ICICIdirect is an online trading and investment platform on ICICI Securities, the largest stock broker firm in India providing a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group, Indi...
ICICI direct.com is charging very high brokerage. I would suggest ICICI people to reduce their brokerages for people who are trading daily.
1. Shankar Acharya Oct 07, 2006 12:19:00 PM IST | Reply
Hi Guys, I am using ICICIDirect services from last one year. Before this I had trading account with Investmart and I use to trading through phone. I moved to ICICIDirect because of location constrains. Here is what I think about ICICIDirect Services:
1. Very high brokerage rate. At Investmart I use to pay very little brokerage, around 0.25%, here in ICICIDirect I pay more then 0.85% :( 2. On the other side I got liberty to trade from anywhere and at any time. 3. Integration with bank account is excellent. 4. ICICIDirect.com was the worst website few months back. The performance was so poor that you cannot think. But from last few months I see many changes from the performance point of view. Performance is improved a lot now. 5. As all other http based websites, the ICICIDirect data doesn’t get refresh automatically. You have to keep clicking refresh…refresh…refresh. 6. If you don’t refresh the page for 2-3 minutes, you are logged out automatically, which is another painful area of this website. They should increase the session time. 7. IPO section is the best thing I find on ICICIDirect. No need to sign application form and post it. 8. Overall other then the high brokerage, I am satisfied.
Hey one more thing....account opening was literally headache with ICICIDirect. They hired so many fresh college graduates, who do not know any thing about account opening. The only thing they know well is Sorry Sir! Thank You Sir!
I bet if your application process correctly in single shot.