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ICICIDirect Stock Trading, Demat, Brokerage and Reviews

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ICICI Securities Pvt Ltd.

ICICIdirect is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group... Know more about ICICI Securities Pvt Ltd.

ICICIDirect Stock Broker Review Ratings

363 votes  Rate ICICIDirect

Overall Rating Fees Brokerage Usability Customer Service
Rated 2.5 stars Rated 2.3 stars Rated 1.7 stars Rated 3.4 stars Rated 2.8 stars
385. Sai Kumar  Sep 2, 2015 12:46:00 PM IST Reply
Hi all,
I Highly recommend you to goto some other agencies than this one. It is highly difficult to understand their policies. And many diffent types of shares , different policies. E.g. I bought a penny stock at a rate of 2495, and brokerage charge came to 73.63!

Over all
Brokerage - Very very poor. Go with SBI if possible
Customer service - Poor. I requested multiple callsback on doubt, and except one time, there was never a call back. You call them back, and queue can be as high as 10~20mints
Website Usability - Confusing, Below average.

Unless, you are a very big investor, it is nota all recommended to trade in ICICI. But still, I believe SBI or Angel brocking would be far better choice, even if you are trading at large volume.

I lost so much cash in ICICI brockerage charge, and it increases my average stock price to a very high value. Please take it very seriously.
384. Col Umakant Saxena  Aug 22, 2015 11:15:47 AM IST Reply
I financially suffered a lot while dealing with ICICI I am dealing in F&O. I felt beside they they claim to reply within 24 hrs). Girls sitting on helpline failed to understand & resolve ur problem. Regarding paid Training sessions of 2 days. After training on Sat & sun, when u try on mon and have some queries there is no body to resolve them & u feel cheated. Relationship manager keep on changing very frequently. They are only interested in entering their code during their first meeting with you and they go under deep sleep n never respond to ur ur calls even. I am planning to switch to some other bank/broker. Compla


Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Average
Customer Service - Below Average
Overall Experience - Very Poor
383. pnr  Aug 21, 2015 3:35:35 PM IST Reply
High brokerage charges + buggy website = ICICIDirect.
382. ramdeosharma  Aug 6, 2015 6:39:30 AM IST Reply
very high brokerage , and all programes and offers to make fool to customers for less brokerage, no incentves, for pples, who do big or brisk trading, i am giving much brokerage from years , now , decided to switch, coz there customer service officials have no powers to reduce brokerage, they simply explain , already existing , policy.


Brokerage - Very Poor
Account Maintenance Fees - Average
Website Usability - Average
Customer Service - Very Poor
Overall Experience - Very Poor
381. Bikash  Jul 18, 2015 12:12:11 AM IST Reply
very very bad brokerage ..If you have crores rupees FOR investment then ICiCi will became you slave..Unless they think small traders as their personal slaves. What ever profit you assume that you got..thats actually you giving to the thrash nameD as ICICI. After brokarage you find that you facing loss
380. khan  Jul 10, 2015 9:31:59 PM IST Reply
icici direct avoid avoid avoid...bcz its broker is very brokarage full...if u 100 profit icici direct brokarge 250 ...why not profit???? icici direct is kutta chudi and kutta chudi possibe???
379. jeetu  Jul 2, 2015 12:02:25 PM IST Reply
if the brokerage below 10 lacs is .55% in delivery is already declared then why there is minimum brokerage plan of Rs 35/- per transaction why there is transaction limit? and they have also not mentioned the min amt for .55% brokerage.
379.1. amit  Jul 14, 2015 11:06:18 PM IST
its a total loot believe me and they are ruining the name of icicibank also

people who trust icicibank trust icicidirect too

icicidirect dont care for small investors its a rich peoples firm

they hang the site so that their big clients can profit

378. amit  Jul 1, 2015 10:31:53 AM IST Reply
as nifty moved above 8400
trading website hanging as of 10.25 am 1 july
exe platform too doesnt work saying
trading server not responding

with such high brokerage and such poor service they are cheating customers
377. murali  Jun 11, 2015 3:32:52 PM IST Reply
dear icici team,
your service is very good compare with others but brokerage is high please resolve as soon as possible

376. Moni  Jun 10, 2015 6:18:33 PM IST Reply
ICICI has got the best Online trading platform. It is very user friendly. But it comes at a very high cost.
The charges keeps changing, whatever plan you take.


Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Excellent
Customer Service - Average
Overall Experience - Average
376.1. Vimalesh singh  Jan 3, 2016 7:40:01 PM IST
Moni ypu can opt for prepaid brokerage plans as they are very good if you are a serious trader. Brokerage can reduce deastically with prdpaid plans.
375. mangal  Jun 9, 2015 7:48:59 AM IST Reply
high brokerage. sight hangs many times peack hours. sight is slow. poor customer service. if phone no answer. only recorded reply. sqquare off position any time. they assure for losing trade no brokerage but they charge. cannot view contract notes on line or they are not sending our contract notes by racer is not easy to use.
374. EBERAJU  May 1, 2015 8:08:34 PM IST Reply
Can any1 tell me what would be the brokerage cost Incl of tax. charges, if i sell the 65 shares pricing RS.300 Current market price. In total = Rs.19500. In ICICI direct account.

Kindly help me with this.
374.1. bagesh kumar  Aug 8, 2015 9:32:43 PM IST
loot lega ICICI direct Chor hai sala
your total tax will be 157.95 rs something exclude NSE and bse turnover charge ,they will charge extra ,plz quit ICICI direct quick
373. MAJOR PS SUNIL KUMAR  Apr 23, 2015 9:33:12 AM IST Reply
372. Rajeshwar Singh Thakur  Apr 16, 2015 5:41:22 PM IST Reply
I rated customer service as average becawhile opening savings account employee who opened my savings account don''t do her work properly.


Brokerage - Above Average
Account Maintenance Fees - Above Average
Website Usability - Excellent
Customer Service - Average
Overall Experience - Average
371. Pradeep Kumar  Apr 13, 2015 12:51:11 PM IST Reply
Its best platform.. I am very much the service, but now I have stopped trading due to very high broker, Its only reason I dont like..


Brokerage - Below Average
Account Maintenance Fees - Excellent
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent
370. Ambrish  Mar 6, 2015 3:55:46 PM IST Reply
Skip ICICI Direct. Too high brokerage and too few services.
369. Sunny Sapra  Mar 4, 2015 5:44:49 PM IST Reply
Broker ko broker ke level taak hi raakhaa jaanaa chahiyeee

if you receive anything for good.........analysis it once yourself......if u find some good reason genuninly........then u can try it partly n slowly.

let things start happen in good favour......but stick n believe in your own senses and logics.

nobody is so dear friend of you in this market............that he will give you so much of money so easily.
368. Kumar  Feb 20, 2015 6:12:15 PM IST Reply
Hi Guys,

Never ever take your demat account in ICICIDIRECT.COM. They do lot of fraud. They do lot of manipulations in Intranet trading, They forcefully square-off all your intranet positions. They are not customer friendly. Don''t loose your hard earned by taking a demat account in ICICI. ICICI major business is Banking.They always think in the Money Point of View. Please dont go with ICICIDIRECT.COM. Their Brokerages are very high and their intranet tips are also not genuine.50 % their tips will fail in margin.

One of the worst service provider in the market. They loot the peoples money like anything. All are false commitments.
367. vikram  Feb 13, 2015 9:03:43 AM IST Reply
MAIN website is not working as of 13 feb 10 am ...

as and when market moves good website hangs

367.1. Kumar  Feb 20, 2015 6:15:03 PM IST
You are absolutely right.Their website will hang on Expiry day. Mostly peak hours. One of the worst Trading account. They grab the innocent peoples money.
366. Sandeep Koul  Jan 26, 2015 10:57:57 AM IST Reply
Customer Service should be focused on, I should have received a demo call post opening the demat account to gain confidence on the website to start trading. However, this did not happen.


Brokerage - Above Average
Account Maintenance Fees - Excellent
Website Usability - Above Average
Customer Service - Average
Overall Experience - Above Average

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