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ICICIDirect Stock Trading, Demat, Brokerage and Reviews


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ICICI Securities Pvt Ltd.

ICICIdirect is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group... Know more about ICICI Securities Pvt Ltd.

ICICIDirect Stock Broker Review Ratings

258 votes  Rate ICICIDirect

Overall Rating Fees Brokerage Usability Customer Service
Rated 2.5 stars Rated 2.4 stars Rated 1.8 stars Rated 3.3 stars Rated 2.9 stars
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107. Madie  May 17, 2008 3:36:19 AM IST Reply
Do u guys think this site is improving.... i find the site is getting fast and the technical goofups are also less. do u agree or i am the only one whos experiencing a lift up on the site.

using it for 2 years now and its working good with me.

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106. WDNACCAU  May 16, 2008 12:03:58 PM IST Reply
the really frustrating part of icicidirect is not able to access the site when needed the most. The site simply shows the message

"Future & Options


Dear Customer,

Currently you cannot login to Futures & Options trading due to technical Reasons.You will not be able to access your account till 12:00 Hrs on May 16, 2008. We apologise for the inconvenience caused to you.

ICICIdirect.com

The site cannot be displayed due to technical reasons" NOW who would tolerate this kind of message when your money is at stake? There is a disaster waiting to happen at icicidirect if someone takes action against them.Also reduction of brokerage is necessary
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105. ashish kumar   May 13, 2008 12:30:10 PM IST Reply
if will take icici direct then you have to pay heavy brokrage charges over there and request to you avoid icici direct
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104. MD  May 13, 2008 1:15:57 AM IST Reply
Icicidirect is simply unfair!
1) Quite often (always in the first 15 mins when markets open, and occasionally during the day), the order placed gets queued status. This means one cannot cancel the order, neither square off. One even does not know whether order got executed. The status remains like that for over an hour. If market goes against, they square off at a high rate.
Just avoid this brokerage. Also the brokerage rate is 2% (buying and selling together) for delivery.

AK
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103. mallikarjun  Apr 29, 2008 11:10:14 AM IST Reply
Service of ICICIDIRECT.COM is better than Religare Securities. I have account with ICICIDIRECT.COM for last 8 months and I have no problem accept brokerage is high. My wife has opened in Jan 2008 with Religare Securities but till date trading could not be started. The agent is not lifting phone and no bondy is replying e-mail.
MY ADVICE TO ICICIDIRECT REPRESENTATIVE
PLZ BROKRAGE( KAM KRO )
OTHERWISE YOU WILL LOOSE ALL YOUR CLIENTS
I AM YOUR COSTOMER SINCE 2 YERS BUT I SHIFTING
TO RELIANCE MONEY .I LOVE ICICIDIRECT BUT
(AAP HUME MAJBOOR KAR RAHE HAI KI HUM AAP KA SATH CHORE)
SO BE SERIOUS DO SOMETHING IMEDIATELY
PLZ PLZ CUT DOWN BROKRAGE....
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102. rama  Apr 27, 2008 10:45:47 AM IST Reply
Hi All,
I am using icicidirect for the last thre years.. Allthough, charges are quite high, I find the service is quite good. especially I get IPO refunds in time by ECS(at Bangalore).. Guy's please share your experience with icicidirect at his forum..
rama
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101. s.partha  Apr 19, 2008 11:03:54 PM IST Reply
Although ICICI have no facility of live monitor it is user friendly,if the brokerage can be lowered to .03% for Marginplus trading & if the system of profit limit can be introduced, existing customer will never think for switch-over.
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100. Gurvinder Singh  Apr 14, 2008 1:33:37 PM IST Reply
The only good with ICICI Direct is ease of using bank account linked with it. Nothing else is good, in the end they will take away all of your profit or add to your loss. Reliance Money would be the best if it had the ease of using bank. One can easily transfer money to Reliance Money but withrawing money is very frustrating. Still overall I think Reliance Money is better than ICICI Direct.
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99. damu  Apr 2, 2008 1:03:51 PM IST Reply
i agreed with all your debates and advices ..
yes i my case also one of the best example of icici direct account.
that is the most and lousy account i had never seen in my life.. really really .. when ever you want to buy any good share when it touched very low price then this lousy website will give you the big problem that you cannot access that site till the price go up .. i really fed up with this site .. but i have no choice . because now i am in abroad .. when i come India i would like to open other account with some one .. can you please suggest me which is the best site for good service and economy in brokerage.
regards
DAMODHAR REDDY
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98. K.KOUSALYA  Mar 30, 2008 10:20:54 AM IST Reply
DP ID : IN302902 & CLIENT ID : 41275570. It is an old account and
ICICI INFORMED THAT DOCUMENTS were lost due to flood in Chennai. Duplicate documents along with PAN Card copies were sent several times and there is no response. Because of this I am not able carry-out any trading and I am not able to appy new issues. Further I am not able to sell the loacked shares.
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97. K.KOUSALYA  Mar 30, 2008 10:19:17 AM IST Reply
DP ID : IN302902 & CLIENT ID : 41275570. It is an old account and
ICICI INFORMED THAT DOCUMENTS were lost due to flood in Chennai. Duplicate documents along with PAN Card copies were sent several times and there is no response. Because of this I am not able carry-out any trading and I am not able to appy new issues. Further I am not able to sell the loacked shares.
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96. vinod  Mar 25, 2008 3:22:15 PM IST Reply
Its very nice. if u can c 4 other serivce 4 dmat intra trading % is very lower than icici.
so i prefer icici only.
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95. RAHUL KRISHNA AGARWAL  Mar 23, 2008 11:33:09 AM IST Reply
ICICIDIRECT Services are very good in all respect. Website is very user friendly. Responses from helpdesk is very fast. Queries get answered fast and to the point.
Cash Brokerage is TOO High. Technical problems on site are there some times.
Opening trades are not possible. Orders remain in que for long. You can not take advantage of volatile opening trades.
IPO allottments can not be sold in Opening bells.
I have seen Indiabulls and HDFC trading websites also but they are not as user friendly as ICICI Direct.
I have tried giving a balanced view. Viewers may make their own judgements.
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94. Siddharth  Mar 18, 2008 6:54:34 PM IST Reply
Hi I have just now opened an demat account with ICICI. I am a beginner and would like to know whether to proceed with it or should I opt for some other provider.

