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ICICIDirect Stock Trading, Demat, Brokerage and Reviews


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ICICI Securities Pvt Ltd.

ICICIdirect is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group... Know more about ICICI Securities Pvt Ltd.

ICICIDirect Stock Broker Review Ratings

258 votes  Rate ICICIDirect

Overall Rating Fees Brokerage Usability Customer Service
Rated 2.5 stars Rated 2.4 stars Rated 1.8 stars Rated 3.3 stars Rated 2.9 stars
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327. mithai  Jul 27, 2013 11:12:20 AM IST Reply
brokerage is too high. also they are charging on your profit amount also. this is not acceptable.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Above Average
Website Usability - Above Average
Customer Service - Above Average
Overall Experience - Average
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326. subrat  Jul 11, 2013 4:50:37 AM IST Reply
Brokerage is too much high as it not profitable for small investor.
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325. sam  Jul 6, 2013 2:19:48 PM IST Reply
I used it ,,it is super express in all way wat comes in ur mind during trading ,it does hv all the features which brought to us easily n certainly .

Rated excellent in all categories.
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324. Satish Kumar  Jul 5, 2013 6:21:50 PM IST Reply
Undoubtedly ICICI DIRECT is the best, but it is the worst broker if you are a small investor becathere minimum brokerage is 35 plus taxes in all the cases. So it is suitable for instititutional investors and for those long term investors who apply only IPO and Mutual funds. It is impossible for small investors to make a profit of single penny. 3in1 concept attracts but kills. Sharekhan is the best for small investors.Attach it with YES BANK and get 7% interest too.
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323. Balaraj  Jul 5, 2013 3:51:17 PM IST Reply
Brokerage mentioned in this page is valid only if you trade for some 4.5k+ or 6.5k+ for these 2 plans, else the brokerage charges are 2.5%. They even charge brokerage for MF buy/SIP which many other brokers don''t. If you shop more than 7k every time & don''t buy mutual funds, you shouldn''t bother but enjoy all the fantastic features of online trading.
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322. chalam  Jun 13, 2013 7:41:40 AM IST Reply
brokerage on higher side. Ex when I wanted to buy additional units of a mutual fund for Rs 1000/- the brokerage/charge appeared on the screen was Rs100/- that is it is 10% ? Is it not huge ?
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322.1. Hitesh  Jun 18, 2013 12:04:30 PM IST
Hi all this is hitesh kumar jain, relationship officer at ventura securities the leading stock broker in bangalore.
we offer free demo and training benefits to the clients for opening a online trading account to trade in shares and securities and multiplying your investments. we teach to certain secret strategies to be a profitable trader and believe me it has worked. and our brokerage is lowest in the industry upto 0.1 for delivery and 0.01 for intraday and 17/ rs per lot. we are client friendly company and service being our motto we give end to end service to clients from account opening to teaching a bout stocks, options and commodity trading. we also offer high holding margin and exposure upto 10 times.

if interested i will provide you with a video of our company and share some websites and excel sheet which demonstrates how profit could be made from some techniques.
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321. Ram Rathod  Jun 10, 2013 7:07:19 PM IST Reply
Brokerage is very high in compare other brokering houses. ICICI Direct should contemplate about the brokerage. Other service is good,instant and praiseworthy. The only thing is about brokerage they should reduce brokerage. They should apply the brokerage according to the trades/trader or investors
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321.1. Mohinder Singh  Aug 25, 2013 11:18:09 AM IST
Hi Hitesh, do let know more about your company and low brokerage details.
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320. Monesh V  May 30, 2013 2:23:17 PM IST Reply
Icici gives excellent web usability. But it charges a hell lot in brokerages. Overall considering all the hidden charges. It is the costliest available service. I believe avoid.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Excellent
Customer Service - Below Average
Overall Experience - Below Average
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320.1. Satish Kumar  Jun 10, 2013 4:53:23 PM IST
Frustrated with high brokerage of icici direct, I tried sharekhan, ventura, and trade smart online. But on the whole I have come to the conclusion that icici direct is the best. With discount brokers you will get unlimited and unwarranted problems which will give you continious headache. discount brokers asks irelevent questions on withdrawal of more than rs 50000 and income tax department also asks you for such transactions.
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319. muthu  May 6, 2013 1:08:11 PM IST Reply
Very high brokarage, when compare to others, it is around 10 times.its really too bad.
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318. dinesh  May 3, 2013 12:48:21 AM IST Reply
Icicisecurties brokrage too much very poor service no free tollfree no
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317. K R MADHU  Mar 20, 2013 2:26:57 PM IST Reply
Icici direct is not all good for trading and investing due to highest brokerage compare to other brokerage houses

