ICICIDirect Vs Aditya Birla Money Share Broker Comparison

The side-by-side comparison of ICICI Securities Pvt Ltd. and Aditya Birla Money Ltd stock brokers in India. The comparison below highlights the similarities and differences between ICICIDirect and Aditya Birla Money's brokerage, customer service, maintenance fees, tools and investment options provided to India Stock Market investors. If you are confused in choosing the best broking site, this page is to help you find which is the best broker among ICICIDirect and Aditya Birla Money.

  ICICI Securities Pvt Ltd. Aditya Birla Money Ltd
 
ICICI Securities Pvt Ltd. Logo Aditya Birla Money Ltd Logo
About the Broker ICICIdirect is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group... Know more about ICICI Securities Pvt Ltd. Incorporated in 1994, Aditya Birla Money Ltd (ABML) formerly known as Apollo Sindhoori Capital Investments is engaged in stock broking business and related activities in India. It is a broking and distribution player offering equity and derivative tr... Know more about Aditya Birla Money Ltd
Type of Broker What is this parameter? Full Service Broker Full Service Broker
Supported Exchnage What is this parameter? BSE, NSE BSE, NSE, MCX
Account Type What is this parameter? 3-in-1 Account (I-Secure Plan) I-decide Plan
Broker Enquiry Open an Online Trading Account with ICICIDirect. Leave your contact info and we will get in touch with you. Open an Online Trading Account with Aditya Birla Money. Leave your contact info and we will get in touch with you.
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Stock Broker Fees / Charges

  ICICI Securities Pvt Ltd. Aditya Birla Money Ltd
Trading Account Opening Fees What is this parameter? Rs 975 Rs 750
Trading Account AMC What is this parameter? NIL Nil
Demat Account Opening Fees What is this parameter? NIL Nil
Demat Account AMC What is this parameter? Rs 600 Rs 300
Demat Account is Mandatory? What is this parameter?
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Trading Brokerage Charges

Brokerage Plan 1

  ICICI Securities Pvt Ltd. Aditya Birla Money Ltd
Account Type 3-in-1 Account (I-Secure Plan) I-decide Plan
Fixed Charges What is this parameter?
Equity Delivery Brokerage What is this parameter? 0.55% 0.3%
Equity Intraday Brokerage What is this parameter? 0.275% 0.03%
Equity Futures Brokerage What is this parameter? 0.05% to 0.03% 0.03%
Equity Options Brokerage What is this parameter? Rs 95 to Rs 35 per lot Rs 50
Currency Futures Trading Brokerage What is this parameter? 0.050% to 0.030% 0.03%
Currency Options Trading Brokerage What is this parameter? Rs 25 to Rs 10 per lot Rs 20
Commodity Trading Brokerage What is this parameter? NA 0.03%

Brokerage Plan 2

  ICICI Securities Pvt Ltd. Aditya Birla Money Ltd
Account Type I-Saver Plan I-decide Plan
Fixed Charges What is this parameter?
Equity Delivery Brokerage What is this parameter? 0.3%
Equity Intraday Brokerage What is this parameter? 0.75% to 0.25% 0.03%
Equity Futures Brokerage What is this parameter? 0.05% to 0.03% 0.03%
Equity Options Brokerage What is this parameter? Rs 95 to Rs 65 per lot Rs 50
Currency Futures Trading Brokerage What is this parameter? 0.05% to 0.03% 0.03%
Currency Options Trading Brokerage What is this parameter? Rs 95 to Rs 65 per lot Rs 20
Commodity Trading Brokerage What is this parameter? NA 0.03%
Other Brokerage Charges What is this parameter?
Minimum Brokerage Charges What is this parameter? Rs 35 per trade
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Transaction Charges

  ICICI Securities Pvt Ltd. Aditya Birla Money Ltd
Equity Delivery What is this parameter? NSE: 0.0031% | BSE: 0.0028% 0.00325%
Equity Intraday What is this parameter? NSE: 0.0031% | BSE: 0.0028% 0.00325%
Equity Futures What is this parameter? 0.0018% 0.0030%
Equity Options What is this parameter? 0.05% on Premium 0.060%
Currency Futures What is this parameter? 0.0012% NA
Currency Options What is this parameter? 0.05% on Premium NA
Commodity What is this parameter? NA 0.003%
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Share Broker Features

