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 ICICIDirect Customer Reviews, Complaints, Experiences & True Feedback

ICICI Securities Pvt Ltd.

ICICIdirect is an online trading and investment platform on ICICI Securities, the largest stock broker firm in India providing a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group, Indi... Know more about ICICI Securities Pvt Ltd.

Stock Broker Review Ratings

Overall Rating Fees Brokerage Usability Customer Service 215 votes
Rated 2.6 stars Rated 2.4 stars Rated 1.8 stars Rated 3.3 stars Rated 2.9 stars Rate

117. Jitesh Kumar Modi  Jun 07, 2008 12:38:46 PM IST |  Reply 

I have a demat account with Icici direct. Although the service is very nice but we have to maintain a minimum balance of 5000 (from 1st July it is 10000)and this is very frustating. Icici gives the facility of zero balance to those opening demat account with SMC, Kotak etc. But those opening demat with ICICI are not give this benefit. What a big flaw....At least ICICI should give zero balance facility to its customer who are having demat and trading account with them..

116. Santosh Jadhav  Jun 02, 2008 5:26:21 PM IST |  Reply 

I have bad experience with ICICI direct before deamt opening they told our brokarage is 0.25% but, now they are charging 0.94% which is realy a cheating.
I have seen my friend's ICICI Direct share statement in that they have charged only 0.1% brokarage.This is a big contraversy. Pl. give detail of brokarage.
Only one thing good with ICICI Direct is ease of using bank account linked with it & Service. Other than this nothing else.
My Advice to ICICI Direct
reduce your brokarage to 0.1 %
Otherwise you will loose your clints.
Because now a days so many Secr. are comming forward to give a online demat account with a very minor brokarage.
Pl. reduce brokarage......

115. Ramesh  May 30, 2008 8:18:07 PM IST |  Reply 

Hello Friends, Plz help me and answer me for my question.

I have Few Scripts (Shares) in my ICICI Trading/Demat account, which i was received through off market transfer from my brother. now i amtrying sell these shares, it is not allowing me to sell.

I contacted ICICI help desk and asked them to sell the shares, they tried and said these shares were come through off market transfer, they said that some RISK MANAGEMENT ISSUE, plz contact from whom (apollo sindhuri demat account) you got these shares, they will tell how to do & what to do.


can any one help me how to resolve this issue.

114. Anuj Agarwal  May 27, 2008 4:44:08 PM IST |  Reply 

I'm holding icici demat + trading account, can I link this account with any other bank account, as ICICI has made 10,000 as minimum balance for savings account. So I would like to close my ICICI bank account. Can anyone tell me if this is possible and whats the procedure.

113. jariwala Shazia  May 25, 2008 6:30:24 PM IST |  Reply 

hey guys pls let me knw out of India Infoline, India Bulls, Angel trade, motilal oswal, Anand Rathi which one is the best giving reasons

112. Vamsi Anil  May 22, 2008 11:29:22 PM IST |  Reply 

Hi. I'm new to this share market and I need to know about the
marketing techniques so as to open a demat account.Also suggest me a good Online Stock Broker is better to open a demat account and which one is customer friendly and economical and cheaper to trade. I'm looking to go for ICICIDirect and ShareKhan as my options are closed.
waiting for reply.
Thank You.

111. khalid  May 22, 2008 8:01:00 AM IST |  Reply 

While trying to access the login window and customer service at will not be accessed. But the other all windows are accessing, why only the login and customer service windows are not accessing. ( "Icici helpdesk says from our side everything is ok check your side")'Requesting experienced people to solve the problem.
awaitig for your favourable and quick response.

thanks a lot.

110. G.Santosh kumar  May 19, 2008 4:38:22 PM IST |  Reply 


Good day!!! I Ďam g.santosh Kumar from Bharat institute of engineering & technology, pursuing MBA 2 nd year .I am currently carrying out my project on demat services I Would like to speak to you for few minutes to know your opinion regarding various activities carried out in by ICICI which will be helpful to my project work .I Would like to assure you that I am interested in your honest opinion and all the details revealed will be kept confidential.

Personal details:
Account number:

1. How did you acquire knowledge about ICICI Securities?
Range of Products/Services available
Salary account
Approached by a Marketing executive
Recommended by friends/relatives
convenient location

2. How long did it take to open your demat account?
Instantly through a welcome kit
within 3 days
within 5 days
More than 5 days

3. Were the products/services required by you fully explained to you?
If no please specify

4. Were the shares submitted by you for dematerialization processed promptly?
Yes No
5. The most influencing factor to be associated with ICICI Securities?

a) Better Service b) Lower service charges
c) Safety & Security d) All the above

6. Which service offered by ICICI Securities is used more frequently? Rank them?
a)      Demat a/c
b)      Trading in securities pledging, stock lending & borrowing.
c)      Receipt of Non-corporate benefits.
d)      Transmission Electronic credit in public offerings.
7. Indicate level of satisfaction with ICICI Securities in respect of the following factors.

Particulars      Highly Satisfied      Satisfied      Neither Satisfied nor Dissatisfied      Dissatisfied
Service charges                        
Provision of statements                        
Customer Service                        

8. Are u people encountering any problems while opening demat account

A yes b) no

If yes please specify

9. How frequently you encounter the problem stated above?

a) Frequently b) Sometimes c) Rarely d) Not at all

10. How quickly are the problems resolved?

a) Immediately b) Reasonable time taken c) Not solved at all.

