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 ICICIDirect Customer Reviews, Complaints, Experiences & True Feedback

ICICI Securities Pvt Ltd.

ICICIdirect is an online trading and investment platform on ICICI Securities, the largest stock broker firm in India providing a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group, Indi... Know more about ICICI Securities Pvt Ltd.

Stock Broker Review Ratings

Overall Rating Fees Brokerage Usability Customer Service 234 votes
Rated 2.5 stars Rated 2.4 stars Rated 1.8 stars Rated 3.3 stars Rated 2.9 stars Rate

6. C.M.Simon  Dec 30, 2006 6:32:00 PM IST |  Reply 

Very high brokerage, very poor connectivity during peak hours, squaring up of margin trades (intraday) as early as 2.30 p.m, non-availability of toll-free number, very poor response in help line etc., makes the service of ICICI Direct unaffordable, as compared to their competitors such as Religare, Geojit, Sharekhan etc.,

5. Rajesh Chandra Gupta  Dec 10, 2006 6:57:00 AM IST |  Reply 

an exellent web site, integrated with dmat and bank account.
1 very high brokarage
2 service at br very very poor
3 offrs clueless about banking and trading account

4. KVKP Rao  Dec 07, 2006 9:15:00 PM IST |  Reply 

The integration of 3 accounts i.e bank.demat and trading are convinient but high brikerage charges of ICICI LIMIT TRADING VOLUMES and thus limit profit making

3. Anil  Dec 04, 2006 10:40:00 PM IST |  Reply 

My COmments:
i am custmoer of since 2 years. The brokrage rate are so high in comparison to others. The Web site also manytime does not work at peak hours , by which some can suffer losses when the market is high. The service are also very poor. The customer has to solve his problesm at his end.

2. Bond  Nov 05, 2006 2:27:00 AM IST |  Reply 

ICICI is charging very high brokerage. I would suggest ICICI people to reduce their brokerages for people who are trading daily.

1. Shankar Acharya  Oct 07, 2006 11:19:00 AM IST |  Reply 

Hi Guys,
I am using ICICIDirect services from last one year. Before this I had trading account with Investmart and I use to trading through phone. I moved to ICICIDirect because of location constrains. Here is what I think about ICICIDirect Services:

1.      Very high brokerage rate. At Investmart I use to pay very little brokerage, around 0.25%, here in ICICIDirect I pay more then 0.85% :(
2.      On the other side I got liberty to trade from anywhere and at any time.
3.      Integration with bank account is excellent.
4. was the worst website few months back. The performance was so poor that you cannot think. But from last few months I see many changes from the performance point of view. Performance is improved a lot now.
5.      As all other http based websites, the ICICIDirect data doesn’t get refresh automatically. You have to keep clicking refresh…refresh…refresh.
6.      If you don’t refresh the page for 2-3 minutes, you are logged out automatically, which is another painful area of this website. They should increase the session time.
7.      IPO section is the best thing I find on ICICIDirect. No need to sign application form and post it.
8.      Overall other then the high brokerage, I am satisfied.

Hey one more thing....account opening was literally headache with ICICIDirect. They hired so many fresh college graduates, who do not know any thing about account opening. The only thing they know well is Sorry Sir! Thank You Sir!

I bet if your application process correctly in single shot.

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