  ICICI Securities Pvt Ltd. Aditya Birla Money Ltd
3 in 1 Account What is this parameter? Yes No
Mobile Trading What is this parameter? Yes Yes
Charting What is this parameter? Yes Yes
Automated Trading What is this parameter? No
After Trading Hour Orders What is this parameter? Yes
Good Till Cancelled (GTC) What is this parameter? Yes
SMS Alerts What is this parameter? No Yes
Online Demo What is this parameter? Yes Yes
Online Portfolio What is this parameter? Yes Yes
Margin Trading Funding Available What is this parameter? No Yes
Combined Ledger for Equity and Commodity What is this parameter? Yes
Trading Platform What is this parameter? Trade Racer OMNESYS NEST
Intraday Square-off Time What is this parameter? 3:15
Other Features What is this parameter?
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Broker Ratings (Average User Rating)

  ICICI Securities Pvt Ltd. Aditya Birla Money Ltd
  312 Customer Reviews    Rate ICICIDirect 3 Customer Reviews    Rate Aditya Birla Money
Fees Ratings 2.3 2.3
Trading Brokerage Rating 1.8 3.0
Trading Platform Usability 3.4 2.7
Customer Service Ratings 2.8 2.7
Overall Ratings Rated 2.5 stars Rated 2.3 stars
Broker Rating ICICIDirect is Rated 2.5 / 5 based on 312 customer reviews Aditya Birla Money is Rated 2.3 / 5 based on 3 customer reviews
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Contact Broker / Request A Call Back

  ICICI Securities Pvt Ltd. Aditya Birla Money Ltd
Contact / Request Call Back
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Investment Options Available

  ICICI Securities Pvt Ltd. Aditya Birla Money Ltd
Stock / Equity What is this parameter? Yes Yes
Commodity What is this parameter? No Yes
Currency What is this parameter? Yes Yes
Initial Public Offers (IPO) What is this parameter? Yes Yes
Mutual Funds What is this parameter? Yes Yes
Bond / NCD What is this parameter? Yes Yes
Debt What is this parameter? Yes Yes
Other Investment Options What is this parameter?
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Customer Service Offered

  ICICI Securities Pvt Ltd. Aditya Birla Money Ltd
24/7 Customer Service What is this parameter? No No
Email Support What is this parameter? Yes Yes
Onine Live Chat What is this parameter? No
Phone Support What is this parameter? Yes Yes
Toll Free Number What is this parameter? No Yes
Through Branches What is this parameter? Yes Yes
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Research / Tips / Reports Published

  ICICI Securities Pvt Ltd. Aditya Birla Money Ltd
Daily Market Report What is this parameter? Yes Yes
Free Tips What is this parameter? Yes Yes
Quarterly Result Analysis What is this parameter? Yes Yes
News Alerts What is this parameter? Yes Yes
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Suitable for Investor Category

  ICICI Securities Pvt Ltd. Aditya Birla Money Ltd
Casual Investor What is this parameter? Yes Yes
Active Investor What is this parameter?
Trader What is this parameter?

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Pros, Cons and Other Review Comments

  ICICI Securities Pvt Ltd. Aditya Birla Money Ltd
Pros What is this parameter?
  • Offers 3-in-1 account which makes stock market investment very easy for casual investors.
  • Wide range of investment options available under one portal.
  • Provides a low bandwidth website which works well where internet connection is slow.
  • GTC (good till cancellation) and off-market hours order placement facility is very useful.

More Advantages...

  1. ABM offers 2 in 1 account which is Trading cum Demat account
  2. No Call and Trade charges
  3. Fund transfer facility available from more than 11 banks
  4. ABM offers Portfolio Tracker which is one stop shop for your entire portfolio

More Advantages...

Cons What is this parameter?
  • ICICI Security charges highest brokerage in comparison to most of the retail brokers in India.
  • Very high 'minimum brokerage' of Rs 35 per trade or 2.5% of the trade value whichever is lower.
  • Poor performance of website is reported in peak hours of trading.
  • Trading Terminal (Trade Racer) cost Rs 75 per month if brokerage paid in a month is less then Rs 750.
  • Demat Account is mandatory.
  • Commodity trading is not available for retail investors.

More Disadvantages...

  1. Doesn't offer online account opening facility
  2. Brokerage calculator is not available
  3. Doesn't have Referral program

More Disadvantages...

Reviews What is this parameter?
Promo / Offers What is this parameter?
 
Enquire about ICICIDirect Enquire about Aditya Birla Money
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