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ICICIDirect Stock Trading, Demat, Brokerage and Reviews

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ICICI Securities Pvt Ltd.

ICICIdirect is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group... Know more about ICICI Securities Pvt Ltd.

ICICIDirect Stock Broker Review Ratings

322 votes  Rate ICICIDirect

Overall Rating Fees Brokerage Usability Customer Service
Rated 2.5 stars Rated 2.3 stars Rated 1.8 stars Rated 3.4 stars Rated 2.8 stars
257. sc  Sep 17, 2011 10:08:51 AM IST Reply
1.High brokerage compared to peers
2.customer service not at all good, need to visit many times the far and few locations(as in Chennai) to get the same problem resolved, as the personnel manning these locations have their own different interpretations of the same problem and advise different solutions- ultimately one has to find the best solution!
3.web site does not rate all IPO's for customer reference. they choose to "advise" only on specific ones?!


Overall Rating - Average
Fees - Very Poor
Brokerage - Very Poor
Website usability - Above Average
Customer Service - Average
256. MJ  Sep 16, 2011 5:17:46 PM IST Reply
ICICI-Direct charges premium service charges and brokerage rates but its service is not at all premium.
Site is very user friendly for regular investor who use equity and mutual fund for regular investment. But site itself is a problem for following reasons :
1. Difficult accessing.
2. Slow.
3. Mostly down over the weekends.

Payment against transaction is done after several days.


Overall Rating - Below Average
Fees - Below Average
Brokerage - Very Poor
Website usability - Below Average
Customer Service - Average
255. pathan aslam khan  Dec 14, 2010 3:33:41 AM IST Reply
dear, sir i have on account on icici bank i will open account online because i my kuwait work (NRI) i have pan card also please given form account and also share trading account form o.k. thank sir
254. anil  Nov 29, 2010 6:22:37 AM IST Reply
iam new to this,ineed to
open a a/c i need to know
accuratenc brokarage
amount my famaly doctor
adviced thise in icici so do
the needfull and mail me
253. Anupam Sharma  Nov 29, 2010 12:22:53 AM IST Reply
Iam new to this,i want to trade in share market ....i need to open a a/c ....i need to know abt all this plzzzzz mail me the informations regarding this
252. Mahesh  Nov 25, 2010 10:01:03 AM IST Reply
Hi all,

I am facing some problem with the icicidirect site in firefox browser. After recent update to firefox, equity page in the trading menu is not displaying properly. I could not see buy/sell, margin etc. links at all. Same page displays properly in internet explorer. Does anyone see this problem ?
251. ARVIND KUMAR SINGH  Nov 16, 2010 4:35:25 PM IST Reply
dear Sir i want to know how we trade in margin position is we get pay larg amt or small amt
please clear how we trade in this segment I have Icici demat a/c

regard arvind
250. Anumodh  Nov 13, 2010 11:08:06 AM IST Reply
Please do NOT go for ICICI direct. There trading page is always down. I couldn't trading for 2 days, couldn't place orders. It is really a crap system, and nobody responds to your call.My humble request don't go for ICICI direct. Please search in internet, to confirm if I am speaking wrong here.
249. pradeep jain  Oct 12, 2010 9:01:18 PM IST Reply
hi friends... tis is radeep from hyderabad.... we provide a-z financial product services ... from chit fund to commodities..... pancard to personal loan every thing // open demat account with us and get surprise gifts
248. SAMIR KUMAR MOITRA  Sep 14, 2010 1:26:18 PM IST Reply
I baught 200shares of usha martin.The same are allocated to my portfolio, but does not appear in my Dmat a/c.Please allocate these shares to my Dmat A/C
247. Rajesh Gupta  Sep 7, 2010 6:11:50 PM IST Reply
My Dear Broking Charge of ICICI are Highest trading with ICICI is too much costly. even Indias Trusted Brokrage house Reliance charging 1/3 so open your Demat share broking account with reliance insteed of ICICI.also they provide intraday calls on mobile or by Email Free
246. abhijeet tawale  Sep 2, 2010 8:58:41 PM IST Reply

are the charges incurred for selling of shares or icici is taking at the time of buy only whole charges.

245. Irfan  Aug 28, 2010 11:52:56 PM IST Reply
recently i opened a 3 in one account with ICICI direct. i have an account in ICICI bank as well. i had asked for online trading but they said that it wasnt online trading. also they gave a nick name as the code that i have to tell them whenever i feel like trading. but i was prefering an online account. is there a way out?
244. Amit Kumar Kushwaha  Aug 12, 2010 1:25:51 PM IST Reply
I have on Saving Bank account with you from last 5 years. I wish to convert or connect this account with DEmat account for on line Trading.

Please advise me and give the Phone no. if required.
243. Sanjay Sharma  Aug 10, 2010 6:49:19 PM IST Reply
ICICI charge Highest brokrage in INDIA its System always get Fail even not works for long time when you required it most likly.
242. Raojibhai C. Patel  Aug 9, 2010 7:39:03 PM IST Reply
I am not in position to login my online share trading account now. Why? The message "The page can not be displayed" appears.
241. Rahul Neharkar  Aug 4, 2010 10:52:42 PM IST Reply
Kindly explain in details below points with example / demo so i can understand better;

1) Getting access to website during market session can be frustrating - how ?
2)ICICIDirect brokerage is high and not negotiable - please give the details
3)Not all stocks are available under Margin Plus - pls give the details.

After nowing the details & procedure of online trading share - will think of opening the account

240. laxman singh kushwah  Aug 1, 2010 12:13:40 AM IST Reply
i want to that how can i sell or purchase shares online.
and for this process that i have to take a dmate a/c or trading a/c and what is diff. between both a/c's.
thanking you.
239. Sanjay  Jul 8, 2010 4:32:13 PM IST Reply
Today 8th July 2010 Trading terminal of ICICI direct was down for whole trading session .... Beware before taking ICICI direct Dmat account. Kindly verify the same if you really don't believe with any ICICI person
238. Amit  Jul 1, 2010 6:09:26 PM IST Reply
does DEMAT Account number contains DP + clinet ID

like IN30xxxx-232xxxxx

kindly tell me abt this?


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