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ICICIDirect Stock Trading, Demat, Brokerage and Reviews


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ICICI Securities Pvt Ltd.

ICICIdirect is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group... Know more about ICICI Securities Pvt Ltd.

ICICIDirect Stock Broker Review Ratings

301 votes  Rate ICICIDirect

Overall Rating Fees Brokerage Usability Customer Service
Rated 2.5 stars Rated 2.3 stars Rated 1.8 stars Rated 3.4 stars Rated 2.8 stars
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370. Kumar  Feb 20, 2015 6:12:15 PM IST Reply
Hi Guys,

Never ever take your demat account in ICICIDIRECT.COM. They do lot of fraud. They do lot of manipulations in Intranet trading, They forcefully square-off all your intranet positions. They are not customer friendly. Don''t loose your hard earned by taking a demat account in ICICI. ICICI major business is Banking.They always think in the Money Point of View. Please dont go with ICICIDIRECT.COM. Their Brokerages are very high and their intranet tips are also not genuine.50 % their tips will fail in margin.

One of the worst service provider in the market. They loot the peoples money like anything. All are false commitments.
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369. vikram  Feb 13, 2015 9:03:43 AM IST Reply
MAIN website is not working as of 13 feb 10 am ...

as and when market moves good website hangs

KAR LO TRADING
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369.1. Kumar  Feb 20, 2015 6:15:03 PM IST
You are absolutely right.Their website will hang on Expiry day. Mostly peak hours. One of the worst Trading account. They grab the innocent peoples money.
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368. Sandeep Koul  Jan 26, 2015 10:57:57 AM IST Reply
Customer Service should be focused on, I should have received a demo call post opening the demat account to gain confidence on the website to start trading. However, this did not happen.

Ratings:

Brokerage - Above Average
Account Maintenance Fees - Excellent
Website Usability - Above Average
Customer Service - Average
Overall Experience - Above Average
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367. Sanjay  Jan 9, 2015 7:32:17 AM IST Reply
Can anybody suggest for lower brokerage stock trading online sites? Normally my requirement is to trade penny stocks < 9 paisa...
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366. Vimal  Dec 15, 2014 10:45:39 AM IST Reply
We cannot take profit with icici direct as their brokerage is the highest in the market.even if we get profit every thing will be lost to there brokerage and we need to shell additional some amount with icicidirect very bad experience.check the trade book link available in equity there u can see there brokerages its heavy bleeding with ICICI direct and have bad experience with them lost lot of money
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365. VENUS  Dec 6, 2014 10:33:39 PM IST Reply
In the past 10 years I have used about 4- 5 Online Stock Broker and my experience is very bad with all of these Worst to Good : 1. SBICap securities 2. Religare Securities. 3. Aditya Birla Money. except ICICI securities. I am with ICICI Securities since the past 10 years and my overall exp with ICICI is excellent. Trading with ICICI is really a boon for new investors.

Ratings:

Brokerage - Average
Account Maintenance Fees - Average
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent
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365.1. Satish Kumar  Jan 22, 2015 1:22:07 PM IST
jhoothh bol rahe ho saahib, ek baar SHAREKHAN try karke to dekho. You will realise that you have wasted your ten years with ICICI DIRECT. I was also befooled for ten years with ICICI DIRECT.
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364. baasr  Nov 7, 2014 12:44:22 PM IST Reply
Has high Brokerage plans
Can''t place orders in postclosing session.
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363. ASHWIN  Oct 17, 2014 9:02:46 AM IST Reply
BIG FRAUD /BAD RESEARCHFOR 15 DAYS IN OCYTOBER ICICIDIRECT WERE SHOUTING BIG SUPPORT AT 7800-7840 IN NIFTY

ADSVISING CLIENTS TO BUY AT THESE LEVELS WITH TARGET 8450

NO STOPLOSS WAS GIVEN SO CONFIDENT WERE THEY ABOUT THIS
THIS RECOMMENDATION WAS GIVEN IN THEIR REPORTS DAILY
EVERYTHING IN WATER AND NOW THEY ARE SILENT
REMOVED THE RESEARCH REPORT LINK FROM WEBSITE
YOU WILL LOSE BIG BETTING ON THEIR POOR RESEARCH

THEY WILL CALL YOU ONCE THEY SENSE MONEY IN YOUR ACCOUNT OTHER PERSON HAS MENTIONED THIS TOO ,STAY AWAY FROM ICICIDIRECT ,THEY MOSTLY PICK ON PEOPLE WITH MONEY, BUT WHO DONT HAVE TIME TO INVEST

ICICIBANK NAME IS BEING RUINED BY ICICIDIRECT.....
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362. Somasekar  Sep 26, 2014 10:58:51 PM IST Reply
Please read my pathetic story How ICICI brokerage and Consulting has screwed up my 40 Lakhs worth of shares.

I opened ICICI Demat account 7 years back for holding my ESOPs.

When my ESOP stock was increasing , ICICI direct brokers , sales persons digged into my account and continuosly followed , lured and tempted me like anything saying to pledge my stocks and they will help me to grow 4-5 times richer with their top consulting people.

I resisted for almost 2.5 years and was atlast hooked.

So they assigned some inexperienced consultant to me, and forced me to sell my ESOP and started the game. With inefficient and inexperienced advisers and consultants they totally looted my money around 35 lakhs in 20 months . Whenever I escalated to their RM ,VP , They always say the suggestions on Put , call options and and other equity trading were totally based on their reasearch and analysis team which is No#1 in this field.Sometimes they never respond to my calls and mails ..Just they kept quite unanswered.


