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ICICIDirect Stock Trading, Demat, Brokerage and Reviews


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ICICI Securities Pvt Ltd.

ICICIdirect is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group... Know more about ICICI Securities Pvt Ltd.

ICICIDirect Stock Broker Review Ratings

345 votes  Rate ICICIDirect

Overall Rating Fees Brokerage Usability Customer Service
Rated 2.5 stars Rated 2.3 stars Rated 1.8 stars Rated 3.4 stars Rated 2.8 stars
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474. AshutoshMittal  Apr 8, 2017 11:39:50 PM IST Reply
Kp sir , plz advise about Ashok leyland & Unitech.
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473. ashok  Apr 7, 2017 7:38:39 PM IST Reply
In all respect, no knowledge, no further phone calls, no senior mgt reply. No service at all.
Only charging money and service is absent totally.
they must close the shop instead of looting Indian citizens.

CEO must be ashmed for her staff who donoy wish to work, rather take salary only sitting at office, even do not pick the phone.


Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
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472. satyanarayan  Apr 6, 2017 6:30:22 PM IST Reply
Charges are hefty. If you do transaction of 100000 you are paying 750 Rs as charges. If you want to sell with 5% profit. You will pay total commission of Rs. 1500. You made a profit of 5000 and paid commission of 1500. Ultimately it turns out to be 30% commission of profit made. If you invest 100000 and stock appreciates by 5% naturally you will like to book the profit since 5000 is a good amount for short term trading.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
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472.1. Ashok Nayak  Apr 7, 2017 7:26:09 PM IST
ICICI direct is a LOOT site cheating customers with hidden charges but do not disclose at the time of signing new account.

The biggest cheater of all DEMAT sites in india is ICICI, they get their revenue by defrauding clients not from business. Serviec is extremely poor, nobody picks the phone nor they have any deep knowledge on trading. Only superficial knowledge on few companies. the advisor even cannot ealborate what a blue chip company is.

Never get engaged with ICICI trading. Wishyou the best with even private small trading firms.
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471. Abhi bull  Mar 29, 2017 8:31:35 PM IST Reply
You can take prepaid brokerae pack and reduce your ur brokerage singnificantly. Its valid for 15 years. The higher package u take the less u pay. The amount is debited in advance for the pack, Like if u pay and take 50k pack the brokerage reduces to .25 for delivery. Still i didnt find it much useful to pay such big amount in advance.
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470. Abhi bull  Mar 29, 2017 6:14:59 PM IST Reply
Well apart from brokerage charges everythings fine and u can do things seamlessly liek apply for IPO Well not to talk about RM and customer service they will just Pester to meet u but only for their gains.They wll harass u to any extent to meet u and make u invest in ici pru life policies or mutual funds.Answer a firm no if u dont want.Or some MF advised r good actually.In my case my RM advised me against investing in a banking MF though i did on my own n voila iam sittin on a profit on 3k. How i wish i had invested more against his advice.

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Excellent
Website Usability - Excellent
Customer Service - Average
Overall Experience - Above Average
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469. amit kumar  Mar 28, 2017 11:37:11 AM IST Reply
brokerage is 10-20 times more than other brokers, while brokers like zerodha have made investment(buying stock in cash)totally brokerage freE: icicidirect is charging very high brokerage for DELIVERY

no profit can be earned in trading on icicidirect as brokerage is very high and on per lot basis which means you will pay lakhs in brokerage only


icicibank and icicidirect are two different things and icicidirect is looting customers who join it trusting name of icici
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468. shireesh  Mar 11, 2017 6:48:38 PM IST Reply
One of the traditional broker in India with huge charges on brokerage, while new entrants are able to turnaround with ease of brokerage charges. I do not recommend ICICI Direct to any upcoming investors in India those who wants to save a little amount of money in shares.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Average
Website Usability - Excellent
Customer Service - Below Average
Overall Experience - Below Average
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467. Akshatha  Mar 9, 2017 1:40:04 PM IST Reply
WORST SERVICE. I HAVE ICICI Account and hence people suggested I go with ICICI Direct. This person was literally behind before opening the account. He also said i will get a replationship manager. Took 900 in form of Cheque and after that its been one month and no body knows what happened to my account. It is not activated. He does not know, customer service has no clue and the grievience cell does not even reply. Cheated by this bank.
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467.1. Ashok  Apr 7, 2017 7:31:06 PM IST
God bless you. the most unprofessional company (among all the industry, not only in trading brokerage firm) in India.

I was also cheated by another icici agent from trading branch. No knowledge, no service, no calls vene after so many reminders. No seniors responds at all.
they only take salary from icici and icici get the revenue by cheating clients.

Never never advise your friends to go for demat icici.
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466. rajeev  Mar 7, 2017 4:37:11 PM IST Reply
Their customer care people are all aiming how to increase their brokerage of customers. They give the customer mobile number to bad tips provider so that they can generate more brokerage in your bad trading.

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Below Average
Overall Experience - Very Poor
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465. wutwutwut  Mar 3, 2017 7:23:21 AM IST Reply
expensive and crappy ui. How do they dare charge this kind of brokerage.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
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464. Moily Gangadhar  Mar 2, 2017 8:43:43 PM IST Reply
No Comments

Ratings:

Brokerage - Excellent
Account Maintenance Fees - Average
Website Usability - Excellent
Customer Service - Above Average
Overall Experience - Above Average
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463. Sankar  Feb 23, 2017 12:24:49 PM IST Reply
Iam sankar. Please any good clients guide me who is the best commadity broker in tamilnadu giving success calls and affordable brokerage. Iam doing now with goodwill, their call almost failure.please guide me am a small investor
My no 8056575690
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462. Manoj  Feb 22, 2017 4:56:59 PM IST Reply
Very service don''t use icicibank direct

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
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461. rahimuddin khan  Feb 18, 2017 9:31:54 PM IST Reply
your customer serivice is very idiot...i want my d.account close for 3years there is no response..to close my account,.becuse the annual maintenance is not freee...
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460. Dnyaneshwar Pawar  Feb 16, 2017 5:12:28 PM IST Reply
There Brokerage is very high end . They just want earn more money from customer. They are printing the money only

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Above Average
Customer Service - Below Average
Overall Experience - Very Poor
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459. lalit patel  Feb 12, 2017 4:17:41 PM IST Reply
icici bokerage very high The brokerage of ICICI for common investor is very high. This is the reason now we are trading with other banks and brokerage house, who are chaging 20 paise. 55 paise brokerage is taking away the entire gain of the investors. It is also against the law of equality for common investors.
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458. Krishn  Feb 10, 2017 12:44:35 PM IST Reply
No good

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
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457. HARISH  Feb 6, 2017 7:15:49 AM IST Reply
including service tax) on sale value Rs 12500/-

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Average
Website Usability - Average
Customer Service - Below Average
Overall Experience - Below Average
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456. Mital shah  Feb 1, 2017 1:20:58 PM IST Reply
What if only one application has been made? Will there be any allotment?
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455. Sarada Prasanna Samal  Jan 26, 2017 8:51:12 AM IST Reply
Not so good as it is a largest farm, it can''t satisfy customer.


Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Above Average
Customer Service - Very Poor
Overall Experience - Very Poor
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455.1. Ashok  Apr 7, 2017 7:35:04 PM IST
its not largest firm Samal sir. namaskar.

They are the biggest fraud in india. The biggest cheater with absolutely no knowledge.



Ratings:

Brokerage - Extremely Poor
Account Maintenance Fees - Very Poor
Website Usability - Too confusing
Customer Service - Totally absent
Overall Experience - Frustrating.

All citizens, be ware of icici demat.

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