is excellent. Trading with ICICI is really a boon for new investors.


Brokerage - Average
Account Maintenance Fees - Average
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent
365.1. Satish Kumar  Jan 22, 2015 1:22:07 PM IST
jhoothh bol rahe ho saahib, ek baar SHAREKHAN try karke to dekho. You will realise that you have wasted your ten years with ICICI DIRECT. I was also befooled for ten years with ICICI DIRECT.
364. baasr  Nov 7, 2014 12:44:22 PM IST Reply
Has high Brokerage plans
Can''t place orders in postclosing session.

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