I am not sure how many have benifited by ICICI Direct research and consulting team . But I am sure there would quite a lot of people lost their money and not telling out.

My friends and investors , please donot get into ICICI trap and loose your hard earned money. BEWARE of ICICI Direct.

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362.1. mohanan  Oct 2, 2014 2:51:49 PM IST
You resisted for almost 2.5 years.....You lost almost 35 lakhs in 20 months. Why you didnt report or close the account earlier?
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362.2. Ravim  Feb 10, 2015 3:48:31 PM IST
Mohanan ji, let me know your no., i open your account in sharekhan. and be proud to invest with sharekhan.
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361. Shrenik  Sep 24, 2014 12:42:49 PM IST Reply
- Very Good Service but brokerage is high
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360. Mohammed  Sep 13, 2014 10:13:21 AM IST Reply
People please refer all their terms and conditions, brokerage etc before investing/trading. Then accordingly plan you trading strategy. No point in blaming the broker, instead sail as per tide.

I agree sometimes their portal hangs. Other wise everything seems fine.
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359. shine  Sep 12, 2014 12:19:16 PM IST Reply
how is the best trading company
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358. MANOJ KR GUPTA  Aug 26, 2014 10:45:04 AM IST Reply
VERY BAD NEVER OPEN DEMAT & SAVING A/C HERE ,FOR DEMAT SHAREKHAN IS THE BEST
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357. MUKESH  Aug 19, 2014 9:00:15 PM IST Reply
i bought the shares worth rs 18545 and they deducted Rs 22211 from my account after adding up the taxes etc

such high charges for trading in icici i am feeling very bad after losing my hard earned money like this....Strongly against anyone opening a/c with ICICI. Very bad bank.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
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356. Jitendra  Jun 21, 2014 3:01:53 PM IST Reply
If you are regular trader with high volume, then go for prepaid plan of icicidirect which will help you to bring down your brokerage. I pay 0.03% brokerage in futures.
There are certain plans which can bring your brojerage down to 0.02%. But then you will have to pay advance brokerage, and it is beneficial for those who trades in derivatives with high volume.
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355. vikram  Jun 8, 2014 11:28:20 PM IST Reply
the most expensive brokerage
only for high networth individuals or nris
they dont care about small investors ,traders as simple as that

dont go by the convenience of 3 in one account or by icici bank name
if u r a small trader investor find a discount broker
website hangs whenever high volume trade in nifty ..mostly on opening ,closing thus small traders are stuck with margin positions .
it happens so many times it seems planned
so called research is useless and mostly off target

no intraday charts even...
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354. ravi  Jun 5, 2014 5:29:03 PM IST Reply
Iam using this and I feel satisfied with overall but fees and transaction charges is little on the higher side

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Below Average
Website Usability - Excellent
Customer Service - Above Average
Overall Experience - Average
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353. buvan  Jun 2, 2014 1:48:03 PM IST Reply
Respresentative give fake promise about icici.. he hide so many information, i know when i came to trade.. brokerage is sooo high.. please dont trade in icici.. worst in brokerage.... they will eat all your profit...dont open a/c in ICICI BANK

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Average
Customer Service - Very Poor
Overall Experience - Very Poor
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352. sidb  May 30, 2014 1:20:08 AM IST Reply
I am a customer of ICICI Direct and ICICI Bank since 5 & 14 years respectively. I am absolutely frustrated with the service provided by ICIC direct and the kind of mindless procedures in place.
On 8th April 2014 I contacted my enlisted Relationship Manager to 18th April 2014). To my utter disappointment, I faced the following problems with the relationship manager and till date 29th May 2014 my account has not been converted. My application is now on hold due to some procedural nonsense.
(1)      RM could not correctly convey the account conversion procedure. It took him several weeks after my arrival in India to find out and relay the documents required for this purpose.
(2)      The RM does not even have the basic understanding of types of account that are offered to an NRI customer.
(3)      On multiple occasions, he never came for the appointment at the agreed time. Moreover, I had to call him multiple times to ensure that he arrives for the appointment.
(4)      I had to call him multiple times for various follow ups.
(5)      He point blank lied to me that he submitted my application on 22nd April which I later came to know was not the case as my application was not traceable online for over a week. NRI helpdesk had to intervene to get this resolved.
(6)      I have been told that ICICI direct requires my documents (in foreign language) to be translated to English. I find this utterly stupid as the Indian Immigration allows me to enter the country without translating my visa then why does ICICI require this. Also, Citibank was able to convert my bank account to NRI account without getting the documents translated. I think its about time you re-evaluate your procedures.
(7)       Also, I dont understand why you require an Indian address proof for NRI customers. NRIs do not reside in India & its rare for them to have an Indian address proof.
My application is now stuck becaof some document issues & I do not see them getting resolved anytime soon. I am now considering switching over to your competitors. I will also be sharing this feedback online on all possible websites.
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351. abhinav  May 25, 2014 12:04:22 AM IST Reply
this is the worst brokerage that i have encountered. they have many hidden costs which get debited from your account without even a prior notice. dont go for ICICI Direct....unless you have too much money to throw away!! and btw the stock tips they give are anyway useless!!!

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
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351.1. K.UMA MAHESHWAR RAO  Jul 9, 2014 1:11:42 AM IST
Very true. Always discrepancy between actual traded price and cash projection (credit/debit).They suck money. Don''t go for it.

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