11. What suggestion do you prefer to solve the problem encountered by you currently?

a) Employee Motivation & Training b) Opening more branches
c) Setting up a grievance cell d) Any other (specify)

12. What is your opinion about the services charged by ICICI Securities?

a) Very high b) High c) Reasonable d) Negligible

13. How do you find our automated Phone Banking Service- IVR (Interactive Voice Response System)?
Fairly easy to use
Difficult for the first time
more comfortable after using repeatedly.

14. Were the delivery instructions for account transfer executed as per the execution date mentioned by you?
Yes No
15. How long did it take you to get the following from the date of handing over the application form?
      Instantly      3-5 days      6-7 days      8-10 days      beyond 10 days
Cheque Book      

Debit Card      

Debit/ATM Pin       

Phone Banking PIN      

Internet Banking PIN      

Demat Services                                  
- Demat Client ID      

- Delivery Instr Bk      

16. How do you rate ICICI Bank's services vis a vis other Private sector Banks (e.g., IDBI Bank, HDFC Bank)
Better than them
Similar to them
Worse than them
If so, please specify the reason
17. Are u going with any multiple demat account if so why?

Any suggestions:-

plz i need ur suggestions

109. NityaNand  May 17, 2008 3:40:33 PM IST |  Reply 

I love icicidirect due to its personalised online trading.
But I hate it too due to so many reasons
1. Its Charts & quottes section is worst
- often not available
- poorly updated
- less useful indicators present
- Very poor response even after repeated e-mailing
(Not ready to accept the fault)
even non-finacial sites like yahoo is also having a very good charting sectiion with so many useful indicators for technical analysis, 24Hrs. AVAILABLE!!

108. Madie  May 17, 2008 4:36:19 AM IST |  Reply 

Do u guys think this site is improving.... i find the site is getting fast and the technical goofups are also less. do u agree or i am the only one whos experiencing a lift up on the site.

using it for 2 years now and its working good with me.

107. WDNACCAU  May 16, 2008 1:03:58 PM IST |  Reply 

the really frustrating part of icicidirect is not able to access the site when needed the most. The site simply shows the message

"Future & Options

Dear Customer,

Currently you cannot login to Futures & Options trading due to technical Reasons.You will not be able to access your account till 12:00 Hrs on May 16, 2008. We apologise for the inconvenience caused to you.

The site cannot be displayed due to technical reasons" NOW who would tolerate this kind of message when your money is at stake? There is a disaster waiting to happen at icicidirect if someone takes action against them.Also reduction of brokerage is necessary

106. ashish kumar   May 13, 2008 1:30:10 PM IST |  Reply 

if will take icici direct then you have to pay heavy brokrage charges over there and request to you avoid icici direct

105. MD  May 13, 2008 2:15:57 AM IST |  Reply 

Icicidirect is simply unfair!
1) Quite often (always in the first 15 mins when markets open, and occasionally during the day), the order placed gets queued status. This means one cannot cancel the order, neither square off. One even does not know whether order got executed. The status remains like that for over an hour. If market goes against, they square off at a high rate.
Just avoid this brokerage. Also the brokerage rate is 2% (buying and selling together) for delivery.


104. mallikarjun  Apr 29, 2008 12:10:14 PM IST |  Reply 

Service of ICICIDIRECT.COM is better than Religare Securities. I have account with ICICIDIRECT.COM for last 8 months and I have no problem accept brokerage is high. My wife has opened in Jan 2008 with Religare Securities but till date trading could not be started. The agent is not lifting phone and no bondy is replying e-mail.

103. rama  Apr 27, 2008 11:45:47 AM IST |  Reply 

Hi All,
I am using icicidirect for the last thre years.. Allthough, charges are quite high, I find the service is quite good. especially I get IPO refunds in time by ECS(at Bangalore).. Guy's please share your experience with icicidirect at his forum..

102. s.partha  Apr 20, 2008 12:03:54 AM IST |  Reply 

Although ICICI have no facility of live monitor it is user friendly,if the brokerage can be lowered to .03% for Marginplus trading & if the system of profit limit can be introduced, existing customer will never think for switch-over.

101. Gurvinder Singh  Apr 14, 2008 2:33:37 PM IST |  Reply 

The only good with ICICI Direct is ease of using bank account linked with it. Nothing else is good, in the end they will take away all of your profit or add to your loss. Reliance Money would be the best if it had the ease of using bank. One can easily transfer money to Reliance Money but withrawing money is very frustrating. Still overall I think Reliance Money is better than ICICI Direct.

100. damu  Apr 02, 2008 2:03:51 PM IST |  Reply 

i agreed with all your debates and advices ..
yes i my case also one of the best example of icici direct account.
that is the most and lousy account i had never seen in my life.. really really .. when ever you want to buy any good share when it touched very low price then this lousy website will give you the big problem that you cannot access that site till the price go up .. i really fed up with this site .. but i have no choice . because now i am in abroad .. when i come India i would like to open other account with some one .. can you please suggest me which is the best site for good service and economy in brokerage.

99. K.KOUSALYA  Mar 30, 2008 11:20:54 AM IST |  Reply 

DP ID : IN302902 & CLIENT ID : 41275570. It is an old account and
ICICI INFORMED THAT DOCUMENTS were lost due to flood in Chennai. Duplicate documents along with PAN Card copies were sent several times and there is no response. Because of this I am not able carry-out any trading and I am not able to appy new issues. Further I am not able to sell the loacked shares.

98. K.KOUSALYA  Mar 30, 2008 11:19:17 AM IST |  Reply 

DP ID : IN302902 & CLIENT ID : 41275570. It is an old account and
ICICI INFORMED THAT DOCUMENTS were lost due to flood in Chennai. Duplicate documents along with PAN Card copies were sent several times and there is no response. Because of this I am not able carry-out any trading and I am not able to appy new issues. Further I am not able to sell the loacked shares.

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