I opted ICICI as I was quite happy with there online banking service.
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93. RKA  Mar 9, 2008 9:32:27 PM IST Reply
Service of ICICIDIRECT.COM is better than Religare Securities. I have account with ICICIDIRECT.COM for last 8 months and I have no problem accept brokerage is high. My wife has opened in Jan 2008 with Religare Securities but till date trading could not be started. The agent is not lifting phone and no bondy is replying e-mail.
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92. Simron  Mar 2, 2008 12:04:48 AM IST Reply
I completely agree with all the folks here that ICICI is useless.
I have done lot of research on various online trading options and Reliance Money seems to be the best in terms of user interface, brokarage etc.
ICICIDirect is the worst in terms of customer service and the website is having technical problems every now & then. No point in staying with ICICI with so much brokarage etc.

I am using ICICI Direct since last 2 months but decided to shift to Reliance Money now. I am tired with ICICI Direct
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91. VIJAYINDER  Feb 29, 2008 3:20:29 PM IST Reply
The services of the ICICIdirect.com is very poor and the site of ICICIdirect is frequently over traffic.Also the brokerage charges and delivery / transaction charges are very rather than others. My appeal to all that no one move to open his/her account in ICICIdirect.com
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90. vijay  Feb 7, 2008 11:29:19 AM IST Reply
that's very much correct. ICICI DIRECT always have one or other problems.......more often technical problems will make u to frustrate a lot.
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89. nauty  Feb 5, 2008 7:51:53 PM IST Reply
icicidirect is very very slow comparare to others.once in a week site gets hange and you will not able to do work. many times trading is stopped dueto so called technical reasons!!!no body answers in their local branch.if you had any problem in falling markets only god can save you from loosing money.really the "chor company". go to any other online trading site.
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88. Sachin  Feb 2, 2008 3:08:49 AM IST Reply
Ten reasons not to trade with icidirect.com

1. icicidirect.com will not allow trader/investors to sell first 10 mins of trade(opening hrs ) .infact if you place an order it will be queued , your sell/buy price might hve been traded @ that time but u will not get it . so crap website / broker in opening hrs. DING!
2. no margin trading in first 10 mins so if u are a news based trader a strong news is of no use DING!
3. Nevertheless brokerage charges are sky rocketing . probably u will make icici wealthy eventually by paying high brokerage charges .they say its 0.75% but if dont buy in large quantity it might go high .
4. many say its better for an investor rather than trader, if thats the case it is recommended for investors to go for reliance money . both use pathetic web based trading which takes its own sweet time to place an order . atleast with reliance money u r paying less brokerag charges (negligible when compared to icici
5.if you are not touching the website for 4 mins you have to login again starting from the scratch as with an order 1 min gone then start again
6. Worst part of all . great every often site faces technical problems and u cant login . u cant acces website till closing bell .if u have got ur price on market u cant sell it even though market has offered u want u need , REMEMBER market is volatile - anything can happen
7.if you are short term trader and fond of BNST way of trading , pls avoid icici as most of your gains are taken by icicidirect
8.Margin trading supported only in few stocks and no point in traders getting an account with icidirect.com
9.Sometimes bank balance might be wrongly shown in the website which might bring u a heart attack
10. u might be forced to keep a stock fearing to book losses as brokerage itself would round upto 2% eventually may lead you to book higher losses
If anybody is of positive view about icicidirect i piety them . if you are short term / intraday trader just like me pls avoid icicidirect .

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