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Excellent
Website Usability - Average
Customer Service - Very Poor
Overall Experience - Very Poor
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316. cool mariner  Mar 16, 2013 12:38:13 PM IST Reply
THEY ARE CHEATERS..THEY R SO KEEN IN OPENING THE ACCNT. BUT ONCE U START TRADING, THEY DONT RESPOND TO UR CALLS, I LOST 150000RS BY AVAILING THEIR SERVICES. THEY KEPT THE SHARES FOR AROUND 15 WORKING DAYS EVEN AFTER I GAVE ORDER FOR SELLING THEM. THUS I INCURRED HEAVY LOSSES.THEY WERE VERY INCO-OPERATIVE IN CLOSING THE ACCOUNT.FINALLY I SOMEHOW MANAGED TO CLOSE THE ACCOUNT.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
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316.1. Mohinder Singh  Aug 25, 2013 11:22:48 AM IST
It is really sad to see cool mariner loose due to neglect on part of icici securities, and it is true they do not respond well to calls and there is no way to contact them promptly over the phone, even their brokers fail to pick up the phone when called and mostly mislead on market trends and stock pick up. Brokerage is craily high here.
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315. Dipak K Dey  Mar 5, 2013 3:57:52 PM IST Reply
Not at all satisfied with service, even after paying high brokerage.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Above Average
Customer Service - Very Poor
Overall Experience - Average
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314. Balaraj  Mar 1, 2013 12:35:29 PM IST Reply
Brokerage what you see in the list here may not be the same. It''s 0.55% only for trades more than some 6.5k else its 2.5% + other charges which comes up to 3%. It''s not a good option for small time buyers.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Excellent
Customer Service - Average
Overall Experience - Below Average
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313. Asha Devija  Feb 18, 2013 12:14:23 PM IST Reply
I (Asha Devija W/o Ramesh Devija) had opened one 3 in 1 account at ICICI Bank, Madhuvan, Udaipur. I am holding 20000 shares of UNNO Industries Ltd., in physical form, Bank has refused to D-Mat these shares becain their system, company''s name was not mentioned, where as on daily basis, trading of these shares are done,

what can I do
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312. jbboro  Feb 16, 2013 9:57:30 PM IST Reply
Straight away,the client of icici direct are the losers and the other brokers clients are the winners.

Simple sentence of all about this broker - 'Want to wiped out all of your bank balance in no time'.

If even a single trader is making a profit with this broker, then i will say he is the luckiest man in the world (note that I am not talking about investors. I am talking about traders).
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311. Saibal Das  Feb 14, 2013 9:49:45 AM IST Reply
1.Brokerage fees could be lowered a bit.
2.Company F.D. done throught ICICI Direct website should have the provision of crediting back to the scource account on maturity / redemption.

Ratings:

Brokerage - Average
Account Maintenance Fees - Average
Website Usability - Excellent
Customer Service - Above Average
Overall Experience - Above Average
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310. Rahul Krishna Agarwal  Feb 8, 2013 10:21:59 AM IST Reply
It has very good Website with technical superiority. Lot of data and research capability.
However, brokerage is highest amongst all the Brokerages.
It is Highly reliable.
Customer service in general is OK.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Average
Website Usability - Excellent
Customer Service - Average
Overall Experience - Average
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309. ss  Jan 23, 2013 4:21:12 PM IST Reply
better go to zerodha
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308. Narayanasamy V  Jan 12, 2013 3:21:10 AM IST Reply
I have never had a good experience with any of the icici services. The charges applied in transactions and interest levied are huge and lot of unexplained charges. Never planning to take any more service from this fraud company which solely makes profit by cheating its clients not through any meaningful service.

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